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All Journal Optimum : Jurnal Ekonomi dan Pembangunan JSI: Jurnal Sistem Informasi (E-Journal) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Media Mahardhika Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Kontribusia : Research Dissemination for Community Development Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Jurnal Teknologi dan Manajemen EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies Journal of Managerial Sciences and Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Eva Desembrianita
Program Studi Magister Manajemen, Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Influence of Digital Marketing, Consumer Trust, and Brand Loyalty on Purchase Intention (Case Study of Green Product Consumers) Desembrianita, Eva; Mulyono, Sri; Putra, Wira Pramana; Tarjono, Tarjono
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.775

Abstract

This study explores the influence of digital marketing, consumer trust, and brand loyalty on purchase intention in the context of green product consumers. Utilizing a sample of 248 respondents and employing SmartPLS for data analysis, the research reveals significant positive relationships between the constructs. Digital marketing significantly impacts purchase intention, consumer trust, and brand loyalty, highlighting the importance of effective digital strategies in promoting green products. Consumer trust and brand loyalty are also found to be critical in driving purchase intentions. The findings underscore the need for companies to invest in transparent, ethical, and engaging digital marketing efforts to build long-term consumer relationships and promote sustainable consumption. This study contributes to the literature on green marketing and provides actionable insights for practitioners aiming to increase the adoption of green products.
Pendekatan Strategi Pemasaran NFT untuk Meningkatkan Kesadaran Konsumen dan Mendorong Tindakan dalam Lingkungan Kripto di Indonesia Sudirjo, Frans; Enzovani, Senna; Desembrianita, Eva
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.158

Abstract

This research investigates the impact of NFT marketing strategies on consumer awareness and action in the Indonesian crypto environment. A mixed methods approach was used, combining quantitative surveys and qualitative interviews. Quantitative results revealed that marketing strategies, including celebrity endorsements and digital art exhibitions, played an important role in raising awareness of NFTs, with approximately 45% of participants citing influential marketing campaigns. Qualitative findings underscored the importance of cultural factors, such as respecting cultural symbols and traditions, in shaping perceptions of NFTs. Challenges include the need for clearer regulations and addressing environmental concerns, while opportunities lie in fostering local NFT communities and supporting emerging artists. This study contributes valuable insights for industry stakeholders looking to navigate the Indonesian NFT landscape.
Formation of Waste Banks and 3R Waste Management in Villages in Creating Healthy Independent Villages Witjaksana, Budi; Asrijal, Andi; Arifin, Syaadiah; Intiar, Septa; Desembrianita, Eva
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2306

Abstract

Abstrak Kegiatan Pengabdian Kepada Masyarakat melalui sosialisasi dan praktek langsung kepada masyarakat dengan mendirikan bank sampah dan mengelola sampah berdasarkan prinsip 3R bertujuan untuk mengedukasi masyarakat tentang urgensi pengelolaan sampah dalam mewujudkan lingkungan yang bersih dan sehat. Kegiatan ini dilaksanakan di salah satu desa di Jawa Timur tepatnya di Desa Trewung, Kecamatan Grati, Kabupaten Pasuruan, Jawa Timur. Kegiatan ini diawali dengan survei dan koordinasi dengan perangkat Desa Trewung terkait permasalahan sampah yang dihadapi masyarakat. Kemudian menyusun tim pengabdian masyarakat dan meminta izin pada Pemerintah Desa Trewung, Serta pelaksanaan sosialisasi dengan mengedukasi masyarakat melalui kegiatan sosialisasi serta implementasi pendirian bank sampah dan pengelolaan sampah berdasarkan prinsip 3R. Hasil dari kegiatan pengabdian ini masyarakat Desa Trewung lebih teredukasi dan semakin memahami pentingnya mengatasi permasalahan sampah melalui pemanfaatan sampah yang dapat bernilai ekonomis serta pengelolaan sampah yang tepat berdasarkan prinsip 3R. Kegiatan ini membantu masyarakat dengan cara mensosialisasikan pentingnya menanamkan kebudayaan yang menciptakan lingkungan bersih dan sehat. Kata Kunci: Bank sampah, 3R, Desa mandiri Abstract Community Service Activities through socialization and direct practice to the community by establishing a waste bank and managing waste based on the 3R principle aims to educate the community about the urgency of waste management in creating a clean and healthy environment. This activity was carried out in one of the villages in East Java, precisely in Trewung Village, Grati District, Pasuruan Regency, East Java. This activity began with a survey and coordination with the Trewung Village apparatus regarding the waste problems faced by the community. Then form a community service team and ask for permission from the Trewung Village Government, as well as implementing socialization by educating the community through socialization activities and implementing the establishment of a waste bank and waste management based on the 3R principle. The results of this community service activity are that the Trewung Village community is more educated and increasingly understands the importance of overcoming waste problems through the utilization of waste that can have economic value and proper waste management based on the 3R principle. This activity helps the community by socializing the importance of instilling a culture that creates a clean and healthy environment. Keywords: Waste bank, 3R, Independent village
PENGARUH KUALITAS PELAYANAN DAN HEDONIC SHOPPING MOTIVATION TERHADAP TERCIPTANYA WORD OF MOUTH POSITIF MELALUI KEPUASAN KONSUMEN WISATA KULINER FOOD JUNCTION SURABAYA Rini Novianti; Eva Desembrianita
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.261 KB) | DOI: 10.30640/ekonomika45.v5i1.64

Abstract

This research aims to examine the effect of service quality and hedonic shopping motivation on positive word of mouth through customer satisfaction. The population of this research is customer of Food Junction in Surabaya. The number of sample about 98 respondents are taken with accidental sampling technique. Data are collected with questionnaires. To gain the result as the research goal, structural equation modelling were analyzed by partial least square (PLS) using Smart PLS 3.0. The results show that service quality and hedonic shopping motivation influence significantly on positive word of mouth through customer satisfaction. The results of this research have important implication to the manager of culinary center in order to improve excellent services by utilizing the hedonic customer that make customer satisfied, and finally creating a positive word of mouth as a beneficial promotion for the culinary manager.
STRATEGI PEMASARAN PERSONALIZED RECOMMENDATION DALAM MENINGKATKAN RETENSI PELANGGAN Yeni Yeni; Damaris Y. Koli; Rudy Irwansyah; Alya Elita Sjioen; Eva Desembrianita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1527

Abstract

The purpose of this study is to determine the effectiveness of personalized recommendation marketing strategies in increasing customer retention. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The findings in this study are that personalized recommendation marketing strategies have proven effective in increasing customer retention. By using email marketing, website personalization, mobile applications, e-commerce and marketplaces, and social media Ads, companies can build closer relationships with customers, increase loyalty, and extend the customer life cycle in the business ecosystem.
The Effect of Motivation, Work Environment And Human Resources Development on Employee Performance Through Servant Leadership as A Mediation at PT. Indospring Tbk Dedy Kurniawan; Eva Desembrianita; Djoko Soelistya
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 3 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i3.6433

Abstract

Business competition in every company requires companies or organizations to create high-quality employee performance in order to develop the organization.Work motivation is very important because with work motivation, employees will be more enthusiastic in carrying out the tasks given and can improve employee performance. To further clarify the cause of the decline in employee performance, researchers see that there is work motivation that affects the decline in employee performance at PT Indospring Tbk. Indications of decreased motivation can be seen from the fairly high level of employee absenteeism. This study is about the effect of Motivation (X1), Work Environment (X2), and HR Development (X3) on Employee Performance (Y) through Servant Leadership (Z) as a mediating variable at PT Indospring Tbk. This quantitative method is applied to evaluate large populations or samples. the results of the data analysis that have been described are .Motivation has a positive and significant effect on Employee Performance, the Work Environment does not have a significant effect on Employee Performance,HR Development does not have a significant effect on Employee Performance,Motivation has a positive and significant effect on Servant Leadership,Work Environment has a positive and significant influence on Servant Leadership,Human Resource Development has a positive and significant influence on Servant Leadership,Servant Leadership has a positive and significant influence on Employee Performance,Motivation has a positive and significant influence on Employee Performance through Servant Leadership,Work Environment has a positive and significant influence on Employee Performance through Servant Leadership,Human Resource Development has a positive and significant influence on Employee Performance through Servant Leadership.
Improving the Quality of Good Governance by Improving the Quality of Integrated Digital-Based Services in Sub-districts Throughout Indonesia: Penelitian Bram B Baan; Rahmi Setiawati; Ika Agustina; Selvianus Salakay; Eva Desembrianita
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1547

Abstract

The author conducted this socialization in several villages, namely Manusak Village, East Kupang, Rahong Village, Cianjur, West Java, and Bakalan Village, Bululawang for twenty-five days. The author conducted this socialization because of the author's anxiety because the integrated digital service system had not been implemented in Indonesia. The conclusion in this aticle that the village must have these three objects to implement a digital-based integrated public service system in the village. Young human resources are needed because the adaptation of the mini site is not short and must be applied for a long time, the website is needed because it is a symbol of the first stage of digital service reporting and the easiest to have before the village has an application. Another thing that is no less important is support from the village government to apply this system. Increasing the digital-based integrated public service system is one of the implementations of good governance in the village.
The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
Pemberdayaan Masyarakat Dalam Meningkatkan Kemandirian Ekonomi Lokal : Penelitian Antonius Ary Setyawan; Eva Desembrianita; Muhammad Hery Santoso; Syahril; Rieneke Ryke Kalalo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1769

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pemberdayaan masyarakat dalam meningkatkan kemandirian ekonomi lokal. Konsep yang digunakan dalam peneltian ini adalah konsep dari teori Jim Ife yang menjadi landasan untuk memahami dan menganalisis dampak pembangunan dalam pemberdayaan masyarakat. Metode yang digunakan pada penelitian ini adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi dan studi literatur. Hasil penelitian ini adalah Pemberdayaan masyarakat adalah kunci strategis dalam menciptakan kemandirian ekonomi lokal yang berkelanjutan. Melalui strategi yang efektif seperti peningkatan kapasitas SDM (pelatihan keterampilan teknis, pengembangan kemampuan manajerial, pendidikan kewirausahaan, dan pelatihan pengelolaan keuangan), akses terhadap sumber daya (modal, teknologi, dan pasar), penguatan kelembagaan ekonomi lokal, pengembangan potensi lokal, serta partisipasi dan kolaborasi multisektor, masyarakat tidak hanya mampu mengelola sumber daya ekonominya secara mandiri, tetapi juga membangun struktur sosial dan kelembagaan yang kuat dan tangguh.
The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
Co-Authors A. Asrijal Achmad Abdul Azis Achmad Zahruddin Adi Masliardi Agus Suharyanto Agus Sunatha Putra Agus Tapaningsih, Weni Indah Doktri Ahmad Sholikin Ainil Mardiah Ambar Kusuma Astuti Anggardha Adi Septa Apay Safari* Arie Indarwanto Arief Nuryana Arief Nuryana Arifin, Moch Zainul Arifin, Syaadiah Asfahani Asfahani Asnawati Asnawati Asnawati Asnawati Ayu Listya Anggraini Azhari, Muhammad Hanafi Bambang Amir Alhakim Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Bram B Baan Brave Angkasa Sugiarso Budi Witjaksana, Budi Ch. Mamuaya, Nova chomarindariyana chomarindariyana Dahlia Husain Damaris Y. Koli Dessy Evianti Dewi Maharani Dhety Chusumastuti Diah Fauzia Zuhroh Didik Supriyanto Djoko Soelistya Donny Juliandri Prihadi Dyah Ayu Suryaningrum Egidius Fkun Elmi Firda Azifatul Muhibbah Enzovani, Senna Eva Yuniarti Utami F. Risallah Fajriani Azis Fauziah Nur Hutauruk Fenny Frans Sudirjo Frans Sudirjo Frans Sudirjo Gatot Wijayanto GS , Achmad Daengs Hariyono Hariyono Hariyono Hariyono Haruni Ode Helda Yusita Hendri Khuan Heni Agustina Heppi Syofya, Heppi HERY PURNOMO Hidayatullah, M. Iqbal Ika Agustina Ikram Yakin Ilham Akbar Imam Hanafi Indriana Indriana Indriyani Indriyani Irine Diana Sari W Ivonne Ayesha Iwan Harsono Jamaluddin Majid Johni Eka Putra Judijanto, Loso Julinta Paulina Jumadi Jumadi Kartika Sari Khanan Yusuf Khoirul Anwar Khuan, Hendri Kurniawan Dedy Lailatul Fitriyah Lailatul Loso Judijanto M. Zai, Yovita Yulia Maharani, Dewi Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahmudin, Tono Malikul Adil Malikul Adil Maulana, Muhammad Fikri Megawati Munir Nur Mesak Yandri Masela Moch Zainul Arifin Mochklas, Mochamad Moh. Agung Surianto Moh. Zaini Mohammad Tajuddin Mu'minatus Sholichah Muhammad Adi Dafit Muhammad Fikri Maulana Muhammad Fikri Maulana Muhammad Hery Santoso Muhammad Rosyihuddin Muhammad Sabir Muhammad Sabir Muhammad Sabir Mukhamad Basofi Sudirman Mukminatus Solichah Muminatus Sholichah Nampira, Ardi Azhar Nazriah, Ainun Nety Novita Hariyani Nirwanto Maruf Noneng R Sukatmadiredja Novilia, Fitri Nugraha, Bambang Achmad Nur, Megawati Munir Nuraini Nuraini Nuraini Nuraini Nursalim Palembang, Septianti Permatasari Paulus Nong Wisang Prilosadoso, Basnendar Herry Putra , Johni Eka Putra, Johni Eka Putra, Wira Pramana Radnan, Yokie Rahmat Agus Santoso Rahmat Aji Nur Yakin rahmi setiawati Ramdhan Kurniawan Restu Auliani Reza Fahlevi Lubis Rieneke Ryke Kalalo Rina Rifqie Mariana Rina Yuniarti, Rina Rini Novianti Risnawati, Evi Rooholelm, Vahid RR. Ella Evrita Hestiandari Rudy Haryanto Rudy Irwansyah Rusdianto Rusdianto, Rusdianto Salmah Harun Sari W, Irine Diana Sari, Efti Novita Satria Pinandita Sella Antesty Selvianus Salakay Senja Clara Santi Septa Intiar Septianti Permatasari Palembang Setyawan, Antonius Ary Sherly Ernawaty Susanto Sholikin, Ahmad Siti Helmyati Sitti Aminah Sri Mulyono Suhardi Suhardi Sukaris Sulistyo Budi Utomo Sumarwanto Sunarni Sunarni Suparman Suparman Surya Yetni Suwandana, I Made Adi Suyoto suyoto Suyoto Suyoto Syahril Syamsu Rijal Syamsul Arifin Syarifuddin Syarifuddin Taleghani, Mohammad Tarjono, Tarjono Tienni Mariana Simanjorang Tono Wartono Tri Aldiyanto Putra Triasmono Triasmono Tulus Martua Sihombing Tumirin Ulil Abshor Al Al Khikam Warindra, Ade Septiarisna Wartono, Tono Wasik, Zainul Weni Indah Doktri Agus Tapaningsih Wijayanti, Tri Cicik Yasar, M. Athok Ibnu Yeni Yeni Yokie Radnan Yudhi Arifani Yuliana, Ana Yusita, Helda Yusuf Iskandar ZA, Saida Zainurossalamia Zahruddin, Achmad Zainal Arifin Zainal Arifin Zulharman Zulharman