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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Pendas : Jurnah Ilmiah Pendidikan Dasar Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Berajah Journal EKONOMIKA45 Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomika dan Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Student Scientific Creativity Journal Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Journal of Management and Social Sciences (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi MULTIPLE: Journal of Global and Multidisciplinary Southeast Asian Journal of Management and Research Indonesian Journal of Entrepreneurship & Startups Indonesian Economic Review Student Research Journal Pusat Publikasi Ilmu Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Management Specialists Ebisnis Manajemen Master Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) Journal Economic Excellence Ibnu Sina Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Kajian Ekonomi dan Akuntansi Terapan Jurnal Pemimpin Bisnis Inovatif Jurnal Bisnis, Ekonomi Syariah dan Pajak Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi Epsilon : Journal of Management (EJoM) Edumaspul: Jurnal Pendidikan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Riset dan Inovasi Manajemen
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Pengaruh Influencer Marketing dan Word Of Mouth terhadap Minat Beli Skincare Glad2Glow: Studi Kasus pada Mahasiswa Universitas Trunojoyo Madura Hilya Sania Rosada; Mochammad Isa Anshori
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1198

Abstract

This study aims to determine the effect of influencer marketing and word-of-mouth on the interest of Trunojoyo Madura University students to buy Glad2Glow skin care products. Influencer marketing and word-of-mouth are seen as important factors in influencing consumer decisions when making purchases, especially in the beauty industry where recommendations and promotions play a big role. Using a questionnaire method, 22 students of Trunojoyo University Madura participated in this quantitative research. Data were analyzed using multiple linear regression techniques to determine the relationship between influencer marketing and word-of-mouth with purchase intention. The results showed that consumer intention to purchase Glad2Glow products is strongly and positively influenced by word-of- mouth and influencer marketing. These results provide insights to marketers on how to utilize customer recommendations and influencers to increase sales of skincare products in relevant target markets.
Etika Kepemimpinan dalam Era Ai:Tantangan Moral dalam Mengadopsi Ai dalam Organisasi Nur hasanah; Arul Mu`is; Rizkyna Qur`aini; Mochammad Isa Anshori
Journal Economic Excellence Ibnu Sina Vol. 3 No. 2 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i2.2632

Abstract

This study investigates the role of adaptive leadership in addressing the complex challenges posed by rapid technological advancements, particularly in the era of Society 5.0. The integration of artificial intelligence (AI) into organizational systems introduces not only opportunities for efficiency and innovation but also ethical and leadership dilemmas. Using a literature review methodology, this paper examines how adaptive leadership can support organizations in navigating digital transformation while maintaining ethical integrity and organizational effectiveness. The findings indicate that adaptive leadership—characterized by responsiveness, inclusivity, and value-driven decision-making—is essential for sustaining organizational resilience. Furthermore, the study emphasizes the need for leaders to foster a learning-oriented culture, manage ethical concerns in AI deployment, and apply flexible leadership styles that empower employees. This paper contributes to the growing discourse on ethical digital leadership and offers insights for organizational sustainability in the context of technological disruption.
Eco-Leadership: Peran Pemimpin dalam Mewujudkan Ekonomi Berkelanjutan dan Ramah Lingkungan Aria Eka Agustina Abdullah; Nila Malikhah; Savina Nur Lailiyah; Mochammad Isa Anshori
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.5551

Abstract

This article examines the crucial role of eco-leadership in achieving a sustainable and environmentally friendly economy, particularly within the dynamic context of the digital age and industry 4.0. In this era, the pressure on companies to integrate environmentally friendly initiatives into their corporate social responsibility (CSR) programs is increasing, supported by government policies and regulations in Indonesia. This article highlights that the effectiveness of environmental protection and sustainable corporate performance can be measured through various practices such as waste management, pollution control systems, recycling, and environmental impact mitigation. In conclusion, environmentally oriented leadership plays a central role in promoting more responsible business practices and behaviors, which are essential for reaching sustainability targets and realizing an economy that is not only financially profitable but also responsible for environmental preservation.1
Pengaruh Teknik Penjualan Affiliate Marketing terhadap Daya Jual Produk di Tokopedia Dyah Ayu Safitri; Mochammad Isa Anshori
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1981

Abstract

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.
Efektivitas Administrasi PKWT dalam Pengelolaan Data Karyawan di PT Wijaya Kusumo Joyo Mulyo Septiana Devita Nurfadela; Mochammad Isa Anshori
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2526

Abstract

This study aims to analyze the effectiveness of the administration of Fixed Term Employment Agreements (PKWT) in managing employee data at PT Wijaya Kusumo Joyo Mulyo. Well-organized PKWT administration has a strategic role in ensuring compliance with employment regulations and efficient human resource management. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results of the study indicate that the administration of PKWT in the company has been running quite effectively, as indicated by the existence of a structured contract recording system, compliance with the duration of PKWT according to government regulations, and systematic document archiving. However, several obstacles were found such as delays in contract extensions and the lack of integration of PKWT data with the digital HR management system. These findings indicate that although PKWT administration has met most of the effectiveness indicators, improvements are still needed in the aspect of information technology integration to support more efficient and accurate employee data management.
Pengaruh Electronic Word of Mouth, Perceived Quality, dan Brand Image terhadap Minat Beli pada Produk Somethinc Shela Irvara Wulandari; Mochammad Isa Anshori
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.1922

Abstract

This study aims to analyze the effect of electronic word of mouth (e-WOM), perceived quality, and brand image on purchase intention of Somethinc products. The approach used is quantitative method, with a population consisting of students of the Faculty of Economics and Business, Trunojoyo University Madura who have seen reviews about Somethinc products and have interest or experience in using them. A total of 100 respondents were involved in this study, which was determined through purposive sampling technique. Data analysis was conducted using multiple linear regression. The findings show that e-WOM and perceived quality have a positive and significant effect on purchase intention, while brand image does not show a significant effect on consumer purchase intention.
Kepemimpinan Kreatif dalam Menciptakan Disrupsi Pasar: Bagaimana Pemimpin Mendobrak Pasar dengan Model Bisnis Baru Nur Qoulan Tsakila; Muhammad Ferri Hardhiansyah; Shifa Dwi Faluvi; Mochammad Isa Anshori
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1749

Abstract

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.
Implikasi Strategis Peran Chief Happiness Officer (CHO) dalam Meningkatkan Kesejahteraan, Produktivitas dan Loyalitas Karyawan Musri’ah Musri’ah; Noor Qaria Rahmawaty; Mochammad Isa Anshori
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4677

Abstract

The role of the Chief Happiness Officer (CHO) is increasingly important in human resource (HR) management strategies in the modern era. This article discusses how CHO can appropriately contribute to improving employee well-being, productivity, and loyalty based on a review of the existing literature. CHO is tasked with creating a positive work environment by designing comprehensive well-being programs, such as flexibility at work, psychological support, and the development of an organizational culture that focuses on employee happiness. The research method used is a type of putaka with research data sources from books, journals, reports, news and other things related to the title. The results of the study show that the existence of CHO can significantly reduce work stress, increase employee engagement, and reduce turnover rates. However, there are still challenges in implementing the role of CHO, especially in the non-technology sector and small and medium enterprises (SMEs). This is evidenced by companies that implement CHO roles tend to experience a decrease in turnover rates, which shows that investing in employee well-being is not only beneficial to individuals, but also to the organization as a whole. For example, Coca-Cola, TikTok, EY, Deloitte, SAP. Therefore, the results of this article recommend the need for further research to measure the effectiveness of CHO in various industrial sectors as well as develop more precise measurement standards.
Leadership in Smart Cities & Urban Innovation: The Role of Leadership in Creating a Smart City Based on Technology and Sustainability Anastasia br Surbakti; Umroatus Soleha; Vina Rohmatul Ummah; Mochammad Isa Anshori
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.49

Abstract

Leadership role in realizing a sustainable and technology-based smart city. The smart city concept emphasizes the integration of information and communication technology (ICT) to improve efficiency, quality of life and sustainability in the urban environment. This study uses a literature study method by analyzing various academic and policy sources related to the implementation of smart cities in Indonesia. The research results show that transformational leadership has a crucial role in driving the success of smart cities, especially in the aspects of sustainability and human resource development. However, smart city implementation faces various challenges, such as resistance to change, limited resources, as well as data privacy and cybersecurity issues. To overcome these obstacles, effective collaboration between government, the private sector and society is very necessary. In addition, innovative and participative leadership strategies have been proven to increase the effectiveness of smart city implementation. With the right approach, smart cities can have a positive impact on the regional economy and improve the quality of public services.
Leadership in Startup Ecosystems and Unicorns: How Successful Startup Leaders Develop a Culture of Innovation and Exponential Growth Salsabilah Al Fitri; Jessica Fernanda Audrelya; Alfi Manzilatur Rohmah; Mochammad Isa Anshori
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.52

Abstract

This research investigates the role of leadership in building a culture of innovation and driving rapid growth in startups and unicorn companies. The main objective of this research is to identify the principles of effective leadership as well as the challenges faced in creating a culture of innovation. The methodology used was a case study with a qualitative approach, which included literature analysis and in-depth interviews with leaders from various sectors. The research findings show that successful leaders in startups tend to create an environment that supports experimentation, integrate technology in the work process, and apply collaborative and inclusive leadership principles. In addition, a deep understanding of market dynamics is also an important factor in formulating innovative strategies. Key challenges faced include resistance to change, managing diverse teams, and pressure to adapt to rapid market changes. The article concludes that effective leadership, supported by good communication, adaptability, and collaboration, is a key element in achieving exponential growth and corporate sustainability. Therefore, it is important for organizations to provide training and development for leaders to enhance their skills, thereby creating a more innovative and productive work culture.
Co-Authors Abdila Rea Citra Abdul Basith Mirahardikusuma Ach. Zaki Mubarok Achmad Faisal Al Farizy Ade Rizaldi Hidayatullah Adinda Eka Diani Prasetyowati Aditya Maulana Yusuf Aef Fikrial Barlean Afif Hammami Afninda Ainun Arvi Agustin Pratiwi Ahmad Azril Fikri Ahmad Azril fikri R ahmad dhani syahruddin Ahmad Dhani Syahrudin Ahmad Faisol Amir Ahmad Hasinul Adabi Ahmad Rifqi Dwi Putra Ahmad Yusril Ghufron Ahmad Zayroni Akhdan Assad Al Hakim ALFI MANZILATUR ROHMAH Alfin Amal Chasani Algitama Wandana Putera Alimatul Mukayah Alvina Dwi Suwandita Ananda Celosia Ananda Roro Wulandari Ananda Tri Wahyuni Ananta Fani Aprilia Anastasia Br Surbakti Anasul Muttaqin Angga Arief Sirajuddin Anidya Ilmi Febriyanti Anisa Nur Maulidiyah Ansari, Janwaroh Hasbi Antoni Ahmad Nufal Ardi Firmannsyah Aria Eka Agustina Abdullah Arikatul Jannah Arista Maulida Roziana Putri Ariva Chafshah Arofatus Sakdiah Arul Mu`is Arya Satya Pratama Aulia Rahmayanti Auliya Putri Avanin Hanina Sukotjo Ayunda Pradini Azziza Syifa Maharsi Bilqis Maharani Qodri Brilliant Jagad Satrio Cantika Sayu Ramadhani Chinta Aulia Puja Lista Kumala Cindi Septianza Cindy Safvitri Cintya Dwi Nur Kholifah Delia Septi Catur Farawati Devi Nor Holizhoh Dian Ayu Dwi Permata Agustine Dian Septiani Wibowo Dicki Bagus Chandra Dimas Ardi Nugraha Diva Ayu Syafitri Dwi Ambarwati Dyah Ayu Safitri Eka Beryl Safaat Eka Rachmawati Eny Machsusiyah Zin Erinba Setya Azara Faaizal Ari Wibowo Fadjar Maulana Fanny Ariza Afifa Farah Anindra Putri Farah Zhafira Mellyana Pratiwi Farid Al Farizi Fatihul Muhaimin Fatimatus Zahro FATIMATUS ZAHROH Fatrining Tyas Febri Dwi Prakoso Feri Sadili Fikri Dwi Novianto Filsa Soraya Firnanda Noeria Rizkiana Fithiyatul Husnah Fitria Agustina Fitria Anggun Tri Aulia Frida Venti Valentina Fyo Gebina Gadis Syarafina Putri Azwin Granit Agustina Halimatus Zahro Hanifah Nur Aqilah hasanah hasanah Helen Novita Sari Helmi Zulkarnain Herlyta Ryzki Lestari Hibah Yuliana Khamila Hikmatul Magfiroh Hikmatul Maula Hilda Riskiana Hilya Sania Rosada Hosnaidah Husnul Hotimah Ika Nurillah Ati Ilham Mukhamada Indra Kurniawan Intan Baiduri Intan Fajar Daratista Ismail Yahya Saputra Itaul Masarroh Iwanussoleh Iwanussoleh Izzatul Masruroh Jaka Arif Rahman Hidayat Jamilatul Hasanah Janwaroh Hasbi Ansori Jasmine Az Zahra Vaesya Jemadi Jessica Fernanda Audrelya Jofite Maulana Rohman Joni Kutu Kampilong Juhari Hasan Julia Wulandari Julika Pasaribu Kania Fitri Alyaa Nugraha Kasana Bintang Rajasa Khoirul Anwar Kholidya Farra Safitri Kudusiah Safriani Rumodar LAILATUL FITRIYAH Lailatul Magfiroh Laurentin Carolin Tiara Linda Hariyani Linda Purnamasari Lintang Praja Musti Luluk Mukarromah M Fahri Nursalim M. Budi Susanto M. Firdaus Tsani M. Taufiqurrohman M. Zainal Alim M.Prayoga Mahyadi Mahyadi Maila Faiza Hj Maimunah Maimunah Malika Risqi Maudina Alia Mega Diva Melinda Kusuma Putri Miftahul Rizqi Mochammad Assyava Aulia Firdaus Mochammd Rifki Afriansyah Moh Badwi Moh Choirus Samroni Moh. Ishaq Moh. Rizqy Moh. Sofiyanto Mohammad Abbas Sastrodiputro Mohammad Irfandi Iqbal Mohammad Sya’bani Rakhmatulloh Mufarrohah Mufarrohah Muhammad Adib Auladi Muhammad Alkirom Wildan Muhammad Arung Nazarudin Muhammad Chairil Arifin Muhammad Ferri Hardhiansyah Muhammad Risky Afandi Muhammad Rizki Adilla Fatah Musayaroh Musayaroh Musri’ah Musri’ah Nabila Dzata Dini Nabila Helmalia P Nabilah Maulidah Az-Zahroh Nabilatul Hasanah Nadia Nailussa’adah Aviva Najnatul Mismah Nanda Ochtafia Nasim Nasim Nasya Soraya Yusuf Nawfal Faiz Abyaz Nila Fitriana Nila Malikhah Nisa, Hoirun Nisrina Ainul Kamila Ariyanti Nizam Ulul Azmy Noor Qaria Rahmawaty Novelia Agustina Wandagu Novia Jamilati Nudzulul Faidz Nur Dina Kamilia NUR HASANAH Nur Lailatul Hidayah Nur Laili Rahmawati Nur Qoulan Tsakila Nur Rahmania Nuri Shafi Alya Nuril Fitria Nuril Shofiyah Nurita Andriani Nurul Ananda Nurul Fitria Nurul Septi Amelia Prata Vitha Maysha Rado Putri Ayu Andini Putri Meliana Santoso Putri Mukminah Izzatul Jannah Putri Zahara Rahayu Ningtyas Lestari Rahma Amelia Raissa Rachma Firjatul Finani Ramadhani Al-Furqon Rani Afkarina Rania Shabira Aryani Rendy Supriyanto Reynald Fakhrul Fakhriza Zulfi Rieneke Ryke Kalalo Rieneke Ryke Kalalo Rifdatul Maulidah Rina Marliana Ririn Ariyanti S Risalatul Ummah Riskyta Aqliyatul Amalia Risma Indriyani Ristin Dea Ananda Gesta Rizkyna Qur`aini Robiatul Awaliyah Rohmatul Putri Choiroh Rosita Pratiwi Junaidi Rukmiadim, Dwi Masitoh Safrizal, Helmi Buyung Aulia Safvitri, Cindy Saidati Nor Wildana Salsabilah Al Fitri Sanida Nisa Farasi Saqif Haidarravy Saskia Husnun Nisa Savina Nur Lailiyah Sekar Aulia Inaya sephianabayhaqi Septiana Devita Nurfadela Sevila Nurul Khusaini Shela Irvara Wulandari Shifa Dwi Faluvi Shintia Hijjah Nurhaliza Shiva Azizul Ilmi Sinal Sinal Sindi Putri Habibah Sintiya Tsalisa Agustina Siti Aisyah Siti Anisah Siti In Meida Yasmin Siti Nur Eliza Rahmawati Siti Rahmadani Siti Sahro Suci Maela Sari Surya Andhika Putra Sutri Anisa Taryana Taryana, Taryana Thijanul Aroby Tria Nurul Arofah Triana Olivia Tahol Tuffahul Humairoh Ulfa Afrianti Ulfa Aulia Umroatus Soleha Vania Pijasari Vicky Alfiyan Vicky Febriansyah Vina Rohmatul Ummah Vita Fatmawati Wahdatul Laili Wanti Mustika Rini Wasiatur Rizqiyyah Widya Permata Sari Wijono Wilda Al aluf Wildan Fuady Winda Oktavia Ramadhina Winda Sri Rahayu Wirantono Adiputra Yessica Pauline Riani Purba Yoga Prastiyo Zam Akhsanu Zahro Zulfikar Akbar