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Journal : E-JRM

Pengaruh Live Streaming, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian (Studi Pada Pengguna Marketplace Shopee Di Kecamatan Lowokwaru Kota Malang) Aulia, Nurul; Rachma, N; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstrack The purpose of this study is to analyze the effect of live streaming, online customer reviews, and online customer ratings on purchasing decisions on the Shopee marketplace targeting Shopee users in Lowokwaru District, Malang City. This study uses a quantitative approach using a questionnaire data collection technique involving 85 respondents. In this study, the sample determination used the Non-probability sampling method, then the sampling technique in this study was the purposive sampling method and data testing using SPSS 25 software. The independent variables in this study are live streaming, online customer reviews and online customer ratings, and the dependent variable is purchasing decisions. The results showed that live streaming has a positive and significant effect on purchasing decisions. In addition, online customer reviews have a positive and significant effect on purchasing decisions, and online customer ratings have a positive and significant effect on purchasing decisions. These three variables together influence purchasing decisions.This research emphasizes the importance of the role of live streaming, online customer reviews, and online customer ratings in increasing consumer trust and strengthening purchase decisions. These results provide implications for developing more effective marketing strategies. Keywords: live streaming, online customerreviews, online customer ratings, purchase decisions, Shopee.
Co-Authors , Oktarini Khamilah Siregar Abdullah, Haidar Adila, Ragda Afriani, Nur Ahmad Ta'rifin Ahman Ahman, Ahman Aini Nurul AK Yakub, Agung Akmal, Atika Ulya Al Hakim, Ibrahim Albina, Meyniar Alimin Alwi Alpito, Muhammad Ambo, Hardiyanti Andriego , Johan Anjani, Arum Dwi Annisa Putri Ardi Ardi Arsyad, Muhammad Rifani Asghoriah, Azinatul Astri Wulandari Aulia, Devy Lestari Nurul Aurora, Zevira Fransisca Azril, Iman Bagariang, Willing Bagaskara, Andhika Batubara, Helfinasyam Berlianti, Jihan Fia Budiningsari, Dwi Burhanuddin Burhanuddin Chazali, Rabiatul Daud, Ilzar Deni Efizon Desi Yunita Dwihari, Desmarita Dwiyani, Uci Efriani Efriani Fahriza, Adietya Anand Faiz, Fikri Fahrul Fernanda, Nurriza Rizky Fikri Fahrul Faiz Firdaus, Salma Fitri Mailani Fitri, Hilya Hairo Fitriana, Desi Eka Nur Habib, Syafa’atul Hadinata, Novri Haerani, Ira Hanifa, Fanni Hardinata, Rio Septian Hasan, Nadila Hasanah, Zirni Al Herlina Herlina Hery Fajeriadi Hidayat, Zahra Fauzia Huda J., Mhd. Aidil IDA RAHMAWATI Irada Sinta Irmayani Ismaulina, Ismaulina Jafar, Eka Sufartianinsih Jelita Martyana Putri, Alifa juliantina, juliantina Kadri, Mohd. Khairunnisa, Nur Meila Sari Kho, Ardi Kirani, Tegma Panca Kumala, Lucyana Lily Arsanti Lestari Lionita, Widya Mappasere, Fatmawati A. Marumpe, Dody Pratama Matsum, Hasan Meilani, Yohana FCP Meriana, Sesi Millaningtyas, Restu Misbahuddin Misbahuddin Muh Fadli Fauzi Sahlan Muh. Yamin, Muh. Muhlis Madani, Muhlis Mukharramah, Nurul Aulya Al Muliantino, Mulyanti Roberto Munada, Laila Nafiunnisa, Hanifah Nashir, Muhammad Ja'far Nazwa, Aulia Nency, Aprilya Nengyanti Nengyanti, Nengyanti Nisari, Tika Novi Maryani Nurhidayat Nurhidayat Nurhikmahwati, Meisya Nuri Aslami Nurtamara, Luthfiana Nuryanti Mustari, Nuryanti Nuryuliati Oktavianti, Ita Pahlevi, Moh. Khomaini Reza Panjaitan, Maria Yunita Tianar Br Prasetyo, Opik Pratama, Raihan Devi Prihartono, Willy Priscilla Zahra, Syifa Priyanti Priyanti Purmono, Bintoro Bagus Purwanti, Ni Komang Ayu Putri Khairul, Sy. Aurora Putri, Napisya Putri, Rahmia R, Ariyanto Rabiatul Adawiyah Rachma, N Rafiony, Ayu Rahmadani, Zulia Rahniawati, Delvitri Raihana, Raihana Ramdani, Muhammad Rendi Ratna Fitria Rika Sarfika Rina Oktaviana Rizani, Loqman Rohimi, Siti Rokhima, Rumaisha Zahra Hanifa Rumondang, Anne RUWAIDA, ULYA Safira S, Risma Safitri, Dea Anggun Salsabila, Alysia Dwi Salvina, Maya Saputri, Winia Hade Sari, Lusi Nurlaila Sari, Niken Yuniar Sari, Nurlina Setyani Wahyu Prasetyawati, Aries Simbolon, Kristin Oule Siti Hasanah Siti Maesaroh Suarna, Nana Sudirman Sudirman Sumarna, Dadang Suriyadin, Adi Susanto, Ragil Prasetyo Syafrina, Riska Nur Syahputra, Zulfahmi Syamsuri, Ahmad Rifqi, Abd. Rasyid Syifa, Meida Arofatus Tahir, Nurbiah Tajuddin, Nor Azlin Tanjung, Dhiauddin Telaumbanua, Ordinet Thaher, Abi Rizky Tranadisa, Sherly Seviola Trisla Warningsih Tumanggor, Ahmad AlfanSori Vebrina A, Fifi Wafy Ikhsan, Signi Wahab Wahab Wahyu Gunawan Wardana, Jaka Wasiyem, Wasiyem Widyana Lakshmi Puspita Winandar, Diaz Pradipa WULANDARI Wulandari, Nayala Yohana, Nining Ni’mah Yohana Ni’mah Yuanita Ananda Yulius Dharma Zahara, Safira Zahra, Ai Naya Azkia Zahro, Diva Nafisatuz Zaki, Ahmad Najmuddin Zumzumi, Via Nilna Zumzumi, Vita Nilna