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All Journal Jurnal Bisnis, Manajemen, dan Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Economics and Digital Business Review Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Scientium Management Review Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Bisnis dan Kewirausahaan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Faculty Of Economics And Business, Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Studi Mengenai Kinerja Keuangan Bank Bukopin Syariah Tahun 2020-2022 dengan Metode CAMEL Mustafa, Fahrina; Mustafa, Riad; Sediawan, M. N. Lisan; Usman, Ernawaty
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja keuangan bank di Indonesia merupakan salah satu factor utama yang dijadikan indikator sehat atau tidaknya bank terkait, khususnya Bank Bukopin Syariah yang merupakan unit analisis di penelitian ini. Dengan aplikasi dari metode CAMEL, penelitian ini menggunakan data keuangan dari tahun 2020 hingga 2022 dari Bank Bukopin Syariah. Jenis data pada penelitian ini berupa data sekunder yang terdokumentasi dan dapat diakses melalui situs resmi Bursa Efek Indonesia. Teknik pengumpulan data yang diterapkan adalah melalui dokumentasi, dan variabel yang menjadi fokus adalah kinerja keuangan yang dievaluasi menggunakan Metode CAMEL. Hasil analisis menunjukkan bahwa Bank Bukopin Syariah menghadapi penurunan, tetapi tetap dikategorikan sebagai "Sehat" dengan upaya restrukturisasi keuangan dan khusus untuk perspektif investasi, Bank Bukopin Syariah menonjol sebagai opsi yang menjanjikan.
The Reactualization of Sipakatau, Sipakalebbi, and Sipakainge’ Values Using La Galigo Comic with Augmented Reality Tikson, Shinta Dewi Sugiharti; Samintang; Firdaus; Andi Khaerun Nisa; Wahda; Mustafa, Fahrina
International Journal of Elementary Education Vol 7 No 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijee.v7i4.59779

Abstract

Base on observation there is no educative and interactive learning media in local content lessons related to strengthening student character. This study aims to analyze student interest and enthusiasm in local content lessons, understand the values, diversity, and inclusivity contained in La Galigo through Augmented Reality (AR)-based comic. This study is use Wilcoxon signed-rank test is used to compare the pre-test and post-test, also comparing anecdotal notes of student activities. A total of 14 students from the 4th and 5th grade participated in this program. Data collection is use observations, anecdotal records, and in-depth interviews were also used to assess students' personalities. Based on the evaluation of the pre-test and post-test, there is an increase in students' knowledge after the comic learning method is used. Changes in student’s knowledge and attitude are accomplished through the use of continuous assessment indicators and the involvement of the teacher in the classroom. It is hoped that this innovation can help students develop better character by incorporating trisipaka-based values (sipakatau, sipakalebbi, and sipakainge') into their daily lives.
Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah Pada PT. Pegadaian Syariah Khaerunnisa, A; Munir, Abdul Razak; Mustafa, Fahrina
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4971

Abstract

Penelitian ini dilakukan yang bertujuan untuk: (1) Untuk mengetahui pengaruh secara parsial dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), terhadap kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. (2) Untuk mengetahui pengaruh secara simultan dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), terhadap kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. Penelitian ini menggunakan data primer melalui menyebaran kuesioner kepada sebanyak 98 nasabah sebagai sampel dari seluruh jumlah nasabah mulai tahun 2019 sampai 2021 sebanyak 6.271 nasabah, pengumpulan data dilakukan dari bulan September sampai November 2022. Data dianalisis dengan menggunakan analisis Regresi Linier Berganda dengan bantuan Program SPSS. Hasil penelitian menunjukkan bahwa (1) secara parsial dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), berpengaruh positif dan signifikan terhadap kepuasan kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. (2) secara simultan dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), berpengaruh positif dan signifikan terhadap kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. Kata Kunci: Tekanan Keuangan, Kapitalis Pasar, Nilai Pasar Perusahaan
The Influence of Store Atmosphere, Service Quality, and Product Variance on Customer Loyalty Through Customer Satisfaction at Marinor Cafe in Makassar City Sriyanti, Andi Hikmah Dewi; Payangan, Otto R.; Mustafa, Fahrina
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.13

Abstract

Through customer satisfaction at Marinar Café Makassar City, this study aims to analyze the effect of store atmosphere, service quality, and product variants on consumer loyalty. This study uses a quantitative approach to collect data from 100 respondents who are customers of Marinor Café in Makassar City. Participants in this study were all visitors to the Marinor Cafe in Makassar City. Path analysis (Path analysis) is the data analysis method used. The findings show that customer satisfaction at Marinor Café Makassar City is positively and significantly influenced by store atmosphere, service quality, and product variants. Therefore, it can be said that customer satisfaction can mediate the effect of service quality and product variety on customer loyalty, but does not mediate the effect of store atmosphere on customer loyalty.
The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc Arismunandhar Sunarwia, Atdriansyah; Rahman Kadir, Abdul; Maming, Djumidah; Kadir, Nuraeni; A.S. Parawansa, Dian; Mustafa, Fahrina
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.90

Abstract

By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Optimizing the Collaboration Between MSMEs and Digital Marketplaces: Innovative Strategies to Enhance Market Expansion and Business Sustainability in the Digital Economy Era Yani, Ahmad; Mustafa, Fahrina; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.261

Abstract

The rapid growth of digital transformation has urged Micro, Small, and Medium Enterprises (MSMEs) to adapt by leveraging digital marketplace platforms as a primary strategy for expanding their market reach and maintaining business sustainability. This study is a literature review employing a qualitative approach and descriptive analysis to explore how strategic collaboration between MSMEs and digital marketplaces can be optimized within the context of Indonesia's digital economy. Data were collected from 35 scholarly articles and credible sources published between 2014 and 2025, with a strict selection process narrowing them down to 17 relevant articles for analysis. The results indicate that synergistic and innovative collaborations with digital platforms such as Tokopedia, Shopee, and GrabFood significantly contribute to market expansion, operational efficiency, and the strengthening of MSME brand identities. Case studies including Brodo, Kopi Kenangan, and Maicih illustrate successful collaborative practices through digital features, data-driven promotion, and continuous training. These findings highlight the importance of digital literacy, strategic planning, and cross-sectoral support in building an inclusive and sustainable digital ecosystem for MSMEs in Indonesia.
ANALISIS PENGARUH SISTEM PENILAIAN KINERJA SECARA DIGITAL, PELATIHAN DIGITAL DAN EVALUASI KINERJA TERHADAP PERFORMA KARYAWAN PADA INDUSTRI MANUFAKTUR Djunaedi Djunaedi; Fahrina Mustafa; Muhammad Kholil; Desi Kristanti; Basuki Wisnu; Arifin Arifin
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1489

Abstract

In the era of increasing digitalization, the manufacturing industry faces challenges to improve employee efficiency and performance through information technology. This study aims to analyze the effect of digital performance appraisal systems, digital training, and performance evaluations on employee performance in the manufacturing industry. The research method used is quantitative, using a survey approach involving 120 respondents from various positions in manufacturing companies that have implemented digital systems in HR management. The instrument used was a questionnaire with a Likert scale, which was then analyzed using the multiple linear regression method. The results of the study indicate that the digital performance appraisal system has a significant positive effect on employee performance. Digital training also shows a positive correlation in improving employee skills and productivity. Regular performance evaluations strengthen constructive feedback and increase work motivation. The three independent variables simultaneously contribute significantly to improving employee performance. These findings support the importance of digital transformation in human resource management in the manufacturing sector. The implications of this study provide an overview that digital adaptation not only supports process efficiency but also improves employee capabilities and work results. Thus, companies must continue investing in digital systems integrated with employee performance improvement strategies.
INTEGRATIVE STRATEGY IN STRENGTHENING MSME COMPETITIVENESS: THE ROLE OF LOCALLY ROOTED ENTREPRENEURIAL VALUES IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE Sutrisno, Sutrisno; Mustafa, Fahrina; Mersandro Permana, Riko
Technopreneurship and Educational Development Review (TENDER) Vol 2 No 2 (2025): June 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v2i2.275

Abstract

This study aims to examine integrative strategies for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), focusing on the role of locally rooted entrepreneurial values as a foundation for building sustainable competitive advantage. Using a qualitative approach and literature review method, this research analyzes 19 selected scholarly articles published between 1978 and 2025, sourced from Google Scholar and reputable academic websites. The analysis reveals that local values such as gotong royong (mutual cooperation), honesty, traditional trade ethics, and community solidarity serve as highly strategic intangible resources in shaping authentic business identity, product differentiation, and customer loyalty. Integrative strategies that combine these values with digital innovation, modern marketing, and sustainability orientation have proven effective in enhancing MSME competitiveness amid globalization pressures. Case studies of various MSMEs in Indonesia support the argument that the strategic management of local values not only strengthens social and cultural ties but also creates unique value propositions in the market.
Peningkatan Kapabilitas Pelaku UKM dengan Pelatihan Digitalisasi dan Komunikasi Efektif : Penelitian Aulia, Muhammad Reza; Kusnadi, Iwan Henri; Wandanaya, Anita Bawaiqki; Zakhra, Aminatus; Mustafa, Fahrina; Muliyani, Nani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1400

Abstract

UKM selama ini dikenal sebagai tulang punggung perekonomian, namun, arus globalisasi dan transformasi digital telah mengubah peta persaingan bisnis secara signifikan. Dengan kapabilitas yang baik, pelaku UKM akan lebih siap untuk berinovasi, memberikan layanan yang lebih berkualitas, dan mengambil keputusan bisnis yang berbasis data dan analisis yang akurat. Tentu saja, upaya ini tidak bisa dilakukan sendiri. Memahami bahwa peningkatan kapabilitas UKM sangat krusial, baik bagi individu yang terlibat di dalamnya maupun bagi UKM sebagai entitas yang menopang perekonomian nasional, maka diselenggarakanlah seminar nasional pengabdian kepada masyarakat. Kegiatan ini bertujuan untuk merumuskan dan mengeksplorasi solusi secara terstruktur guna memperkuat kapasitas pelaku UKM, khususnya melalui pelatihan terkait digitalisasi dan pengembangan komunikasi yang efektif. Kesimpulan dari kegiatan pengabdian masyarakat ini adalah pelatihan digital dan kemampuan komunikasi yang efektif merupakan dua elemen penting yang saling melengkapi dalam meningkatkan kapabilitas pelaku Usaha Kecil dan Menengah (UKM). Pelatihan digital membekali pelaku UKM dengan keterampilan teknologi yang dibutuhkan untuk mengelola bisnis secara lebih efisien, memperluas jangkauan pasar, serta beradaptasi dengan pesatnya perkembangan dunia digital.
How Do Innovation, Quality, And Supply Chain Management Affect Customer Satisfaction in Organic Food Products?: Evidence From Jabodetabek, Indonesia Mustafa, Fahrina; Hendra, Hendra; Ibrahim, Mozart Malik; Astuti, Desi; Pandiangan, Bilson
Jambura Agribusiness Journal VOLUME 6, ISSUE 1, 2024: JULY-DECEMBER
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i1.31301

Abstract

This study investigates the influence of product innovation, supply chain management, and product quality on customer satisfaction in the organic food sector. A quantitative approach was employed using survey data collected from 120 organic food consumers in the Jabodetabek area. The data were analyzed using multiple linear regression analysis to determine the impact of each variable. The findings indicate that all three factors product innovation, supply chain management, and product quality have a significant and positive influence on customer satisfaction. Notably, innovations in eco-friendly packaging, product variety, and transparency in supply chain operations contribute significantly to enhancing customer perceptions and trust. These results underscore the critical role of integrated management practices and continuous product development in sustaining customer loyalty and satisfaction in the growing organic food market.
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Agustinus Suradi Ahmad Yani Aisyah Solehati Aisyah Solehati.,S.E.,M.M Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Anastasia d'Ornay Andi Khaerun Nisa Andriya Risdwiyanto Arief Nuryana Arief Yanto Rukmana Arief, Ilham Arifin Arifin Arismunandhar Sunarwia, Atdriansyah Ashoer, Muhammad Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Ayu Ratna Wulandari Bahar, Achirsyah Basuki Wisnu Desi Astuti desi kristanti, desi Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Djunaedi Djunaedi Eka Hendrayani Eka Hendrayani Elizabeth Ernawaty Usman Fildzah Shabrina Firdaus Frans Sudirjo Hamzah, Munawir Nasir Hendra Hendra Hendy Tannady HERY PURNOMO Ibrahim, Mozart Malik Idris Saleh Ilham Ilham Ilham Ilham Imman Yusuf Sitinjak Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Joseph MJ Renwarin Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kiki Setyawati Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Luh Komang Candra Dewi M. Ikhwan Maulana Haeruddin Magdalena Magdalena Maming, Djumidah Mersandro Permana, Riko Metris, Diksi Mohamad Trio Febriyantoro Mudasetia Mudasetia Mudasetia, Mudasetia Muh. Yushar Mustafa Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Kholil Muhammad Zakaria Muhammad Zakaria Muliyani, Nani Munawir Nasir Hamzah Musran Munizu Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah Nawiyah Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Otto R. Payangan Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Rahman Kadir, Abdul Rahmat Mustafa Rasty Yulia Renwarin, Joseph MJ Rezky Nurbakti Riad Mustafa Riad Mustafa Ridwan Maulana, Ridwan Riesna Apramilda Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari Fitri Sari, Efti Novita Sediawan, MN Lisan Setiadi, Bekti Sidjabat, Sonya Siminto Sokid, Sokid Sonny Santosa Sri Purwati Sriyanti, Andi Hikmah Dewi St Arwini Alwy Sugiarti Sugiarti Sunarso, Budi suroso, amat SUTRISNO Sutrisno, Sutrisno Syahviyar, Mirza Syamril Tikson, Shinta Dewi Sugiharti Tri Febrina Melinda Tri Susilowati Tri Yusnanto Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahda Wahyudi Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Yohanes Totok Suyoto Yohanes Totok Suyoto Zakhra, Aminatus Zulfadli S