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Pramono, Rudy
Universitas Pelita Harapan
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Journal : Media Bina Ilmiah

 1 
THE INFLUENCE OF WORD OF MOUTH AND SOCIAL MEDIA ON PATIENTS' INTENTION TO VISIT, MEDIATED BY TRUST: A STUDY OF MEDICAL CHECK-UP SERVICES AT XYZ HOSPITAL SEMARANG Wynona Ramli; Rudy Pramono
Media Bina Ilmiah Vol. 19 No. 12: Juli 2025
Publisher : LPSDI Bina Patria

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Globalization and the expansion of free trade have affected hospitals in Indonesia. In the digital era, hospitals face intense competition, especially in preventive services such as medical check-ups (MCUs). Word of mouth (WOM) and social media have become the main communication tools influencing patient decisions. However, patient trust in hospitals plays an important role as a mediator of the influence of WOM and social media on visit interest. This research analyzes the influence of WOM and social media on patient interest, with trust as a mediating variable. Data show a trend of increasing interest in MCU services after the COVID-19 pandemic. The research results are expected to contribute to marketing communication strategies for healthcare services based on trust and digital engagement. The purpose of this research is to determine the influence of WOM and social media on interest in visiting the MCU service at XYZ Hospital Semarang, with trust as a mediating factor. This is an explanatory quantitative study using a survey design. The sampling technique in this research uses purposive sampling with at least 129 respondents who meet the research criteria. Data were processed using the Partial Least Squares (PLS) method. The research results show that WOM, social media, and trust significantly influence patients’ visit interest; WOM and social media significantly influence trust. Trust significantly mediates the influence of WOM on patients’ visit interest, and trust significantly mediates the influence of social media on patients’ visit interest.
PENGARUH MOTIVASI INTRINSIK DAN MOTIVASI EKSTRINSIK TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN DIVISI FARMASI RUMAH SAKIT XYZ Pamungkas, Yohanes Farrel; Ong Kim Kui , Daniel; Pramono, Rudy
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

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This research aims to identify the influence of intrinsic motivation and extrinsic motivation on employee performance with job satisfaction as an intervening variable. This research uses a quantitative method, where the data collection method is through a questionnaire process that is given online. The data collection technique used a purposive sampling technique where the respondents were employees of the Pharmacy Division of XYZ Hospital, Jakarta. The total sample for this research was 69 respondents. The statistical analysis method used in this research uses Smart PLS 4.0 software. Through the results of data processing, results are obtained 1) Intrinsic Motivation has a positive influence on Job Satisfaction, 2) Extrinsic Motivation has a positive influence on Job Satisfaction, 3) Intrinsic Motivation has a positive influence on Employee Performance, 4) Extrinsic Motivation has a positive influence on Employee Performance, 5) Job satisfaction does not have a positive influence on Employee Performance. 6) Intrinsic motivation does not have an indirect positive influence on employee performance through job satisfaction. 7) Extrinsic motivation does not have an indirect positive influence on employee performance through job satisfaction.
PENGARUH KEGIATAN PROMOSI MELALUI SOCIAL MEDIA DAN E-WOM DALAM PENGAMBILAN KEPUTUSAN BEROBAT PADA KLINIK M-GANIK CARE Bellyana Octavia; Rudy Pramono
Media Bina Ilmiah Vol. 19 No. 4: Nopember 2024
Publisher : LPSDI Bina Patria

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A primary clinic is a personal health care facility that provides basic and/or specialist medical services, organized by more than one type of health worker and led by a medical worker. As an industry engaged in the service sector, mGanik Care is asked to maintain the quality of its services in order to maintain a positive image of a clinic. The quality of clinic services is closely related to the image of the clinic. data on the number of patient repeat visits is taken from data on the arrival of old patients. The data shows that in the first 4 (four) months of 2023 the clinic was established, the number was very large. However, over time, the number of patient repeat visits has slowly begun to decline. Some possible causes of the decline in the number of repeat visits of patients at the mGanik Care Diabetes Clinic are promotional media that are too stagnant, not dynamic in keeping up with the times. So that patients are not updated and reduce their interest in visiting again. In addition, promotional media that are not developing create WOM that is not in accordance with expectations. This research is a quantitative study with explanatory analysis. The data collection technique is by questionnaire. The results of this study are all influential on revisit intention other than service quality with an f2 value of 0.011 and t-statistics of 1.148 with a p-value of 0.126. Revisit intention can increase if the branding image carried out by the mGanik Care Clinic is running and right on target so that the mGanik Care Clinic should create a strategy on social and print media to intensify the branding image of the mGanik Care Clinic. So that revisit intention can increase.
PENGARUH SERVICE QUALITY DAN BRAND IMAGE TERHADAP REVISIT INTENTION MELALUI WORD OF MOUTH Kelvin Candiago; Rudy Pramono
Media Bina Ilmiah Vol. 19 No. 4: Nopember 2024
Publisher : LPSDI Bina Patria

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Abstract

A primary clinic is a personal health care facility that provides basic and/or specialist medical services, organized by more than one type of health worker and led by a medical worker. As an industry engaged in the service sector, mGanik Care is asked to maintain the quality of its services in order to maintain a positive image of a clinic. The quality of clinic services is closely related to the image of the clinic. data on the number of patient repeat visits is taken from data on the arrival of old patients. The data shows that in the first 4 (four) months of 2023 the clinic was established, the number was very large. However, over time, the number of patient repeat visits has slowly begun to decline. Some possible causes of the decline in the number of repeat visits of patients at the mGanik Care Diabetes Clinic are promotional media that are too stagnant, not dynamic in keeping up with the times. So that patients are not updated and reduce their interest in visiting again. In addition, promotional media that are not developing create WOM that is not in accordance with expectations. This research is a quantitative study with explanatory analysis. The data collection technique is by questionnaire. The results of this study are all influential on revisit intention other than service quality with an f2 value of 0.011 and t-statistics of 1.148 with a p-value of 0.126. Revisit intention can increase if the branding image carried out by the mGanik Care Clinic is running and right on target so that the mGanik Care Clinic should create a strategy on social and print media to intensify the branding image of the mGanik Care Clinic. So that revisit intention can increase.
EVALUASI PROGRAM PEMBELAJARAN BIPA DENGAN METODE CONTEXT, INPUT, PROCESS, PRODUCT (CIPP) Prinastining Dyah Wigati; Rudy Pramono
Media Bina Ilmiah Vol. 19 No. 9: April 2025
Publisher : LPSDI Bina Patria

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Abstract

Pembelajaran BIPA (Bahasa Indonesia bagi Penutur Asing) diberikan kepada Warga Negara Asing (WNA) yang belajar di SMP XYZ dengan menggunakan izin belajar yang dikeluarkan oleh Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi. Seperti yang tertuang pada Permendikbud No. 31 Tahun 2014, siswa didik WNA wajib diajarkan Bahasa Indonesia dan Budaya Indonesia (Indonesian Studies). SMP XZY adalah sekolah SPK di mana ada siswa WNA yang berhak diajarkan Indonesian Studies. Penelitian ini bertujuan untuk mengevaluasi pelaksanaan program pembelajaran BIPA di jenjang SMP XYZ dengan menggunakan model penelitian CIPP (Context, Input, Process, Product). Analisis penelitian ini menggunakan pendekatan kualitatif dengan metode studi evaluasi. Responden penelitian ini adalah guru BIPA, siswa WNA SMP XYZ, alumni, dan orang tua siswa. Instrumen yang digunakan menggunakan instrumen non test yang berbentuk kuesioner terbuka, kuesioner ini diberikan kepada seluruh sampel melalui google form. Deskripsi kualitatif akan dilakukan dengan cara mengumpulkan, mengklasifikasi, mengintepretasi, dan menyimpulkan. Dari penelitian ditemukan bahwa adanya kesesuian pelaksanaan dengan pedoman dan rekomendasi perbaikan yang bermanfaat untuk pengembangan program pembelajaran BIPA.
Co-Authors A Hasyati A.G. Hendra Adi Abdurahman Adinda, Fala Hindun Agnella Gwenisa Agus Hari Hadi Agus Purwanto AGUS PURWANTO Agus Purwanto Agustian Budi Prasetya Aji Sulistian Akuba, Stefy Falentino Alamsyah, Virza Utama Alatas, Thania Ali Djamhuri Alicia Pricelda Amelda Pramezwary Andi Sulistiyadi Andiaresmi, Putrityatami Anton Wachidin Widjaja Antonio, Ferdi Anugerah Agungputranto Anugerah Agungputranto Anugrah Agungputranto Ardian Sopa Asbari, Masduki Ban Jung Belet Lydia Ingrit Bellyana Octavia Bhakti, Peter Dharma Cahyono, Yoyok Cahyono, Yoyok Calen Calen Candy Adeline Cendana, Wiputra Chandra Han Chandra Han Chelsea Annabel Cherry Darmawan Christiana Trisna Wati Christiawan, Rio D. M. Lemy, L. Soemarni, A. Pramezwary, Y Kristiana Dadang Irawan Daicy, Venessa Daniel Ong Kim Kui Darmawan, Cherry Deandra Asthyn Pakasi Deandra Asthyn Pakasi Delima S Desideria Lumongga Dwihadiah Desman B. Larosa Dewi, Dessi Novianti dharmawan, Cherry Dian Purnamasari Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Donna Imelda Dr. Adolf J.N. Parhusip Elang Kusumo Ellen Viana Emanuel Agung Wicaksono Erwin Santosa Evo S Hariandja Evy Yanthy F. X. Suwarto Fachrul Rizky Fadhilah Agustya Fiona Tri Utami Jaya Firdaus Putra Florencia Vanya Vaniara Fransisco Budi Hardiman Freddy Ong Gandhy, Abel Grace Kezia Josephine Gracia S Ugut Gracia, Chatrin Gumulya, Devanny Hadi Cahyadi Hananto, Brian Alvin Handayani, Nungki Sri Handoko Limaho Handoko Limaho Hanna H. Sihombing, Irene Hartanto, Wijaya Hartono, Tiffany Hendra Achmadi, Hendra Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Sutikno Hendyansyah Putra HG Retno Harsanti Hubner, Ira B. Hulu, Meitolo Humala Sitinjak hutagalung, leo Hyun, Choi Chi I Gusti Agung Anom Yudistira I.T. Wiguna I.T. Wiguna Imelda, Donna Indra, Febryola Indriantari Sekarrini Indriantari Sekarrini Indriany Sartjie Innocentius Bernarto, Innocentius Irwan Suarly Jack Widjajakusuma Jang, Johan Janice A.P. Pramono Janice A.P. Pramono Jessica Shaina Wijaya Jimmy Muller Hasoloan Situmorang Jocelyn Roon Johan . Johan Jang Juliana Juliana Juliana Juliana Juliana Juliana Liem Juliana, Juliana July Cornelia July Hidayat July Hidayat Karisha Alifputri Kelvin Candiago Khoiruddin Bashori Kinantasya, Tianna Kotamena, Fredson Krisnayanti, Iga Ayu Anggela Heni Kristijono, Natali Hasto Kumalasari, Nugraheni Sri Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lemy, Diena. M Leo Hutagalung Lestari, Dessy Puji Lia Apriliani Limaho, Handoko M. U. Al-abqori M.A.Kholik M.A.Kholik M.B. Rini W M.I. Alfajri M.I. Alfajri Maleachi, Sandra Manek Ndoloe Martina Pakpahan Martinus Tukiran Masduki Asbari Masduki Asbari Mega Sampepadang Meilissa Octavia Meita Orlina Moerdijat, Lestari Mohamad Ramdan Monica S Moses Lorensius Parlinggoman Hutabarat Mukidi, Mukidi Mulyono, Andreas Tedy Munthe, Ashiong P. Nasya I. Arifa Natali Hasto Kristijono Nathalia, T. C. Nefianto, Tirton Ni Gusti Ayu Eka Nicodemus Filipi Apthioman Nisvi S. Dewi8, S.F Nisvi S. Dewi8, S.F Nisvi Suciati Dewi Noel Praba, Lorensius Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nove Bernedeta Sitorus Nugraheni Sri Kumalasari Oki Hermawati Orlina, Meita Otto Berman Sihite P. M. Winarno Pakpahan, Rosdiana Pamungkas, Yohanes Farrel Panjaitan, Andry M. Parera, Sisilia Chelsye Patria, Danet Pierre Senjaya Poltak Sinaga Prameswari, Mirza Pramezwary, Amelda Prayogi, Adiba Dithyanissa Prinastining Dyah Wigati Pubby Vianohita Pubby Vianohita Purba, John Tampil Putra, Firdaus Putu Chintya Nitiyani Santika Ramdan, Mohamad Ratna Setyowati Putri Rehan, Martinus Reinhard Pinontoan Rio Christiawan Rio Christiawan Ripno Ripno Riska Apriliani Riza Primahendra, Riza Roon, Jocelyn Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosmaya N Ruth Debora S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin Sabrina O Sihombing Sabrina O. Sihombing Samsiah Nelly Samuel Musa Liha Samuel Tanasjah Setiawan Sandra Maleachi Santoso, Priyono Budi Sarliyani Sarliyani Sartjie, Indriany Sebastian, Aaron Sekar Syallomitha, Dinda Sekundina Williana Kusumaningsih Shanti Paramita Siahaan, Hernawati Sianipar, Rosianna Sihite, Otto Berman Simatupang, Apriani Sinaga, Nelly Azwarni Sisilia Chelsye Parera Siti A. Napilah Siti A. Napilah Siti Amalia Siti Amalia Siti H.T Jammalliah Siti H.T. Jammalliah Siti H.T. Jammalliah Siti N. Napilah Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Stascia, Stefani Steffi Devina Sugandhi Stevano Putra Hardianto Sudibjo, Niko Sugiarto S Sugiarto Sugiarto Sulistiyadi, Andi Surliyani Surliyani Surliyani, Surliyani Susantio, Catherine Sutedja, Juliet Sutikno, Hendrawan Suwarto Suwarto Syallomitha, Dinda Sekar Tan, Jacob Donald Theodosia C. Nathalia Theresia, Theresia Tiffany Tiffany Valensky, Sherla Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Wati, Christiana Trisna Wella Wella Wella Wella Wijayanti, Laksmi Mayesti Wilhelmina Rosse Marisca Gajeng Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Winarno Darmoyuwono Wowor, Wulan Meiaya Wulan Meiaya Wowor Wylen Djap Wynona Ramli Y.K Sastradi yanthy, Evy Yesis Christie Laatung Yohana F. Cahya Palupi Meilani Yuantika, Adelia Yubali Ani, Yubali Yulia Andriyani Yulius, Kevin Gustian Yustisia Kristiana