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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Paradigma Ekonomika JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Bahasa Inggris BUNGAMPUTI Lisanuna: Jurnal Ilmu Bahasa Arab dan Pembelajarannya Journal of Accounting and Investment Jurnal Matoa COMPETITIVENESS JOURNAL EXPOSURE JOURNAL Jurnal Sains Matematika dan Statistika jurnal niara Al-Fikri: Jurnal Studi dan Penelitian Pendidikan Islam Jurnal Ilmiah Universitas Batanghari Jambi Arabiyatuna : Jurnal Bahasa Arab JMPM: Jurnal Matematika dan Pendidikan Matematika BAREKENG: Jurnal Ilmu Matematika dan Terapan Primanomics : Jurnal Ekonomi & Bisnis CARING (Center of Publication in Midwifery and Nursing) : Jurnal Publikasi Penelitian Kebidanan dan Keperawatan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Media Ilmu Kesehatan J-MAS (Jurnal Manajemen dan Sains) Jurnal Kolaboratif Sains Jurnal Kebijakan Perikanan Indonesia NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya YUME : Journal of Management IMJ (Indonesian Midwifery Journal) Academy of Education Journal SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Review Pendidikan dan Pengajaran (JRPP) SULTANIST: Jurnal Manajemen dan Keuangan JRTI (Jurnal Riset Tindakan Indonesia) Transformasi : Jurnal Pendidikan Matematika dan Matematika ULIN: Jurnal Hutan Tropis Hasanuddin Journal of Animal Science (HAJAS) PREPOTIF : Jurnal Kesehatan Masyarakat Amalee: Indonesian Journal of Community Research & Engagement Jurnal Akuntansi Barelang Jurnal Komunikasi dan Organisasi (J-KO) Jurnal Bina Manajemen MOTIVASI Jurnal Manajemen dan Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial Voice Of Midwifery Journal of Economics and Business UBS Jurnal Disrupsi Bisnis SANGAJI: Jurnal Pemikiran Syariah dan Hukum Sustainable Environmental and Optimizing Industry Journal ELEMENTARY : Jurnal Inovasi Pendidikan Dasar Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Nobel Management Review Jurnal USAHA Jurnal Abmas Negeri (JAGRI) Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Abdimas Kartika Wijayakusuma Jurnal Ekonomi dan Manajemen Indonesia Journal of Mathematics: Theory and Applications Al-Lahjah : Jurnal Pendidikan, Bahasa Arab dan Kajian Linguistik Arab Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Manajemen Biram Samtani Sains Makara Journal of Science Jurnal Pengabdian Kepada Masyarakat (JPKM) VARIANSI: Journal of Statistics and Its Application on Teaching and Research Jurnal Comparative : Ekonomi Dan Bisnis Prima Wiyata Health Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Innovation, Theory & Practice Management Journal Jurnal Pendidikan Indonesia (Japendi) Venn: Journal of Sustainable Innovation on Education, Mathematics and Natural Sciences Al Hanin Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Jurnal Pendidikan Anak Usia Dini Jurnal Pengabdian Sosial Oshada Asian Journal of Social and Humanities Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah Maharaat Lughawiyyat Journal of Public Health Indonesian Agrinus: Jurnal Agro Marin Nusantara PESHUM Jurnal Wasian Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Jurnal Info Kesehatan Journal Proxemics
Hikmah Hikmah
Universitas Islam Jakarta
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Journal : SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

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Pengaruh Kepuasan, Kepercayaan, Dan Pengalaman Konsumen Terhadap Loyalitas Bedak Muka Pixy Di Kota Batam Indah Amelia Cahyani; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 1 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i1.9623

Abstract

Increasingly tight business competition requires companies to implement effective marketing strategies to maintain consumer loyalty. This study aims to evaluate the effect of consumer satisfaction, trust, and experience on the loyalty of Pixy face powder users in Batam City. A quantitative descriptive approach was used in this study involving 204 respondents selected through purposive sampling techniques based on the Jacob Cohen formula. The data analysis process includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of the t-test indicate that satisfaction has a positive and partially significant effect on loyalty, trust has a positive and partially significant effect on loyalty, and consumer experience also contributes positively and partially significantly to loyalty. The findings are also reinforced by the results of the F test which indicate that simultaneously, the variables of satisfaction, trust, and consumer experience show a positive and significant effect on loyalty. These findings underline the importance of increasing consumer satisfaction, trust, and experience to maintain the loyalty of Pixy face powder users in Batam City.
PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELI DALAM MEMBELI PRODUK KOSMETIK MAKE OVER DI BATAM -, Angelica; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9789

Abstract

This study aims to analyze the influence of Brand Image, Brand Trust, and Product Quality on the Purchase Decision of Make Over cosmetic products in Batam. This research uses a quantitative method with a survey approach through a questionnaire distributed to 204 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the help of SPSS version 25. The results show that Brand Image (β=0.416, t=5.008, p<0.001), Brand Trust (β=0.135, t=1.981, p=0.049), and Product Quality (β=0.201, t=3.648, p<0.001) have a positive and significant partial effect on the Purchase Decision. Simultaneously, all three variables have a significant effect with an F value of 47.963 (p<0.001) and can explain 41.0% of the variation in purchase decisions. These findings indicate that consumers are more likely to purchase Make Over products when they have a positive perception of the brand, trust the quality, and believe the products meet high-quality standards. The results of this study provide implications for Make Over's marketing strategy to increase its market share in Batam by optimizing Brand Image, building consumer trust, and maintaining product quality
PENGARUH CITRA MEREK, PROMOSI DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ECOKING DI KOTA BATAM Kevin; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9811

Abstract

Business development in Batam City is rapidly increasing, creating intense competition among companies. In this context, it is crucial for companies to implement effective marketing strategies to attract consumers. This study aims to examine the purchasing decision model of EcoKing products by considering three independent variables: brand image, promotion, and electronic word of mouth (E-WOM). The research method used is quantitative with hypothesis testing. Data was obtained through questionnaires distributed to 204 respondents who are consumers of EcoKing products. The data analysis technique used is multiple linear regression, including validity tests, reliability tests, classical assumption tests, influence tests, and hypothesis testing. The results show that brand image, promotion, and E-WOM, both partially and simultaneously, have a positive and significant effect on purchasing decisions for EcoKing products in Batam City.
Pengaruh E-Wom, Kepercayaan, Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Bukalapak Di Kota Batam Walina Yenita Br Siahaan; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9815

Abstract

In the increasingly advanced digital era, the development of information and communication technology has changed the way consumers make decisions to buy products. E-commerce platforms such as Bukalapak are now the main choice for shopping. The purpose of this study was to examine the extent to which E-WOM, trust, and ease of use influence purchasing decisions on Bukalapak in Batam City. This study uses a quantitative approach with a descriptive method, involving respondents who are Bukalapak users in Batam City in 2024. Because the population size is not known for certain, the sample was taken using the Jacob Cohen formula, resulting in 204 respondents selected using a purposive sampling technique. The data obtained were analyzed using data quality tests, classical assumption tests, and influence tests and hypothesis tests. The results of the t-test, E-WOM is proven to have a positive and significant partial influence on purchasing decisions, trust is proven to have a positive and significant partial influence on purchasing decisions, ease of use is proven to have a positive and significant partial influence on purchasing decisions. The results of the F test show that E-WOM, trust, and ease of use also have a positive and significant simultaneous influence on purchasing decisions.  
PENGARUH PERSEPSI KEGUNAAN,PERSEPSI KEMUDAHAN DAN PERSEPSI RESIKO TERHADAP MINAT MENGGUNAKAN INTERNET BANKING DIKOTA BATAM Jefry, Jefry; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9873

Abstract

The development of digital banking technology, particularly internet banking, has rapidly advanced in the digitalization era. However, the adoption of this service still faces various challenges, especially those related to user perception. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on the interest of Batam City residents in using internet banking services. This research employs a quantitative method by collecting data through questionnaires distributed to potential internet banking users in Batam City. The obtained data is analyzed using multiple linear regression methods. The results indicate that perceived usefulness and perceived ease of use have a positive and significant effect on the intention to use internet banking, while perceived risk has a negative and significant effect. These findings suggest that increasing awareness of the benefits and ease of use of internet banking can encourage its adoption, while concerns about risks should be minimized by banks to enhance user trust. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Intention to Use Internet Banking.
Co-Authors -, Angelica A Syahrir, Nur Hilal A.A. Ketut Agung Cahyawan W Abbani, Abubakar Yakubu Abdul Munir Abubakar, Rahmah Afridola, Sri Ahmad Ansar Ahmad Ridha Ahmad Sabri Ahmadi Hasan Al Ashri, Azizah Alwi, Sri Wahyuni Amin, Nusyafitri An Nury, Ahmad Husein Andalan Tri Ratnawati Angela, Clara Anisah Anjarwati, Neneng Aprianto . Apriyanto, Apriyanto Arfiany, Arfiany Arty, Budi Aseri, Akhmad Fauzi Asnawi, Aslina Asrimawati, Inayati Fitriyah Ayu Utami, Arifah Sekar Ayu, Ayu Azmiana, Risca Baiq Rismarini Nursaly, Baiq Rismarini Basir, Zulfikar Pratama Capriati, Feronica Citta, Andi Batary Dadan Suryasaputra, Dadan Damanik, Monika Stella Himsar Darma Ekawati Darmawansyah Darmawansyah Darwin Darwin Darwis, Vivi Arviani Daulay, Nopitasari Dayu Sahestan, Arsyila Deku, Andriana Delima, Desi Asmara Desmirasari, Resa Devita Sari, Lola Divanca, Jessica Djauhar Ismail Dwi Agustina Dzakia, Zulfa Nur Efriyenti, Dian Efriyenty, Dian Fadilah, Sari’ul Fahmiati Fahrul Basir Fajriah Fajriah, Fajriah Faradiba, Yasmin Faraniesya, Itsna Fardinah Fardinah, Fardinah Fauziah, Puji Febrianti, Rizky Fernandes, Edrian Firmanto, Taufik Fitri, Ilma Fitriyah, Yosi Aenul Fransiscawati, Novi Gempi Tri Sumini Hadrah, Hadrah Hafsaridewi, Rani Haldy, Muhammad Handayani, Nur Atikah Hanifah, Bilqiisty Hapidin, Hapidin Haris Haris, Haris Hartanti, Ayu Hasan, Asriani Hasanuddin Hasanuddin Hendra Kurniawan Hernita, Hernita Hirman Rachman Hutasoit, Irma Yulianti Ihlas, Ihlas Ilham Ilham Indah Amelia Cahyani indriana, pathul Intan Intan Isma Azis Riu Isnaini, Radha Rizkita Iwan Perwira Jahja , Yudrik JahJa, Yudrik Jainuddin Jalaluddin Jalaluddin Jefry Jefry Jesson Jibrail, Jumadi Kamarudin, Anna Permatasari Kartina Kartina Kartini Kartini Kasih, Ruhmi Kevin Khadijah Khadijah Khasyi’in, Nuril Kho, Lucky Khoiri, M Krisna Rendi Awalludin Kriswinarso, Tri Bondan Kurniawan Kurniawan Latifah, Husnah Lery Setyawati, Putu Wida Augustina Lestari, Murni Lestari, Sri Dian Lindawati Lindawati Lis Sugianto Maghfirah, Aulia Atika Mahgfirah, Aulya Atika Mahmud, Sri Suhaeda Mamluatul Hasanah Mardiah Mardiah Martini, Titin Martunis - Masrun masrun Mauludiyah, Fajar Meryta Febrilian Fatimah, Meryta Febrilian Messakh, Jakobis J. Miftahul Huda Minanurrohman, Minanurrohman Mohzana Molo, Hasanuddin Molo, Hasanuddin Monik Kasman Muhammad Basri Muhammad Irfan Said Mukti, Jauhar Musafira Musafira Muthmainnah Muthmainnah Nada, Qurrotun Nadir Nadir, Nadir Nafi, Muhammad Nahariah Nahariah, Nahariah Nahdiana, Nahdiana Nainar, Azizah Al Ashri Nawang, Hengky Nelissa, Zahra Nilawati Nilawati Nirwana, Nirwana Novitasari, Helma Nur, Nilmawati Zahra Nur, St. Husnah Nurdin Nurdin Nurhidayah Nurhidayah Nurhidayanti, Nurhidayanti Nurhidayanti.S Nurkholisa, Siti Nurma, Nurma Nursafitri Amin Panjaitan, Tiur Maulina Paramitha, Dewi Setya Peppy Herawati Permata, Suyandi Pitria Ningsih, Rahma Pratama, Ade Seta Pratama, Edo Wahyu Presda, Ignasius Puspitasari, Merlin Putri, Livia Putri, Muhlina Putri, Yehesy Pernanda Putro, Guntur S. Putro, Guntur Suryo Qadrini, Laila Rahayu, Putri Indi Rahmadi, Dicky Rahman, Muhammad Afif Rahmat Rahmat Rahmawati, Rahmawati Ranteta'dung, Rilfan Kasi Retno Dwi Lestari, Retno Dwi Retno Wati, Dwi Ridho, Muhammad Farid Rina Anugrah, Rina Riskayanti, Riskayanti Rismawati Sikanna Rizaldi, Andi Risfan Roly Edyan Rosalina, Elsa Rosmita Nuzuliana, Rosmita Rustam, Triana Ananda Sabran, Muhammad safitri, yani okta Sagita Siringo-ringo, Dola Said, Arsyad Salami Mahmud Salsabila, Nadia Salsabilah, Nadia Saragi, Celine Angela Satrina, Satrina Semu, Yuslan Demma Septilya, Audina Putri setiawan, hendrix Setiawaty, Tetty Shandra Kusuma Dewi Sherlie, Sherlie Sholikah, Iis Simorangkir, Melani Siregar, Anita Siti Mardhatillah Musa Slamet, Sukmatica Soepriadin, Ady Sofia Hartati Solehah, Amalia Son, Aplonius SOPIAN SAORI SP, Guntur Sri Wulan, Sri Sribianti, Irma Suciyani, Suciyani Sukmawati Sukmawati Suksesty, Catur Erty Sumiati, Desti susanti, susi susanti susi Susetyo Darmanto Syahputra, Syahdan Tande, Elviani Taneo, Silvester P. Toatubun, Helmi Togatorop, Dita Berliana Tri Hidayati Ulva, Nurul Umar, Masyithah Umar, Vebrianti Uswatun Hasanah Vidyana, Tina Ika Vinla Samwita W, Sri Kuswantono Wahab, Syaikhul Walina Yenita Br Siahaan Wangdra, Yvonne Waoma, Chris Yanto WIDIASTUTI - Willson, Charles Witomo, Cornelia Mirwantini Wongsonadi, Sri Kuswantono Yapit, Yovella Sonia Yohanis, Yohanis Yuliani Nurani Yuniasih, Kristina Yustisar, Muhammad Zahra, Raudhatuz Zainap Hartati, Zainap Zuhrotunida, Zuhrotunida Zulfa, Salsabilla