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Nurbaiti Nurbaiti
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Peran Pemetaan Digital (Go Maps) Dalam Pengembangan Ekonomi Lokal: Studi Kasus Umkm Desa Susuk Riskha Setianingsih; Umi Nur Habibah; Siti Ardianti; Nurbaiti Nurbaiti
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6308

Abstract

This study discusses the role of digital mapping through Google Maps (Go Maps) in supporting local economic development, using a case study of MSMEs in Susuk Village, Tiganderket District, Karo Regency. The method employed is Participatory Action Research (PAR), an approach that actively involves the community and MSME actors throughout the research process—from location identification, data collection, and documentation to the digitalization of business points using the Google Maps platform. This collaborative method not only ensures accurate data representation but also strengthens the sense of ownership among participants. The findings indicate that digital mapping significantly contributes to enhancing the visibility, accessibility, and overall image of local MSME businesses. With business locations accurately listed on Google Maps, consumers can easily locate and access the products and services offered in Susuk Village. Moreover, this initiative helps improve the digital literacy of MSME actors, particularly in understanding the importance of maintaining an online presence in a technology-driven economy. The availability of more professional business profiles on digital platforms also increases consumer trust and opens broader marketing opportunities. Overall, digital mapping through Go Maps proves to be an effective strategy for strengthening MSME competitiveness and supporting sustainable local economic development.
Digitalisasi UMKM melalui Pemetaan Lokasi di Google Maps: Upaya Peningkatan Aksesibilitas Pasar dalam Program KKN di Desa Timbang Lawan, Dusun VIII Fanny Himla Rizqya Pasaribu; Siti Hansyah Dewi Zai; Putri Zahra; Alfarizki Jaelani; Ilka Zulfria; Nurbaiti Nurbaiti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 3 (2024): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i3.6300

Abstract

The Community Service Program (KKN) in Timbang Lawan Village, Hamlet VIII, focused on the digitalization of Micro, Small, and Medium Enterprises (MSMEs) by emphasizing business location mapping through the Google Maps platform. This program was motivated by the low market visibility and accessibility experienced by village MSMEs, primarily due to limitations in utilizing digital technology as a means of promotion and marketing. Through a series of intensive mentoring, the KKN team conducted outreach, training on the use of digital devices, and technical guidance in the process of creating and managing business location points on Google Maps. The implementation of this program not only helped MSMEs obtain easily accessible digital identities but also expanded their marketing reach by increasing the ease of consumers in finding business locations. Based on monitoring results, a significant increase in the level of digital visibility of several MSMEs was seen, as well as an increase in the number of consumer visits to registered business locations. In addition, MSMEs demonstrated increased understanding and independence in utilizing digital technology for their business development. This digitalization program through location mapping is expected to be the first step in encouraging sustainable digital transformation of village MSMEs, strengthening local competitiveness, and supporting more inclusive community economic growth.
Peningkatan Literasi Keuangan Melalui Adopsi Qris sebagai Solusi Pembayaran Digital di Desa Kineppen Kabupaten Karo Muhd. Aidil Fitri; Sri Adel Febri Aldina; Adrian Niken Lubis; Benni Icshanda Rahman; Nurbaiti Nurbaiti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6599

Abstract

Current technological advances have had a significant impact on various aspects of life, especially in the economic sector. Through this Community Service Program (KKN), the aim is to improve understanding and literacy of digital finance in Kineppen Village, Munte District, Karo Regency, by adopting the use of QRIS or Quick Response Code Indonesian Standard. The current situation in the village shows a severe lack of understanding and literacy in digital finance, driven by a payment system that still relies on cash and the disparity in technology use in the village. In this community service program, students carried out several stages, namely preparation, outreach, program planning, implementation, monitoring, and evaluation. The results of the work program show that MSME actors have fully understood and adopted QRIS in their lives, especially in the payment system, and that the community is interested in making non-cash payments using QRIS rather than cash payments. This activity shows that digital transformation in a small village can bring about change and enable MSMEs to become one of the creative economies that can prosper in the current digital era.
Co-Authors Adrian Niken Lubis Ahmad Rezeki Ainun Mardhiah Aisiyah Rahma Alfarizki Jaelani Alinolas Cubaim Harahap Alvia Rahma Alya Abdul Rahmadhani Amanda Damayanti Nasution Andri Soemitra Angga Dwi Prasetyo Anggia Nurulita Annisa Rahmawita Aqila Fadila Haya Malau Arbarija Hafiz Lbs Ardhia Prameswari Aris Kukuh Prasetyo Arnida Wahyuni Lubis Askur Hamid Nst Asmuni Asmuni Ayu Widyastuti Rafisa Benni Icshanda Rahman Cici Winda Atila Atila Cut Nurul A’la Deby Nofriansyah Denny Permana Siregar Desri Amanda Firdayani Nasution Diah Adhairani Dinda Namira Hsb Dinda Novika Rahmahdhani Dindy Rizka Octavia Eka Fadhila Elda Anzeli Hasibuan Elda Anzeli Hasibuan Elsa Zulfita Elya Rosa Maharani Sembiring Erlangga Hakim Manurung Fahmi Rizky Fahri Luthfi Hanafiah Fanny Himla Rizqya Pasaribu Fithrah Dwi Ananda Ghilman Rozy Hrp Halimah Safitry Al-Fauziah Harahap, Muhammad Ikhsan Helva Diansyah Putri Ilka Zulfria Imamsyah Imamsyah Imsar Imsar Indah Aryani Indah Wulan Sari Batubara Indriani Suci Jannah, Nurul Juli Syahputri Laila Dwi Ningrum Laylan Syafina Luthfiah Nur Bayani M Aldrian Oktofa M Ihsan Harahap M Raihan M. Ikhsan Harahap M. Risqi Ananda Marliyah Maulana Abdul Malik Tambunan Mega Hasibuan Mhd Rafli Mila Sastika Minta Ito Lubis Mirza Mahendra Siregar Mohd Haiqal Alif Ramadhani Muhammad Anshari Hutasuhut Muhammad Hasby Muhammad Iqbal Nasution Muhammad Lathief Ilhamy Nasution Muhammad Syahbudi Muhd. Aidil Fitri Muslimatul Husnah Mustapa  Khamal  Rokan Mutiara Rahmah Nabila Tasya Nurhafifah Manurung Nadhrah Al Aflah Nadya Dwinna Putri Nasution, Muhammad Irwan Padli Nia Andriani Niken Rahmadyah Niki Aulia Nisa Sri Rahayu Hsb Nova Andani Nur Ahmadi Bi Rahmani Nuraini Nuraini Nurhapirah Tasnim Nurul Sandra Maharani Puja Kesuma Putri Andini Al-Khoiri Putri Zahra Rahmat Daim Harahap Rahmi Syahriza Razali Razali Refi Mariska Rendi Rizky Trianda Ria Septiana Riau Riski Harahap Rifki Akmal Tanjung Rika Nurmitha Rio Ariangga Riska Amelia Lubis Riska Veronika Riskha Setianingsih Selvira Wardani Tanjung Sinta Sukma Ayu Siti Aisyah Siti Ardianti Siti Fatimah Siti Hansyah Dewi Zai Siti Hazrah Siti Jubaidah Siti Nur Khalizah Siregar Siti Nurhalizah Lubis Sri Adel Febri Aldina Sri Gusti Rezeki Sri Wahyuni Suci Fitria Lb Sugeng Arifandi Banurea Supardi Supardi Surya Darma Tambunan, Khairina Tiara Hasanah Putri Saragih Tri Inda Fadhila Rahma Umi Nur Habibah Utami R.A Padang Vania Sally Nabila wahyu andriansyah Naibaho Wandi Riyaldi Ahmad Telaumbanua Widya Syaputri Yudi Bimantaka Yulia Anggraini Zerimah Afgani Hasibuan