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All Journal Jurnal Bisnis, Manajemen, dan Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Economics and Digital Business Review Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Scientium Management Review Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Bisnis dan Kewirausahaan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Faculty Of Economics And Business, Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Role of Management Information System Innovation as a Catalyst to Enhance Profitability in the Contemporary Digital Business Era Mutoffar, Muhamad Malik; Bahar, Achirsyah; Mustafa, Fahrina
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13510

Abstract

Digital business has become a phenomenon dominating the global market, influencing various industries, and changing the way companies operate and interact with customers. This research aims to examine the crucial role of innovation in MIS as a catalyst for enhancing profitability in digital businesses. The research method employed is a qualitative literature review conducted by gathering data from Google Scholar within the timeframe of 2003 to 2024. The study findings indicate that innovation in management information systems (MIS) plays a vital role in enhancing profitability in digital businesses in the contemporary era. Through the implementation of advanced information technology, businesses can create added value, improve operational efficiency, and respond to market changes more quickly. Innovation in MIS also enables the development of new business models, enhances customer experiences, and creates a more sustainable business environment.
Pelatihan Dan Penguatan Literasi Digital Untuk Meningkatkan Kapasitas Umkm Menuju Pasar Internasional: Pengabdian Susilowati, Tri; Mustafa, Fahrina; Hendratni, Tyahya Whisnu; Santosa, Muhammad Hery; Nugraha, Jefri Putri; Windreis, Christ
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2001

Abstract

Di era globalisasi dan perdagangan bebas, keikutsertaan UMKM dalam pasar internasional berkontribusi besar terhadap perekonomian nasional, terutama melalui peningkatan devisa dan penciptaan lapangan kerja. Berdasarkan uraian tentang urgensi dan pentingnya masuk dalam pasar internasional bagi keberlanjutan UMKM di Indonesia, serta bagaimana menjadi adaptif terhadap perubahan lingkungan bisnis yang menuntut pelaku UMKM dan SDM yang bekerja di sektor UMKM untuk memiliki literasi yang baik dan mampu menggunakan perangkat digitalisasi untuk meningkatkan efektivitas dan efisiensi kerja, sehingga kemudian diadakan pelatihan dan penyuluhan bagi pelaku UMKM di beberapa kota di Indonesia. Kesimpulan dari kegiatan ini adalah kesiapan UMKM untuk menembus pasar internasional sangat ditentukan oleh kemampuan memanfaatkan teknologi digital dan penguasaan literasi digital yang memadai. Pemanfaatan teknologi digital membuka peluang besar bagi UMKM untuk memperluas jangkauan pasar, meningkatkan efisiensi operasional, dan memperkuat daya saing di tingkat global. Namun, tanpa literasi digital yang baik, pelaku UMKM berisiko tertinggal dan tidak mampu mengoptimalkan potensi teknologi yang ada.
Analysing the Role of Visual Content in Increasing Attraction and Conversion in MSME Digital Marketing Sunarso, Budi; Tusriyanto; Mustafa, Fahrina
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.79

Abstract

In the rapidly digitizing era, the business world, especially Micro, Small, and Medium Enterprises (MSMEs), undergoes significant changes in marketing strategies. Digital marketing has become a highly effective tool to enhance visibility and customer attraction. In this context, visual content plays a crucial role as a primary element in crafting digital campaigns. This research aims to analyze the role of visual content in enhancing attraction and conversion in MSMEs' digital marketing. The approach involves an in-depth exploration of literature through qualitative analysis, intending to achieve a comprehensive understanding of the subject from 2013 to 2023. The study results indicate that in the continually evolving digital marketing landscape, the role of visual content in supporting MSMEs is crucial. Visual content not only captures consumer attention but also builds brand identity, enhances engagement on social media, strengthens storytelling, simplifies product understanding, supports SEO, and ultimately increases conversion rates. By effectively designing and optimizing visual content, MSMEs can harness its full potential to grow and succeed in the digital market.
Crossing Organizational Boundary’s Effect on Paradigmatic Shift and the Implication to Marketing Strategy of an Organization Mustafa, Fahrina; Mustafa, Riad
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i3.1294

Abstract

This paper studies the paradigmatic shift as the effect on the crossing organizational boundaries activities. Boundary crossing as part of specific function of organizations is common to organization theories. Nevertheless, the increasing and strong rate of occurrence of the crossing boundary activities is considered important today as the consequence of the technological revolution in information and communication technology coupled with the future technologies. Crossing boundaries influence the people involved and the institutional sets. The relationships within the boundaries are increasingly dynamic. Hence, this, in turn, may lead to paradigmatic shift. From the perspective of organization and innovation studies these processes are to a great extent attractive since they may create different conditions the existing literatures on organization as well as innovation, and consequently, on marketing. Therefore, this paper aims at studying the marketing strategy response of an organization by identifyingstates that emerge or condition that may be created as the paradigms shifted.
JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT Mustafa, Muh. Yushar; Mustafa, Fahrina; Mustafa, Riad; Mustafa, Rahmat
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i2.1352

Abstract

The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.
Pengaruh Pengembangan Karir Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada Pt.Ciomas Adisatwa Maros Maulana, Ridwan; Munizu, Musran; Mustafa, Fahrina
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1432

Abstract

Penelitian ini bertujuan untuk mengetahui dan memahami pengaruh pengembangan karir dan komitmen organisasi terhadap kinerja karyawan pada PT. Ciomas Adistwa Maros. Sampel pada penelitian ini sebanyak 40 responden yang merupakan karyawan tetap dan sudah bekerja selam 3 tahun di perusahaan PT.Ciomas Adistwa Maros. Hasil penelitian ini dikumpulkan melalui kuesioner yang diberikan kepada responden dan dianalisis dengan menggunakan Teknik analisis data penelitian ini yaitu menggunakan analisis statistik melalui pendekatan analisis deskriptif, uji kualitas data, uji asumsi klasik dan uji regresi linear berganda. Untuk uji hipotesis dalam penelitian ini menggunkan uji t, uji koefisien korelasi (r) dan uji koefisien determinasi (r2). Hasil penelitian yang dilakukan secara parsial menunjukkan bahwa pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan, namun untuk komitmen organisasi tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan dan pengembangan karir lebih dominan berpengaruh terhadap kinerja karyawan pada PT.Ciomas Adistwa Maros.
The Role of Business Information Systems in Strategic Decision-Making: Implications for Innovation and Market Adaptation Mustafa, Fahrina; Almaududi Ausat, Abu Muna; Kraugusteeliana, Kraugusteeliana
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14099

Abstract

Business information systems have evolved into a crucial pillar of strategic decision-making across various organizations. With the accelerating changes in the business environment driven by technological advancements and globalization, information systems play a key role in providing the data and analysis necessary to support more precise and accurate decision-making. This research utilizes a literature review with a qualitative approach, drawing data from relevant literature sources. The primary data sources include scholarly articles accessed via Google Scholar, published between 2013 and 2024. The study reveals that business information systems are vital in supporting strategic decision-making, innovation, and market adaptation. The use of systems such as ERP, CRM, and BI provides access to real-time data essential for formulating more effective business strategies, improving operational efficiency, and responding swiftly to market changes. Case studies from various companies, including Tokopedia, GoTo, and Astra International, demonstrate that optimal use of business information systems not only aids in identifying new business opportunities but also enhances the capability to innovate and adapt to evolving market dynamics.
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK : CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY Zulfadli S; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1071

Abstract

An understanding of consumer behavior is very much needed at this time, where the development of fast food is so rapid and fast that the intensity of competition is getting higher, this is important for marketers if they want to continue to be accepted by their consumers. This study aims to: 1) To find out whether cultural, social, personal, and psychological factors influence the buying decision of Indomie instant noodles. 2) To find out which variable has the dominant influence on purchasing decisions for Indomie product instant noodles. This study uses qualitative research. The population used in this study were 100 respondents, students of the Faculty of Economics, and data collection in the form of observations, interviews, and questionnaires. Using the SPSS 21 for windows program to test the validity, reliability and multiple linear regression analysis. From the results of the analysis it was found that cultural factor variables, had an insignificant (significant) influence on purchasing decisions of Indomie instant noodles while social, personal, and cultural factors had a significant effect on purchasing decisions of Indomie instant noodles and psychological variables had a dominant influence on purchasing decisions of Indomie instant noodles.
MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY Syamril; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.1075

Abstract

Strategy is a tool to achieve objectives. Marketing is a process influenced by various social, cultural, political, economic, and managerial factors. There are three systematic marketing strategy steps, starting with market segmentation strategy, target market determination strategy, and market positioning strategy. The marketing mix also includes marketing strategies, comprising four crucial points: product, price, place, and promotion. The purpose of this research is to analyze marketing strategies in increasing product sales at Lakita Cell in the city of Makassar. This study adopts a qualitative research design. Primary and secondary data sources are utilized for data collection. Data collection techniques consist of observation, interviews, and documentation. Data analysis involves three stages: data collection, data analysis, and decision-making. The research findings indicate that segmentation influences sales levels due to varying network quality in each area, while targeting does not significantly affect profits as sales levels fluctuate. Positioning has a significant impact on sales, profits, and company growth as Lakita Cell not only focuses on internet voucher sales but also provides services like interbank ATM transfers, digital money top-ups, and various types of mobile phone and electronic device essentials.
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Agustinus Suradi Ahmad Yani Aisyah Solehati Aisyah Solehati.,S.E.,M.M Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Anastasia d'Ornay Andi Khaerun Nisa Andriya Risdwiyanto Arief Nuryana Arief Yanto Rukmana Arief, Ilham Arifin Arifin Arismunandhar Sunarwia, Atdriansyah Ashoer, Muhammad Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Ayu Ratna Wulandari Bahar, Achirsyah Basuki Wisnu Desi Astuti desi kristanti, desi Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Djunaedi Djunaedi Eka Hendrayani Eka Hendrayani Elizabeth Ernawaty Usman Fildzah Shabrina Firdaus Frans Sudirjo Hamzah, Munawir Nasir Hendra Hendra Hendy Tannady HERY PURNOMO Ibrahim, Mozart Malik Idris Saleh Ilham Ilham Ilham Ilham Imman Yusuf Sitinjak Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Joseph MJ Renwarin Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kiki Setyawati Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Luh Komang Candra Dewi M. Ikhwan Maulana Haeruddin Magdalena Magdalena Maming, Djumidah Mersandro Permana, Riko Metris, Diksi Mohamad Trio Febriyantoro Mudasetia Mudasetia Mudasetia, Mudasetia Muh. Yushar Mustafa Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Kholil Muhammad Zakaria Muhammad Zakaria Muliyani, Nani Munawir Nasir Hamzah Musran Munizu Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah Nawiyah Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Otto R. Payangan Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Rahman Kadir, Abdul Rahmat Mustafa Rasty Yulia Renwarin, Joseph MJ Rezky Nurbakti Riad Mustafa Riad Mustafa Ridwan Maulana, Ridwan Riesna Apramilda Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari Fitri Sari, Efti Novita Sediawan, MN Lisan Setiadi, Bekti Sidjabat, Sonya Siminto Sokid, Sokid Sonny Santosa Sri Purwati Sriyanti, Andi Hikmah Dewi St Arwini Alwy Sugiarti Sugiarti Sunarso, Budi suroso, amat SUTRISNO Sutrisno, Sutrisno Syahviyar, Mirza Syamril Tikson, Shinta Dewi Sugiharti Tri Febrina Melinda Tri Susilowati Tri Yusnanto Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahda Wahyudi Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Yohanes Totok Suyoto Yohanes Totok Suyoto Zakhra, Aminatus Zulfadli S