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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Tansiq: Jurnal Manajemen dan Bisnis Islam SENTRALISASI Query : Jurnal Sistem Informasi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Wacana Ekonomi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Management and Business Innovations International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Ekonomi Al-Muamalat : Jurnal Ekonomi Syariah Jurnal Bina Bangsa Ekonomika COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Student Development Information System (JoSDIS) Jurnal Akuntansi dan Keuangan Islamiconomic: Jurnal Ekonomi Islam Jurnal Sistem Informasi Dan E-Bisnis International Journal Of Economics Social And Technology Jurnal Pendidikan dan Ilmu Sosial Jurnal Ekonomi dan Bisnis EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Visi Manajemen (JVM) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Indonesian Journal of Islamic Economics and Finance Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Ekonomika Manajemen Dan Bisnis Commodity : Jurnal Perbankan dan Keuangan Islam Innovative: Journal Of Social Science Research Jurnal Kendali Akuntansi Trending: Jurnal Manajemen dan Ekonomi e-Jurnal Apresiasi Ekonomi Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Penelitian Pendidikan Indonesia Economic: Journal Economic and Business Journal of Education Transportation and Business Proceeding International Conference on Islamic Economics Community Services Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Nurbaiti Nurbaiti
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Examining the Effects of Work Discipline and Employee Loyalty on Employee Performance: A Quantitative Study in Indonesia Padlan Syafrin Azwir; Rahmi Syahriza; Nurbaiti Nurbaiti
Dinar : Jurnal Ekonomi dan Keuangan Islam Vol 13, No 1: Januari 2026
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/dinar.v13i1.34007

Abstract

This study aims to examine the effects of work discipline and employee loyalty on employee performance at PT Media Swara Prima Rantau Prapat. The study employs a quantitative approach with a causal associative research design. The population consists of all employees of the company, totaling 36 individuals. Data were collected through questionnaire distribution. Data analysis techniques include validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Hypothesis testing was conducted using the t-test (partial), F-test (simultaneous), and coefficient of determination (R²).The results indicate that work discipline has a positive and significant effect on employee performance. Employee loyalty also shows a positive and significant effect on employee performance. Simultaneously, work discipline and employee loyalty have a positive and significant impact on employee performance. The coefficient of determination reveals that these two variables explain 59.6% of the variance in employee performance, while the remaining proportion is influenced by other variables outside the research model.These findings highlight the important role of work discipline and employee loyalty in improving employee performance at PT Media Swara Prima Rantau Prapat.
Strategi Manajemen Risiko Investasi Syariah pada Platform Maybank Securitas: Studi Kasus di Galeri Investasi Syariah Golden UIN Sumatera Utara Dea Cindi Amelia Ginting; Aqwa Naser Daulay; Nurbaiti Nurbaiti
Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Vol. 4 No. 3 (2026): Edisi April
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/factory.v4i3.1646

Abstract

Penelitian ini bertujuan untuk menganalisis strategi manajemen risiko investasi syariah pada Sharia Online Trading System (SOTS) Maybank melalui studi kasus di Galeri Investasi Syariah (GIS) Golden UIN Sumatera Utara. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan analisis SWOT melalui matriks IFAS dan EFAS. Hasil penelitian menunjukkan bahwa SOTS Maybank memiliki kekuatan internal yang dominan dan peluang eksternal yang besar, dengan skor total IFAS sebesar 3,65 dan EFAS sebesar 3,71. Hasil perhitungan koordinat SWOT menunjukkan nilai X sebesar 0,151 dan Y sebesar 0,073, sehingga posisi strategi berada pada Kuadran I. Posisi ini menunjukkan bahwa strategi yang tepat untuk diterapkan adalah strategi agresif (Strength–Opportunity), yaitu dengan memaksimalkan fitur investasi yang sesuai dengan prinsip syariah, meningkatkan kualitas informasi investasi, serta memperkuat edukasi dan literasi keuangan syariah bagi investor. Strategi tersebut diharapkan mampu meningkatkan perlindungan investor sekaligus mendukung pertumbuhan investasi syariah yang berkelanjutan di pasar modal.
Assessing the Success of Partnership-Based Food Security Programs through the Maqasid al-Sharia Framework: A Case Study of Farmer Groups in Percut Sei Tuan Nurhalizah Pasha; Nurbaiti Nurbaiti; Rahmi Syahriza
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 1 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i1.9995

Abstract

This study aims to analyze the implementation of a food security program through farmer group partnerships in Percut Sei Tuan Subdistrict based on the principles of Maqasid al-Sharia. The research employed a qualitative descriptive approach, with data collected through interviews, observations, and documentation studies involving informants engaged in the implementation of the food security program. The findings reveal that the food security program, implemented through collaboration between the government and farmer groups, has successfully increased agricultural productivity, food availability, farmers’ knowledge of more effective cultivation techniques, and the income of farmer group members. These improvements have positively contributed to the welfare of farming households and the sustainability of agricultural activities. In addition, the program has encouraged better agricultural land management through mentoring, extension services, and the utilization of available agricultural facilities and infrastructure. From the perspective of Maqasid al-Sharia, the success of the program is consistent with the principles of preserving religion (hifz al-din), preserving life (hifz al-nafs), preserving intellect (hifz al-aql), preserving lineage (hifz al-nasl), and preserving wealth (hifz al-mal). Therefore, the food security program implemented through farmer group partnerships not only enhances economic outcomes but also contributes to public welfare (maslahah), social well-being, and the sustainability of community life.
Digital Marketing Strategy and Purchase Intention: A 7P Marketing Mix Approach to Enhancing Sales Performance of Bang Zack’s Chips MSME Deby Nofriansyah; Muhammad Irwan Padli Nasution; Nurbaiti Nurbaiti
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43641

Abstract

The rapid growth of digital technology has fundamentally changed consumer purchasing behavior in the Indonesian snack food industry, creating both opportunities and challenges for micro, small, and medium enterprises (MSMEs). This study aims to analyze the implementation of digital marketing strategies based on the 7P Marketing Mix framework (Booms & Bitner, 1981) and its impact on purchase intention and sales performance of Kripik Bang Zack, an MSME producing chips. This study uses a qualitative descriptive method with in-depth interviews with 5 key informants, consisting of the business owner, 2 employees, and 2 loyal customers, selected through purposive sampling. Data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings show three main contributions: (1) Instagram and TikTok-based content marketing, as the most influential digital strategy, drove an approximately 73% increase in online sales over 12 months (from 300 to 520 units/month); (2) active customer engagement through social media strengthened brand loyalty and extended market reach beyond the local area, as evidenced by a growing proportion of non-local buyers; and (3) the integrated application of all 7P elements particularly the Promotion and Process dimensions was identified as the most critical factor in sustaining purchase intention among digitally active consumers. This study contributes to the limited literature on the implementation of digital marketing among Indonesian food MSMEs, offering a replicable strategic framework for similar small businesses looking to improve their digital sales performance.
The Influence Of Influencer Credibility, Brand Image, Brand Trust, And Review Content On Purchase Decisions Of Somethinc Products On Tokopedia Indah Pratiwi; Andri Soemitra; Nurbaiti Nurbaiti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10859

Abstract

The business world is becoming increasingly competitive in terms of both goods and services due to the rapid development of technology and information in the Industry 4.0 era. With more and more local cosmetic brands emerging, the development of beauty products is also growing. One local company that has found success in the skincare sector is Somethinc. To better understand how consumers choose products on Tokopedia, this study will examine four independent variables: credibility influencers, brand image, brand trust, and content reviews. Using the SPSS 29 program, this research methodology is quantitative. A total of 100 subjects were included in the 96.04 sample obtained through the incidental sampling technique. Based on the simultaneous test results, brand image, brand trust, credibility influencers, and review content have a major influence on consumer purchasing decisions. The calculated f value is 52.617 with a significance level of 0.001 0.05, in accordance with the findings of the ANOVA test, where the calculated f value is 52.617 2.47 with (df1=5-1=4 and df2=n-5=95).
The Influence of Inventory Management and Quality Management on Sales at PT Coca Cola Europacific Partners Alvia Rahmah; Nuri Aslami; Nurbaiti Nurbaiti
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1337

Abstract

This study aims to analyze the influence of inventory management and quality management on sales at PT Coca-Cola Europacific Partners in Medan City. In the competitive soft drink industry, maintaining business performance requires efficient inventory management and strict quality control. By using documents, interviews, and questionnaires based on the Slovin formula, this study collected data from 60 respondents. A quantitative research approach was applied through multiple linear regression analysis techniques which were utilized as data processing tools. The results reflect that quality management and inventory management both increase sales partially and significantly. The R² value obtained of 0.932 indicates that the two independent variables are able to explain 93.2% of the variation in sales. Thus, the integration of inventory and quality strategies plays an important role in increasing sales volume and effectiveness.
Masa Depan E-Business Di Indonesia (Studi Kasus : PT. Gojek Indonesia) Ridho Fachrozie; Ghilman Rozy Hrp; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2315

Abstract

The Internet thAt is growing day by day has a significant impact in all fields, both in the world of education and also in the business world. with the internet, it can change business patterns from traditional or conventional businesses to electronic technology businesses or e-business. gojek is one example of the application of electronic systems into the operations of a business, just by accessing the application, gojek can easily blend into the indonesian market where people depend on it. smartphones. the purpose of doing this research is so that we can find out and analyze the future of e- business in indonesia, especially the future at pt gojek indonesia. the approach taken in this research is to use a qualitative approach by using the literature study method. the data of this research were obtained by collecting writings from several articles, several books and all forms of sources related to the object of research. the results of this study indicate that the future of PT Gojek Indonesia will be bright because they continue to innovate to remain competitive in the future.
ANALYSIS OF THE IMPACT OF E-CRM IN INCREASING CUSTOMER SATISFACTION AND LOYALTY TO THE INDONESIAN MARKETPLACE Miftahul Husna Hutapea; Liska Febrianti; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2343

Abstract

With the development of the times, technology has also developed. One example is entrepreneurs who run their business through online. With this in building and maintaining good relationships with customers, entrepreneurs really need technology. Until now, there are many types of marketplaces in Indonesia, but there are three types of marketplaces that survive and compete with each other, including Tokopedia, Shopee and Bukalapak. Tokopedia is one of the online companies that implements E-CRM in maintaining and building good relationships for the company's customers. PT Tokopedia Indonesia besides having an online buying and selling website, this company also has an online sales application which is one of the marketplace companies in Indonesia. In this study, we used a descriptive qualitative method where we collected data using several journals and also the official website to get the data we needed, such as data on the level of how often customers make transactions and also Tokopedia customer satisfaction level data. Then we will analyze this data to determine the level of loyalty and customer satisfaction on the official application and website of the Tokopedia company.
Pengaruh Harga, Promosi Penjualan dan Citra Merek Nike terhadap Minat Pelanggan Produk Nike: Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Al farizi Kurniawan; Imsar Imsar; Nurbaiti Nurbaiti
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/gak6ek25

Abstract

The purpose of this study is to determine the Effect of Price, Sales Promotion and Nike Brand Image on Customer Interest in Nike Products (Case Study of FEBIUINSU Students). This research method is quantitative with the population used in this study are all FEBIUINSU students. The sample is 98 people. The type and source of data that will be used in this study is primary data. The questionnaire distributed is in the form of a google form that can be directly filled out by respondents. In this study, validity testing and reliability testing used the Cronbach Alpha coefficient technique (á) with the help of SPSS 21.0 for Windows. The results of this study show 1. The results of this study indicate that the Price Variable shows a calculated t value greater than the t table (3.421> 1.842), or sig <α (0.001 <0.005). meaning that the Price variable has a positive and significant effect on Customer Interest, thus the first hypothesis is accepted. Price is related to how consumers understand price information as a whole and gives it a deep meaning to them. Price is often the target of research rather than objective price because when they buy something, consumers usually do not think about the price of the product accurately; however, based on their internal, they consider the price of the product as cheap, reasonable, or expensive. 2. The results of this study indicate that, the Sales Promotion Variable shows a calculated t value greater than the t table (5.921 > 1.842), or sig <α (0.000 < 0.005). means that the Sales Promotion variable has a positive and significant effect on the decision of Customer Interest, thus the second hypothesis is accepted. 3. The results of this study indicate that the Brand Image Variable shows a calculated t value greater than the t table (3.521 > 1.842), or sig <α (0.003 < 0.005). means that the Brand Image variable has a positive and significant effect on Customer Interest, thus the third hypothesis is accepted. The variables of price, sales promotion, brand image together have a positive effect simultaneously on customer interest. And this also concludes that the fourth hypothesis is accepted. Sales promotion, brand image together have a simultaneous positive effect on customer interest. And this also concludes that the fourth hypothesis is accepted.  
Pemanfaatan Media Sosial Sebagai Strategi E-Bisnis Dalam Meningkatakan Penjualan Kopi Kenangan Hewa Angriani Saragih; Alda Widyana; Anggi Zahara Tarigan; Khairunnisa Salsabila; Nurbaiti Nurbaiti
Journal of Student Development Information System (JoSDIS) Vol 6, No 1: JoSDIS | Januari 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdis.v6i1.8849

Abstract

This study aims to analyze the utilization of social media as an e-business strategy to increase sales at Kopi Kenangan. The research employs a descriptive qualitative method through observation, interviews, and documentation. Interviews were conducted with a staff member at the Kopi Kenangan outlet on Jalan Pancing, Medan, as well as several active consumers as primary data sources. The findings indicate that social media functions mainly as a tool for information dissemination and branding rather than a primary driver of sales. The uploaded content tends to be informative and lacks interactivity, resulting in weak consumer engagement. Consumers more frequently learn about promotions through in-store banners or the application, while purchase decisions are influenced by personal needs, strategic store location, and direct in-store experience. This study recommends optimizing interactive content, visual storytelling, and digital collaborations to enhance the effectiveness of e-business strategies.
Co-Authors Adil Alfarizi Nasution Adrian Niken Lubis Ahmad Rezeki Ainun Mardhiah Aisiyah Rahma Al farizi Kurniawan Alda Widyana Alfarizki Jaelani Alinolas Cubaim Harahap Alvia Rahma Alvia Rahmah Alwi Rifa&#039;i Alya Abdul Rahmadhani Amanda Damayanti Nasution Amelia Putri Anastasya Br Ginting Andri Soemitra Angga Dwi Prasetyo Anggi Zahara Tarigan Anggia Nurulita Annisa Rahmawita Aqila Fadila Haya Malau Aqwa Naser Daulay Arbarija Hafiz Lbs Ardhia Prameswari Arifin Fauzi Lubis Aris Kukuh Prasetyo Arnida Wahyuni Lubis Askur Hamid Nst Asmuni Asmuni Ayu Widyastuti Rafisa Benni Icshanda Rahman Cici Winda Atila Atila Cut Nurul A’la Dea Cindi Amelia Ginting Deby Nofriansyah Deby Nofriansyah Denny Permana Siregar Desri Amanda Firdayani Nasution Diah Adhairani Dinda Namira Hsb Dinda Novika Rahmahdhani Dindy Rizka Octavia Eka Fadhila Elda Anzeli Hasibuan Elda Anzeli Hasibuan Elsa Zulfita Elvina Sari Damayanti Elya Rosa Maharani Sembiring Erlangga Hakim Manurung Fadilah Syafitri Rangkuti Fahmi Rizky Fahri Luthfi Hanafiah Fanny Himla Rizqya Pasaribu Feny Feny Fithrah Dwi Ananda Ghilman Rozy Hrp Halimah Safitry Al-Fauziah Harahap, Muhammad Ikhsan Helva Diansyah Putri Hewa Angriani Saragih Ilka Zulfria Imamsyah Imamsyah Imsar Imsar Indah Aryani Indah Pratiwi Indah Wulan Sari Batubara Indriani Suci Jannah, Nurul Juli Syahputri Khairunnisa Salsabila Laila Dwi Ningrum Laylan Syafina Liska Febrianti Luthfiah Nur Bayani M Aldrian Oktofa M Ihsan Harahap M Raihan M. Ikhsan Harahap M. Rafli Lingga M. Risqi Ananda Malda Davitha Leswara Marliyah Maulana Abdul Malik Tambunan Mega Hasibuan Mhd Rafli Miftahul Husna Hutapea Mila Sastika Minta Ito Lubis Mirza Mahendra Siregar Mohd Haiqal Alif Ramadhani Muhammad Anshari Hutasuhut Muhammad Hasby Muhammad Iqbal Nasution Muhammad Lathief Ilhamy Nasution Muhammad Syahbudi Muhd. Aidil Fitri Mulky Alrasi Hutagalung Muslimatul Husnah Mustapa  Khamal  Rokan Mutiara Rahmah Nabila Tasya Nurhafifah Manurung Nadhrah Al Aflah Nadya Dwinna Putri Nasution, Muhammad Irwan Padli Nia Andriani Niken Rahmadyah Niki Aulia Nikita Lailan Hasibuan Nisa Sri Rahayu Hsb Nova Andani Nur Ahmadi Bi Rahmani Nur Asy Syifa Priantna Nur Jihan Rokan Nuraini Nuraini Nurhalizah Pasha Nurhapirah Tasnim Nuri Aslami Nurlaila Nurlaila Nursantri Yanti Nurul Inayah Nurul Sandra Maharani Padlan Syafrin Azwir Puja Kesuma Purnama Ramadani Silalahi Putri Andini Al-Khoiri Putri Zahra Rahmat Daim Harahap Rahmi Syahriza Razali Razali Refi Mariska Rendi Rizky Trianda Ria Septiana Riau Riski Harahap Ridho Fachrozie Riezky Bagus Prawira Darwadi Rifki Akmal Tanjung Rika Nurmitha Rio Ariangga Riska Amelia Lubis Riska Veronika Riskha Setianingsih Selvira Wardani Tanjung Sinta Sukma Ayu Siti Aisyah Siti Ardianti Siti Fatimah Siti Hansyah Dewi Zai Siti Hazrah Siti Jubaidah Siti Nur Khalizah Siregar Siti Nurhalizah Lubis Sri Adel Febri Aldina Sri Gusti Rezeki Sri Wahyuni Suci Fitria Lb Sugeng Arifandi Banurea Supardi Supardi Surya Darma Tambunan, Khairina Tiara Hasanah Putri Saragih Tri Inda Fadhila Rahma Umi Nur Habibah Utami R.A Padang Vania Sally Nabila wahyu andriansyah Naibaho Wandi Riyaldi Ahmad Telaumbanua Widya Syaputri Yudi Bimantaka Yulia Anggraini Zerimah Afgani Hasibuan