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All Journal Optimum : Jurnal Ekonomi dan Pembangunan JSI: Jurnal Sistem Informasi (E-Journal) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Media Mahardhika Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Kontribusia : Research Dissemination for Community Development Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Jurnal Teknologi dan Manajemen EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Eva Desembrianita
Program Studi Magister Manajemen, Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
User-Generated Content as A Moderating Variable of the Influence of Brand Trust on Purchasing Decisions Sumarwanto; Sulistyo Budi Utomo; Rahmat Aji Nur Yakin; Sherly Ernawaty Susanto; Eva Desembrianita
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 2 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i2.1182

Abstract

The primary data used in this research were obtained directly from Bank Malaysia employees across Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The results of the first row of the third table show that the Brand Trust variable can have a positive relationship direction and a significant influence on Purchasing Decisions because the P-Values ​​are positive and below the significance level of 0.05, namely 0.005. These results indicate that the Brand Trust variable can widen market share, increase sales quantity, and ultimately influence Purchasing Decisions. In addition, the User Generated Content variable can also moderate the influence of the Brand Trust variable on the Purchase Decision variable because the same thing is that the P-Values ​​value is positive and is below the significance level of 0.05, namely 0.000. After all, the  ​​P-value is positive and below the significance level of 0.05, 0.000. Thus, it can be concluded that this article's first and second hypotheses can be accepted and proven.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
PENGARUH ETHICAL BEHAVIOR PENJUAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN SEBAGAI MODERASI Khuan, Hendri; Hariyono, Hariyono; Sari W, Irine Diana; Yakin, Ikram; Desembrianita, Eva
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10781

Abstract

Loyalitas pelanggan bergantung pada banyak faktor, termasuk kepercayaan mereka, kepuasan terhadap penjual, dan perilaku etis penjual. Dengan kata lain, pelanggan sangat diberdayakan sehingga semuanya disediakan. Peneliti lebih lanjut mencatat bahwa memenuhi dan melampaui harapan pelanggan tidaklah mudah dalam industri yang kompetitif, termasuk industri pakaian olahraga. Penelitian ini bertujuan untuk mengetahui pengaruh ethical behavior penjual terhadap loyalitas pelanggan dengan kepercayaan sebagai moderasi. Analisis saat ini menggunakan pendekatan kuantitatif. Metodologi pengumpulan data yang digunakan melibatkan pengiriman kuesioner yang telah menerima sekitar 150 tanggapan responden. Dalam penelitian ini, populasi nya adalah pelanggan pakaian olahraga yang ada di Indonesia, dan metode analisisnya menggunakan software Smart PLS. Hasil penelitian menunjukan bahwa ethical behavior berpengaruh terhadap loyalitas pelanggan dan kepercayaan mampu memoderasi ethical behavior terhadap loyalitas pelanggan. Kata Kunci: Loyalitas Pelanggan, Ethical Behavior, Kepercayaan
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS WITH CUSTOMER SATISFICATION AS A MODERATION VARIABLE Sudirjo, Frans; Wartono, Tono; Desembrianita, Eva; Nuraini, Nuraini; Maulana, Muhammad Fikri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10855

Abstract

Abstract Beberapa faktor yang dapat mempegaruhi Customer Pruchasing Decisions adlah faktor promosi dan kepercayan terhadap produk. Faktor promos dapat ditempuh dengan berbagai maca cara, salah satunya melalui endors oleh selebriti. Oleh karena itu, penelitian ini bertujuan meneliti pengaruh Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchasing Decision. Penelitian ini merupakan penelitian kuantitatif dengan penelitian eksplanatori yang mendasarkan pada penelitian-penelitian sebelumnya. Berbeda dengan penelitian-penelitan sebelumnya, penelitian ini menambahkan variabel Consumer Satisfication yang peneliti yakini dapat memoderasi variabel Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchassing Decision. Hasil penelitian menunjukkan variabel Celebrity Endorsment dan Brand Trust berpengaruh secara positf dan signifikan terhadap variabel Consumerr Pruchasing Decision. Variabel Customer Satisfication juga dapat memoderasi variabel Celbrity Endorsment dan Brnad Trust terhadap Consumer Pruchasing Decision. Keywords : Celebrity Endorsment, Brand Trust, Consumer Satsfication, Consumer Purchasing Decision
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Maharani, Dewi; ZA, Saida Zainurossalamia; Asnawati, Asnawati; Putra, Johni Eka; Desembrianita, Eva
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
Sinergi Dosen dan Aparat Desa Dalam Meningkatkatkan Tata Kelola Administrasi Desa: Pengabdian Eva Desembrianita; Khanan Yusuf; Salmah Harun; Dessy Evianti; Moh. Zaini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5426

Abstract

Pengabdian ini bertujuan untuk mengetahui peran sinergi antara dosen dan aparat desa dalam meningkatkan kualitas tata kelola administrasi desa. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap identifikasi kebutuhan dan pemetaan, perencanaan program, sosialisasi, pelatihan, pendampingan, serta monitoring dan evaluasi. Sinergi antara dosen dan aparat desa terbukti memberikan dampak signifikan terhadap peningkatan kualitas tata kelola administrasi desa. Perubahan pemahaman aparatur desa terhadap peran administrasi mendorong pengelolaan pemerintahan yang lebih terencana dan berbasis regulasi. Hasil kegiatan menunjukkan bahwa sinergi antara dosen dan aparat desa terbukti memberikan dampak yang signifikan terhadap peningkatan kualitas tata kelola administrasi desa. Perubahan pemahaman aparatur desa terhadap peran administrasi mendorong pengelolaan pemerintahan yang lebih terencana dan berbasis regulasi. Peningkatan kapasitas serta keterampilan teknis aparatur desa berkontribusi pada tertibnya pengelolaan dokumen, perbaikan pola kerja yang lebih efisien, serta tumbuhnya kesadaran akan pentingnya pemanfaatan teknologi informasi dalam mendukung administrasi desa. Dampak positif dari perbaikan administrasi ini tercermin pada meningkatnya kualitas pelayanan publik dan semakin menguatnya kepercayaan masyarakat terhadap pemerintah desa. Secara kelembagaan, kegiatan ini memperkuat posisi administrasi desa sebagai bagian integral dari tata kelola pemerintahan yang berkelanjutan, sehingga menjadi fondasi penting bagi terwujudnya pemerintahan desa yang profesional, transparan, dan akuntabel.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
Analisis Penerapan Digital Marketing sebagai Strategi Pemasaran UMKM Eva Yuniarti Utami; Kartika Sari; Eva Desembrianita; Basnendar Herry Prilosadoso; Rudy Irwansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7140

Abstract

Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in journals that consider the application of digital marketing as a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) can include a case study approach. The data used in this study are interview data, as well as internal documents such as sales reports and operational changes, which can provide a deep understanding of the real impact of digital marketing on MSME operations and competitiveness. The results of the study found that digital marketing strategies for MSMEs (Micro, Small, and Medium Enterprises) are very important for increasing visibility, expanding reach, and attracting new customers. By implementing this digital marketing strategy, MSMEs can more easily develop their business, reach a wider audience, and increase sales effectively. The key is consistency and a deep understanding of the target market you want to reach.
The Role of Competence on Performance Leadership Style as an Intervening Variable Djoko Soelistya; Ade Septiarisna Warindra; Eva Desembrianita; Titik Purwanti; Suhardi Suhardi
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): 8 original research articles were authored/co-authored by 29 authors from 1 cou
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1195

Abstract

This study aims to analyze the effect of employee competence on their performance in the company through the leadership style in the company, while the following research uses a quantitative method that uses a population of employees of the Plastic Woven Packaging Manufacturing Company using a sample of the production department of 100 respondents. The following research results show that the influence of (1) employee competence has a significant influence on performance, (2) employee competence has a significant influence on leadership style, (3) leadership style has a significant influence on performance, while profit sharing has an indirect effect through the mediating variable style (4) Competence has a significant direct effect in order to provide an increase in employee performance even though it is not through Leadership Style as a mediating variable. The company should pay attention and provide an increase in the competence that can affect employee performance.
Co-Authors A. Asrijal Achmad Abdul Azis Achmad Zahruddin Ade Septiarisna Warindra Adi Masliardi Agus Suharyanto Agus Sunatha Putra Agus Tapaningsih, Weni Indah Doktri Ahmad Sholikin Ainil Mardiah Ambar Kusuma Astuti Anggardha Adi Septa Apay Safari* Arie Indarwanto Arief Nuryana Arifin, Moch Zainul Arifin, Syaadiah Asfahani Asfahani Asnawati Asnawati Asnawati Asnawati Ayu Listya Anggraini Azhari, Muhammad Hanafi Bambang Amir Alhakim Basnendar Herry Prilosadoso Bram B Baan Brave Angkasa Sugiarso Budi Witjaksana, Budi Ch. Mamuaya, Nova chomarindariyana chomarindariyana Dahlia Husain Damaris Y Koli Dessy Evianti Dewi Maharani Dhety Chusumastuti Diah Fauzia Zuhroh Didik Supriyanto Djoko Soelistya Donny Juliandri Prihadi Dyah Ayu Suryaningrum Egidius Fkun Elmi Firda Azifatul Muhibbah Enzovani, Senna Eva Yuniarti Utami F. Risallah Fajriani Azis Fauziah Nur Hutauruk Fenny Frans Sudirjo Frans Sudirjo Frans Sudirjo Gatot Wijayanto GS , Achmad Daengs Hariyono Hariyono Hariyono Hariyono Haruni Ode Helda Yusita Hendri Khuan Heni Agustina Heppi Syofya, Heppi HERY PURNOMO Hidayatullah, M. Iqbal Ika Agustina Ikram Yakin Ilham Akbar Imam Hanafi Indriana Indriana Indriyani Indriyani Irine Diana Sari W Irwansyah, Rudy Ivonne Ayesha Iwan Harsono Jamaluddin Majid Johni Eka Putra Judijanto, Loso Julinta Paulina Jumadi Jumadi Kartika Sari Khanan Yusuf Khoirul Anwar Khuan, Hendri Kurniawan Dedy Lailatul Fitriyah Lailatul Loso Judijanto M. Zai, Yovita Yulia Maharani, Dewi Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahmudin, Tono Malikul Adil Malikul Adil Maulana, Muhammad Fikri Megawati Munir Nur Mesak Yandri Masela Moch Zainul Arifin Mochklas, Mochamad Moh. Agung Surianto Moh. Zaini Mohammad Tajuddin Mu'minatus Sholichah Muhammad Adi Dafit Muhammad Fikri Maulana Muhammad Fikri Maulana Muhammad Hery Santoso Muhammad Rosyihuddin Muhammad Sabir Muhammad Sabir Mukhamad Basofi Sudirman Mukminatus Solichah Muminatus Sholichah Nampira, Ardi Azhar Nazriah, Ainun Nety Novita Hariyani Nirwanto Maruf Noneng R Sukatmadiredja Novilia, Fitri Nugraha, Bambang Achmad Nur, Megawati Munir Nuraini Nuraini Nuraini Nuraini Nursalim Palembang, Septianti Permatasari Paulus Nong Wisang Prilosadoso, Basnendar Herry Putra , Johni Eka Putra, Johni Eka Putra, Wira Pramana Radnan, Yokie Rahmat Agus Santoso Rahmat Aji Nur Yakin rahmi setiawati Ramdhan Kurniawan Restu Auliani Reza Fahlevi Lubis Rieneke Ryke Kalalo Rina Rifqie Mariana Rina Yuniarti, Rina Rini Novianti Risnawati, Evi RR. Ella Evrita Hestiandari Rudy Haryanto Rusdianto Rusdianto, Rusdianto Salmah Harun Sari W, Irine Diana Sari, Efti Novita Satria Pinandita Sella Antesty Selvianus Salakay Senja Clara Santi Septa Intiar Septianti Permatasari Palembang Setyawan, Antonius Ary Sholikin, Ahmad Siti Helmyati Sitti Aminah Sri Mulyono Suhardi Suhardi Suhardi Suhardi Sukaris Sulistyo Budi Utomo Sumarwanto Sunarni Sunarni Suparman Suparman Surya Yetni Susanto, Sherly Ernawati Suwandana, I Made Adi Suyoto Suyoto Suyoto suyoto Syahril Syamsu Rijal Syamsul Arifin Syarifuddin Syarifuddin Tarjono, Tarjono Tienni Mariana Simanjorang Titik Purwanti Titik Purwanti Tono Wartono Tri Aldiyanto Putra Triasmono Triasmono Tulus Martua Sihombing Tumirin Ulil Abshor Al Al Khikam Warindra, Ade Septiarisna Wartono, Tono Wasik, Zainul Weni Indah Doktri Agus Tapaningsih Wijayanti, Tri Cicik Yasar, M. Athok Ibnu Yeni Yeni Yokie Radnan Yudhi Arifani Yuliana, Ana Yusita, Helda Yusuf Iskandar ZA, Saida Zainurossalamia Zahruddin, Achmad Zainal Arifin Zainal Arifin Zulharman Zulharman