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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI PASAR MODERN ALFAMART KOTA BIMA
Setiawan, Rudi;
Ernawati, Sri
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 2 No. 2 (2023): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v2i2.14
In the current era of globalization, there are many places to sell various products, plus the presence of minimarkets with the name Alfamart has mushroomed in Indonesia. This study aims to determine the effect of the marketing mix on purchasing decisions at Alfamart Kota Bima. This type of research is associative with data collection techniques using observation, literature study and questionnaires with a Likert scale. The total population in this study were all consumers who had bought at Alfamart with a sample of 50 people. The data analysis technique used validity test, reliability test, simple regression, determination test, correlation test and t test. The results of this study where it can be stated that the marketing mix has a positive and significant effect on purchasing decisions at Alfamart Bima City
PENGARUH KERAGAMAN PRODUK DAN LOKASI PENJUALAN TERHADAP KEPUASAN KONSUMEN PADA WARUNG MASITAH
Suyono, Agus;
Ernawati, Sri
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/jurima.v2i2.325
This study aims to determine (1) whether there is an influence of product diversity on consumer decisions at Masita stalls (2) whether there is an influence of the influence of sales location on consumer decisions at Masita stalls (3) whether or not there is an influence of the influence of product diversity and sales location on consumer decisions. at Masita's shop. The type of research in this study is associative. This research was carried out at the Masita stall, which targeted consumers who had visited the Masita stall. The sampling technique used is purposive sampling with 60 respondents. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression, coefficient of determination analysis test, correlation coefficient, partial test and simultaneous test. Based on the results of the study, it is shown that (1) the product diversity variable has an effect on consumer satisfaction at the Masita stall. (2) the sales location variable has no effect on consumer satisfaction at the Masita stall. (3) variable product diversity and sales locations have an effect on consumer satisfaction at the Masita stall
PENGARUH HARGA DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA CV. MAKMUR JAYA ABADI (MJA) BIMA
Fahri Kusumahardi;
Ernawati, Sri
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 1 No. 2 (2022): Oktober : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.55606/jurrie.v1i2.271
Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time. The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous) The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima
PERAN GURU TERHADAP PENYESUAIAN DIRI SISWA TUNAGRAHITA DI SLB BC YPPS NGEMPLAK
Elang Darma Setya;
Sri Ernawati
Liberosis: Jurnal Psikologi dan Bimbingan Konseling Vol. 2 No. 2 (2024): Liberosis: Jurnal Psikologi dan Bimbingan Konseling
Publisher : Cahaya Ilmu Bangsa Institute
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DOI: 10.3287/liberosis.v2i2.2267
Penelitian ini bertujuan untuk mengetahui secara lebih dalam bagaimana peran guru terhadap penyesuaian diri siswa tunagrahita. Tunagrahita adalah kondisi yang ditandai dengan kemampuan mental jauh di bawah rata-rata, memiliki hambatan dalam penyesuaian diri secara sosial, berkaitan dengan adanya kerusakan organik pada susunan syaraf pusat dan tidak dapat disembuhkan serta membutuhkan layanan pendidikan yang sistematis, layanan multidisiplin dan dirancang secara individual. anak Tunagrahita juga memiliki beberapa karakteristik atau ciri – ciri seperti perkembangan intelektual tertinggal dengan teman sebayanya, tidak mampu mengubah cara hidupnya, perhatiannya tidak dapat bertahan lama, kemampuan berbahasa dan berkomunikasinya terbatas, sering tidak mampu menolong diri sendiri, motif belajarnya rendah, dan tidak peduli pada lingkungan, Sehingga menyulitkan anak dalam penyesuaian diri terhadap lingkungannya. Penyesuaian diri merupakan suatu proses yang ditandai dengan seberapa baik Individu mampu menghadapi situasi serta kondisi yang selalu berubah sehingga individu merasa sesuai dengan lingkungan dan mendapatkan kepuasan dalam pemenuhan kebutuhannya. Metode yang dilakukan dalam pengumpulan data ialah metode deskriptif kualitatif. Subjek dalam penelitian ini terdiri dari 5 guru pengajar di SLB BC YPPS Ngemplak. Pengumpulan data dalam penelitian ini dengan metode interview/wawancara dan observasi. Peneliti menggunakan pedoman wawancara dalam melakukan metode nya tersebut. Berdasarkan hasil dari wawancara ke 5 guru tersebut bahwa pembentukan penyesuaian diri terhadap siswa mempunyai metode dan cara cara khusus yang diberikan oleh gurunya.
PEMANFAATAN JAGUNG SEBAGAI POTENSI LOKAL MENJADI STIK JAGUNG SEBAGAI UPAYA MENINGKATKAN PENDAPATAN MASYARAKAT DI DESA PANDA
Ernawati, Sri;
Irawan, Ikbal;
Salim, Nurcholis;
Indar P, Khofifah;
Nadila, Nadila
Jurnal Pengabdian Pelitabangsa Vol. 4 No. 2 (2023): Jurnal Pengabdian Pelitabangsa Oktober 2023
Publisher : DPPM Universitas Pelita Bangsa
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DOI: 10.37366/jabmas.v4i2.2828
Kegiatan pembuatan olahan jagung sebagai makanan khas daerah ini dilakukan dengan saat kegiatan KKN-T MBKM untuk proyek kewirausahaan di Desa Panda. Tujuan kegiatan pengabdian ini untuk membantu menciptakan inovasi produk dari potensi lokal untuk membantu peningkatan pendapatan masyarakat Desa Panda Kecamatan Palibelo, Kabupaten Bima, Provinsi Nusa Tenggara Barat. Jagung sendiri merupakan salah satu prduk unggulan daerah setempat yang masih minim dalam pengolahannya dan pengetahuan akan manfaat jagung itu senditi. Melihat peluang yang ada kami mengembangkan olahan jagung seperti stik jagung dan melakukan pelatihan pembuatan packaging yang menarik dengan tujuan membantu mengembangkan potensi daerah dan meningkatkan usaha kreatif masyarakat.hasil kegiatan menunjukan peserta pendampingan mampu mengembangkan produk yang dihasilkan yang ditunjukan dengan peluasan pemasaran, peningkatan penjualan dan menjalin kerjasama dengan berbagai pihak.
GAMBARAN REGULASI EMOSI PADA KORBAN BULLYING DI SMK MUHAMMADIYAH KARTASURA
Setiawan, Ezra Addo;
Ernawati, Sri
Jurnal Ilmu Keperawatan Indonesia (JIKI) Vol. 16 No. 2 (2023): Jurnal Ilmu Keperawatan Vol 16 No 2 Oktober 2023
Publisher : Universitas Sahid Surakarta
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DOI: 10.47942/jiki.v16i2.1565
Penelitian ini bertujuan untuk mengetahui secara lebih dalam mengenai bagaimana regulasi emosi yang ditunjukkan pada korban bullying serta untuk mengetahui mengapa korban bullying tidak melakukan tindakan balasan atas apa yang diterimanya. Metode yg digunakan ialah metode deskriptif kualitatif. Penulis yang akan menjadi instrument dalam penelitian dan analisis dilakukan secara terus menerus dari awal penelitian hingga analisis data. Subjek dalam penelitian ini terdiri dari 7 orang yang dimana 5 siswa korban bullying kelas 11 SMK Muhammadiyah Kartasura dan 2 guru BK sebagai informan pendukung. Pengumpulan data dalam penelitian ini dengan metode interview/wawancara dan observasi. Berdasarkan hasil wawancara dari ke 7 subjek, dapat diperoleh bahwa hampir semua korban bullying di SMK Muhammadiyah Kartasura sebagian besar mendapat bullying secara verbal seperti body shamming, mengejek dengan nama ortu dan sangat jarang adanya bullying secara fisik. Para korban lebih menghiraukan bullying yang diarahkan ke mereka. Korban memiliki regulasi emosi yang cukup baik dalam menghadapi perundungan, tidak mengambil keputusan yang gegabah.Dari hasil penelitian ini dapat ditarik kesimpulan bahwa subjek yang menjadi korban bullying di SMK Muhammadiyah Kartasura memiliki regulasi emosi yang baik dalam mengatasi suatu permasalahan. Hal ini disebabkan karena subjek memiliki kemampuan untuk menahan diri dan tidak terpengaruh dampak negatif dari bullying tersebut membuat subjek tetap dapat berpikir dengan baik serta mampu mengontrol emosinya. Dengan mempertimbangkan dampak yang lebih buruk dari membalas pelaku maupun melaporkan ke guru atau orang tua, membuat korban belajar menahan emosinya
PENGARUH LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK YAKULT DI KOTA BIMA
Putra, Anzalna;
Ernawati, Sri
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL
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DOI: 10.47024/js.v11i1.560
For Muslims, halal labeling is a material consideration in purchasing, as well as price. The purpose of this study was to determine the effect of halal labels and prices on purchasing decisions both partially and simultaneously. This type of research is associative, the research instrument uses a questionnaire with a Likert scale. The population used in this study were all consumers of yakul products in the city of Bima whose number is unknown (unknown population). The number of samples used in this study were 50 respondents using a purposive sampling technique. Data collection techniques with observation, questionnaires, and literature study. Data analysis techniques by carrying out validity tests, reliability tests, multiple linear regression tests, correlation coefficients, determination tests, t tests, and f tests. The results of this study indicate that the halal label has no significant effect while the price has a significant effect on the purchasing decision, while simultaneously the halal label and price have an effect on the purchasing decision.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Sepatu Pada Toko Lana Sneakers
Ajhari, Ana;
Purnama, Ita;
Ernawati, Sri
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 2 (2024): (Oktober)
Publisher : PT. Alahyan Publisher Sukabumi
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DOI: 10.61492/baashima.v2i2.197
The purpose of this study is to find out and explain the influence of brand image, product quality, and price on shoe purchase decisions at Lana Sneakers store. The data of this study is the consumer of the lana sneaker store, with samples taken using puposive sampling so that a sample of 96 respondents was obtained. The method used in this study is descriptive with a quantitative approach. The data collection method in this study is the distribution of questionnaires through google forms in the form of questions to respondents. Multiple linear regression analysis is used as the analysis method in this study. The results of the study explained that brand image, product quality, and price have a significant influence on purchasing decisions, with an influence of 47.4%.
Gambaran Prokrastinasi Tugas Akhir Pada Mahasiswa Semester Akhir di Universitas Sahid Surakarta
Dava Bagas Indianto;
Sri Ernawati;
Dhian Rizkiana Putri
Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Vol. 2 No. 3 (2024): September : Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebid
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia
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DOI: 10.61132/corona.v2i3.659
Final assignment procrastination is the tendency to postpone academic activities related to the final assignment. This research aims to see the picture of final assignment procrastination at Sahid University, Surakarta. The research method used is a qualitative method by means of observation and interviews. The informants in this research consisted of 7 (seven) students with active status, semester 8 and above, who were taking their final assignment. The informants consisted of 3 men and 4 women. Based on the results of research that has been carried out, it was found that 85% of students at Sahid University Surakarta who took final assignments experienced final assignment procrastination. This is influenced by students' lack of ability to manage their time between studying and working part-time. Other factors that cause student procrastination include lack of motivation and not having a priority scale.
PENGARUH HARGA DAN PELAYANAN KONSUMEN TERHADAP KEPUTUSAN PENGGUNAAN JASA APLIKASI GRAB (STUDI PADA KONSUMEN GRAB KOTA BIMA)
Apriansyah;
Ernawati, Sri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 3 (2022): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.55606/jurimbik.v2i3.229
Grab, which is also known as MyTeksi abroad, is one of the online transportation applications in Indonesia. He is present as one of the successful startups in reaching consumers in Indonesia. The convenience provided by this one application is quite real. To analyze that price, consumer service has a significant influence on the decision of users of the Grab Application Service (Study on Grab Consumers in Bima City). This type of research includes associative research. The population used is all consumers who have used Grab services in the city of Bima, the number of which is not known for certain (Unknown population). The number of samples is 50 people. The sampling technique in this research is purposive sampling. Analysis of research data using SPSS version 26. The data analysis techniques used to answer the hypothesis are Validity and Reliability Test, Classical Assumption Test, Multiple Linear Regression, Multiple Correlation Coefficient Analysis, Coefficient of Determination, T Test (Partial), F Test (Simultaneous). ). The results of the study state that price, consumer services have a significant influence on the decision of users of the Grab Application Service (Study on the Bima City Grab Consumer) both partially and simultaneously.