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All Journal Inersia : Jurnal Teknik Sipil dan Arsitektur Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Semantik Journal of Education and Learning (EduLearn) Jurnal Pendidikan Fisika Indonesia Journal of Educational Science and Technology Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Jurnal Intelektualita: Keislaman, Sosial, dan Sains CESS (Journal of Computer Engineering, System and Science) Jurnal Pendidikan Fisika Jurnal Pendidikan Agama Islam Squalen Bulletin of Marine and Fisheries Postharvest and Biotechnology Journal of Natural Science and Integration Cetta: Jurnal Ilmu Pendidikan Technomedia Journal JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Aptisi Transactions on Management IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Aptisi Transactions on Technopreneurship (ATT) CCIT (Creative Communication and Innovative Technology) Journal MANAZHIM SENSITEK ADI Journal on Recent Innovation (AJRI) Journal of Innovation and Future Technology (IFTECH) ICIT (Innovative Creative and Information Technology) Journal MARLIN : Marine and Fisheries Science Technology Journal Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics JISA (Jurnal Informatika dan Sains) Jurnal Inovasi Pendidikan MH Thamrin Jurnal Abdimas Ilmiah Citra Bakti (JAICB) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Integrated Science Education Journal ENVIRONMENTAL OCCUPATIONAL HEALTH AND SAFETY JOURNAL Nusantara Hasana Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Bima Journal : Business, Management and Accounting Journal Startupreneur Business Digital (SABDA Journal) Jurnal Teknik Industri Universal Raharja Community (URNITY Journal) Jurnal Ilmiah Pendidikan dan Keislaman Nanggroe: Journal Of Scholarly Service Jurnal Bintang Pendidikan Indonesia Indonesian Journal of Education Research (IJoER) Proceeding Mercu Buana Conference on Industrial Engineering El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Blockchain Frontier Technology (BFRONT) Jurnal Elementaria Edukasia International Transactions on Artificial Intelligence (ITALIC) Journal of Ekonomics, Finance, and Management Studies Jurnal Pendidikan MIPA Mathematics Education Journal Atom Indonesia IJIS Edu : Indonesian Journal of Integrated Science Education
Muhamad Yusup
Universitas Raharja
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Product Innovation of Foodpreneurs Towards Customer Loyalty Alessandro Daeli Garcia; Adhe Muhammad Rosyid; Muhamad Yusup; Miftakhul Khasanah
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.752

Abstract

This study examines the relationship between product innovation and customer loyalty in the foodpreneur industry. In an increasingly competitive market, businesses must continuously innovate to maintain consumer interest, differentiate their brand, and enhance customer engagement. This research aims to assess the impact of product innovation on customer loyalty, with customer satisfaction as a mediating factor. This study employs a Systematic Literature Review (SLR) method by analyzing 20 journal articles published between 2021 and 2025. The articles were selected based on their relevance to product innovation, customer loyalty, and customer satisfaction in the foodpreneur sector. The findings indicate a strong positive relationship between product innovation and customer loyalty, with  customer satisfaction serving as a crucial mediator. Satisfied customers are more likely to make repeat purchases and recommend brands, strengthening longterm loyalty. Additionally, product quality and market orientation significantly contribute to customer retention. Businesses that integrate consumer feedback, maintain high product standards, and prioritize innovation are more likely to build strong customer loyalty. This study suggests further exploration of the impact of digital transformation, technological advancements, and changing consumer behavior on product innovation. Furthermore, the role of social media engagement and influencer marketing could provide valuable insights into enhancing brand visibility and consumer trust.
Design Thinking as a Business Model for Empowering Creative Entrepreneurs in the Digital Era Diego Abbas; Kelvin Siahaan; Muhamad Yusup
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.805

Abstract

In the rapidly evolving digital economy, creativepreneurs individuals who transform artistic and creative ideas into marketable ventures face unique challenges in sustaining innovation, meeting user needs, and creating scalable value. Traditional business models often fall short in supporting the fluid, iterative, and user centric nature of creative industries. This study explores the integration of design thinking as a strategic business model to empower creativepreneurs in the digital era. The research aims to investigate how the principles of empathy, ideation, prototyping, and testing within design thinking can foster innovation, user engagement, and business growth among creative driven entrepreneurs. A qualitative research methodology was adopted, employing in-depth interviews and case studies involving 25 selected creativepreneurs from various digital based industries, such as digital art, fashion, content creation, and digital product design. Data were analyzed using thematic analysis to identify common patterns and insights. The findings indicate that the application of design thinking significantly enhances creativepreneurs ability to identify user pain points, develop user centered solutions, and adapt quickly to market feedback. Moreover, design thinking promotes continuous innovation and resilience, two critical traits for success in the digital landscape. In conclusion, design thinking is not only a creative problem solving tool but also a robust business model that aligns with the values and needs of modern creativepreneurs. The study recommends incorporating design thinking frameworks into entrepreneurship education and incubator programs to support creative economy growth in the digital age.
Security and Privacy Enhancement in Decentralized Digital Data Sharing Environments Muhamad Yusup; Mardiana; Ageng Setiani Rafika; Otniel Feliks Putra Wahyudi; Agung Lorenzo
APTISI Transactions on Management (ATM) Vol 10 No 1 (2026): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/vp5s1m02

Abstract

This study examines the suitability of the IPFS as a decentralized architecture for secure digital data exchange. Traditional centralized protocols, such as HTTP, introduce structural vulnerabilities, including single points of failure, metadata exposure, and susceptibility to interception or unauthorized modification. As digital data exchange becomes increasingly essential in various sectors, ensuring data security and privacy has become a growing concern. The primary objective of this study is to evaluate IPFS’s ability to address these vulnerabilities and enhance the security and privacy of digital data-sharing environments. This research employs a structured literature review to synthesize findings from distributed-systems research, cryptographic studies, and peer-to-peer networking analyses. Additionally, the study benchmarks IPFS against traditional storage protocols, such as HTTP and FTP, to assess its advantages and limitations. The results demonstrate that IPFS offers significant advantages, including content-addressed storage, Merkle-DAG verification, and decentralized peer replication. These features improve fault tolerance, ensure data integrity, and reduce the risks of data tampering. However, limitations, such as content availability and reliance on node uptime, are also noted. While IPFS is not a complete security solution, it provides a strong foundational architecture for privacy-preserving, distributed data-sharing workflows when paired with complementary cryptographic and governance frameworks, making it a viable alternative for secure digital data exchange.
Strategic Digital Marketing in F&B Startupreneur Using the AISAS Model Nugroho Prihantoni Wibowo; Adam Faturahman; Muhamad Yusup; Nuke Puji Lestari Santoso; Abdullah Arif Kamal
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2660

Abstract

This research is motivated by the phenomenon of accelerated development of digital technology that has fundamentally transformed consumer behavior and the competitive landscape of marketing strategies in the Food and Beverage (F&B) industry, especially in the rice bowl startup business model that has a very high dependence on the digital platform ecosystem. The purpose of this study is to analyze in depth the influence of digital marketing strategies through the AISAS (Attention, Interest, Search, Action, Share) model framework on consumer purchasing decisions in the digital era. The method used is an explanatory quantitative approach by collecting data through distributing questionnaires to 133 respondents who have experience consuming rice bowl products, then analyzed using the Partial Least Squares Structural Equation Modeling (PLS- SEM) technique through Smart PLS software. The results of the study revealed that the AISAS model has a very significant and strong influence on purchasing decisions with an R² value of 0.978, which means that 97.8% of the variation in purchasing decisions can be accurately explained by these variables. Partially, the Attention variable emerged as the most dominant factor, followed by Interest and Search, while the Share variable showed a negative relationship of -0.169, indicating that content sharing behavior does not automatically drive an increase in direct purchasing decisions. In conclusion, strengthening visual appeal and easy access to information are the main keys to marketing success, although social engagement or experience sharing strategies still require in-depth evaluation to improve their effectiveness.
Digital Transformation and Branding for Empowering the Creative Economy Based on Local Wisdom: Transformasi Digital dan Branding untuk Pemberdayaan Ekonomi Kreatif Berbasis Kearifan Lokal Muhamad Yusup; Muhammad Faris Ariq; Erni Juliana Al Hasanah Nasution; Aulianda Zahrina Fahreza; John Edwards
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1228

Abstract

Digital transformation and strengthening local brand identity are key to encouraging creative economic empowerment based on local wisdom. This study aims to analyze the influence of creative communication strategies, brand personality, digital marketing engagement, user-generated content, and social media platform interactivity on the effectiveness of village community empowerment programs. Using a quantitative approach and Structural Equation Modelling (SEM) methods through SmartPLS software, data were collected from 300 respondents involved in a local potential-based digital entrepreneurship program. The results show that creative communication strategies and interactive social media platforms significantly increase digital participation and community emotional connection to local products. Brand personality and user-generated content also contribute positively to creative business image and market appeal. This study emphasizes the importance of integrating local values into digital branding narratives to create differentiation and consumer loyalty. These findings provide practical implications for stakeholders in designing empowerment policies and programs that are technology based yet rooted in local culture. Thus, this study contributes to the development of a sustainable and inclusive village creative economy ecosystem in the digital era.
Co-Authors A. Setiawan A. Suhandi Abdullah Arif Kamal Abidin Pasaribu, Abidin Achmad Samsudin Adam Faturahman Adhe Muhammad Rosyid Adi Rusdi Widya Adimayuda, Rizal Adnan, Haidar Bustomi Afifah, Rufnia Ayu Agung Lorenzo Agung Rizky Ahmad Alwi Nurudin Ahmad Asroni Ahmad Munawar Ahmad Yadi Fauzi Alessandro Daeli Garcia Alwiyah Alwiyah Amallia, Naila Amarto, Usman Amarulloh Amarulloh Amin Solihin, Amin Aminudin, Adam Hadiana Ana Nurmaliana Andrew Tirta Andri Saepudin Anggy Giri Prawiyogi Anita Bawaiqki Wandanaya Ankur Singh Bist Anwar, Aang Solahudin Anwar, Muhammad Rehan Apertha, Fanny Khairul Putri Apit Fathurohman Ari Asmawati Ary Budi Warsito Ary Budi Warsito Ary Budi Warsito Ary Budi Warsito Ary Budi Warsito, Ary Budi Asep Sutarman Aspuri, Muhamad Astuti, Eka Dian Augury El Rayeb Aulia Edliyanti Aulianda Zahrina Fahreza Ayi Rakhmat Ramdani Azahrah, Tiara Azuddin, Muna Bachtiar Bachtiar Baiq Ratna Mulhimmah Bambang Triwibowo Basuki, Sucipto Bhupesh Rawat Bimastari, Inda Hasanah Binar Kurnia Prahani budiarty, frizca Ceria Marcelina Chandra, Ratna Dwi Costu, Bayram Damayanti, Fitria Siska Danny Manongga Dewi Listiani Sukamto Dewi, Yessica Chrisna Diah Aryani Diah Aryani Diah Aryani Diah Aryani, Diah Diego Abbas Dimas Prastama Julianto Eko Prasetiyani Eko Prasetiyani Eliando Erham Budi Wiranto Erlita Rasdiana Erni Astuti Erni Juliana Al Hasanah Nasution Euis Siti Nur Aisyah, Euis Siti Nur FACHROZI. F Fadilah, Jasmine Fae, Nahlie Faizin, Mohammad Noor Faradila, Alya Febrian, V. A. Fidrian Millen Prayogi Firmanul Catur Wibowo Fitria Siska damayanti Fratiwi, Nuzulira Janeusse Fredy Susanto Futy, W. Giandari Maulani, Giandari Hamdi Akhsan Hani Dewi Ariessanti Hani Dewi Arriesanti Haratua, Chandra Sagul Harianja, M Rokhati Haris - Harlis Setiyowati Hatami, Alifa Syauqi Henderi . Hera Novia Hidayatullah, Baeti Sarif I. Sugoro Ida Kaniawati Ifran Sanni Ika Lestari, Ika Ilamsyah - Ilamsyah Ilamsyah Ilamsyah Ilamsyah, Ilamsyah Irawan, Muhammad Zhudy Irenta Irwan Sembiring Irwandani Jaka Suwita John Edwards Kamal, ⁠Abdullah Arif Kelvin Siahaan Khairunnas, Siti Khoirul Rodzikin Kistiono Kistiono Kistiono Krisandi Aprilyanto Krishna Chaitanya Pokkali Kurniasari, Reni Oktavia Kurniasih Kurniasih Kurniawan, Rano Kusuma, A. T. Kusuma, Luqman Hafidz Kusumaningrum, Sekar Ayu Wijaya Lakshmi Devi Laksmana, R. I. Laurentius Andriyanto Lilik Agustin Listiyorini, Listiyorini M, Mentari Mahdayeni, Mahdayeni Mahmudulhasan Maimunah, Ira Mardiana Mardiana Mardiana Marviola Hardini Marzani, Marzani Masrifah, Masrifah Maulana Yusuf Maulana Yusuf Maulana, Sabda Meri Mayang Sari Meriyana Sunengsih Miftakhul Khasanah Millah, Shofiyul Moh. Iqbal Awi Makaram Mohamad Sadikin Mohamad Syarif Sumantri Muh. Salahuddin, Muh. Muhammad Faisal Muhammad Faris Ariq Muhammad Nurtanto Mujiyanto, A. N.Y. Rustaman Nadiya Nidhi Mehra Ninda Lutfiani Ninu Apriyani Nofia Supriyani Novmewi, Yusuf Nugraha, E. D. Nugroho Prihantoni Wibowo Nuke Puji Lestari Santoso Nur Azizah Nurbani, Siti Zachro Nurlaila Suci Rahayu Rais NURUL AZIZAH Oleh Soleh, Oleh Otniel Feliks Putra Wahyudi Padeli Padeli Panjaitan, Paris Pertiwi, Komala Dwi Po Abas Sunarya Pongky Arie Wijaya Pratama, A. A. Priyadi, Agung Purnomo, Yunianto Qurotul Aini Rafika, Ageng Setiani Rahman, Nor Farahwahidah Abdul Ramadhan, Rezki Ramadita, Salsabil Fardha Ramli, Ahmad Rani Lestari Rendhika Adyatama Reza Dani Pramudya Ridwan Kurniaji Rijal, M. S. Riswan Jaenudin Rivai Sungkowo Riya Widayanti Rizky Kurniawan Robifahmi, N. Rodriguez, Marta Romadi Romadi Ronal Aprianto Rosdiana Rosdiana Rosyifa Rosyifa Saepudin, Andri Sairi, Muhammad Salampessy, Randi B.S Sanurdi Sanurdi Sardianto Markos Siahaan Sari, Meri Mayang Sayuti, Mohammad Sekar Ayu Aryani Shalahuddin, Shalahuddin Shofiyul Millah Sinta Puspita Dewi Siti Fauziah Siti Rochmani Sitorus, Novandrik Yeriko Sondang Visiana Sihotang SRI RAHAYU Sri Wahyani, Sri Sri Yulianto Joko Prasetyo Sugiarto, Gerry Suhaepi, Muhamad Iip Suhendi Suhendi Sukmawati, Eva Supriyati . Supriyatman, Supriyatman Suratmi Suryani, N. Lilis Suryari Purnama Susan Oktaviani Susanto Rahardja Sutarto Wijono Syamsiar, Syamsiar Syamsul Arifin Syauqi Naufal, Romzi Takrim, Muhammad Taqwa Hariguna Taqwa Hariguna Tarisya Ramadhan Theopillus J. H. Wellem Tjiptosumirat, T. Tuasikal, B. J. Turki Salim Untung Rahardja Uzma, Wishnu Waston Wibowo, Shesilia Wijil Nugroho Yeni, Alfitri Yulia Putri Ayu Sanjaya Yulia Roma Ito Yuliani, Opie Oktavia Yulianto Yulianto Yulika Ayu Rantama Yunita Kartika Sari Yusuf Abdurachman Zebua, Selamat Zulkardi