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All Journal Jurnal Ilmiah Kesatuan (JIK) Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Owner : Riset dan Jurnal Akuntansi IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Ensiklopedia of Journal Al-Kuttab : Jurnal Kajian Perpustakaan, informasi dan kearsipan Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Jurnal Imam Bonjol : Kajian Ilmu Informasi dan Perpustakaan International Journal of Economics Development Research (IJEDR) Jurnal Scientia Aliansi : Jurnal Manajemen dan Bisnis INVEST : Jurnal Inovasi Bisnis dan Akuntansi Inspirasi Ekonomi : Jurnal Ekonomi Manajemen International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian kepada Masyarakat Kontigensi: Jurnal Ilmiah Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Annals of Human Resource Management Research Jurnal Sistim Informasi dan Teknologi Jurnal Bisnis Kompetitif Journal of Social Commerce Indonesian Journal Economic Review (IJER) West Science Journal Economic and Entrepreneurship Score: Jurnal Lentera Manajemen Pemasaran Equilibrium Point : Jurnal Manajemen Bisnis JIPITI: Jurnal Pengabdian kepada Masyarakat Mandalika Journal of Community Services Jurnal Pengabdian dan Inovasi Masyarakat Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Ratnawita
Universitas Mitra Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Size, ROA dan Leverage Terhadap Struktur Modal Perusahaan di BEI Ratnawita, Ratnawita; Syahribulan; Bachtiar, Irmah Halimah; Syamsinar; Durya, Ngurah Pandji Mertua Agung
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3057

Abstract

This study aims to examine and analyze the effects of firm size, ROA, and leverage on the capital structure of companies listed on the Indonesia Stock Exchange (IDX). The population of this research includes all food and beverage companies listed on the IDX for the 2019-2023 reporting period. The results were obtained both simultaneously and partially. The sampling method used was purposive sampling, resulting in 18 companies as research samples. The analysis technique used in this study is multiple linear regression analysis using SPSS, where the data were tested with the coefficient of determination test (R²), F-test, and t-test at a 5% significance level (0.05). In addition, the data were analyzed using descriptive statistics, and classical assumption tests were also conducted, including tests for normality, multicollinearity, heteroscedasticity, and autocorrelation. The SPSS output showed that the One-Sample Kolmogorov-Smirnov test statistic was 0.132, with residual data having a significance value of Asymp. Tolerance for the three independent variables greater than 0.10, and VIF values below 10, indicating no multicollinearity. The significance values for the independent variables were X₁ (size) = 0.338, X₂ (ROA) = 0.201, and X₃ (leverage) = 0.183. The Durbin-Watson (DW) statistic was 1.873, compared to the Durbin-Watson significance table with N = 90 and three independent variables (K = 3). The regression coefficient (β₁) was 0.003. The regression coefficient (β₂) was 0.042. The R² (R Square) value was 0.937. Variable X₁ (size) had a t-value of 0.084 < t table 0.67735 and a significance value (Sig.) of 0.933 > 0.05. Variable X₂ (ROA) had a t-value of 0.442 < t table 0.67735 and a significance value (Sig.) of 0.659 > 0.05. Variable X₃ (leverage) had a t-value of 10.490 < t table 0.67735.
Analysis of The Influence of Social Media Use and Social Behavior of Millennial and Z Generations on The Growth of Tourism Industry Maksimilianus Gai, Ardiyanto; Silvia Ekasari; Ratnawita; Aglis Andhita Hatmawan; Ita Nurcholifah
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.372

Abstract

This study aims to determine how tourism relates to millennials and Z generations by analyzing their motivations for travel experiences and social media use. This study employs a hybrid methodology, primarily focusing on qualitative aspects. We conducted a bibliographic review and descriptive survey analysis by collecting data from 100 respondents through an online survey using Google Forms. The results of the analysis show that millennials and Z generations are highly dependent on smartphones to connect to the internet and social media, with Instagram as the main platform. They spend six to nine hours per day online, and their phones are often considered an extension of themselves. Millennials and Z generations tend to publish their travel photos on Instagram, focusing on experiences that feature stunning natural scenery and expressions of joy, to strengthen their positive image. Millennials and Z generations primarily travel to explore new cultures and interact with people, and their inclination to capture and share photos serves as a social status indicator. Overall, millennials and Z generations use social media as a tool to build and communicate their social identity, focusing on experiences that can strengthen their positive image and gain recognition. Thus, this phenomenon reflects a shift in the way millennials and Z generations interact with the world and seek to influence and inspire others through the digital content they share
Analysis Of Perceived Value of Benefit Cash on Delivery Payment Method Customers When Using Digital Wallet Application Serius Nazara, Desman; Ratnawita; Ekasari, Silvia; Sulistiarini, Emma Budi; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.467

Abstract

The purpose of this study is to examine how secure and comfortable cash on delivery (COD) and e-wallet consumers feel about their payment options. Survey research is the method employed in this study. All students are the population in question. Purposive sampling was the method of sampling that was applied. 100 people made up the sample in this study. In order to collect data for this study, questionnaires, records, and interviews were used. Quantitative data analysis is the method employed. Two associated samples are compared in this study using a comparative analysis sample type. The study's conclusions revealed that consumers' comfort levels with cash-on-delivery and e-wallet payment options differ. Convenience with cash on delivery is valued at 48.5 on average, whereas e-wallet convenience is valued at 58.5. Consequently, it can be said that the e-wallet payment method offers more convenience than the cash on delivery payment option. Users of e-wallet payment options and cash on delivery have different levels of security. For COD security, the average value is 37.5, and for e-wallet security, it is 39.5. It is evident that there is little difference in the average value of cash on delivery security (2.5) between it and e-wallet security. Even so, the security level of e-wallets is higher than the security of cash on delivery (COD).
Analysis Of The Influence Of Family Ownership, Corporate Governance, Company Size And Gender Diversity On Tax Aggressivity Of Mining Companies In Indonesia Ratnawita, Ratnawita; Dheri Febiyani Lestari; Muhamad Risal Tawil; Muhammad Irsyad Elfin Mujtaba; Ngurah Pandji Mertha Agung Durya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2225

Abstract

Using corporate governance as a moderating variable, this study attempts to examine the effects of firm size, institutional ownership, family ownership, and gender diversity on tax aggression. This study uses quantitative methods. The IDX-registered mining and CPO enterprises make up the study's population. Purposive sampling was the method employed by the researcher to choose the sample gathering strategy. Through documentation and a review of the literature, the researcher gathered data for this investigation. The data analysis approach employs hypothesis testing, data quality testing, and descriptive statistics based on the goals of the research. The study's findings provide important new information about the variables influencing tax aggressiveness in the corporate setting. First, the study shows that tax aggression is highly influenced by the size of the company. Second, corporate tax aggression is significantly shaped by institutional ownership. Furthermore, it has been demonstrated that family ownership affects tax aggression. Findings, however, indicate that management decisions about tax aggressiveness are not significantly impacted by gender diversity. It's interesting to note that the effects of corporate governance differ according to the independent variables that are measured. Corporate governance cannot increase the impact of gender diversity or family ownership on tax aggression, but it also cannot increase the impact of firm size. Corporate governance, however, has the power to amplify institutional ownership. These findings provide in-depth insight into the complexity of factors that influence tax aggressiveness practices in companies and can be a basis for developing management strategies and company policies in the future.
Analysis Of Determinant Factors Quality Of Financial Reporting Of Regional Financial Management Work Units In Indonesia Prakoso, Teguh; Rina Apriliani; Pandu Adi Cakranegara; Alfiana; Ratnawita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2271

Abstract

This study intends to investigate the effects on the quality and value of financial report information of human resource quality, internal control systems, government accounting standards implementation, use of regional financial accounting information systems, and accounting knowledge. This study examines relationships between causes and effects. Questionnaires are used to collect data. The research's population consists of all employees who have employed information systems to do their jobs. With a sample size of 100, the sampling strategy is non-probability sampling. Multiple linear regression analysis was employed as the analytical technique in this study. The study's result demonstrates that a number of variables have varying effects on the informational usefulness and quality of regional financial reports. First off, there isn't much of an impact from the caliber of human resources. Furthermore, there is no notable impact from the internal control system. Third, the information value and quality of regional financial reports are greatly impacted by the use of government accounting rules. Fourth, there is no discernible impact from using regional financial accounting information systems. Fifth, the informational value of regional financial reports is greatly impacted by one's grasp of accounting. Overall, each of these variables affects regional financial reports' information value and quality at the same time, highlighting the need of effective management in these areas for raising the caliber of regional financial data.
The Role of Competitive Advantage as a Mediation of Digital Marketing on Marketing Performance Firdaus Yuni Dharta; Luh Komang Candra Dewi; Rulyenzi Rasyid; Ratnawita Ratnawita; Mokhamad Arwani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4697

Abstract

The objective of this study is to investigate, through an empirical case study of Batik MSMEs in Semarang City, how competitive advantage functions as a mediator between digital marketing and marketing performance. The study's participants were Semarang City's Batik MSME owners. In this study, there were up to 100 respondents in each sample. Data analysis using PLS-SEM is used in this study. The study's findings demonstrate the considerable impact that digital marketing has on competitive advantage. Moreover, there is a notable impact of digital marketing on marketing performance. For There is a noticeable impact of competitive advantage on marketing performance. Additionally, the impact of digital marketing on marketing performance, through the medium of competitive advantage, is particularly noteworthy for Batik MSMEs in Semarang City.    
The Impact of Digital Marketing and Celebrity Endorsements on Consumer Purchase Intentions in the Modern Business Landscape Fajri, Muhammad Iqbal; Yudiandri, Tri Eko; Ratnawita, Ratnawita; Rasyid, Rulyenzi; Jati, Prihatina
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7394

Abstract

The purpose of this research is to test the impact of digital marketing and celebrity endorsers on consumer purchasing interest in Wardah Brand Products. This research uses a quantitative method with regression analysis. The sampling technique in this research is using purposive sampling and the number of samples in this research is 110 respondents. The data were analyzed using Multiple linear regression analysis with the help of IBM SPSS 25. The results of this research show that digital marketing and celebrity endorsers have a positive and significant effect on consumer purchasing interest in Wardah Brand Products. The results of this study can be used as a reference for further researchers who will study similar problems.  
FACTORS THAT AFFECT EMPLOYEE JOB SATISFACTION AT THE OFFICE OF THE MINISTRY OF RELIGION OF PASAMAN REGENCY Aisah, Siti; Ratnawita, Ratnawita; Eliza, Yulina; Sutiyem, Sutiyem
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2105

Abstract

This study aims to see the influence of (1) Job characteristics on Job satisfaction of employees of the Ministry of Religious Affairs Office (Kemenag) Pasaman Regency (2) Organizational culture on Job satisfaction of employees of the Ministry of Religious Affairs Office (Kemenag) Pasaman Regency (3) Quality of superior-subordinate interaction on Job satisfaction of employees of the Ministry of Religious Affairs Office (Kemenag) Pasaman Regency (4) Job characteristics, organizational culture and Quality of superior-subordinate interaction together on Job satisfaction of employees of the Ministry of Religious Affairs Office (Kemenag) Pasaman Regency. The population in this study were all employees of the Ministry of Religious Affairs Office (Kemenag) Pasaman Regency as many as 44 people. The technique in taking this sample used the total sampling technique (overall sample), total sampling is a sampling technique where the number of samples is the same as the population. The reason for taking total sampling is because the population is less than 100, the entire population is used as a research sample. The results of this study indicate that (1) Job characteristics have a significant positive influence on the job satisfaction of employees at the Ministry of Religion (Kemenag) Office in Pasaman Regency (2) Organizational culture has a positive influence on the job satisfaction of employees at the Ministry of Religion (Kemenag) Office in Pasaman Regency (3) The quality of superior-subordinate interaction has a positive influence on the job satisfaction of employees at the Ministry of Religion (Kemenag) Office in Pasaman Regency (4) Job characteristics, organizational culture and the quality of superior-subordinate interaction together have a positive influence on the job satisfaction of employees at the Ministry of Religion (Kemenag) Office in Pasaman Regency
Analysis of the Influence of Influencer-Based Marketing on New Product Launch Strategies in the Millennial and Gen Z Markets Nengsih, Widya; Prasetyaningsih, Nila; Ratnawita
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 2 (2025): May 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i2.463

Abstract

In the digital era, influencer-based marketing has become one of the most effective strategies for reaching millennial and Gen Z markets. This study aims to analyze the impact of influencer-based marketing on new product launch strategies, particularly in creating brand awareness, enhancing consumer engagement, and driving purchasing decisions. The research approach uses a quantitative method with data collection through surveys of 250 respondents from the millennial and Gen Z segments in Indonesia. The analysis results indicate that relevant, authentic, and interactive content delivered by influencers has a significant impact on the success of new product launches. Additionally, the level of consumer trust in influencers also affects the effectiveness of the marketing campaign. This research provides practical contributions for companies to design more targeted and relevant influencer-based marketing strategies that align with the characteristics of millennial and Gen Z markets. By understanding the key factors that influence the success of influencer-based marketing, companies can maximize opportunities to effectively introduce new products in an increasingly competitive market.
PELATIHAN PEMASARAN PENGRAJIN KAIN UNTUK MENINGKATKAN OMZET USAHA Ratnawita, Ratnawita; Elizabeth, Elizabeth; Anggita Permata Yakup; Rulyenzi Rasyid; Prihatina Jati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 12: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i12.10241

Abstract

Tujuan dari pengabdian kepada masyarakat ini untuk membuat pelatihan dalam meningkatkan pengetahuan dan implementasi pemasaran pengrajin kain untuk meningkatkan omzet usaha di Indonesia. Metode pelatihan yang digunakan dalam pengabdian kepada masyarakat ini bersifat partisipatif, di mana pengrajin kain tidak hanya menjadi objek pengamatan, tetapi juga mitra dalam upaya meningkatkan pemahaman dan kemampuan meningkatkan omzet usaha. Pelatihan pemasaran pengrajin kain untuk meningkatkan omzet usaha sangat penting untuk dilakukan dan dalam masa depan dapat meningkatkan daya saing dan keuntungan usaha. Pelatihan ini mencakup berbagai latihan pemahaman mengenai pemasaran digital dan pengembangan produk.
Co-Authors Ady Purwoto Aglis Andhita Hatmawan, Aglis Andhita Agus Gunawan Gunawan Ahmad Firdaus Ahmad Firdaus, Ahmad Aida, Aida Akka Latifah Jusdienar Akka Latifah Jusdienar Akka Latifah Jusdienar Alfiana Alfiana Ali Syah Putra Amhar, Amhar Anandari, Febrina Andy Sukrisno Anggita Permata Yakup Anggreni, Silvia Arafah, Zahid Nugrah Ardiyanto Maksimilianus Gai Arnold Sultantio Hutabarat Atmojo, Kunto Bachtiar, Irmah Halimah Brachma, Wahyu Cakranegara, Pandu Adi Chaidir Achmad Chandra, Dharnita Cut Susan Octiva Dadang Suhardi Dadang Suhardi Dede Rustaman Dennis Lorens Devi, Nurwulan Kusuma Dewi Listiorini Dharnita Chandra Dheri Febiyani Lestari Dian Ariani Dian Ariani Diawati, Prety Donny Dharmawan Durya, Ngurah Pandji Mertua Agung Edison Sagala Edward, Yusuf Ronny Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Eviendrita, Eviendrita Fachry Abda El Rahman Fajri, Muhammad Iqbal Fali, Ibrahim Mallam Fariz, Luthfi Ahmad Fathir, Iqbal Ferdy Leuhery Feriandy Firdaus Yuni Dharta Fitriansyah Fitriansyah Frans Sudirjo Frans Sudirjo Gusmawita, Dona Handry Eldo Harfan, Syakhroni Harries Madiistriyatno Haspul Naser Hermin Nainggolan Hermiyetti Hermiyetti Hermiyetti Husnul Khatimah Ida Harahap Indra Ismayudi Tanjung INDRI ASTUTI Indri Astuti Ita Nurcholifah Jati, prihatina Jayanti, Ansri Judijanto, Loso Juliandara, Luthpiyah Jusdienar, Akka Latifah Kespandiar, Tengku Khamaludin, Khamaludin Kunto Atmojo Kunto Atmojo Kunto Atmojo LASRIDA SIGALINGGING Luh Komang Candra Dewi Luthpiyah Juliandara Mainita Mainita Marbelia, Agustine Diana Putri Meirna Milisani Miranti Pradipta Utami Mohammad Rofik Mokhamad Arwani Muhamad Risal Tawil Muhammad Hery Santoso Muhammad Hery Santoso Muhammad Irsyad Elfin Mujtaba Musran Munizu Mutiara Shifa Nafisah Yuliani Nana Trisnawati Nandan Sandaya Nazara, Desman Serius Nengsih, Widya Ngurah Pandji Mertha Agung Durya Nur Idaman Nurdiani, Tanti Widia Nurlina Nurul Wahdini Prasetyaningsih, Nila Pratikno, Yuni Putra, Halim Dwi Rasyid, Rulyenzi Renita Selviana Rianti Setyawasih Rifqah Harahap Rina Apriliani Rinda Siaga Pangestuti Rino Istarno Rosalia Irawaty Rosita Rosita Rulyenzi Rasyid Rulyenzi Rasyid Sandy Kurniawan Santy Nururly Selfiana Selfiana Selfiana Selfiana SETIAWAN JODI, I WAYAN GEDE ANTOK Shaumiwaty, Shaumiwaty Sherry Adelia SILVIA EKASARI Siti Aisah Stellamaris Metekohy Sugeng Karyadi Susilo Utomo Sutiyem, Sutiyem Sutrisna Stiawan Syafwandi Syahribulan Teguh Prakoso Tri Hartati Sukartini Hulu Tuti Sulastri Veri, Jhon Widya Nengsih Wina Aset Witya Shalini Yolanda Sari Yoyon Supriadi Yudiandri, Tri Eko yulina eliza Yuniarti Utami, Eva Zulkifli Rangkuti