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Madziatul Churiyah

Universitas Negeri Malang

Author-ID : 247752

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SWOT ANALYSIS OF HUMAN RESOURCE MANAGEMENT IN CULINARY SME IN MOJOKERTO REGENCY: (Study at Corn Rice Stall "Yoe Poek" Krapyak Kutogirang) Wibowo, Nyuherno Aris; Churiyah, Madziatul
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.20

Human resources are the most important element in an SME ability to achieve goals and develop more broadly. This research aims to learn how to manage human resources to help SME achieve their goals. The research method used is a qualitative empirical study with data collection techniques through interviews and observation. The results of this research show that the strengths of SME are having loyal employees who develop human resources and have a sense of family; the weaknesses are the lack of clear career paths and job desks; the opportunity for employees to come from their own family and the surrounding community; and the threat is the lack of technology mastered by employees and succession. businesses that don't yet exist

ANALYSIS OF EMPLOYEE DEVELOPMENT STRATEGIES AND CORPORATE STARTEGIES TO INCREASE PRODUCTIVITY AND CULINARY COMPETITIVENESS OF GEPREK CHICKEN : Empirical Study on Kafanaa Chicken & Noodles Ismawati, Lilik; Churiyah, Madziatul
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.21

This research journal aims to analyze employee development strategies and corporate strategies at the Kafanaa Chicken and Mie restaurant. The research method used is a qualitative empirical study with data collection techniques through interviews and observation. The results of this research show that employee development strategies and corporate strategies are effective in helping Kafanaa Chicken & Mie to increase productivity and culinary competitiveness. Based on the results of this research, employee development strategies and corporate strategies are effective in increasing productivity and competitiveness, so it is highly recommended for businesses operating in the culinary industry to implement employee development strategies and corporate strategies

Strategi Pengembangan SDM (Studi Pada Karyawan CV. Kuda Mas Malang) Berbasis SWOT Muhammad Saifur Rijal; Madziatul Churiyah
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1294

Pengembangan sumber daya manusia (SDM) di sektor Usaha Mikro, Kecil, dan Menengah (UMKM) snack dan cemilan merupakan tantangan yang dihadapi oleh para pelaku usaha dalam menghadapi persaingan yang semakin ketat. Dalam artikel ini, dilakukan analisis SWOT terhadap pengembangan SDM di UMKM snack dan cemilan. Berdasarkan analisis tersebut, ditemukan beberapa aspek kekuatan dan peluang yang dapat dimanfaatkan, serta kelemahan dan ancaman yang harus dihadapi. Dari hasil analisis SWOT tersebut, beberapa strategi berbasis SWOT yang dapat diterapkan, antara lain mengoptimalkan keterampilan khusus dalam produksi snack dan cemilan, meningkatkan kapasitas produksi, dan memanfaatkan koneksi lokal dengan pemasok bahan baku. Strategi ini diharapkan dapat meningkatkan daya saing UMKM snack dan cemilan, memperluas pangsa pasar, dan menghadapi tantangan yang ada.

Perumusan Strategi Pelatihan “SMA Double Track” Untuk Menumbuhkan Jiwa Kewirausahaan Siswa SMA Yang Berbasis SWOT Lutfi Lutfi; Madziatul Churiyah
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1295

Penelitian ini bertujuan untuk menetahui lebih mendalam tentang strategi pelatihan “SMA Double Track” untuk menumbuhkan jiwa kewirausahaan pada siswa yang berbasis SWOT. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dan pengumpulan data dilakukan secara triangulasi (gabungan) yaitu observasi, interview dan penyebaran questioner dengan menggunakan analisis SWOT IFAS dan EFAS. Berdasarkan hasil analisis perhitungan bobot dan rating setiap unsur matrik SWOT dapat diketahui bahwa posisi program pelatihan “SMA Double Track” berada pada kuadran I hal ini merupakan situasi yang sangat menguntungkan. Program “SMA Double Track” memiliki Koordinat Internal: Sumbu X = (skor kekuatan-skor kelemahan)/2 = (3.28 – 1.8) :2 = 0.74. Koordinat Eksternal Sumbu Y = (skor peluang – skor ancamam)/2 = (3.66 – 2.27):2 = 0.70. Jadi titik koordinatnya terletak pada (0,74:0,70) sehingga dengan kekuatan yang dimiliki dan dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif dimana strategi umum yang dapat dilakukan oleh sekolah SMA adalah menggunakan kekuatan dan peluang sekolah SMA untuk mengambil setiap keunggulan pada kesempatan yang ada.

DEVELOPMENT OF MACRO-BASED STRATEGIC PLANNING APPLICATION EXCEL: AS A TOOL FOR FORMULATING HUMAN RESOURCE MANAGEMENT SRATEGIS Elfia Nora; Madziatul Churiyah
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.86

Abstract So far, in formulating strategies in an organization, especially reviewing from the aspect of human resource management, analytical tools that are often used to process the data obtained are SWOT Analysts, Internal Factor Analysis and External factors and Competitive Profile Matrix how to analyze the strength of weaknesses in opportunities and threats of a company (SWOT) and matrix Competitive profile analyzes the strategic position of the company compared to similar competitors, especially in terms of human resource management, namely employees, because employees are the spearhead of an organization. The purpose of software development in the form of this application is so that it can be used to formulate strategies in the organization and its specifics can be applied also to formulate strategies in the human resource management division Software tools developed in the form of analytical tools in the form of applications consisting of SWOT Analysis, Competitive Profile Matrix, External and Internal environment analysis per business in the form of data analysis tables and diagrams that can illustrate weights, ratings and interpret the company's position and formulate strategies that are suitable for the company to apply. The development method carried out is the development model of Borg & Gall (2001) using waterfall grooves at the development stage. The results of this software development are called macro excel-based strategic planning applications) which are tested by including fictitious data on human resource management, IFA and EFA analysis, SWOT analysis, and Competitive Profile Matrix, and the result is a quadrant of strategies that formulate what strategies can be applied to the organization's resource management division.

Strategy to Increase Employee Productivity through Sustainable Training in Kediri Ikat Woven Fabric MSMEs Sri Hardiningrum, Iing; Churiyah, Madziatul
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 2 (2024): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i2.5259

In an era of increasingly fierce competition and rapid technological change, productivity is the key to the success of companies and individuals. Human resources are considered the main asset of an organization because their abilities and skills influence the company's success. The Bandar Kidul Kediri Ikat Woven Fabric Industry has great potential but often faces challenges in increasing productivity to remain competitive. Through continuous training, MSMEs can improve employee skills, develop efficient production processes, and respond well to market changes. It is hoped that the results of this research will provide new insights into efforts to increase employee productivity in Ikat Woven Fabric MSMEs and offer practical recommendations to stakeholders to implement sustainable training programs to increase the competitiveness and growth of MSME businesses.

HR Resilience Strategy on MSMEs using the Mc-Kinsey 7S Approach Wahyudi, M. Adi Trisna; Churiyah, Madziatul
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 2 (2024): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i2.5279

The seven elements in the McKinsey 7S Model are interrelated and impact each other, so changes to one element can affect the other elements. By analyzing and understanding the interactions between these seven elements, MSME managers can identify areas where changes or adjustments are needed to achieve their strategic goals. This research approach applies a qualitative descriptive method, focusing on the "Radzaa Handicraft" delivery MSMEs in Kediri. The research results show that the McKinsey 7S Model is relevant and useful for MSMEs, including formulating HR resilience strategies for MSMEs as follows: developing employee skills, work flexibility, open communication, effective change management, building super teams, appreciation as recognition, and risk management, MSMEs can strengthen the resilience and adaptability of their human resources. In this way, MSMEs can be better prepared to face challenges, take advantage of opportunities, and achieve success in a competitive and changing industry.

Enhancing learning activity and learning outcomes through virtual reality–based learning media in office management education Rahmawati, Vera Eka; Churiyah, Madziatul; Arief, Mohammad; Kusdiyanti, Heny
Jurnal Pembangunan Pendidikan: Fondasi dan Aplikasi Vol. 12 No. 2 (2024): December
Publisher : Graduate School, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppfa.v12i2.72279

Rapid technological advancements have significantly transformed educational practices, particularly in the integration of digital learning media. This research and development study aims to produce and evaluate Virtual Reality (VR)–based learning media for the “Office Technology Equipment and Applications” component in Office Management and Business Services education. The study employs the ADDIE development model—analysis, design, development, implementation, and evaluation—and involves material experts, media experts, and Grade X students from SMK Negeri 1 Turen, East Java. Qualitative data were collected from expert feedback, while quantitative data were obtained through validation sheets, user trials, learning activity observations, and assessments of students’ cognitive and psychomotor learning outcomes. Validation results indicated that the VR-based learning media achieved an average feasibility score of 97% from both material and media experts, categorized as “highly valid.” Small-group trials also demonstrated very high practicality and positive student responses. Experimental implementation further revealed a substantial improvement in learning activity, particularly in emotional, visual, and mental engagement. Independent sample t-tests confirmed significant differences in cognitive and psychomotor learning outcomes between the experimental and control groups (p < 0.05), with the experimental group achieving higher scores. The findings demonstrate that VR-based learning media effectively enhance students’ engagement and mastery of learning materials by providing immersive and interactive virtual environments that simulate real-world office settings. This study highlights the potential of VR technology to support innovative learning strategies and recommends its broader implementation in vocational education to promote active learning and improved learning outcomes.

Determination Of Success Strategies For Women Entrepreneurs SWOT-Based Tri Sinarti; Madziatul Churiyah
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 2 (2023): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i2.61

The purpose of this research is to identify those factors important for women entrepreneur successand to provide an overview for women entrepreneurs about their strengths, weaknesses, opportunities and threats in trying and determining strategies and their implementation to achieve sustainable success. This study used 22 respondents as female business owner that located in Palembang, who are members of the Sriwijaya ladies prenuer community. This research used SWOT Analysis to determine strengths, weaknesses, opportunities and threats to find the right strategy. The results recommend Agresif strategy, Strengths Oppurtunities, meaning that the organization is in prime and steady condition. So that it is truly possible to continue to expand, increase growth and achieve maximum progress/success and sustainable. This established strategy must receive support from the government so that the contribution of these women entrepreneurs to development is more significant.

Implementation of Green Human Resources Strategy (Study on Kampung Kue Rungkut) Based on SWOT Rina Maretasari; Madziatul Churiyah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2674

To identify the internal and external environment with SWOT analysis in UMKM Kampung Kue Rungkut and formulate alternative business development strategies. The research method applied in this study is a qualitative descriptive approach. Data collection was done through observation, interview, and documentation. SWOT analysis indicates that Kampung Kue Rungkut has superior strengths and opportunities compared to the existing weaknesses and threats. Therefore, the direction of the business strategy being developed by these MSMEs supports the Aggressive Strategy. This research contributes to business development by explaining the green human resources strategy that MSMEs must implement to maximize opportunities and reduce threats.

Co-Authors Abdilah, Eka Novianti Adawiyah, Indah Agung Haryono Agung Suryo Prakoso Agung Winarno Agus Siswanto Aini, Nurul Qurrotul Akbar, Muhammad Fikri Al Azhar, M. Habib Alabdullah, Tariq Tawfeeq Yousif Albar Bari'na, Moch. Yusufa Ana Silfiya Andi Basuki Andi Basuki, Andi Andika Wulan Febriani Andika Wulan Febriani Anis Sya'bania Ari Gunawan Arief Noviarakhman Zagladi Arief Npviarakhman Zagladi Arief, Muh. Asiah, Afifah Nur Asy’ari, Ahmad Taufiqurrahman Ayu Sakdiyyah, Dewi Azzuhri, Rifqi Wafy Basuni, Basuni Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Choirul Anam Cipto Wardoyo Danardana Murwani Della Rulita Nurfaizana Deniswara, Frederik Pradana desi kristanti, desi Dewi Ayu Sakdiyyah Dewi ayu sakdiyyah Dewi Ayu Sakdiyyah Dita Rachmawati do Ceu Fatima, Arlindo Edi Suryadi Elfia Nora, Elfia Elvira Nur Azizah Endi Sarwoko Erna Sukmawati Erna Sukmawati, Erna Errica Dwitanti Ery Tri Djatmika RWW Evi Susanti Fadia Zen Fahmi Ashari S. Sihaloho Fawwaz, Muhammad Iqbal Febi Dwi Putri Filianti Filianti Filianti Filianti Filianti, Filianti Gita Chandra Asmaradhana Gunawan, Egit Fahri Hady Siti Hadijah Hadza Min Faddli Robbi Hagayuna, Diarci Hasani, Syaiful Hendri Gunawan Hendri Winata Heny Kusdiyanti, Heny Heri Pratikto Hidayatin Hidayatin Ibrahim, Suraiya Ichwanto, M. Aris Ida Farida Ilham, Rachmad Ipung Prayogo Iqbal Fawwaz, Muhammad Ismawati Ismawati Ismawati, Lilik Januardi Keke Harimurti Kertiasih, Luh Kharisma Swandhana Khwarazmita, Tsabita Kiki Fatmala Kornelia Agata Sari Kurnia Arumdani Kusumojanto, Djoko Dwi Laksono Trisnantoro Laurentia Kiki Nefolena Leyana Candrika Dewi Lisimawati Halawa Lohana Juariyah Lulu Nurul Istanti Lutfi Lutfi Lutfi Lutfi Maretasari, Rina Mariza Agustina Maulidya Alfi Anita Zain Maulidya Alfi Anita Zain Mochammad Bachtiar Affandie Mochammad Bachtiar Affandie Moh Arief Mohammad Arief Mohammad Arief Muh. Khairurrozikin Muhammad Ajye Saputra Muhammad Arief Muhammad Fikri Akbar Muhammad Iqbal Fawwaz Muhammad Saifur Rijal Muhammad Saifur Rijal Nabila Aulia Pratiwi J Nadhiifa Eka Asmarani Nanik Khurotul Aini Naswan Suharsono Nguyen Dinh Hoa Nico Irawan Nikmatul Tasrikah Nisrina Fitriningtias Novita Kumalasari Nurazlan Bin Hj. Anual Parawansah, Rosa Indah Permansyah, Sigit Pramika, Depi Prilatama, Aris Putri, Rifqa Faulia Rahman Andrean, Moch Rahmawati, Vera Eka Raisa Fitri Ramadhani, Ghina Rahima Izza Ratna Mitasari Readi, Robbi Rifqi Hisyam Mahendra Rina Maretasari Risma Agustina Rosyida, Abidatur Sakdiyyah, Dewi Ayu Sambas Ali Muhidin Sania Nanda Safitri Setiani Setiani Sholikan Sholikan Sholikhan Sholikhan Sholikhan - Sholikhan Sholikhan Silvia Sella Gesy Sinarti, Tri Siti Akhlaqul Karimah Sopiah, Sopiah Sri Hardiningrum, Iing Subagyo Subagyo Subagyo Subagyo Sudarmiatin Sueb Suspito, Maulana Aji Sutomo Sutomo Syamsul Arifin Tariq Tawfeeq Yousif Alabdullah Tasrikah, Nikmatul Titis Shinta Dhewi, Titis Tjutju Yuniarsih, Tjutju Tri Wahyu Setiyani Triesninda Pahlevi Trisetia Wijijayanti Tutik Inayati Ummi Saadah Vera Eka Nur Sistanti Vina Nur Machabbatulillah Vindi Kusuma Wardani Wahyu Kawitaning Kinasih Wahyudi, M. Adi Trisna Wening Patmi Rahayu Wibowo, Nyuherno Aris Wijayanti, Holib Yashinta Ula Qomarina Yashinta Ula Qomarina Yuli Agustina, Yuli Yumni Subhati Nursabrina, Zata

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