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Journal : J-MAS (Jurnal Manajemen dan Sains)

The Influence of Brand Image, Electronic Word of Mouth, and Product Quality on Consumer Purchasing Decisions For Marina Products in Batam City Desmirasari, Resa; Hikmah, Hikmah
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1594

Abstract

The objective of this study is to ascertain the impact of brand image, electronic word of mouth, and product quality on consumer purchase decisions. The study was carried out in Batam City in 2023 and using a quantitative research design. The population consisted of 204 individuals, and a random sample technique was utilised for participant selection. Data was collected via a questionnaire and analysed using multiple linear regression analysis. The research findings indicate that brand image has a substantial and favourable impact on purchasing decisions, as evidenced by a significant p-value of 0.000 <0.05. Additionally, electronic word-of-mouth (EWOM) also has a significant positive influence on purchasing decisions, supported by a p-value of 0.009 <0.05. Furthermore, product quality is found to have a significant positive effect on purchasing decisions, with p-value 0,000< 0,05. The research findings indicate that brand image, electronic word-of-mouth (eWOM), and product quality have a significant impact on purchase decisions. The statistical analysis shows a significant relationship with a p-value of 0.000, which is less than the threshold of 0.05. Additionally, the computed F-value of 208.863 is greater than the critical value of 2.65 (based on the F table). The Adjusted R Square value of 75.8% demonstrates the impact of brand image, eWOM, and product quality on purchase decisions. The remaining 24.2% is attributable to other variables in this study.
The Influence of Content Marketing, Online Customer Reviews, and Cash on Delivery on Consumer Purchasing Decisions at Tiktok Shop in Batam City Simorangkir, Melani; Hikmah, Hikmah
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1715

Abstract

The purpose of this research is to find out how Tiktok Shop in Batam City, Indonesia uses content marketing, online customer review, and cash on delivery to influence customers' choices to buy The Originote items. The data for this research was gathered using a Google Form questionnaire. People that use the TikTok app and buy the original items will fill out the survey, which uses a Likert scale for measuring. 204 people participated in this research. The research used a causality design to examine the relationship between the variables that were chosen for analysis. With SPSS version 25, we were able to determine the coefficient of determination. Content marketing, online customer reviews, and cash on delivery impact purchase choices by 48.5%, according to the study and data analysis that was carried out.
Co-Authors -, Angelica A Syahrir, Nur Hilal A.A. Ketut Agung Cahyawan W Abbani, Abubakar Yakubu Abdul Munir Abubakar, Rahmah Afridola, Sri Ahmad Ansar Ahmad Ridha Ahmad Sabri Ahmadi Hasan Al Ashri, Azizah Alwi, Sri Wahyuni Amin, Nusyafitri An Nury, Ahmad Husein Andalan Tri Ratnawati Angela, Clara Anisah Anjarwati, Neneng Aprianto . Apriyanto, Apriyanto Arfiany, Arfiany Arty, Budi Aseri, Akhmad Fauzi Asnawi, Aslina Asrimawati, Inayati Fitriyah Ayu Utami, Arifah Sekar Ayu, Ayu Azmiana, Risca Baiq Rismarini Nursaly, Baiq Rismarini Basir, Zulfikar Pratama Capriati, Feronica Citta, Andi Batary Dadan Suryasaputra, Dadan Damanik, Monika Stella Himsar Darma Ekawati Darmawansyah Darmawansyah Darwin Darwin Darwis, Vivi Arviani Daulay, Nopitasari Dayu Sahestan, Arsyila Deku, Andriana Delima, Desi Asmara Desmirasari, Resa Devita Sari, Lola Divanca, Jessica Djauhar Ismail Dwi Agustina Dzakia, Zulfa Nur Efriyenti, Dian Efriyenty, Dian Fadilah, Sari’ul Fahmiati Fahrul Basir Fajriah Fajriah, Fajriah Faradiba, Yasmin Faraniesya, Itsna Fardinah Fardinah, Fardinah Fauziah, Puji Febrianti, Rizky Fernandes, Edrian Firmanto, Taufik Fitri, Ilma Fitriyah, Yosi Aenul Fransiscawati, Novi Gempi Tri Sumini Hadrah, Hadrah Hafsaridewi, Rani Haldy, Muhammad Handayani, Nur Atikah Hanifah, Bilqiisty Hapidin, Hapidin Haris Haris, Haris Hartanti, Ayu Hasan, Asriani Hasanuddin Hasanuddin Hendra Kurniawan Hernita, Hernita Hirman Rachman Hutasoit, Irma Yulianti Ihlas, Ihlas Ilham Ilham Indah Amelia Cahyani indriana, pathul Intan Intan Isma Azis Riu Isnaini, Radha Rizkita Iwan Perwira Jahja , Yudrik JahJa, Yudrik Jainuddin Jalaluddin Jalaluddin Jefry Jefry Jesson Jibrail, Jumadi Kamarudin, Anna Permatasari Kartina Kartina Kartini Kartini Kasih, Ruhmi Kevin Khadijah Khadijah Khasyi’in, Nuril Kho, Lucky Khoiri, M Krisna Rendi Awalludin Kriswinarso, Tri Bondan Kurniawan Kurniawan Latifah, Husnah Lery Setyawati, Putu Wida Augustina Lestari, Murni Lestari, Sri Dian Lindawati Lindawati Lis Sugianto Maghfirah, Aulia Atika Mahgfirah, Aulya Atika Mahmud, Sri Suhaeda Mamluatul Hasanah Mardiah Mardiah Martini, Titin Martunis - Masrun masrun Mauludiyah, Fajar Meryta Febrilian Fatimah, Meryta Febrilian Messakh, Jakobis J. Miftahul Huda Minanurrohman, Minanurrohman Mohzana Molo, Hasanuddin Molo, Hasanuddin Monik Kasman Muhammad Basri Muhammad Irfan Said Mukti, Jauhar Musafira Musafira Muthmainnah Muthmainnah Nada, Qurrotun Nadir Nadir, Nadir Nafi, Muhammad Nahariah Nahariah, Nahariah Nahdiana, Nahdiana Nainar, Azizah Al Ashri Nawang, Hengky Nelissa, Zahra Nilawati Nilawati Nirwana, Nirwana Novitasari, Helma Nur, Nilmawati Zahra Nur, St. Husnah Nurdin Nurdin Nurhidayah Nurhidayah Nurhidayanti, Nurhidayanti Nurhidayanti.S Nurkholisa, Siti Nurma, Nurma Nursafitri Amin Panjaitan, Tiur Maulina Paramitha, Dewi Setya Peppy Herawati Permata, Suyandi Pitria Ningsih, Rahma Pratama, Ade Seta Pratama, Edo Wahyu Presda, Ignasius Puspitasari, Merlin Putri, Livia Putri, Muhlina Putri, Yehesy Pernanda Putro, Guntur S. Putro, Guntur Suryo Qadrini, Laila Rahayu, Putri Indi Rahmadi, Dicky Rahman, Muhammad Afif Rahmat Rahmat Rahmawati, Rahmawati Ranteta'dung, Rilfan Kasi Retno Dwi Lestari, Retno Dwi Retno Wati, Dwi Ridho, Muhammad Farid Rina Anugrah, Rina Riskayanti, Riskayanti Rismawati Sikanna Rizaldi, Andi Risfan Roly Edyan Rosalina, Elsa Rosmita Nuzuliana, Rosmita Rustam, Triana Ananda Sabran, Muhammad safitri, yani okta Sagita Siringo-ringo, Dola Said, Arsyad Salami Mahmud Salsabila, Nadia Salsabilah, Nadia Saragi, Celine Angela Satrina, Satrina Semu, Yuslan Demma Septilya, Audina Putri setiawan, hendrix Setiawaty, Tetty Shandra Kusuma Dewi Sherlie, Sherlie Sholikah, Iis Simorangkir, Melani Siregar, Anita Siti Mardhatillah Musa Slamet, Sukmatica Soepriadin, Ady Sofia Hartati Solehah, Amalia Son, Aplonius SOPIAN SAORI SP, Guntur Sri Wulan, Sri Sribianti, Irma Suciyani, Suciyani Sukmawati Sukmawati Suksesty, Catur Erty Sumiati, Desti susanti, susi susanti susi Susetyo Darmanto Syahputra, Syahdan Tande, Elviani Taneo, Silvester P. Toatubun, Helmi Togatorop, Dita Berliana Tri Hidayati Ulva, Nurul Umar, Masyithah Umar, Vebrianti Uswatun Hasanah Vidyana, Tina Ika Vinla Samwita W, Sri Kuswantono Wahab, Syaikhul Walina Yenita Br Siahaan Wangdra, Yvonne Waoma, Chris Yanto WIDIASTUTI - Willson, Charles Witomo, Cornelia Mirwantini Wongsonadi, Sri Kuswantono Yapit, Yovella Sonia Yohanis, Yohanis Yuliani Nurani Yuniasih, Kristina Yustisar, Muhammad Zahra, Raudhatuz Zainap Hartati, Zainap Zuhrotunida, Zuhrotunida Zulfa, Salsabilla