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Journal : Jurnal Comparative : Ekonomi Dan Bisnis

THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON BUYING INTEREST DECISIONS AT OKI SERBA 8000 BATAM STORES Hutasoit, Irma Yulianti; Hikmah, Hikmah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11956

Abstract

This study examines the significant influences of product quality and brand image on purchase intentions at Toko Oki Serba 8000 Batam. Employing a quantitative approach, the research utilizes primary data collected through observations and questionnaires from 204 respondents. Data analysis techniques include multiple regression analysis, correlation coefficient analysis, coefficient of determination analysis, t-tests, and F-tests performed using SPSS Version 26. Findings from the t-test suggest a significant relationship between product quality and buying interest, indicating that buying interest is influenced by product quality to a certain extent. Meanwhile, brand image significantly impacts buying interest. F-test results lead to the rejection of the null hypothesis (Ho) and acceptance of the alternative hypothesis (Ha), confirming that purchase intentions at the Oki Serba 8000 store are significantly influenced by both product quality and brand image. This study highlights the critical role of these factors in shaping consumer purchase behavior and offers insights for retailers to enhance marketing strategies focusing on product quality and brand image to boost customer buying interest
THE INFLUENCE OF BRAND AMBASSADORS, LIFESTYLE AND CUSTOMER SATISFACTION ON CONSUMER BUYING INTEREST IN SCARLETT WHITENING PRODUCTS IN BATAM CITY Siregar, Anita; Hikmah, Hikmah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12005

Abstract

Through digital-based marketing such as marketing through Instagram media or online sales platforms such as Shopee and Sociolla, customers can easily buy products, see, review usage and companies can also take advantage of digital-based marketing to attract customers. This research was conducted for this purpose of knowing the effect of brand ambassadors, lifestyle and customer satisfaction on consumer purchase intention in Scarlett Whitening products in Batam City.  The sample used in this study used the Jacob Cohen formula, the number of respondents was 204 respondents and applied non-probability sampling techniques. The comes aproximately of the bear in mind seem that patron achievement has an effect of twenty-5 factor 0 percentage on purchase puposefulin. In the interim, the comes about of theory testing appear that brand ministers, lifestyle and customer satisfaction partially and collectively exert a good and prominent impact on consumer purchase intention in Scarlett Whitening products in Batam City.
Co-Authors -, Angelica A Syahrir, Nur Hilal A.A. Ketut Agung Cahyawan W Abbani, Abubakar Yakubu Abdul Munir Abubakar, Rahmah Afridola, Sri Ahmad Ansar Ahmad Ridha Ahmad Sabri Ahmadi Hasan Al Ashri, Azizah Alwi, Sri Wahyuni Amin, Nusyafitri An Nury, Ahmad Husein Andalan Tri Ratnawati Angela, Clara Anisah Anjarwati, Neneng Aprianto . Apriyanto, Apriyanto Arfiany, Arfiany Arty, Budi Aseri, Akhmad Fauzi Asnawi, Aslina Asrimawati, Inayati Fitriyah Ayu Utami, Arifah Sekar Ayu, Ayu Azmiana, Risca Baiq Rismarini Nursaly, Baiq Rismarini Basir, Zulfikar Pratama Capriati, Feronica Citta, Andi Batary Dadan Suryasaputra, Dadan Damanik, Monika Stella Himsar Darma Ekawati Darmawansyah Darmawansyah Darwin Darwin Darwis, Vivi Arviani Daulay, Nopitasari Dayu Sahestan, Arsyila Deku, Andriana Delima, Desi Asmara Desmirasari, Resa Devita Sari, Lola Divanca, Jessica Djauhar Ismail Dwi Agustina Dzakia, Zulfa Nur Efriyenti, Dian Efriyenty, Dian Fadilah, Sari’ul Fahmiati Fahrul Basir Fajriah Fajriah, Fajriah Faradiba, Yasmin Faraniesya, Itsna Fardinah Fardinah, Fardinah Fauziah, Puji Febrianti, Rizky Fernandes, Edrian Firmanto, Taufik Fitri, Ilma Fitriyah, Yosi Aenul Fransiscawati, Novi Gempi Tri Sumini Hadrah, Hadrah Hafsaridewi, Rani Haldy, Muhammad Handayani, Nur Atikah Hanifah, Bilqiisty Hapidin, Hapidin Haris Haris, Haris Hartanti, Ayu Hasan, Asriani Hasanuddin Hasanuddin Hendra Kurniawan Hernita, Hernita Hirman Rachman Hutasoit, Irma Yulianti Ihlas, Ihlas Ilham Ilham Indah Amelia Cahyani indriana, pathul Intan Intan Isma Azis Riu Isnaini, Radha Rizkita Iwan Perwira Jahja , Yudrik JahJa, Yudrik Jainuddin Jalaluddin Jalaluddin Jefry Jefry Jesson Jibrail, Jumadi Kamarudin, Anna Permatasari Kartina Kartina Kartini Kartini Kasih, Ruhmi Kevin Khadijah Khadijah Khasyi’in, Nuril Kho, Lucky Khoiri, M Krisna Rendi Awalludin Kriswinarso, Tri Bondan Kurniawan Kurniawan Latifah, Husnah Lery Setyawati, Putu Wida Augustina Lestari, Murni Lestari, Sri Dian Lindawati Lindawati Lis Sugianto Maghfirah, Aulia Atika Mahgfirah, Aulya Atika Mahmud, Sri Suhaeda Mamluatul Hasanah Mardiah Mardiah Martini, Titin Martunis - Masrun masrun Mauludiyah, Fajar Meryta Febrilian Fatimah, Meryta Febrilian Messakh, Jakobis J. Miftahul Huda Minanurrohman, Minanurrohman Mohzana Molo, Hasanuddin Molo, Hasanuddin Monik Kasman Muhammad Basri Muhammad Irfan Said Mukti, Jauhar Musafira Musafira Muthmainnah Muthmainnah Nada, Qurrotun Nadir Nadir, Nadir Nafi, Muhammad Nahariah Nahariah, Nahariah Nahdiana, Nahdiana Nainar, Azizah Al Ashri Nawang, Hengky Nelissa, Zahra Nilawati Nilawati Nirwana, Nirwana Novitasari, Helma Nur, Nilmawati Zahra Nur, St. Husnah Nurdin Nurdin Nurhidayah Nurhidayah Nurhidayanti, Nurhidayanti Nurhidayanti.S Nurkholisa, Siti Nurma, Nurma Nursafitri Amin Panjaitan, Tiur Maulina Paramitha, Dewi Setya Peppy Herawati Permata, Suyandi Pitria Ningsih, Rahma Pratama, Ade Seta Pratama, Edo Wahyu Presda, Ignasius Puspitasari, Merlin Putri, Livia Putri, Muhlina Putri, Yehesy Pernanda Putro, Guntur S. Putro, Guntur Suryo Qadrini, Laila Rahayu, Putri Indi Rahmadi, Dicky Rahman, Muhammad Afif Rahmat Rahmat Rahmawati, Rahmawati Ranteta'dung, Rilfan Kasi Retno Dwi Lestari, Retno Dwi Retno Wati, Dwi Ridho, Muhammad Farid Rina Anugrah, Rina Riskayanti, Riskayanti Rismawati Sikanna Rizaldi, Andi Risfan Roly Edyan Rosalina, Elsa Rosmita Nuzuliana, Rosmita Rustam, Triana Ananda Sabran, Muhammad safitri, yani okta Sagita Siringo-ringo, Dola Said, Arsyad Salami Mahmud Salsabila, Nadia Salsabilah, Nadia Saragi, Celine Angela Satrina, Satrina Semu, Yuslan Demma Septilya, Audina Putri setiawan, hendrix Setiawaty, Tetty Shandra Kusuma Dewi Sherlie, Sherlie Sholikah, Iis Simorangkir, Melani Siregar, Anita Siti Mardhatillah Musa Slamet, Sukmatica Soepriadin, Ady Sofia Hartati Solehah, Amalia Son, Aplonius SOPIAN SAORI SP, Guntur Sri Wulan, Sri Sribianti, Irma Suciyani, Suciyani Sukmawati Sukmawati Suksesty, Catur Erty Sumiati, Desti susanti, susi susanti susi Susetyo Darmanto Syahputra, Syahdan Tande, Elviani Taneo, Silvester P. Toatubun, Helmi Togatorop, Dita Berliana Tri Hidayati Ulva, Nurul Umar, Masyithah Umar, Vebrianti Uswatun Hasanah Vidyana, Tina Ika Vinla Samwita W, Sri Kuswantono Wahab, Syaikhul Walina Yenita Br Siahaan Wangdra, Yvonne Waoma, Chris Yanto WIDIASTUTI - Willson, Charles Witomo, Cornelia Mirwantini Wongsonadi, Sri Kuswantono Yapit, Yovella Sonia Yohanis, Yohanis Yuliani Nurani Yuniasih, Kristina Yustisar, Muhammad Zahra, Raudhatuz Zainap Hartati, Zainap Zuhrotunida, Zuhrotunida Zulfa, Salsabilla