Article Per Year (5 Year)
p-Index From 2021 - 2026
6.295
P-Index
This Author published in this journals
All Journal Jurnal Bisnis, Manajemen, dan Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Jurnal Informatika Ekonomi Bisnis Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Scientium Management Review Economics and Business Journal Jurnal Informatika Ekonomi Bisnis Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Bisnis dan Kewirausahaan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Faculty Of Economics And Business, Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
The Influence of Eco-Friendly Packaging, Emotional Branding, and Digital Customer Experience on Brand Preference of Health Products Anastasia d'Ornay; Muhammad Zakaria; Apriani Riyanti; Fahrina Mustafa; Ayu Ratna Wulandari; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5617

Abstract

The core goal of the research is to determine the impact of green packaging, emotional branding, and digital customer experience on the selection of health products' brands. The main reasons for this study are the demand for green products, emotional connection with brands, and the migration of consumers from offline to online for information and purchases. The research employed a quantitative explanatory design with health product consumers being the sample population of 200 participants, who had online interaction with the brands and were selected through purposive sampling. The instrument of the study was initially evaluated for validity and reliability and then underwent classical assumption tests prior to the application of multiple linear regression analysis. Each of the three independent variables was found to have a major beneficial impact on brand preference. The coefficient of determination value shows that the model is capable of explaining the variations in brand preference. This study, when considering its theoretical implications, adds to the existing understanding of the topic of consumer behavior and modern marketing strategies in the health care sector. Additionally, the findings of the study provide a roadmap for companies to gain competitive advantage by incorporating eco-friendly packaging, upgrading emotional branding, and digitalizing experiences to facilitate brand preference creation more effectively.
The Influence of Cultural Adaptability, Digital Knowledge Management and Organizational Support on Digital Leadership Capability in E-Commerce Companies Sidjabat, Sonya; Hendratni, Tyahya Whisnu; Violin, Vivid; Mustafa, Fahrina; Kusnadi, Iwan Henri; Lubis, Alifah Lettiane Virainy
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.279

Abstract

Digital leadership abilities which help organizations succeed in all aspects of technological development should become mandatory requirements for e-commerce workers. The study assesses how cultural adaptability and digital knowledge management and organizational support systems together influence e-commerce organizations to develop their digital leadership capabilities. The research uses a quantitative methodology which follows an explanatory study framework. The researchers used purposive sampling to gather data from 160 participants who worked at e-commerce businesses throughout Indonesia. The researchers used multiple linear regression analysis to assess the data after they finished validating their findings and testing all reliability and classical assumptions. The research shows that digital leadership performance improves through the combination of cultural adaptability and digital knowledge management together with organizational support systems. The research proves that organizations need to establish an adaptive organizational culture which includes technology-based knowledge management together with complete organizational support to develop their digital leadership skills. The research results deliver strategic guidance to e-commerce businesses which want to build digital leadership capabilities that will endure longer periods.
The Influence of Ease of Navigation, Mobile Shopping Experience, and Social Commerce Engagement on Omnichannel Customer Experience of Local Brand Products in E-Commerce Sidjabat, Sonya; Mustafa, Fahrina; Suhara, Ade; Susilowati, Tri; Violin, Vivid; Primananda, Pande Gde Bagus Naya
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.283

Abstract

Local brands establish unified customer experiences through their omnichannel system implementation because e-commerce competition has increased in intensity. The research investigates how three variables which each contain three elements affect omnichannel customer experience for local brand products in e-commerce through their three elements which include ease of navigation and mobile shopping experience and social commerce engagement. The researchers implemented their study through a quantitative research method which employed explanatory research design. The researchers used purposeful sampling methods to collect data from 200 participants who had purchased local brand products through multiple digital channels. The researchers applied multiple linear regression analysis to their data after they conducted validity and reliability testing along with classical assumption testing. The study results demonstrate that three factors which include website navigation skills and mobile shopping experience and social commerce platform usage enable users to access various shopping channels. The complete customer experience development process requires businesses to comprehend how platform experience integrates with mobile user experience and social media interaction. The research contributes to digital marketing and omnichannel studies by providing new theoretical insights. The study results provide local brands with digital strategy development guidelines which focus on enhancing customer experience.  
Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers Rio Haribowo; Sukma Irdiana; Ida Ayu Trisna Wijayanthi; Sofia Maulida; Imam Jayanto; Fahrina Mustafa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6303

Abstract

The primary aim of the research is to measure how the communication via social media, the degree of personalization, and the service rendered through the internet affect the customers’ loyalty toward the brand in the context of online retail digital loyalty, along with the customer interaction and personalization quality. The site of the study is selected based on the cutting-edge rivalry among online retailers and the necessity for brand loyalty to be a decisive factor in the digital companies' survival. A quantitative explanatory research design has been applied with 250 online retail customer respondents who are selected through purposive sampling method. The data gathering is carried out using a questionnaire based on a five-point Likert scale and multiple linear regression is the method used for analyzing the data. The study findings confirm that social media interactions, personalization quality, and service have a significantly large positive effect on digital brand loyalty of the customers. The research, however, presents the online retail sector with an opportunity for a strategic advantage in marketing, service personalization, and quality improvements for building up a long-lasting brand loyalty.
The Role of Management Information System Innovation as a Catalyst to Enhance Profitability in the Contemporary Digital Business Era Muhamad Malik Mutoffar; Achirsyah Bahar; Fahrina Mustafa
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13510

Abstract

Digital business has become a phenomenon dominating the global market, influencing various industries, and changing the way companies operate and interact with customers. This research aims to examine the crucial role of innovation in MIS as a catalyst for enhancing profitability in digital businesses. The research method employed is a qualitative literature review conducted by gathering data from Google Scholar within the timeframe of 2003 to 2024. The study findings indicate that innovation in management information systems (MIS) plays a vital role in enhancing profitability in digital businesses in the contemporary era. Through the implementation of advanced information technology, businesses can create added value, improve operational efficiency, and respond to market changes more quickly. Innovation in MIS also enables the development of new business models, enhances customer experiences, and creates a more sustainable business environment.
The Role of Business Information Systems in Strategic Decision-Making: Implications for Innovation and Market Adaptation Fahrina Mustafa; Abu Muna Almaududi Ausat; Kraugusteeliana Kraugusteeliana
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14099

Abstract

Business information systems have evolved into a crucial pillar of strategic decision-making across various organizations. With the accelerating changes in the business environment driven by technological advancements and globalization, information systems play a key role in providing the data and analysis necessary to support more precise and accurate decision-making. This research utilizes a literature review with a qualitative approach, drawing data from relevant literature sources. The primary data sources include scholarly articles accessed via Google Scholar, published between 2013 and 2024. The study reveals that business information systems are vital in supporting strategic decision-making, innovation, and market adaptation. The use of systems such as ERP, CRM, and BI provides access to real-time data essential for formulating more effective business strategies, improving operational efficiency, and responding swiftly to market changes. Case studies from various companies, including Tokopedia, GoTo, and Astra International, demonstrate that optimal use of business information systems not only aids in identifying new business opportunities but also enhances the capability to innovate and adapt to evolving market dynamics.
Effect of Corporate Social Responsibility Disclosure and Capital Structure on Company Value with Profitability as a Moderating Variable A. Riska Amelia Idris; Fahrina Mustafa
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1430

Abstract

This study aims to analyze the influence of Corporate Social Responsibility and capital structure on firm value, with profitability as a moderating variable, in companies in the Property and Real Estate subsector listed on the Indonesia Stock Exchange for the 2019–2023 period. This study employed a quantitative approach with secondary data obtained from company financial reports. Purposive sampling was used to select 16 companies with a total of 75 observations after removing outliers. Data analysis was performed using multiple linear regression and Moderated Regression Analysis using SPSS. The results indicate that CSR has a negative and significant effect on firm value, while capital structure has a positive and significant effect. Furthermore, profitability has been shown to strengthen the influence of CSR on firm value, but it cannot moderate the effect of capital structure on firm value. The findings of this study indicate that investors still view CSR activities as a cost burden if not balanced by a high level of profitability. Meanwhile, an optimal capital structure can increase firm value because it provides investors with confidence in the company's ability to manage funding sources effectively.
Effect of Corporate Social Responsibility Disclosure and Capital Structure on Company Value with Profitability as a Moderating Variable A. Riska Amelia Idris; Fahrina Mustafa
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1430

Abstract

This study aims to analyze the influence of Corporate Social Responsibility and capital structure on firm value, with profitability as a moderating variable, in companies in the Property and Real Estate subsector listed on the Indonesia Stock Exchange for the 2019–2023 period. This study employed a quantitative approach with secondary data obtained from company financial reports. Purposive sampling was used to select 16 companies with a total of 75 observations after removing outliers. Data analysis was performed using multiple linear regression and Moderated Regression Analysis using SPSS. The results indicate that CSR has a negative and significant effect on firm value, while capital structure has a positive and significant effect. Furthermore, profitability has been shown to strengthen the influence of CSR on firm value, but it cannot moderate the effect of capital structure on firm value. The findings of this study indicate that investors still view CSR activities as a cost burden if not balanced by a high level of profitability. Meanwhile, an optimal capital structure can increase firm value because it provides investors with confidence in the company's ability to manage funding sources effectively.
Crossing Organizational Boundary’s Effect on Paradigmatic Shift and the Implication to Marketing Strategy of an Organization Fahrina Mustafa; Riad Mustafa
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i3.1294

Abstract

This paper studies the paradigmatic shift as the effect on the crossing organizational boundaries activities. Boundary crossing as part of specific function of organizations is common to organization theories. Nevertheless, the increasing and strong rate of occurrence of the crossing boundary activities is considered important today as the consequence of the technological revolution in information and communication technology coupled with the future technologies. Crossing boundaries influence the people involved and the institutional sets. The relationships within the boundaries are increasingly dynamic. Hence, this, in turn, may lead to paradigmatic shift. From the perspective of organization and innovation studies these processes are to a great extent attractive since they may create different conditions the existing literatures on organization as well as innovation, and consequently, on marketing. Therefore, this paper aims at studying the marketing strategy response of an organization by identifyingstates that emerge or condition that may be created as the paradigms shifted.
JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT Muh. Yushar Mustafa; Fahrina Mustafa; Riad Mustafa; Rahmat Mustafa
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i2.1352

Abstract

The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.
Co-Authors A. Riska Amelia Idris A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Abu Muna Almaududi Ausat Achirsyah Bahar Agustinus Suradi Ahmad Yani Aisyah Solehati.,S.E.,M.M Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Anastasia d'Ornay Andi Khaerun Nisa Andriya Risdwiyanto Arief Nuryana Arief Yanto Rukmana Arief, Ilham Arifin Arifin Arismunandhar Sunarwia, Atdriansyah Ashoer, Muhammad Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Ayu Ratna Wulandari Basuki Wisnu Desi Astuti desi kristanti, desi Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Djunaedi Djunaedi Eka Hendrayani Elizabeth Enny Diah Astuti Ernawaty Usman Fildzah Shabrina Firdaus Frans Sudirjo Hamzah, Munawir Nasir Haribowo, Rio Hendy Tannady HERY PURNOMO Ibrahim, Mozart Malik Idris Saleh Ilham Ilham Imam Jayanto Imman Yusuf Sitinjak Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Joseph MJ Renwarin Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Lubis, Alifah Lettiane Virainy Luh Komang Candra Dewi M. Ikhwan Maulana Haeruddin Magdalena Maming, Djumidah Maulida, Sofia Metris, Diksi Mohamad Trio Febriyantoro Mudasetia Mudasetia Muh. Yushar Mustafa Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Kholil Muhammad Syafri Muhammad Zakaria Muhammad Zakaria Muliyani, Nani Munawir Nasir Hamzah Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nurwijayanti Osman, Isnawati Otto R. Payangan Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Primananda, Pande Gde Bagus Naya Rahman Kadir, Abdul Rahmat Mustafa Rasty Yulia Rezky Nurbakti Riad Mustafa Riad Mustafa Riesna Apramilda Riko Mersandro Permana Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari Fitri Sari, Efti Novita Sediawan, MN Lisan Setiadi, Bekti Siminto Sokid, Sokid Sonny Santosa Sri Purwati Sri Purwati Sriyanti, Andi Hikmah Dewi St Arwini Alwy Sugiarti Sugiarti Suhara, Ade Sunarso, Budi suroso, amat SUTRISNO Sutrisno, Sutrisno Syahviyar, Mirza Syamril Tikson, Shinta Dewi Sugiharti Tri Febrina Melinda Tri Susilowati Tri Yusnanto Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahda Wahyudi Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki WIjayanthi, Ida Ayu Trisna Windreis, Christ Wisnu Wardana, Yoga Fortuna Yohanes Totok Suyoto Yuliani Istiqomah Zakhra, Aminatus Zulfadli S