Articles
<![CDATA[Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers ]]>
<![CDATA[Frans Sudirjo]]>;
<![CDATA[Luh Komang Candra Dewi]]>;
<![CDATA[Elizabeth]]>;
<![CDATA[Fahrina Mustafa]]>;
<![CDATA[Sonny Santosa]]>
<![CDATA[ JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023 ]]>
Publisher : <![CDATA[Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh ]]>
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DOI: 10.35870/jemsi.v9i6.1648
<![CDATA[The purpose of this study is to determine whether consumer attitudes, brand perception, and product characteristics all concurrently have a substantial impact on purchasing decisions. This study employs quantitative descriptive techniques along with a survey methodology. The author employs a variety of data collection techniques, including field research and library research, while gathering data for analysis. Open and closed questionnaires were both used by the researcher in this instance. The multiple linear regression analysis model includes the requirement of testing the analysis requirements. A two-way significant test was applied in this investigation. The t-test results demonstrate that the product attribute variables have a significant and favorable influence on the dependent variable (buying decisions), based on the findings of the partial multiple regression test. The dependent variable (buying decision) is significantly and favorably influenced by the brand image variable. The dependent variable (buying decisions) is significantly and favorably influenced by the customer attitude variable. Based on the outcomes of the simultaneous multiple regression test, the F-test results reveal that the three independent variables, namely the product attributes, brand image, and consumer attitude, significantly influence the purchasing decision variable with a significant value of 0.000 and an f-count > f-table value.]]>
<![CDATA[Analysis of Determinant Factors Customer Loyalty Towards Brand in The Telecommunication Industry With The Digitalization Paradigm ]]>
<![CDATA[Agustinus Suradi]]>;
<![CDATA[Sri Purwati]]>;
<![CDATA[Muhammad Zakaria]]>;
<![CDATA[Rezky Nurbakti]]>;
<![CDATA[Fahrina Mustafa]]>
<![CDATA[ Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2 ]]>
Publisher : <![CDATA[SEULANGA SYSTEM PUBLISHER ]]>
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DOI: 10.60083/jsisfotek.v6i2.349
<![CDATA[The goal of this research is to determine whether company parties have implemented engagement strategies in the current digital context. This research uses a qualitative marketing research approach. We used a digital platform for the initial data collection stage. The analysis then continued with the creation of a textual corpus. A deep understanding of consumer engagement with brands can help companies build stronger relationships with consumers, create greater value for brands, and maintain a competitive advantage in the marketplace. By paying attention to emotional, cognitive, and behavioral dimensions, companies can develop more holistic and effective strategies for managing consumer engagement and strengthening their brand positioning. Research results reveal that consumers actively seek knowledge and information to enhance their decision-making about brands and products. Mobile telecoms have well-implemented Customer Brand Engagement strategies, but they also need to have a proactive approach in dialogue with customers to maintain their engagement. This means that in addition to understanding and responding to consumer needs and desires, companies also need to be proactive in communicating with customers to strengthen their relationship and engagement with the brand. According to a careful analysis of the lexical units in cluster one, the majority come from Twitter. Cluster two highlights the comparisons that consumers make regarding the technical characteristics of products and services with those of various competitors. Meanwhile, cluster three shows that consumers are increasingly looking for personal services that can meet their needs. Cluster four warns management about loss phenomena that are specific to certain areas or regions. Finally, Cluster Five allows management to understand that consumers are currently less involved in innovative services such as payments via smartphone.]]>
<![CDATA[Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers ]]>
<![CDATA[Sudirjo, Frans]]>;
<![CDATA[Mustafa, Fahrina]]>;
<![CDATA[Diah Astuti, Enny]]>;
<![CDATA[Tawil, Muhamad Risal]]>;
<![CDATA[Budiwidjojo Putra, Alfa Santoso]]>
<![CDATA[ Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4 ]]>
Publisher : <![CDATA[SEULANGA SYSTEM PUBLISHER ]]>
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DOI: 10.60083/jidt.v5i4.415
<![CDATA[The purpose of this study is to ascertain whether consumer intention to use and behavior with regard to digital wallets is influenced by factors such as sales promotions, habits, hedonic motivation, perceived benefits, and convenience. The demographic included in this study consists of actual people who use digital wallets in Indonesia. Purposive sampling combined with non-probability sampling was the sample strategy employed. The sample for this study included 200 users of digital wallets. In this study, a field survey with a questionnaire instrument was used as the data gathering method. Path analysis using SPSS AMOS is the data analysis technique employed in this study. The findings of the study led to the following deductions: The benefits that users of digital wallets believe to be obtained are influenced by their perceived convenience. Perceived ease of use has no bearing on users' intention to use digital wallets. Perceived utility has no bearing on a person's inclination to utilize a digital wallet. Perceived benefits have an impact on consumers' usage behavior while using digital wallets. The intention to utilize a digital wallet is influenced by hedonic incentive. The intention to utilize digital wallets is influenced by one's behaviors. The usage patterns of users of digital wallets are influenced by habit. Sales promotions have little effect on how users of digital wallets use their devices. Users' usage behavior of digital wallets is influenced by their intention to use one.]]>
<![CDATA[Analysis of The Influence of Online Purchase Decisions, Digital Perceive Value of Quality and Digital Viral Marketing on Consumer Satisfaction of Skincare Products ]]>
<![CDATA[Fitri, Sari]]>;
<![CDATA[Wisnu Wardana, Yoga Fortuna]]>;
<![CDATA[Mustafa, Fahrina]]>;
<![CDATA[Sari, Efti Novita]]>;
<![CDATA[Arief, Ilham]]>
<![CDATA[ Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4 ]]>
Publisher : <![CDATA[SEULANGA SYSTEM PUBLISHER ]]>
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DOI: 10.60083/jidt.v5i4.430
<![CDATA[The purpose of this study is to determine whether consumer happiness is influenced by product quality, viral marketing, and purchase decisions. The population under study in this study consists of customers who use skincare products. The sample is a portion of the population's size and makeup. Non-probability sampling strategies were employed in this study. A total of 100 respondents made up the sample for this investigation. Researchers employed questionnaires as a means of gathering information from respondents in order to compile the necessary data. This study's questionnaire approach makes use of a Likert scale. This study falls under the category of explanatory research, which uses hypothesis testing to understand cause-and-effect correlations between variables. With the aid of SPSS software, researchers in this study used the path analysis method to evaluate the data. Based on the information that researchers have acquired and analyzed throughout the testing stage, the following conclusions may be drawn: Purchase decisions are directly impacted by the quality of the product. Purchase decisions are directly impacted by viral marketing. Purchase decisions are influenced by viral marketing and product quality at the same time. Customer happiness is directly influenced by the quality of the product. Customer happiness is directly impacted by viral marketing. Customer happiness is directly impacted by purchase decisions. Customer satisfaction is influenced by purchase decisions, viral marketing, and product quality all at once. Product quality influences consumer satisfaction through purchasing decisions. Viral marketing influences consumer satisfaction through purchasing decisions.]]>
<![CDATA[Analysis of The Effectiveness of Integrated Customer Relationship Management Strategy Implementation on Loyalty of National Logistics Company Customers ]]>
<![CDATA[Sudirjo, Frans]]>;
<![CDATA[Kushariyadi]]>;
<![CDATA[Mustafa, Fahrina]]>;
<![CDATA[Osman, Isnawati]]>;
<![CDATA[Henri Kusnadi, Iwan]]>
<![CDATA[ Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1 ]]>
Publisher : <![CDATA[SEULANGA SYSTEM PUBLISHER ]]>
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DOI: 10.60083/jidt.v6i1.503
<![CDATA[This research aims to determine how the IDIC model of customer relationship management strategy is implemented to create brand loyalty. This research uses post-positivism. This research uses a qualitative and descriptive approach. This research method uses the case-study method. The data collection technique in this research is interviewing. This research uses construct validity. The relevant technique for analyzing data in this research is pattern matching. From the results of the research conducted, it was found that the company had succeeded in implementing an effective customer relationship management (CRM) strategy to create brand loyalty. The company also successfully implemented the IDIC model concept in its CRM strategy, which includes identifying customers, differentiating services based on needs, interacting intensively, and adapting services to customer needs through technology. Apart from that, this company has also succeeded in measuring the effectiveness of its CRM strategy through the Net Promoter Score. Furthermore, this research shows that, in contrast to other sectors, B2B logistics companies emphasize service quality and company value more than providing discounts or promotions to increase customer loyalty. As a result, this company gained customer loyalty, which is reflected in its success in extending contracts with its customers.]]>
<![CDATA[Digital Applications and The Use of Information Technology in Increasing the Attractiveness of Foreign Tourist Visits ]]>
<![CDATA[Dessy Hariyanti, Ni Kadek]]>;
<![CDATA[Noviani, Lona]]>;
<![CDATA[Khairani, Elisa]]>;
<![CDATA[Latief, Yanuar]]>;
<![CDATA[Mustafa, Fahrina]]>
<![CDATA[ International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024) ]]>
Publisher : <![CDATA[Malikussaleh University, Aceh, Indonesia ]]>
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DOI: 10.52088/ijesty.v4i3.525
<![CDATA[This study aims to analyze the role of the adoption of technology and digital devices in facilitating business processes in the tourism industry in terms of delivering interactive information to tourists, especially foreign tourists. This study uses a qualitative method. Data collection methods used in the study are literature reviews, field surveys, and observations. The results of the study show that many foreign tourists are active and regular in using information and communication technology with laptops, smartphones, and the Internet. The results of the study also concluded that applications such as digital maps are the most popular devices for planning travel. Although the demand for digital solutions is very high, there is a gap between the technology preferences of foreign tourists and the ability of industry players to adopt technology, the majority of tourism industry players still rely on conventional methods. Foreign tourists who are currently dominated by the digital generation show a fast understanding and adaptation of technology, this should be responded to quickly by tourism business actors in Indonesia in developing digital devices. The tourism sector needs to improve technology integration to improve the efficiency and relevance of information services. To meet the needs of foreign tourists and technology-savvy tourists, it is important to develop technological devices that can be used to provide information and are easily accessible]]>
<![CDATA[Human Resources Training and Development in the Perspective of Management Science: A Literature Study ]]>
<![CDATA[Akbar, Abdi]]>;
<![CDATA[Haeruddin, M. Ikhwan Maulana]]>;
<![CDATA[Mustafa, Fahrina]]>;
<![CDATA[Mustafa, Riad]]>;
<![CDATA[Aswar, Nurul Fadilah]]>;
<![CDATA[Aslam, Annisa Paramaswary]]>;
<![CDATA[Mustafa, Muh. Yushar]]>;
<![CDATA[Nurgraha SD, Widhi]]>
<![CDATA[ Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 1 No. 1 (2023): DECEMBER 2023 - SAINS ]]>
Publisher : <![CDATA[PT Smart Media Makassar ]]>
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<![CDATA[Pelatihan dan pengembangan sumber daya manusia (PPSDM) bagi karyawan dalam suatu perusahaan dikaitkan sebagai suatu strategi yang telah direncanakan dan dilaksanakan secara berkesinambungan oleh perusahaan guna meningkatkan core-competency atau kompetensi sumber daya manusianya serta kinerja perusahaan tersebut melalui sejumlah program. Lebih lanjut, penelitian ini dilaksanakan oleh dua hal yang mendasar, yakni: terdapat banyak penelitian terkait PPSDM dengan menggunakan pendekatan analisis kuantitatif; namun (2) penelitian ini juga menemukan bahwa kontribusi penelitian dengan pendekatan kualitatif, khususnya studi literatur sangat sedikit, khususnya dengan eksplorasi PPSDM dalam perspektif ilmu manajemen. Berdasarkan latar belakang masalah tersebut, penelitian ini kemudian bertujuan untuk melakukan analisis mendalam diawali dengan: (a) eksplorasi literatur untuk mengetahui definisi serta fungsi PPSDM; (b) teori-teori yang terkait dengan PPSDM; dan (c) PPSDM dalam sudut pandang ilmu manajemen. Melalui pendekatan kualitatif dan metode studi kepustakaan/literatur, penelitian ini kemudian merekomendasikan, baik dari sisi implikasi teoretikal dan manajerial, bahwa pemberdayaan segala fungsi dari manajemen diimplementasikan sebagai bentuk upaya dari pihak manajemen organisasi/perusahaan untuk meningkatkan mutu/kualitas serta kompetensi SDM yang dimiliki yang kemudian akan menciptakan SDM yang mampu memberikan kontribusi positif secara efisien dan efektif pada proses pencapaian tujuan dari organisasi/perusahaan. Oleh sebab itu, PPSDM kemudian direkomendasikan sebagai salah satu faktor yang vital bagi organisasi/perusahaan dalam meningkatkan mutu, kompetensi, serta keterampilan SDM melalui program-program terkait diimplementasikan secara berkesinambungan dan bersifat jangka panjang secara keseluruhan oleh organisasi/perusahaan. ]]>
<![CDATA[JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT ]]>
<![CDATA[Muh. Yushar Mustafa]]>;
<![CDATA[Fahrina Mustafa]]>;
<![CDATA[Riad Mustafa]]>;
<![CDATA[Rahmat Mustafa]]>
<![CDATA[ Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Hasanuddin University ]]>
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DOI: 10.26487/hebr.v2i2.1352
<![CDATA[The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.]]>
<![CDATA[CROSSING ORGANIZATIONAL BOUNDARY’S EFFECT ON PARADIGMATIC SHIFT AND THE IMPLICATION TO MARKETING STRATEGY OF AN ORGANIZATION ]]>
<![CDATA[Fahrina Mustafa]]>;
<![CDATA[Riad Mustafa]]>
<![CDATA[ Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Hasanuddin University ]]>
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DOI: 10.26487/hebr.v1i3.1294
<![CDATA[This paper studies the paradigmatic shift as the effect on the crossing organizational boundaries activities. Boundary crossing as part of specific function of organizations is common to organization theories. Nevertheless, the increasing and strong rate of occurrence of the crossing boundary activities is considered important today as the consequence of the technological revolution in information and communication technology coupled with the future technologies. Crossing boundaries influence the people involved and the institutional sets. The relationships within the boundaries are increasingly dynamic. Hence, this, in turn, may lead to paradigmatic shift. From the perspective of organization and innovation studies these processes are to a great extent attractive since they may create different conditions the existing literatures on organization as well as innovation, and consequently, on marketing. Therefore, this paper aims at studying the marketing strategy response of an organization by identifying states that emerge or condition that may be created as the paradigms shifted.]]>
<![CDATA[The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products ]]>
<![CDATA[Kushariyadi, Kushariyadi]]>;
<![CDATA[Irdiana, Sukma]]>;
<![CDATA[Mustafa, Fahrina]]>;
<![CDATA[Sokid, Sokid]]>;
<![CDATA[Sugiarti, Sugiarti]]>
<![CDATA[ International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025) ]]>
Publisher : <![CDATA[Malikussaleh University, Aceh, Indonesia ]]>
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DOI: 10.52088/ijesty.v5i2.775
<![CDATA[This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.]]>
