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All Journal Optimum : Jurnal Ekonomi dan Pembangunan JSI: Jurnal Sistem Informasi (E-Journal) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Media Mahardhika Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Kontribusia : Research Dissemination for Community Development Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Jurnal Teknologi dan Manajemen EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies Journal of Managerial Sciences and Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Eva Desembrianita
Program Studi Magister Manajemen, Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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THE EFFECT OF A TRANSFORMATIONAL LEADERSHIP STYLE ON WORK ENGAGEMENT WITH WORK SATISFACTION AS INTERVENING VARIABLES IN K3PG Ayu Listya Anggraini; Muhammad Rosyihuddin; Eva Desembrianita
Media Mahardhika Vol. 19 No. 3 (2021): May 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i3.279

Abstract

This study aims to analyze the effect of transformational leadership style and work satisfaction on work engagement. The population used in this study were 109 employees of the Petrokimia Gresik Family Employee Cooperative. The sampling technique used was purposive sampling with the criteria working period of at least 5 years, so the number of samples used was 80 people. The analysis model used is path analysis using SPSS. The research results show that: There is a positive and significant effect of transformational leadership style on work engagement, transformational leadership has positif effect on on work satisfaction, positive and significant effect of work satisfaction on work engagement, and There is a positive influence and significant transformational leadership style on work engagement through work satisfaction. Its indicated that the leaders should be consistent in applying transformational leadership styles and increase employee work satisfaction to increase work engagement for their employees. When employees have work engagement, they will become productive at work so they can make the best contribution to the company.
Collaborative Governance Of Garbage Cleaning And Tourism Development In Educational Content @Pandawaragroup Ambar Kusuma Astuti; Ramdhan Kurniawan; Restu Auliani; Alfa Santoso Budiwidjojo Putra; Eva Desembrianita
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6657

Abstract

Penelitian ini bertujuan 1) untuk mengetahui peran pemangku kepentingan dalam konten tiktok @pandawaragroup sebagai pengelola pariwisata; 2) tata kelola kolaboratif pembersihan sampah dan pengembangan pariwisata dalam konten edukasi tiktok @pandawaragroup. Penelitian ini merupakan penelitian kualitatif deskriptif. Sumber data dalam penelitian ini adalah konten edukasi tiktok @pandawaragroup. Teknik pengumpulan data dalam penelitian ini berupa pengamatan data. Teknik analisis data dalam penelitian ini adalah penyajian data, reduksi data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa (1) pengelolaan kawasan wisata dalam konten edukasi tiktok @pandawaragroup di beberapa Kawasan yang memprihatinkan membutuhkan masyarakat sebagai subjek utama dalam pengelolaan pariwisata dan elemen pemerintah dalam menyokong potensi pengembangan paiwisata; (2) Dalam kolaborasi ini, pandawara dan pemerintah setempat mengambil tindakan untuk membersihkan area yang kotor dan menyediakan peralatan yang diperlukan. Pandawara berhasil menerapkan strategi komunikasi efektif melalui media untuk menyampaikan pesan guna meningkatkan kesadaran lingkungan kepada masyarakat. Dengan terus memperkuat kolaborasi ini, kita dapat menciptakan lingkungan yang bersih, sehat, dan berkelanjutan untuk pengembangan pariwisata.
The Influence Of Adaptibility And Social Media On Marketing Peformance With Brand Trust As A Moderating Variable Nova Ch. Mamuaya; Fitri Novilia; Eva Desembrianita; Efti Novita Sari; Muhammad Sabir
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneliti meyakini kemampuan adaptasi perusahaan yang baik dan pengelolaan media sosial yang maksimal akan semakin meningkatkan kinerja pemasaran, yang pada akhirnya dapat berdampak pada meningkatnya permintaan dan angka penjualan, produk tahan lama, dan kinerja perusahaan yang berkelanjutan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data dalam penelitian ini diperoleh dari metode penyebaran kuesioner kepada 150 penjual shopee yang sudah menjual produknya minimal 1 tahun dan 150 konsumen shopee yang sudah berbelanja di shopee minimal 1 tahun. Data ini bisa disebut data primer. Data yang digunakan dianalisis menggunakan alat analisis smart PLS 4.0.
The Importance of Commitment as a Mediator: The Impact of Emotional Intelligence and Work Motivation on Teacher Performance Elmi Firda Azifatul Muhibbah; Sukaris; Eva Desembrianita
Didaktika: Jurnal Kependidikan Vol. 13 No. 1 (2024): DIDAKTIKA Februari 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.500

Abstract

This research was conducted to find out things that influence teacher performance. The research aims to analyze the influence of emotional intelligence variables and work motivation variables on teacher performance variables with commitment as a mediating variable in elementary schools. The type of research used in this research is quantitative research. The population and sample in this study were elementary schools, totaling 65 respondents. The results of the research show that Emotional Intelligence has a positive and significant influence on Teacher Performance, Work Motivation has a negative and insignificant influence on Teacher Performance, Emotional Intelligence has a positive and significant influence on Commitment, Work Motivation has a positive and significant influence on Commitment, Commitment has an influence significant influence on Teacher Performance, emotional intelligence has a significant influence on Teacher Performance through Organizational Commitment, and work motivation has an influence on Teacher Performance through Commitment. From the research results, the emotional intelligence of elementary school teachers must remain good and even continue to be improved in order to achieve better teacher performance. It is hoped that teachers in elementary schools will be able to turn existing difficulties into inspiration or new sources of learning in the classroom and it is hoped that there will be teacher training to recognize the emotional intelligence that exists in teachers, which can make it easier to organize teaching and learning activities, teachers should motivate and maintaining commitment in working with the aim of achieving maximum teacher performance.
Strategies to Increase Teacher Commitment: A Study of The Influence of Emotional and Intellectual Intelligence with The Mediation of Job Satisfaction Lailatul Fitriyah Lailatul; Rahmat Agus Santoso; Eva Desembrianita
Didaktika: Jurnal Kependidikan Vol. 13 No. 1 (2024): DIDAKTIKA Februari 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.501

Abstract

Education is a conscious effort that is deliberately planned to achieve a predetermined goal. Education really determines the progress and quality of a nation, therefore the potential of teachers as a component of human resources needs to be developed so that they can carry out their functions optimally. This research was conducted to find out what influences teachers' affective commitment. The research aims to analyze the influence of emotional intelligence and intellectual intelligence on teachers' affective commitment with job satisfaction as a mediating variable in MTs. Bungah Gresik, The type of research used in this research is quantitative causality research. The population and sample in this study were MTs teachers. Bungah Gresik, totaling 106 teachers.The results of the research show that emotional intelligence has a significant positive effect on affective commitment with a t-statistic value of 3.248 and a p-value of 0.001, intellectual intelligence has a significant positive effect on affective commitment with a t-statistic value of 3.917 and a p-value of 0.000, emotional intelligence has a significant positive effect on job satisfaction with a t-statistic value of 5.214 and a p-value of 0.000, intellectual intelligence has a significant positive effect on job satisfaction with a t-statistic value of 7.087 and a p-value of 0.000, job satisfaction has a significant positive effect on affective commitment, emotional intelligence has a significant positive effect on commitment affective through job satisfaction with a t-statistic value of 3.344 and p-value 0.001, and intellectual intelligence has a significant positive effect on affective commitment through job satisfaction with a t-statistic value of 3.025 and p-value 0.002. And the mediating variable job satisfaction cannot mediate between emotional intelligence and intellectual intelligence on the affective commitment of teachers at MTs. Assa'adah Bungah with a t-statistic value of 2.737 and a p-value of 0.006.From the results of the research, it is hoped that MTs Bunga Gresik teachers will increase cooperation between teachers and be sensitive to the surrounding environment in order to help harmonize the existing organizational structure. Apart from that, further research is expected to use other mediating variables such as work motivation due to job satisfaction.
Ecotourism: Super Priority Tourism Development and Preservation Strategy in Indonesia Eva Desembrianita; Paulus Nong Wisang; Iwan Harsono; Tono Mahmudin; Heppi Syofya
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9073

Abstract

Penelitian ini bertujuan untuk mengetahui; (1) potensi ecotourism pada destinasi super prioritas Indonesia; dan (2) strategi ecotourism sebagai pengembangan dan pelestarian pariwisata super prioritas di Indonesia. Penelitian ini merupakan penelitian kualitatif deskriptif. Hasil penelitian ini menunjukkan bahwa (1) DSP Mandalika, DSP Likupang, dan DSP Labuan Bajo memiliki kekuatan dan potensi wisata bahari dan wisata bawah laut yang dikembangkan pemerintah dan potensial untuk menerapkan konsep ecotourism; dan (2) strategi ecotourism sebagai pengembangan dan pelestarian pariwisata super prioritas di Indonesia antara lain strategi SO melalui perencanaan pemasaran ecotourism pada destinasi super prioritas Indonesia sebagai pariwisata yang bersifat sustainable, strategi WO dengan menyusun konsep ecotourism bagi wisatawan yang berkunjung ke destinasi super prioritas Indonesia, strategi ST melalui kolaborasi stakeholders mendukung ecotourism pada destinasi super prioritas Indonesia, dan strategi WT dengan mengedukasi dan mengevaluasi program ecotourism.
Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Frans Sudirjo; Septianti Permatasari Palembang; Eva Desembrianita; Haruni Ode; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

Abstract

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Dewi Maharani; Saida Zainurossalamia ZA; Asnawati Asnawati; Johni Eka Putra; Eva Desembrianita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
PENGARUH ETHICAL BEHAVIOR PENJUAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN SEBAGAI MODERASI Hendri Khuan; Hariyono Hariyono; Irine Diana Sari W; Ikram Yakin; Eva Desembrianita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10781

Abstract

Loyalitas pelanggan bergantung pada banyak faktor, termasuk kepercayaan mereka, kepuasan terhadap penjual, dan perilaku etis penjual. Dengan kata lain, pelanggan sangat diberdayakan sehingga semuanya disediakan. Peneliti lebih lanjut mencatat bahwa memenuhi dan melampaui harapan pelanggan tidaklah mudah dalam industri yang kompetitif, termasuk industri pakaian olahraga. Penelitian ini bertujuan untuk mengetahui pengaruh ethical behavior penjual terhadap loyalitas pelanggan dengan kepercayaan sebagai moderasi. Analisis saat ini menggunakan pendekatan kuantitatif. Metodologi pengumpulan data yang digunakan melibatkan pengiriman kuesioner yang telah menerima sekitar 150 tanggapan responden. Dalam penelitian ini, populasi nya adalah pelanggan pakaian olahraga yang ada di Indonesia, dan metode analisisnya menggunakan software Smart PLS. Hasil penelitian menunjukan bahwa ethical behavior berpengaruh terhadap loyalitas pelanggan dan kepercayaan mampu memoderasi ethical behavior terhadap loyalitas pelanggan. Kata Kunci: Loyalitas Pelanggan, Ethical Behavior, Kepercayaan
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS WITH CUSTOMER SATISFICATION AS A MODERATION VARIABLE Frans Sudirjo; Tono Wartono; Eva Desembrianita; Nuraini Nuraini; Muhammad Fikri Maulana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10855

Abstract

Abstract Beberapa faktor yang dapat mempegaruhi Customer Pruchasing Decisions adlah faktor promosi dan kepercayan terhadap produk. Faktor promos dapat ditempuh dengan berbagai maca cara, salah satunya melalui endors oleh selebriti. Oleh karena itu, penelitian ini bertujuan meneliti pengaruh Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchasing Decision. Penelitian ini merupakan penelitian kuantitatif dengan penelitian eksplanatori yang mendasarkan pada penelitian-penelitian sebelumnya. Berbeda dengan penelitian-penelitan sebelumnya, penelitian ini menambahkan variabel Consumer Satisfication yang peneliti yakini dapat memoderasi variabel Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchassing Decision. Hasil penelitian menunjukkan variabel Celebrity Endorsment dan Brand Trust berpengaruh secara positf dan signifikan terhadap variabel Consumerr Pruchasing Decision. Variabel Customer Satisfication juga dapat memoderasi variabel Celbrity Endorsment dan Brnad Trust terhadap Consumer Pruchasing Decision. Keywords : Celebrity Endorsment, Brand Trust, Consumer Satsfication, Consumer Purchasing Decision
Co-Authors A. Asrijal Achmad Abdul Azis Achmad Zahruddin Adi Masliardi Agus Suharyanto Agus Sunatha Putra Ahmad Sholikin Ainil Mardiah Ainun Nazriah Ambar Kusuma Astuti Anggardha Adi Septa Apay Safari* Arie Indarwanto Arief Nuryana Arief Nuryana Arifin, Moch Zainul Arifin, Syaadiah Asfahani Asfahani Asnawati Asnawati Ayu Listya Anggraini Azhari, Muhammad Hanafi Bambang Amir Alhakim Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Bram B Baan Brave Angkasa Sugiarso Budi Witjaksana, Budi chomarindariyana chomarindariyana Dahlia Husain Damaris Y. Koli Dewi Maharani Dhety Chusumastuti Diah Fauzia Zuhroh Didik Supriyanto Djoko Soelistya Donny Juliandri Prihadi Dyah Ayu Suryaningrum Egidius Fkun Elmi Firda Azifatul Muhibbah Enzovani, Senna Eva Yuniarti Utami F. Risallah Fajriani Azis Fauziah Nur Hutauruk Fenny Fitri Novilia Frans Sudirjo Frans Sudirjo Frans Sudirjo Gatot Wijayanto GS , Achmad Daengs Hariyono Hariyono Haruni Ode Helda Yusita Hendri Khuan Heni Agustina Heppi Syofya, Heppi HERY PURNOMO Hidayatullah, M. Iqbal Ika Agustina Ikram Yakin Ilham Akbar Akbar Imam Hanafi Indriana Indriana Indriyani Indriyani Irine Diana Sari W Ivonne Ayesha Iwan Harsono Jamaluddin Majid Johni Eka Putra Johni Eka Putra Judijanto, Loso Julinta Paulina Jumadi Jumadi Kartika Sari Khoirul Anwar Lailatul Fitriyah Lailatul Loso Judijanto M. Zai, Yovita Yulia Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahmudin, Tono Malikul Adil Malikul Adil Megawati Munir Nur Mesak Yandri Masela Moch Zainul Arifin Mochamad Mochklas Moh. Agung Surianto Mohammad Tajuddin Mu'minatus Sholichah Muhammad Adi Dafit Muhammad Fikri Maulana Muhammad Fikri Maulana Muhammad Hery Santoso Muhammad Rosyihuddin Muhammad Sabir Muhammad Sabir Muhammad Sabir Mukhamad Basofi Sudirman Mukminatus Solichah Muminatus Sholichah Nampira, Ardi Azhar Nety Novita Hariyani Nirwanto Maruf Noneng R Sukatmadiredja Nova Ch. Mamuaya Nugraha, Bambang Achmad Nur, Megawati Munir Nuraini Nuraini Nursalim Paulus Nong Wisang Prilosadoso, Basnendar Herry Putra, Wira Pramana Rahmat Agus Santoso rahmi setiawati Ramdhan Kurniawan Restu Auliani Reza Fahlevi Lubis Rieneke Ryke Kalalo Rina Rifqie Mariana Rina Yuniarti, Rina Rini Novianti Risnawati, Evi Rooholelm, Vahid RR. Ella Evrita Hestiandari Rudy Haryanto Rudy Irwansyah Rusdianto Rusdianto, Rusdianto Sari, Efti Novita Satria Pinandita Sella Antesty Selvianus Salakay Senja Clara Santi Septa Intiar Septianti Permatasari Palembang Setyawan, Antonius Ary Siti Helmyati Sitti Aminah Sri Mulyono Suhardi Suhardi Sukaris Sunarni Sunarni Suparman Suparman Surya Yetni Suwandana, I Made Adi Suyoto Suyoto Suyoto suyoto Syahril Syamsu Rijal Syamsul Arifin Syarifuddin Syarifuddin Taleghani, Mohammad Tarjono, Tarjono Tienni Mariana Simanjorang Titik Purwanti Tono Wartono Tri Aldiyanto Putra Triasmono Triasmono Tulus Martua Sihombing Tumirin Ulil Abshor Al Al Khikam Warindra, Ade Septiarisna Wasik, Zainul Weni Indah Doktri Agus Tapaningsih Wijayanti, Tri Cicik Yasar, M. Athok Ibnu Yeni Yeni Yokie Radnan Yudhi Arifani Yuliana, Ana Yusuf Iskandar ZA, Saida Zainurossalamia Zainal Arifin Zulharman Zulharman