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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi International Journal of Artificial Intelligence Research International Research Journal of Management, IT & Social Sciences Journal of Economic, Bussines and Accounting (COSTING) Warmadewa Management and Business Journal (WMBJ) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Journal of Social Science Jurnal Ilmiah Satyagraha Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies ABM: International Journal of Administration, Business and Management Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan Jurnal Sistim Informasi dan Teknologi Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science Paradharma: Jurnal Aplikasi IPTEK Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management Jurnal Ar Ro'is Mandalika (Armada) Jurnal Mosaik Hospitaliti J-CEKI International Journal of Social and Political Sciences Journal Research of Management
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Journal : International Journal of Artificial Intelligence Research

The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
Information on Online Promotion Strategies Based on Go-Food Applications in Creating Marketing Effectiveness Hermiyetti, Hermiyetti; Dewi, Luh Komang Candra; Dharmawan, Donny; Junaedi, I Wayan Junaedi; Utami, Eva Yuniarti
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1091

Abstract

The research aims to explore the effectiveness of online promotion strategies through the Go-Food application for culinary MSMEs in Jakarta. This research explores the benefits and disadvantages of using online promotional strategies through the Go-Food application. Effectiveness is measured by the number of advantages obtained compared to the losses experienced. The research method is a case study with a qualitative approach. Data collection techniques were carried out using interviews, observation, documentation and literature study. The number of informants studied was 5 informants. The research results show that the online promotion strategy through the Go-Food application has benefits: increasing the number of consumers, expanding the market, increasing income, as a promotional medium, time efficiency and increasing credibility, while the disadvantages can be overcome by technological development carried out in the Go-Food application. Thus, the advantages of using an online promotion strategy through the Go-Food application outweigh the disadvantages, so it can be concluded that the online promotion strategy through the Go-Food application is effective for culinary MSMEs.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo Hidayati, Heny I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Junaedi, I Wayan Junaedi Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Soares, Augusto Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi (Suryahadi) Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wati, I Gusti Aju Maitri Wayan Gede Supartha Yanti Setianti Yudithia, Yudithia Yuni, Herinidyah Kartika Yuniartoto, Wahyo Yusi Faizathul Octavia