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All Journal Jurnal Bisnis, Manajemen, dan Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Economics and Digital Business Review Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Scientium Management Review Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Bisnis dan Kewirausahaan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Faculty Of Economics And Business, Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Influence of Community Support on the Sustainability of MSMEs in the Digital Era Metris, Diksi; Kraugusteeliana, Kraugusteeliana; Amory, Jeffriansyah Dwi Sahputra; Mustafa, Fahrina; Risdwiyanto, Andriya
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.102

Abstract

With the advancement of technology and internet penetration, the Micro, Small, and Medium Enterprises (MSMEs) sector has undergone significant changes. The digital era presents new opportunities and challenges for MSMEs, enabling them to leverage technology to enhance productivity, marketing, and market access. This research aims to contribute additional insights to the existing literature, focusing on the sustainability of MSMEs amidst the dynamics of the digital era. The study adopts a qualitative approach with an emphasis on literature review, drawing data from Google Scholar during the period 2009 to 2023. The findings indicate that community support plays a crucial role in maintaining the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Awareness of the importance of local products, financial support through investment and crowdfunding, and social support in the form of promotion and active participation form a strong foundation for MSME growth. The strong bond between MSMEs and the community creates an environment in which MSMEs can develop and compete effectively in the dynamic digital market.
The Role of Business Incubators in Enhancing Human Resource Competence and Encouraging Entrepreneurship among Young People Sutrisno; Mustafa, Fahrina; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.184

Abstract

Quality human resources (HR) are one of the main pillars in the economic development of a country. The unemployment rate among young people remains relatively high in many areas. Lack of access to training and adequate resources often serves as a major barrier for youth to start their own businesses. Intervention is needed to boost entrepreneurship among young people. This research aims to examine the role of business incubators in enhancing HR competence and promoting entrepreneurship among young people in general. This study is a literature review with a qualitative approach. Data were collected from scholarly articles published during the period 2005-2024, primarily from Google Scholar, which is a credible platform for academic literature search. The study results indicate that business incubators play a central role in developing and accelerating the growth and success of startup companies in Indonesia, especially among young people. In this context, business incubators not only enhance human resource competence through training programs and mentoring but also encourage entrepreneurship by creating a conducive environment for the development of innovative ideas. Business incubators also serve as a link between various elements in the entrepreneurship ecosystem and have a positive impact on the local economy and society as a whole.
IMPLEMENTATION STRATEGIES OF CHATGPT IN ENHANCING STUDENTS’ COMMUNICATION SKILLS IN THE GLOBAL BUSINESS CONTEXT Mustafa, Fahrina; Siminto; Ausat, Abu Muna Almaududi
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 2 (2024): June 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i2.186

Abstract

Effective communication skills are crucial in an increasingly interconnected global business environment. The ability to communicate clearly and persuasively, both orally and in writing, is key to fostering successful business relationships and overcoming cross-cultural challenges. This research aims to explore the implementation strategies of ChatGPT in enhancing students' communication skills, particularly within the global business context. The study adopts a qualitative literature review approach. Data for this research were sourced from scholarly articles available on Google Scholar, published between 2015 and 2024. The study findings indicate that implementing ChatGPT in education as an innovative strategy to enhance students' communication skills in the global business context holds significant potential in preparing the next generation for challenges in an increasingly interconnected and multicultural workplace. With its ability to provide real-time natural language interactions, ChatGPT not only aids in training students' communication skills but also prepares them to navigate various international business scenarios.
The Influence of System Quality, User Satisfaction and Effort Expectancy on User Adoption of Information Systems of Mobile Banking Users Setiadi, Bekti; Apramilda, Riesna; Syahviyar, Mirza; Mustafa, Fahrina; Violin, Vivid; Latief, Yanuar
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.207

Abstract

This research proposes to evaluate the effect of system quality, user satisfaction, and effort expectancy on information systems user adoption among Indonesian mobile banking consumers. The​‍​‌‍​‍‌ research method employed was quantitative, involving a survey of 200 respondents who are mobile banking users and belong to different banking institutions. The sampling strategy used was purposive sampling based on the criteria of active users who have been using digital banking services for at least six months. Data analysis was done using multiple linear regression at a 0.05 significance level. The findings revealed that all the independent variables had a positive and significant influence on the dependent variable. System quality increases trust and effectiveness of use, user satisfaction leads to user loyalty, and effort expectancy makes the adoption of digital technology easier. Theoretically, the study extends the conversation of the DeLone and McLean Information Systems Success Model and UTAUT in digital banking. Practically, it acts as a guide to banks on how to improve their system quality, user experience, and technology acceptance level during the digital transformation ​‍​‌‍​‍‌era.
Analisis Pengaruh Komitmen Organisasi, Digital Engagement dan Employer Branding Terhadap Organizational Citizenship Behavior Pada Industri Kreatif Fildzah Shabrina; Rasty Yulia; Fahrina Mustafa; Jefri Putri Nugraha; Joko Ariawan; Kiki Setyawati
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2062

Abstract

Kajian ini memiliki tujuan guna mengkaji bagaimana komitmen organisasi, keterlibatan digital (digital engagement), serta employer branding memengaruhi perilaku Organizational Citizenship Behavior (OCB) pada karyawan di industri kreatif. Dengan menerapkan pendekatan kuantitatif, data dikumpulkan dengan survei yang diberikan kepada 200 responden yang ditentukan menerapkan teknik purposive sampling. Analisis dilaksanakan dengan regresi linear berganda, disertai pengujian validitas, reliabilitas, serta asumsi klasik untuk memastikan kelayakan model. Perolehan studi ini mengindikasikan bahwasanya baik secara simultan maupun parsial, ketiga variable independent tersebut memiliki pengaruh positif dan signifikan pada OCB. Komitmen organisasi terbukti mendorong munculnya loyalitas dan keterikatan emosional yang memotivasi karyawan untuk berkontribusi secara sukarela. Sementara itu, keterlibatan digital memperkuat partisipasi, mendorong kolaborasi, dan menciptakan rasa keterhubungan antar karyawan. Di sisi lain, employer branding yang kuat menumbuhkan rasa bangga dan identitas positif terhadap perusahaan, yang mendorong karyawan untuk memberikan kontribusi melebihi peran formal mereka. Temuan ini menegaskan pentingnya bagi organisasi di sektor industri kreatif untuk secara aktif memperkuat ketiga aspek tersebut. Dengan begitu, mereka dapat menciptakan lingkungan kerja yang mendukung tumbuhnya perilaku OCB, sekaligus meningkatkan produktivitas dan membentuk budaya kerja yang sehat dan berkelanjutan.
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Hery Purnomo; Vivid Violin; Riesna Apramilda; Fahrina Mustafa; Sonya Sidjabat; Ratu Nadya Wahyuningratna
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
The Influence of Eco-Friendly Packaging, Emotional Branding, and Digital Customer Experience on Brand Preference of Health Products Anastasia d'Ornay; Muhammad Zakaria; Apriani Riyanti; Fahrina Mustafa; Ayu Ratna Wulandari; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5617

Abstract

The core goal of the research is to determine the impact of green packaging, emotional branding, and digital customer experience on the selection of health products' brands. The main reasons for this study are the demand for green products, emotional connection with brands, and the migration of consumers from offline to online for information and purchases. The research employed a quantitative explanatory design with health product consumers being the sample population of 200 participants, who had online interaction with the brands and were selected through purposive sampling. The instrument of the study was initially evaluated for validity and reliability and then underwent classical assumption tests prior to the application of multiple linear regression analysis. Each of the three independent variables was found to have a major beneficial impact on brand preference. The coefficient of determination value shows that the model is capable of explaining the variations in brand preference. This study, when considering its theoretical implications, adds to the existing understanding of the topic of consumer behavior and modern marketing strategies in the health care sector. Additionally, the findings of the study provide a roadmap for companies to gain competitive advantage by incorporating eco-friendly packaging, upgrading emotional branding, and digitalizing experiences to facilitate brand preference creation more effectively.
The Influence of Cultural Adaptability, Digital Knowledge Management and Organizational Support on Digital Leadership Capability in E-Commerce Companies Sidjabat, Sonya; Hendratni, Tyahya Whisnu; Violin, Vivid; Mustafa, Fahrina; Kusnadi, Iwan Henri; Lubis, Alifah Lettiane Virainy
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.279

Abstract

Digital leadership abilities which help organizations succeed in all aspects of technological development should become mandatory requirements for e-commerce workers. The study assesses how cultural adaptability and digital knowledge management and organizational support systems together influence e-commerce organizations to develop their digital leadership capabilities. The research uses a quantitative methodology which follows an explanatory study framework. The researchers used purposive sampling to gather data from 160 participants who worked at e-commerce businesses throughout Indonesia. The researchers used multiple linear regression analysis to assess the data after they finished validating their findings and testing all reliability and classical assumptions. The research shows that digital leadership performance improves through the combination of cultural adaptability and digital knowledge management together with organizational support systems. The research proves that organizations need to establish an adaptive organizational culture which includes technology-based knowledge management together with complete organizational support to develop their digital leadership skills. The research results deliver strategic guidance to e-commerce businesses which want to build digital leadership capabilities that will endure longer periods.
The Influence of Ease of Navigation, Mobile Shopping Experience, and Social Commerce Engagement on Omnichannel Customer Experience of Local Brand Products in E-Commerce Sidjabat, Sonya; Mustafa, Fahrina; Suhara, Ade; Susilowati, Tri; Violin, Vivid; Primananda, Pande Gde Bagus Naya
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.283

Abstract

Local brands establish unified customer experiences through their omnichannel system implementation because e-commerce competition has increased in intensity. The research investigates how three variables which each contain three elements affect omnichannel customer experience for local brand products in e-commerce through their three elements which include ease of navigation and mobile shopping experience and social commerce engagement. The researchers implemented their study through a quantitative research method which employed explanatory research design. The researchers used purposeful sampling methods to collect data from 200 participants who had purchased local brand products through multiple digital channels. The researchers applied multiple linear regression analysis to their data after they conducted validity and reliability testing along with classical assumption testing. The study results demonstrate that three factors which include website navigation skills and mobile shopping experience and social commerce platform usage enable users to access various shopping channels. The complete customer experience development process requires businesses to comprehend how platform experience integrates with mobile user experience and social media interaction. The research contributes to digital marketing and omnichannel studies by providing new theoretical insights. The study results provide local brands with digital strategy development guidelines which focus on enhancing customer experience.  
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Agustinus Suradi Ahmad Yani Aisyah Solehati Aisyah Solehati.,S.E.,M.M Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Anastasia d'Ornay Andi Khaerun Nisa Andriya Risdwiyanto Arief Nuryana Arief Yanto Rukmana Arief, Ilham Arifin Arifin Arismunandhar Sunarwia, Atdriansyah Ashoer, Muhammad Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Ayu Ratna Wulandari Bahar, Achirsyah Basuki Wisnu Desi Astuti desi kristanti, desi Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Djunaedi Djunaedi Eka Hendrayani Eka Hendrayani Elizabeth Ernawaty Usman Fildzah Shabrina Firdaus Frans Sudirjo Hamzah, Munawir Nasir Hendra Hendra Hendy Tannady HERY PURNOMO Ibrahim, Mozart Malik Idris Saleh Ilham Ilham Ilham Ilham Imman Yusuf Sitinjak Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Joseph MJ Renwarin Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kiki Setyawati Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Lubis, Alifah Lettiane Virainy Luh Komang Candra Dewi M. Ikhwan Maulana Haeruddin Magdalena Magdalena Maming, Djumidah Metris, Diksi Mohamad Trio Febriyantoro Mudasetia Mudasetia Mudasetia, Mudasetia Muh. Yushar Mustafa Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Kholil Muhammad Zakaria Muhammad Zakaria Muliyani, Nani Munawir Nasir Hamzah Musran Munizu Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah Nawiyah Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Otto R. Payangan Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Primananda, Pande Gde Bagus Naya Rahman Kadir, Abdul Rahmat Mustafa Rasty Yulia Renwarin, Joseph MJ Rezky Nurbakti Riad Mustafa Riad Mustafa Ridwan Maulana, Ridwan Riesna Apramilda Riko Mersandro Permana Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari Fitri Sari, Efti Novita Sediawan, MN Lisan Setiadi, Bekti Sidjabat, Sonya Siminto Sokid, Sokid Sonny Santosa Sri Purwati Sriyanti, Andi Hikmah Dewi St Arwini Alwy Sugiarti Sugiarti Suhara, Ade Sunarso, Budi suroso, amat SUTRISNO Sutrisno, Sutrisno Syahviyar, Mirza Syamril Tikson, Shinta Dewi Sugiharti Tri Febrina Melinda Tri Susilowati Tri Yusnanto Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahda Wahyudi Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Yohanes Totok Suyoto Yohanes Totok Suyoto Zakhra, Aminatus Zulfadli S