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Puji Handayati

Universitas Negeri Malang

Author-ID : 2413466

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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PERAN DIGITALISASI DAN INOVASI PRODUK DALAM MENDORONG UMKM GO EKSPOR DI ERA EKONOMI GLOBAL DI PULAU MADURA Wahyudin, Ahmad; Sudarmiatin, Sudarmiatin; Handayati, Puji
Jurnal Investasi Islam Vol. 6 No. 1 (2025): Jurnal Investasi Islam
Publisher : LP2M Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jii.v6i1.917

Penelitian ini bertujuan untuk menganalisis peran digitalisasi dan inovasi produk dalam mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) di Pulau Madura untuk menembus pasar ekspor di era ekonomi global. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini menggali secara mendalam pengalaman, tantangan, dan strategi UMKM dalam mengadopsi teknologi digital dan mengembangkan inovasi produk. Hasil penelitian menunjukkan bahwa digitalisasi memberikan kontribusi besar dalam membuka akses pasar yang lebih luas, memperkuat strategi pemasaran, serta meningkatkan efisiensi operasional. Sementara itu, inovasi produk terbukti penting dalam menciptakan nilai tambah dan memenuhi standar serta selera pasar internasional. Namun demikian, implementasi kedua strategi ini masih menghadapi berbagai kendala, seperti rendahnya literasi digital, terbatasnya infrastruktur, dan kurangnya dukungan teknis. Penelitian ini menyimpulkan bahwa integrasi digitalisasi dan inovasi secara berkelanjutan menjadi kunci bagi UMKM di Pulau Madura untuk go ekspor. Oleh karena itu, diperlukan dukungan kolaboratif dari pemerintah, lembaga pendidikan, dan sektor swasta untuk membangun ekosistem usaha yang inklusif dan kompetitif.

The analysis of using TikTok Affiliate for increasing sales of DTF printed t-shirts in Wifiprincess Small Enterprise Septiawan, Bambang; Nurul Farida; Suprianto; Mufid A; Agus Hermawan; Puji Handayati
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 2 (2025): Vol. 4 No. 2 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i2.779

This study explores the effectiveness of TikTok Affiliate in enhancing the sales of DTF printed t-shirts at Wifiprincess, a small fashion business in Indonesia. Employing a qualitative approach with a case study design, data were collected through in-depth interviews with the owner, an employee handling affiliate operations, and a customer, alongside participatory observations. The findings reveal that TikTok Affiliate significantly boosts sales through a cyclical process involving affiliate recruitment, negotiation, new product development, content promotion, and order conversions. The process aligns with the AIDA model (Attention, Interest, Desire, Action), where affiliate content captures attention, builds interest, stimulates desire, and drives purchases, while the Elaboration Likelihood Model (ELM) highlights the dominance of the peripheral route in influencing consumer behavior through visual appeal. Key indicators such as authentic content creation, trend responsiveness, and strategic affiliate collaboration were critical to success. Theoretically, this research enriches the application of AIDA and ELM in digital marketing contexts, particularly on short-video platforms. Practically, it offers actionable insights for small businesses to leverage TikTok Affiliate for cost-effective market expansion, emphasizing the importance of authenticity and cultural relevance in content strategies.

Financial Skill in Enhancing Financial Resilience: A Bibliometric Analysis (2010-2025) Sunandes, Aris; Handayati, Puji; Siswanto, Ely
Asian Journal of Management Analytics Vol. 4 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i2.14297

Small and medium enterprises (SMEs) are one of the key components that support a nation's economic resilience during a crisis, as they are able to survive by leveraging all their financial capabilities. This research aims to identify trend issues regarding the financial capacity of SMEs in facing financial resilience. A bibliometric analysis method is used to explore literature trends related to financial skills and financial resilience. A quantitative approach is applied with the assistance of VOSviewer tools for network visualization, co-occurrence analysis, and trend mapping. Financial resilience research has shifted from traditional approaches to a holistic paradigm that integrates digital, behavioral, and cultural aspects, emphasizing the need for a multidisciplinary approach. The analysis indicates a transition from static financial literacy models to dynamic frameworks influenced by technology and behavior. The rapid growth of digital finance topics reflects a transformative phase requiring agile policy and research responses. Further research should explore the relationships between emerging clusters to develop a more comprehensive financial resilience model in the digital era.

The Influence Of Product Development Strategy, Marketing Capability, and Institutional Support On Export Performance: Study on Coffee SMEs that are Members of the Pasuruan Kapiten Organization Wibowo, Nyuherno Aris; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.497

This study aims to analyze the influence of product development strategy, marketing capability, and institutional support on export performance in coffee MSMEs that are members of the Kapiten Pasuruan organization. This study uses a quantitative approach with data collection techniques using a Likert scale questionnaire distributed to 30 MSMEs members of Kapiten Pasuruan. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study indicate that product development strategy has a positive and significant effect on export performance with a path coefficient of 0.437 (t-value = 3.842). Marketing capability has a positive and significant effect with a path coefficient of 0.365 (t-value = 3.251). Institutional support also has a positive and significant effect with a path coefficient of 0.298 (t-value = 2.975). These findings indicate that coffee MSMEs that are able to develop innovative product strategies, improve marketing capabilities, and optimally utilize institutional support have a greater opportunity to improve their export performance. The study suggests the need to strengthen product innovation capacity, develop international marketing competencies, and optimize institutional support to increase the competitiveness of Indonesian coffee MSMEs in the global market.

The Influence of Human Resources on MSME Export Capability with Digital Competence as a Mediating Variable: Study on the Manufacturer of Pot Growing Balls (Bobupot), Green Galeria Indonesia Surabaya, and Terracotta Pots UD Gerabah Merah Malang Ismawati, Lilik; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 2 No 3 (2025): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i3.516

This study aims to analyze the influence of human resources (HR) on the export capabilities of Micro, Small, and Medium Enterprises (MSMEs) with digital competence as a mediating variable. The study focused on two MSMEs producing crafts, namely the producer of Bola Tumbuh Pot (Bobupot) Green Galeria Indonesia from Surabaya and the producer of terracotta pots UD Gerabah Merah from Malang. The research method used is a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis technique. Data were obtained through questionnaires distributed to 97 respondents who were employees of the two MSMEs. The results of the study indicate that: (1) The quality of HR has a positive and significant effect on digital competence with a path coefficient of 0.683 (p <0.001); (2) Digital competence has a positive and significant effect on export capability with a path coefficient of 0.572 (p <0.001); (3) The quality of HR has a direct effect on export capability with a path coefficient of 0.317 (p <0.05); (4) Digital competence is proven to significantly mediate the relationship between HR quality and export capability with a partial mediation effect of 0.391 (p<0.01). This study provides theoretical and practical implications for HR development in the MSME sector, especially in increasing export capability through the development of digital competence.

The Role of Market Orientation in Mediating Government Support on Export Performance of MSMEs Kopi Dampit Malang Saraswati, Thusy Tiara; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.547

This study aims to analyze the influence of market orientation and government support on the export performance of coffee Micro, Small, and Medium Enterprises (MSMEs) in the Dampit region of Malang, and evaluate the mediating role of market orientation in the relationship between government support and export performance. The approach used was quantitative with survey method and path analysis to test the relationship between variables. The sample of this study amounted to 107 export Dampit coffee MSMEs. Data analysis techniques using descriptive statistics and SEM-PLS. The results showed that market orientation had a significant effect on export performance, while government support did not show a significant direct effect. However, government support was shown to significantly influence market orientation, and market orientation significantly mediated the relationship between government support and export performance. These findings reinforce the Resource-Based View (RBV) perspective, that the competitive advantage of MSMEs in the context of exports depends not only on external support, but also on the internal ability to understand the market and adapt to global dynamics. This research makes a theoretical contribution to the development of export entrepreneurship literature and offers practical implications for MSME actors and policy makers in designing market-oriented competitiveness strengthening strategies.

Analisis Efisiensi Anggaran Pada Instansi Pemerintah Badan Layanan Umum: (Budget Efficiency Analysis in Government Agencies Public Service Agency) Akidah Fitrah; Puji Handayati
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 9 No. 1 (2022): e-JEBA Volume 9 Number 1 Year 2022
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v9i1.26620

The purpose of the study was to measure the efficiency level of using the budget of public service agencies where one of the government agencies that has implemented financial management of public service agencies is the Universitas Negeri Malang. The object of research is the Faculty of Economics Universitas Negeri Malang by measuring the level of budget efficiency in 2018-2020. The data from this study are internal data, which only comes from the State University of Malang which is obtained directly with documentation. The data obtained at the data collection stage is then processed by calculating the activity output achievement, efficiency, and efficiency value using the formula in the Minister of Finance Regulation Number 214/PMK.02/2017. The results of the study show that the implementation of the Faculty of Economics Universitas Negeri Malang budget during 2018-2020 has been carried out efficiently. The implementation of the 2018 budget in the fairly efficient category, the implementation of the 2019 budget in the efficient category and the implementation of the 2020 budget in the very efficient category. Factors that affect the efficiency of the budget implementation are the percentage of realized activity outputs and the percentage of budget realization. The realization of high activity output achievements and low budget realization will result in efficient budget execution. The implication of this research is that the Faculty of Economics Universitas Negeri Malang must make various efficiency efforts in the years to come by optimizing an increase in the number of activities carried out compared to the number of planned activities, but with efficient use of the budget.

Mapping the Research Landscape of SME Digitalization: A Bibliometric Analysis Rizkita, Marsya Aulia; Fauzi, Muchamad Rizky; Nurrahma, Aisyah Asri; Hermawan, Agus; Handayati, Puji
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6351

Small and Medium Enterprises (SMEs) are crucial drivers of national economies, particularly in developing countries like Indonesia. The COVID-19 pandemic significantly disrupted SME operations, yet also accelerated the adoption of digital technologies as a strategy for resilience and recovery. This study aims to map the research landscape of SME digitalization through a bibliometric analysis using data extracted from the Scopus database for the period 2020–2025. Employing a systematic literature review (SLR) and PRISMA methodology, 96 open-access articles in the field of Business, Management, and Accounting were selected and analyzed. The results reveal a sharp increase in digitalization-related research post-pandemic, with central themes including business models, sustainability, industry 4.0, and digital strategy. Network, overlay, and density visualizations generated via VOS viewer indicate that while digital transformation is a well-established topic, emerging themes such as digital maturity, governance, and internationalization present new research directions. This study contributes by offering a comprehensive overview of existing literature, highlighting conceptual linkages, and identifying future research avenues that integrate digital innovation, crisis resilience, and strategic development in SMEs.

The Role of Leadership and Organizational Culture in Driving Digital Transformation in indonesia SMEs: A Systematic Literature Review Gustiawan, Wahyu Dede; Pramana, Andy Chandra; Widyaningrum, Santi; Hermawan, Agus; Handayati, Puji
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6354

Digital transformation has become a strategic imperative for small and medium-sized enterprises (SMEs), especially in emerging economies like Indonesia. While much attention has been placed on technology adoption, the internal organizational factors—particularly leadership and culture—remain insufficiently examined, despite their critical role in shaping digital readiness and sustainability. This study aims to systematically investigate how transformational leadership and organizational culture interact to influence digital transformation in Indonesian SMEs. It also explores how dynamic capabilities and contextual conditions contribute to digital maturity and resilience. A systematic literature review (SLR) was conducted based on 48 peer-reviewed articles published between 2018 and 2023 in Scopus Q1/Q2 journals. The articles were selected using keyword combinations related to “digital transformation,” “leadership,” “organizational culture,” “dynamic capability,” “TOE Framework,” “SMEs,” and “Indonesia.” Thematic content analysis was used to extract and synthesize core themes. Four dominant themes emerged: (1) transformational leadership enables digital vision, motivation, and adaptive change; (2) adaptive organizational cultures support innovation and reduce resistance; (3) dynamic capabilities—sensing, seizing, transforming—act as strategic mechanisms; and (4) the Technology–Organization–Environment (TOE) framework provides a useful structure for assessing digital readiness. These factors are interdependent and collectively shape the success of SME digital transformation. The study integrates multiple theoretical perspectives—Transformational Leadership Theory, Organizational Culture Theory, Dynamic Capabilities Theory, and the TOE framework—into a comprehensive model of SME digital transformation. It offers practical guidance for leaders and policymakers to design more holistic and context-sensitive digital strategies that extend beyond mere technology adoption

Bibliometric Analysis and Systematic Literature Review: Effective Decision Making with the Help of Accounting Information Purwianti, Ari; Cholifah, Emilia Nur; Handayati, Puji; Restuningdiah, Nurika
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.447

In an increasingly complex and competitive digital era, effective decision-making is a key challenge for organizations and companies. Accounting information, as a source of financial and non-financial data, is considered crucial to support the process. However, constraints in data access, integration, and utilization often hinder informed and rapid decision-making. To understand the trends and contributions of research in this field, this article uses bibliometric analysis and systematic literature review methods. Data were obtained through searching for articles related to accounting information systems and decision-making from the Web of Science database, with a time limit of 2019-2025 and certain relevance criteria. The results of the analysis show that related publications are increasing rapidly, with the main focus on the role of accounting information systems in improving management effectiveness and strategic decision making. Other findings show that the use of Big Data and digital technology in accounting information systems can improve data quality, minimize risks, and increase organizational transparency and accountability. Thus, the utilization of appropriate and integrated accounting information systems is essential to support more.

Co-Authors Aang Kunaifi Aang Kunaifi Abdullah Syakur Novianto Achmad Barizi Achmad Barizi Adam Gumilang Rahmawan Adelia Rahma Adelia Rahma Afif Nur Rokhman Afifudin Afifudin Agoes Windarto Agung Purnawarman Agung Winarno Agus Hermawan Agus Hermawan Agus Salim Ahmad Wahyudin Ahmad Zaki Azzuhairi Aisyah Asri Nurrahma Akidah Fitrah Albaasith, Shooma Fikri Alvyola Permata Yussanto AMELIA SETYAWATI Amelia Sugangga Amin, Muh. Sirojuddin Andi Laksono Andrianto, Ahmad Andy Chandra Pramana Anisa Tus Saidah Anita Handayani Anugrahani, Inanda Shinta Aprilia Wulandari Arief Noviarakhman Zagladi Arif Isnaini Arif Wicaksono Aris, Nyuherno Ariyanto, Beny Atika Violeta Hanum Aulianda, Mega Azeeta Nur Partiwi Bagus Setiawan Bagus Setiawan Bagus Shandy Narmaditya Bahri, Mat Bahri, Matahari Adihapsari Saiful Bambang Sugeng Bambang Sugeng Bambang Sugeng Basofitrah, Achmad Bastomi, Mohamad Bellini Munezero Beny Ariyanto Brilian Prastiti Andri Safitri Budi Eko Soetjipto Budi UTAMI Casimiro Soares Cecilia Indah Hapsari Cholifah, Emilia Nur Chozin, Chozin Cipto Wardoyo Dewi Diah F Dian, Adiwibowo Distiawati, Rania Putri Djoewita Djoewita Djoewita Djoewita, Djoewita Dodik Juliardi Dwi Wulandari Dyah Arini Rudiningtyas Dyah Setyawati Eddy Sutadji Eka Ananta Sidharta Eko Juni Wahyudi Ely Siswanto Ery Tri Djatmika Rudijanto Wahju Wardhana Ery Tri Djatmika RWW Etty Soesilowati Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Ferdiansyah, Rifaldy Adinandra Fitriyah Fitriyah Fuji Santoso Fulgentius Danardana Murwani Gita Yuniar Gunartin . Guntur Kusuma Wardana Hadi Ismanto Hanif Rani Iswari Haqi, Syafrozi Hari Wahyono Heri Pratikto Heri Purnomo Hermawan, Dedi Joko Hernanik, Nova Dwi Ihsanul Windasari Ilham, Rachmad Imam Habibi Imam Mukhlis Indratirta, Nadia Prima Insani, Yogie Dana Iradah Rahman Irma Hidayati Ismanto, Hadi Ismanto Ismawati, Lilik Ita Athia Ita Prihatining Wilujeng Iva Khoiril Mala Izzalqurny, Tomy Rizky Junaidi Khalikussabir, Khalikussabir Khusnia, Rif’atul Kukuh Budianto Kukuh Budianto Kusuma, Shafarina Dewi Lailatul Rohmah Laksono, Andi Latif, Sahraman D. Hadji Ludi Wishnu Wardana Lukmanasari, Herla Luthfiya Fathi Pusposari M. Cholid Mawardi Mahmud Mahmud Makaryanawati Makayanawati Makayanawati ‏‏‎ Maretasari, Rina Masculine Muhammad Muqorobin Maslichah Maslichah Mega Aulianda Mifta Ria Oktaviana Mifta Ria Oktaviana Moch Mohtar Moch. Wahyu Widodo Moh Yasir Moh. Amin Moh. Faizin Mohammad Rofiudin Mohammad Rofiudin MOHD RIZAL PALIL Muchamad Rizky Fauzi Mufid A Muh. Sirojuddin Amin Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Irsan Y Hi Wahid Muhammad Sulhan Mustofiyah, Nuriyatul Muttaqien, Zaenul Nabila Aura Dewanti Nabila Aura Dewanti Nadliroh, Indah Datin Naswan Harsono Naswan Suharsono Novi Trisnawati Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nur Diana Nur Diana Kholidah SM Nur Diana Kholidah SM Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Farida Nurus Shobah Pahrizal Pahrizal Pradana, Nikko Zein Jaya Prastiono, Suryo Purnawarman, Agung Purwadi, Muhammad Guntur Purwianti, Ari Putra Hilmi Prayitno Rachmawati, Dita Rahajeng Cahyaning Putri Cipto Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahman, Fadali Rahman, Iradah Rahmi, Vembri Aulia Rania Putri Distiawati Ratna Dwi Nastiti Ratna Tri Hardaningtyas Ravinesh Rohit Prasad, Ravinesh Rohit Rayyan Sugangga Renny Dwijayanti Restu Millaningtyas Reyhan Mahardika Rieska Maharani Rini Astuti Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizkita, Marsya Aulia Rizky Arief Shobirin Rizky Firmansyah RIZKY NURYANTI Rosmala Dewi Rosmiza Bidin Rozi, Wisma Miftahur RR. Ella Evrita Hestiandari Saiful Arif Saptaria, Lina Saraswati, Thusy Tiara Satia Nur Maharani Septiawan, Bambang Shadi Emad Areef Alhaleh Shafarina Dewi Kusuma Sheila Febriani Putri Shobah, Nurus Siti Salina Mustakim Slamet Fauzan Sonhaji Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sudarmiatin Sudarmiatin Sugangga, Rayyan Sukarsih Sukarsih, Sukarsih Sulis Rochayatun Sulton Sholehuddin Sumiati Sumiati Sunandes, Aris Sunariyadi, Sunariyadi Suparti Suparti Sutomo Sutomo Syafrozi Haqi Talitha Rahmi Ardiyanti Tasnim Nikmatullah Realita Tatas Ridho Nugroho Tatas Ridho Nugroho Tjatur, Christian Ulfi Andrian Sari Umi Nandiroh Umu Rosyidah Vega Wafaretta Vembri Aulia Rahmi Wahid, Muhammad Irsan Y Hi Wahju Wardhana Wahyu Dede Gustiawan Wahyu Mustika Rani Wakik Wardhana, Ery Tri Wibowo, Nyuherno Aris Widyaningrum, Santi Winda Ayu Anggraini Windasari, Ihsanul Yulani, Farah Siska Yuli Soesetio Yuniar, Gita Yusuf Yusuf

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