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All Journal Optimum : Jurnal Ekonomi dan Pembangunan JSI: Jurnal Sistem Informasi (E-Journal) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Media Mahardhika Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Kontribusia : Research Dissemination for Community Development Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Jurnal Teknologi dan Manajemen EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies Journal of Managerial Sciences and Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Eva Desembrianita
Program Studi Magister Manajemen, Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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STRATEGI PEMASARAN PERSONALIZED RECOMMENDATION DALAM MENINGKATKAN RETENSI PELANGGAN Yeni Yeni; Damaris Y. Koli; Rudy Irwansyah; Alya Elita Sjioen; Eva Desembrianita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1527

Abstract

The purpose of this study is to determine the effectiveness of personalized recommendation marketing strategies in increasing customer retention. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The findings in this study are that personalized recommendation marketing strategies have proven effective in increasing customer retention. By using email marketing, website personalization, mobile applications, e-commerce and marketplaces, and social media Ads, companies can build closer relationships with customers, increase loyalty, and extend the customer life cycle in the business ecosystem.
The Effect of Motivation, Work Environment And Human Resources Development on Employee Performance Through Servant Leadership as A Mediation at PT. Indospring Tbk Dedy Kurniawan; Eva Desembrianita; Djoko Soelistya
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 3 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i3.6433

Abstract

Business competition in every company requires companies or organizations to create high-quality employee performance in order to develop the organization.Work motivation is very important because with work motivation, employees will be more enthusiastic in carrying out the tasks given and can improve employee performance. To further clarify the cause of the decline in employee performance, researchers see that there is work motivation that affects the decline in employee performance at PT Indospring Tbk. Indications of decreased motivation can be seen from the fairly high level of employee absenteeism. This study is about the effect of Motivation (X1), Work Environment (X2), and HR Development (X3) on Employee Performance (Y) through Servant Leadership (Z) as a mediating variable at PT Indospring Tbk. This quantitative method is applied to evaluate large populations or samples. the results of the data analysis that have been described are .Motivation has a positive and significant effect on Employee Performance, the Work Environment does not have a significant effect on Employee Performance,HR Development does not have a significant effect on Employee Performance,Motivation has a positive and significant effect on Servant Leadership,Work Environment has a positive and significant influence on Servant Leadership,Human Resource Development has a positive and significant influence on Servant Leadership,Servant Leadership has a positive and significant influence on Employee Performance,Motivation has a positive and significant influence on Employee Performance through Servant Leadership,Work Environment has a positive and significant influence on Employee Performance through Servant Leadership,Human Resource Development has a positive and significant influence on Employee Performance through Servant Leadership.
Improving the Quality of Good Governance by Improving the Quality of Integrated Digital-Based Services in Sub-districts Throughout Indonesia: Penelitian Bram B Baan; Rahmi Setiawati; Ika Agustina; Selvianus Salakay; Eva Desembrianita
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1547

Abstract

The author conducted this socialization in several villages, namely Manusak Village, East Kupang, Rahong Village, Cianjur, West Java, and Bakalan Village, Bululawang for twenty-five days. The author conducted this socialization because of the author's anxiety because the integrated digital service system had not been implemented in Indonesia. The conclusion in this aticle that the village must have these three objects to implement a digital-based integrated public service system in the village. Young human resources are needed because the adaptation of the mini site is not short and must be applied for a long time, the website is needed because it is a symbol of the first stage of digital service reporting and the easiest to have before the village has an application. Another thing that is no less important is support from the village government to apply this system. Increasing the digital-based integrated public service system is one of the implementations of good governance in the village.
The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
Pemberdayaan Masyarakat Dalam Meningkatkan Kemandirian Ekonomi Lokal : Penelitian Antonius Ary Setyawan; Eva Desembrianita; Muhammad Hery Santoso; Syahril; Rieneke Ryke Kalalo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1769

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pemberdayaan masyarakat dalam meningkatkan kemandirian ekonomi lokal. Konsep yang digunakan dalam peneltian ini adalah konsep dari teori Jim Ife yang menjadi landasan untuk memahami dan menganalisis dampak pembangunan dalam pemberdayaan masyarakat. Metode yang digunakan pada penelitian ini adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi dan studi literatur. Hasil penelitian ini adalah Pemberdayaan masyarakat adalah kunci strategis dalam menciptakan kemandirian ekonomi lokal yang berkelanjutan. Melalui strategi yang efektif seperti peningkatan kapasitas SDM (pelatihan keterampilan teknis, pengembangan kemampuan manajerial, pendidikan kewirausahaan, dan pelatihan pengelolaan keuangan), akses terhadap sumber daya (modal, teknologi, dan pasar), penguatan kelembagaan ekonomi lokal, pengembangan potensi lokal, serta partisipasi dan kolaborasi multisektor, masyarakat tidak hanya mampu mengelola sumber daya ekonominya secara mandiri, tetapi juga membangun struktur sosial dan kelembagaan yang kuat dan tangguh.
The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
Customer Relationship Management (CRM) Analysis in Customer Retention Haryanto, Rudy; M. Zai, Yovita Yulia; Nampira, Ardi Azhar; Yuliana, Ana; Desembrianita, Eva
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5461

Abstract

The purpose of this study is to analyze Customer Relationship Management (CRM) in customer retention. This research approach collects data through a literature study, which involves reading literature from various sources including books, reports, articles, and journals through qualitative and deductive approaches. The findings of this study are that Customer Relationship Management (CRM) is an important strategy in increasing customer retention. By utilizing precise segmentation, personalized service, consistent multi-channel interactions, and real-time satisfaction monitoring, CRM helps companies build stronger and more sustainable relationships with customers. Systematic CRM implementation has been proven to increase loyalty, satisfaction, and operational efficiency, as well as reduce marketing costs. Case studies of global companies such as Amazon and Starbucks demonstrate the success of this strategy in encouraging repeat purchases and strengthening emotional bonds with customers. However, CRM implementation also faces challenges such as lack of system integration, poor data quality, internal resistance, limited technical human resource capabilities, and high implementation costs.
Sustainable Competitive Advantage Through Strategic Agility at the Radio of Suara Surabaya Eva Desembrianita; F. Risallah
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to identify the implementation of strategic agility that contributes to Sustainable Competitive Advantage at the radio of Suara Surabaya (SS). The phenomenon of SS's competitive advantage is manifested as a leading radio media in Surabaya and far beyond East Java. SS radio's reliability has been lasting for more than 42 years of broadcasting until now. The study discovered a uniqueness of applying strategic agility by the SS radio in responding and acting quickly to anticipate business obstacles faced. A qualitative descriptive analysis approach is used to obtain an overview of the implementation of strategic agility at SS Radio. The implementation carried out by the management results in business innovation and differentiation as a strategic model used in maintaining its competitiveness. This study collects the data by employing interviews, observations and documentation of three sampling subjects namely Human Resource managers, senior broadcasters and radio audiences. Source triangulation and technique triangulation were applied to ensure the validity of the data. The study found that SS radio demonstrates strategic agility through innovations focused on upgrading technological devices on broadcasting so that the radio is capable of synergizing on and off air platforms such as facebook, twitter, website, instagram and radio streaming. The radio also increases audience involvement in supporting broadcast programs, through the so-called citizen journalism model. As a result, SS Radio has been admittedly able to overcome business obstacles with agility in its business strategies. The radio has proved to have a wide market share reaching 25.000 dial callers per month and 21.000 internet audiences in 25 countries. It shows that the SS radio will always sustain this competitive advantage.
Analysis of the Impact of Product Innovation, Market Diversification, and Branding Strategies on Global Competitiveness through the Unique Value of Indonesian Palm Oil Exports Judijanto, Loso; Rusdianto, Rusdianto; Desembrianita, Eva
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2220

Abstract

This study examines the impact of product innovation, market diversification, and branding strategies on global competitiveness through the mediating role of unique value in Indonesian palm oil exports. Using a quantitative approach, data were collected from 150 respondents representing exporters, producers, government officials, and industry associations. A structured questionnaire employing a Likert scale (1–5) was used, and the data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results demonstrate that product innovation, market diversification, and branding strategies all have significant positive effects on unique value and global competitiveness. Furthermore, unique value is shown to play a partial mediating role, indicating that differentiation through sustainability, traceability, and product quality strengthens the effectiveness of these strategies. The findings highlight the necessity of shifting from a quantity-based to a value-based model of palm oil exports to secure Indonesia’s position in the global market. This study contributes both theoretically by extending competitiveness frameworks with unique value mediation and practically by offering strategic insights for policymakers and industry stakeholders.
Examining the Influence of Organisational Culture and Situational Variables on Deviant Work Practices Among Government Employees Rooholelm, Vahid; Taleghani, Mohammad; Desembrianita, Eva
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.90

Abstract

Purpose – This research investigates the extent to which situational factors drive organisational deviance and explores the mediating influence of organisational culture among employees in the public sector. Aim(s) – The objective was to identify key predictors of deviant workplace behaviour within public service organisations and to examine how organisational culture moderates the impact of these predictors. Design/methodology/approach – Adopting a quantitative research strategy, the study applied a cross-sectional survey design with 250 respondents. Data analysis utilized regression techniques alongside structural equation modeling to test the mediating role of organizational culture. Findings – Results from the structural equation modeling demonstrate that perceived injustice, heightened stress, and inadequate support contribute significantly to workplace deviance. Specifically, organizational injustice and work-related stress emerged as strong predictors of deviant behavior, while organizational culture mediated the effects of these variables. Limitations of the study – The findings may be affected by sampling error and potential response bias due to reliance on self-reported data. Furthermore, the exclusive focus on public service limits the generalizability of the conclusions to other sectors. Practical implications and Originality/value – The study enhances existing scholarship on the mediating function of organizational culture in deviant workplace behavior. It further illustrates how fostering a strong organizational culture can serve as a mechanism to mitigate or prevent workplace deviance among employees tasked with implementing organizational policies
Co-Authors A. Asrijal Achmad Abdul Azis Achmad Zahruddin Adi Masliardi Agus Suharyanto Agus Sunatha Putra Ahmad Sholikin Ainil Mardiah Ainun Nazriah Ambar Kusuma Astuti Anggardha Adi Septa Apay Safari* Arie Indarwanto Arief Nuryana Arief Nuryana Arifin, Moch Zainul Arifin, Syaadiah Asfahani Asfahani Asnawati Asnawati Ayu Listya Anggraini Azhari, Muhammad Hanafi Bambang Amir Alhakim Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Bram B Baan Brave Angkasa Sugiarso Budi Witjaksana, Budi chomarindariyana chomarindariyana Dahlia Husain Damaris Y. Koli Dewi Maharani Dhety Chusumastuti Diah Fauzia Zuhroh Didik Supriyanto Djoko Soelistya Donny Juliandri Prihadi Dyah Ayu Suryaningrum Egidius Fkun Elmi Firda Azifatul Muhibbah Enzovani, Senna Eva Yuniarti Utami F. Risallah Fajriani Azis Fauziah Nur Hutauruk Fenny Fitri Novilia Frans Sudirjo Frans Sudirjo Frans Sudirjo Gatot Wijayanto GS , Achmad Daengs Hariyono Hariyono Haruni Ode Helda Yusita Hendri Khuan Heni Agustina Heppi Syofya, Heppi HERY PURNOMO Hidayatullah, M. Iqbal Ika Agustina Ikram Yakin Ilham Akbar Imam Hanafi Indriana Indriana Indriyani Indriyani Irine Diana Sari W Ivonne Ayesha Iwan Harsono Jamaluddin Majid Johni Eka Putra Johni Eka Putra Judijanto, Loso Julinta Paulina Jumadi Jumadi Kartika Sari Khoirul Anwar Lailatul Fitriyah Lailatul Loso Judijanto M. Zai, Yovita Yulia Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahmudin, Tono Malikul Adil Malikul Adil Megawati Munir Nur Mesak Yandri Masela Moch Zainul Arifin Mochamad Mochklas Moh. Agung Surianto Mohammad Tajuddin Mu'minatus Sholichah Muhammad Adi Dafit Muhammad Fikri Maulana Muhammad Fikri Maulana Muhammad Hery Santoso Muhammad Rosyihuddin Muhammad Sabir Muhammad Sabir Muhammad Sabir Mukhamad Basofi Sudirman Mukminatus Solichah Muminatus Sholichah Nampira, Ardi Azhar Nety Novita Hariyani Nirwanto Maruf Noneng R Sukatmadiredja Nova Ch. Mamuaya Nugraha, Bambang Achmad Nur, Megawati Munir Nuraini Nuraini Nursalim Paulus Nong Wisang Prilosadoso, Basnendar Herry Putra, Wira Pramana Rahmat Agus Santoso rahmi setiawati Ramdhan Kurniawan Restu Auliani Reza Fahlevi Lubis Rieneke Ryke Kalalo Rina Rifqie Mariana Rina Yuniarti, Rina Rini Novianti Risnawati, Evi Rooholelm, Vahid RR. Ella Evrita Hestiandari Rudy Haryanto Rudy Irwansyah Rusdianto Rusdianto, Rusdianto Sari, Efti Novita Satria Pinandita Sella Antesty Selvianus Salakay Senja Clara Santi Septa Intiar Septianti Permatasari Palembang Setyawan, Antonius Ary Siti Helmyati Sitti Aminah Sri Mulyono Suhardi Suhardi Sukaris Sunarni Sunarni Suparman Suparman Surya Yetni Suwandana, I Made Adi Suyoto Suyoto Suyoto suyoto Syahril Syamsu Rijal Syamsul Arifin Syarifuddin Syarifuddin Taleghani, Mohammad Tarjono, Tarjono Tienni Mariana Simanjorang Titik Purwanti Tono Wartono Tri Aldiyanto Putra Triasmono Triasmono Tulus Martua Sihombing Tumirin Ulil Abshor Al Al Khikam Warindra, Ade Septiarisna Wasik, Zainul Weni Indah Doktri Agus Tapaningsih Wijayanti, Tri Cicik Yasar, M. Athok Ibnu Yeni Yeni Yokie Radnan Yudhi Arifani Yuliana, Ana Yusuf Iskandar ZA, Saida Zainurossalamia Zainal Arifin Zulharman Zulharman