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All Journal Optimum : Jurnal Ekonomi dan Pembangunan JSI: Jurnal Sistem Informasi (E-Journal) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Media Mahardhika Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Kontribusia : Research Dissemination for Community Development Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Jurnal Teknologi dan Manajemen EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Eva Desembrianita
Program Studi Magister Manajemen, Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Analysis of the Impact of Product Innovation, Market Diversification, and Branding Strategies on Global Competitiveness through the Unique Value of Indonesian Palm Oil Exports Judijanto, Loso; Rusdianto, Rusdianto; Desembrianita, Eva
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2220

Abstract

This study examines the impact of product innovation, market diversification, and branding strategies on global competitiveness through the mediating role of unique value in Indonesian palm oil exports. Using a quantitative approach, data were collected from 150 respondents representing exporters, producers, government officials, and industry associations. A structured questionnaire employing a Likert scale (1–5) was used, and the data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results demonstrate that product innovation, market diversification, and branding strategies all have significant positive effects on unique value and global competitiveness. Furthermore, unique value is shown to play a partial mediating role, indicating that differentiation through sustainability, traceability, and product quality strengthens the effectiveness of these strategies. The findings highlight the necessity of shifting from a quantity-based to a value-based model of palm oil exports to secure Indonesia’s position in the global market. This study contributes both theoretically by extending competitiveness frameworks with unique value mediation and practically by offering strategic insights for policymakers and industry stakeholders.
Analysis of the Impact of Product Innovation, Market Diversification, and Branding Strategies on Global Competitiveness through the Unique Value of Indonesian Palm Oil Exports Judijanto, Loso; Rusdianto, Rusdianto; Desembrianita, Eva
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2220

Abstract

This study examines the impact of product innovation, market diversification, and branding strategies on global competitiveness through the mediating role of unique value in Indonesian palm oil exports. Using a quantitative approach, data were collected from 150 respondents representing exporters, producers, government officials, and industry associations. A structured questionnaire employing a Likert scale (1–5) was used, and the data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results demonstrate that product innovation, market diversification, and branding strategies all have significant positive effects on unique value and global competitiveness. Furthermore, unique value is shown to play a partial mediating role, indicating that differentiation through sustainability, traceability, and product quality strengthens the effectiveness of these strategies. The findings highlight the necessity of shifting from a quantity-based to a value-based model of palm oil exports to secure Indonesia’s position in the global market. This study contributes both theoretically by extending competitiveness frameworks with unique value mediation and practically by offering strategic insights for policymakers and industry stakeholders.
Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses Prilosadoso, Basnendar Herry; Nazriah, Ainun; Putra , Johni Eka; Desembrianita , Eva; Mardiah, Ainil
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1335

Abstract

The increasingly sophisticated technological progress in this modern era is one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Purwosari Village is one of the villages in Laweyan subdistrict, Surakarta City, Central Java Province, where many residents are involved in managing industrial houses. According to Purwosari sub-district officials, the number of home industries in the village is already large, but home industry players still carry out traditional marketing such as Word of Mouth (WoM) and promotions using the WhatsApp application only. So far, Home Industry players still find it difficult to use digital marketing media so not many people use it. Based on these problems, digital marketing outreach and training was carried out, especially using the Live TikTok Shop feature. The choice of marketing media using TikTok is because this platform is widely used by the general public and has a TikTok Shop which is a social commerce feature with the aim of enabling MSMEs who use this application to promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for home industry digitally so that home industry products in the Purwosari Subdistrict, Laweyan District can cover a wider coverage not only in the surrounding area but can cover all of Indonesia. Community Service Activities in Purwosari Village are carried out by holding outreach and training for all Home Industry players. Based on the activities that have been carried out, Home Industry players who do not yet have a TikTok Shop account can help manage the products produced on the platform and understand how to market them. The result of this socialization and training is an increase in the ability of Home Industry players to utilize the Live TikTik Shop feature and also increase sales of goods produced by the Home Industry.
Green Marketing Dynamics in the Food and Beverage Product Sector: A Bibliometric Analysis of the Influence on Consumer Loyalty Judijanto, Loso; Sholikin, Ahmad; Agus Tapaningsih, Weni Indah Doktri; Desembrianita, Eva; Yusita, Helda
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1332

Abstract

This bibliometric study explores the evolution and dynamics of green marketing within the food and beverage industry, with a specific focus on its influence on customer loyalty. Utilizing VOSviewer for network visualizations, the research maps the interconnectedness of key themes and authors over a significant period, highlighting the transition from traditional sustainability practices to more sophisticated, consumer-focused strategies that integrate service quality, customer satisfaction, and relationship marketing. The study reveals an evolving landscape where foundational marketing principles merge with modern green marketing needs, emphasizing the importance of genuine, consumer-centric approaches in fostering customer loyalty. The findings advocate for an interdisciplinary approach in research and suggest directions for future studies to further examine the empirical impacts of green marketing strategies, the role of digital technologies, and the global scalability of these practices.
The Effect of Motivation, Work Environment And Human Resources Development on Employee Performance Through Servant Leadership as A Mediation at PT. Indospring Tbk Dedy Kurniawan; Eva Desembrianita; Djoko Soelistya
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 3 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i3.6433

Abstract

Business competition in every company requires companies or organizations to create high-quality employee performance in order to develop the organization.Work motivation is very important because with work motivation, employees will be more enthusiastic in carrying out the tasks given and can improve employee performance. To further clarify the cause of the decline in employee performance, researchers see that there is work motivation that affects the decline in employee performance at PT Indospring Tbk. Indications of decreased motivation can be seen from the fairly high level of employee absenteeism. This study is about the effect of Motivation (X1), Work Environment (X2), and HR Development (X3) on Employee Performance (Y) through Servant Leadership (Z) as a mediating variable at PT Indospring Tbk. This quantitative method is applied to evaluate large populations or samples. the results of the data analysis that have been described are .Motivation has a positive and significant effect on Employee Performance, the Work Environment does not have a significant effect on Employee Performance,HR Development does not have a significant effect on Employee Performance,Motivation has a positive and significant effect on Servant Leadership,Work Environment has a positive and significant influence on Servant Leadership,Human Resource Development has a positive and significant influence on Servant Leadership,Servant Leadership has a positive and significant influence on Employee Performance,Motivation has a positive and significant influence on Employee Performance through Servant Leadership,Work Environment has a positive and significant influence on Employee Performance through Servant Leadership,Human Resource Development has a positive and significant influence on Employee Performance through Servant Leadership.
The Influence Of Adaptibility And Social Media On Marketing Peformance With Brand Trust As A Moderating Variable Ch. Mamuaya, Nova; Novilia, Fitri; Desembrianita, Eva; Novita Sari, Efti; Sabir, Muhammad
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7976

Abstract

Peneliti meyakini kemampuan adaptasi perusahaan yang baik dan pengelolaan media sosial yang maksimal akan semakin meningkatkan kinerja pemasaran, yang pada akhirnya dapat berdampak pada meningkatnya permintaan dan angka penjualan, produk tahan lama, dan kinerja perusahaan yang berkelanjutan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data dalam penelitian ini diperoleh dari metode penyebaran kuesioner kepada 150 penjual shopee yang sudah menjual produknya minimal 1 tahun dan 150 konsumen shopee yang sudah berbelanja di shopee minimal 1 tahun. Data ini bisa disebut data primer. Data yang digunakan dianalisis menggunakan alat analisis smart PLS 4.0.
Ecotourism: Super Priority Tourism Development and Preservation Strategy in Indonesia Desembrianita, Eva; Wisang, Paulus Nong; Harsono, Iwan; Mahmudin, Tono; Syofya, Heppi
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9073

Abstract

Penelitian ini bertujuan untuk mengetahui; (1) potensi ecotourism pada destinasi super prioritas Indonesia; dan (2) strategi ecotourism sebagai pengembangan dan pelestarian pariwisata super prioritas di Indonesia. Penelitian ini merupakan penelitian kualitatif deskriptif. Hasil penelitian ini menunjukkan bahwa (1) DSP Mandalika, DSP Likupang, dan DSP Labuan Bajo memiliki kekuatan dan potensi wisata bahari dan wisata bawah laut yang dikembangkan pemerintah dan potensial untuk menerapkan konsep ecotourism; dan (2) strategi ecotourism sebagai pengembangan dan pelestarian pariwisata super prioritas di Indonesia antara lain strategi SO melalui perencanaan pemasaran ecotourism pada destinasi super prioritas Indonesia sebagai pariwisata yang bersifat sustainable, strategi WO dengan menyusun konsep ecotourism bagi wisatawan yang berkunjung ke destinasi super prioritas Indonesia, strategi ST melalui kolaborasi stakeholders mendukung ecotourism pada destinasi super prioritas Indonesia, dan strategi WT dengan mengedukasi dan mengevaluasi program ecotourism.
Analysis of Public Policy as Catalyst for Entrepreneurship Growth and Innovation Desembrianita, Eva; Zahruddin, Achmad; Arifin, Zainal
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.164

Abstract

This research investigates the role of public policy as a catalyst for entrepreneurship growth and innovation in Bandung City. Through a mixed-methods approach comprising qualitative interviews and quantitative surveys, this study explores the impact of policies on the entrepreneurial ecosystem. Qualitative findings reveal themes of policy awareness, effectiveness, collaboration, funding access, and educational support. Quantitative analysis corroborates these themes, highlighting variations in policy perceptions, impacts, and innovation outcomes. The discussion interprets these findings within established theoretical frameworks, offering insights for policymakers and stakeholders aiming to enhance the city's entrepreneurial landscape.
Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Sudirjo, Frans; Palembang, Septianti Permatasari; Desembrianita , Eva; Ode, Haruni; Radnan, Yokie
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

Abstract

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.
The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
Co-Authors A. Asrijal Achmad Abdul Azis Achmad Zahruddin Ade Septiarisna Warindra Adi Masliardi Agus Suharyanto Agus Sunatha Putra Agus Tapaningsih, Weni Indah Doktri Ahmad Sholikin Ainil Mardiah Ambar Kusuma Astuti Anggardha Adi Septa Apay Safari* Arie Indarwanto Arief Nuryana Arifin, Moch Zainul Arifin, Syaadiah Asfahani Asfahani Asnawati Asnawati Asnawati Asnawati Ayu Listya Anggraini Azhari, Muhammad Hanafi Bambang Amir Alhakim Basnendar Herry Prilosadoso Bram B Baan Brave Angkasa Sugiarso Budi Witjaksana, Budi Ch. Mamuaya, Nova chomarindariyana chomarindariyana Dahlia Husain Damaris Y Koli Dessy Evianti Dewi Maharani Dhety Chusumastuti Diah Fauzia Zuhroh Didik Supriyanto Djoko Soelistya Donny Juliandri Prihadi Dyah Ayu Suryaningrum Egidius Fkun Elmi Firda Azifatul Muhibbah Enzovani, Senna Eva Yuniarti Utami F. Risallah Fajriani Azis Fauziah Nur Hutauruk Fenny Frans Sudirjo Frans Sudirjo Frans Sudirjo Gatot Wijayanto GS , Achmad Daengs Hariyono Hariyono Hariyono Hariyono Haruni Ode Helda Yusita Hendri Khuan Heni Agustina Heppi Syofya, Heppi HERY PURNOMO Hidayatullah, M. Iqbal Ika Agustina Ikram Yakin Ilham Akbar Imam Hanafi Indriana Indriana Indriyani Indriyani Irine Diana Sari W Irwansyah, Rudy Ivonne Ayesha Iwan Harsono Jamaluddin Majid Johni Eka Putra Judijanto, Loso Julinta Paulina Jumadi Jumadi Kartika Sari Khanan Yusuf Khoirul Anwar Khuan, Hendri Kurniawan Dedy Lailatul Fitriyah Lailatul Loso Judijanto M. Zai, Yovita Yulia Maharani, Dewi Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahmudin, Tono Malikul Adil Malikul Adil Maulana, Muhammad Fikri Megawati Munir Nur Mesak Yandri Masela Moch Zainul Arifin Mochklas, Mochamad Moh. Agung Surianto Moh. Zaini Mohammad Tajuddin Mu'minatus Sholichah Muhammad Adi Dafit Muhammad Fikri Maulana Muhammad Fikri Maulana Muhammad Hery Santoso Muhammad Rosyihuddin Muhammad Sabir Muhammad Sabir Mukhamad Basofi Sudirman Mukminatus Solichah Muminatus Sholichah Nampira, Ardi Azhar Nazriah, Ainun Nety Novita Hariyani Nirwanto Maruf Noneng R Sukatmadiredja Novilia, Fitri Nugraha, Bambang Achmad Nur, Megawati Munir Nuraini Nuraini Nuraini Nuraini Nursalim Palembang, Septianti Permatasari Paulus Nong Wisang Prilosadoso, Basnendar Herry Putra , Johni Eka Putra, Johni Eka Putra, Wira Pramana Radnan, Yokie Rahmat Agus Santoso Rahmat Aji Nur Yakin rahmi setiawati Ramdhan Kurniawan Restu Auliani Reza Fahlevi Lubis Rieneke Ryke Kalalo Rina Rifqie Mariana Rina Yuniarti, Rina Rini Novianti Risnawati, Evi RR. Ella Evrita Hestiandari Rudy Haryanto Rusdianto Rusdianto, Rusdianto Salmah Harun Sari W, Irine Diana Sari, Efti Novita Satria Pinandita Sella Antesty Selvianus Salakay Senja Clara Santi Septa Intiar Septianti Permatasari Palembang Setyawan, Antonius Ary Sholikin, Ahmad Siti Helmyati Sitti Aminah Sri Mulyono Suhardi Suhardi Suhardi Suhardi Sukaris Sulistyo Budi Utomo Sumarwanto Sunarni Sunarni Suparman Suparman Surya Yetni Susanto, Sherly Ernawati Suwandana, I Made Adi Suyoto Suyoto Suyoto suyoto Syahril Syamsu Rijal Syamsul Arifin Syarifuddin Syarifuddin Tarjono, Tarjono Tienni Mariana Simanjorang Titik Purwanti Titik Purwanti Tono Wartono Tri Aldiyanto Putra Triasmono Triasmono Tulus Martua Sihombing Tumirin Ulil Abshor Al Al Khikam Warindra, Ade Septiarisna Wartono, Tono Wasik, Zainul Weni Indah Doktri Agus Tapaningsih Wijayanti, Tri Cicik Yasar, M. Athok Ibnu Yeni Yeni Yokie Radnan Yudhi Arifani Yuliana, Ana Yusita, Helda Yusuf Iskandar ZA, Saida Zainurossalamia Zahruddin, Achmad Zainal Arifin Zainal Arifin Zulharman Zulharman