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All Journal JURNAL ECONOMIA Interaksi Online Jurnal Media Wahana Ekonomika Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Transformatika Jurnal Ilmiah Teknik Mesin Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal SOLMA Jurnal Al Himayah Distribusi JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan ACTIVE: Journal of Physical Education, Sport, Health and Recreation Neraca: Jurnal Pendidikan Ekonomi Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen Riyadhoh : Jurnal Pendidikan Olahraga Jurnal Teknik Mesin Indonesia Jurnal Proteksi Tanaman Tropika Jurnal Anggaran dan Keuangan Negara Indonesia (AKURASI) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Penelitian Transportasi Laut Al-Ittihad: Jurnal Pemikiran dan Hukum Islam JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal ABDINUS : Jurnal Pengabdian Nusantara JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Ilmu Teknik dan Komputer Jurnal Terapung : Ilmu - Ilmu Sosial Jurnal PORKES Unnes Law Journal Law Research Review Quarterly Sricommerce: Journal of Sriwijaya Community Services SPORT GYMNASTICS: Jurnal Ilmiah Pendidikan Jasmani Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Sosial dan Teknologi Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Social Service and Research Proceedings Series on Physical & Formal Sciences INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Al-Buhuts (e-journal) Annals of Human Resource Management Research Solidaritas: Jurnal Pengabdian Journal of Comprehensive Science Jurnal Sistem Informasi dan Teknologi (SINTEK) Journal of International Conference Proceedings MEDIOVA: Journal of Islamic Media Studies MASALIQ: Jurnal Pendidikan dan Sains Jurnal Pengabdian Masyarakat Tapis Berseri International Journal of Science and Environment INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management All Fields of Science Journal Liaison Academia and Sosiety Indonesian Research Journal on Education Jurnal Pengabdian Masyarakat Olahraga dan Kesehatan Primagraha Law Review Karimah Tauhid Synergy : Jurnal Ilmiah Multidisiplin Jurnal Pengabdian Tri Bhakti Jurnal El-Hadhary: Jurnal Penelitian Pendidikan Multidisiplin SmartComp Maddana: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Pertambangan (JTP) Jurnal Inovasi Global Jurnal Ilmu Pendidikan dan Psikologi (JIPPSI) Commodities, Journal of Economic and Business Journal of Management, Economic, and Financial jurnal proteksi tanaman tropika Bina Bangsa International Journal of Business and Management Multidisciplinary Indonesian Center Journal Journal of Mental Health Jurnal Transformasi Digital Dalam Ekonomi, Bisnis dan Manajemen ESENSI: Jurnal Riset Pendidikan Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Sintek Kuwera SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Jurnal Riset & Sains Ekonomi Ite Ngabdi
Ahmad MAULANA
STMIK AMIKOM Yogyakarta
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Journal : Journal of International Conference Proceedings

 1 
Literature Review: New Wave Marketing, Marketing Performance, and Memorable Tourism Experience in The Tourism Sector Karo Karo, Pelliyezer; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3598

Abstract

Sector Indonesian tourism is also obliged to implement draft marketing to survive and make a real contribution to state income. The digital era, of course, produces a shift for many sectors, including its impact on the tourism sector, so the marketing concept must be able to follow changes in the behavior of tourists as consumers, which is related to experience travel. This study uses the studies' bibliography to explore the relationship between implementing new-wave marketing and performance marketing and memorable tourism experiences. A total of 108 selected articles contributing to this research were searched using Publish and Perish with the electronic databases Scopus, Semantic Scholar, and Google Scholar in the publication range from 2014 to 2023. The study results show that no special studies directly linked study topics as variables within the scope of the tourism sector and other related sectors. However, the three study topics show a relationship where applied marketing tends to be legacy marketing oriented. Apart from that, no studies link function moderation or intervention from experience travel with concept marketing and performance marketing. This finding is a contribution and angle that looks new to marketing research tourists in the future.
The Influence of Visual Content on Social Media on Generation Z Purchasing Decisions with Brand Engagement as an Intervening Variable Utari, Dian; Susetyo, Didik; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3638

Abstract

This study aims to analyze the influence of visual content on social media on Generation Z's purchase decisions, with brand engagement as an intervening variable. The population in this study consists of Generation Z in Palembang City, totaling 135 individuals. The sampling technique used in this research is purposive sampling, with criteria for Gen-Z individuals aged 12-27 years, social media users, and those who have made purchases through social media. This study employs a quantitative method with SmartPLS 3.0 as the analysis tool to test the relationships between the proposed variables. The results show that visual content has a significant effect on purchase decisions, both directly and indirectly through brand engagement as an intervening variable. Brand engagement is proven to mediate the relationship between visual content and purchase decisions. These findings highlight the importance of managing creative and relevant visual content for brands to build emotional connections with Generation Z, thus driving purchase decisions. This study offers practical implications for marketers to enhance social media-based marketing strategies to more effectively reach Generation Z.
Co-Authors A. F, Nasywa Roudhotul Abdiyansyah ABDUL BASHIR, ABDUL Abdul Basit Abdul Latif Abdul Madjid Abdul Rauf Chaerudin Abra Saputra Siregar Agatha Anggraeni Dewi Agus Naryoso Ahmad Al Kaafi Ahmad Maulana ahmad rasyid, ahmad Alamsyah, Rafly Alim, Rizky Zainul Amalia Amalia, Bonita Aminuyati Amiruddin Amiruddin Amiruddin Siahaan Andi Temmassonge Anggadiva, Rifky Anggraini, Alia Anggraini, Selphia Antariksa , Dimas Artha Ardiansyah Dores Ardinnata, Muhammad Yudhi Ardison Ari Tri Fitrianto Arif Wibowo Arifin, Jainal Arna Purtina Asep Taryana Ashar, Nopri Jumadil Ashari, Imam Maulana Aslamia Rosa Audy Salsabillah Aulia, Anna Nur Aulia, Clarisa Azahra, Norahma Azizah, Siti Noor Azniah Azzahra, Salma BAHITS, ABDUL Balkhis, Kamelia Barikah, Amalia Basrowi Basrowi, Basrowi Boby Setiawan Carolina Carolina, Carolina Chandra, Fika Christiandi, Jeannette Anastasia Comara, Maulana Muhammadin Condro Wibawa Dadang Prayoga, Hegen Deanova, Sanaya Rizky Dedi Wahyudi Dessy Ratna Sari Diah Puspita Sari Dimas Artha Antariksa Djasuli, Mohammad Dos Santos, Maria Her Linda Dwi Darma Puspita Sari Dwi Putra, Farhan Dwi Rabita Dyah Apriliani EDWIN AGUS BUNIARTO Ekawati, Fatimah Dian Elriza, Chiquita Erhuma, Ahmed Erika Devi Udayanti Erwin Syahputra, Erwin Fadhila, Ahmad Irfan faidz, Muhammad Haekal Al Faisal Akbar Nasution Fardian, Fatkhi Fatimah, Suciati Faza, Nabila Dhiya Febrina, Ade Tiara Ferra Murati Ferry Sudarto Fian Khamil Arifin Fidayanti, Neny Firza Arief Rahmatullah Fitra Ramadani Fitrianto, Ari Tri Fitriyanto, Doni FS Kerlyn, Defebri Gatot, Masitowati Hafidz Taqiyuddin Hairun Nissa, Hairun Hasibuan, Fachri Husaini Hendrawan, Ferri Hepatika Zidny Ilmadina Herliah , Endang Hilda Rachmi Ida Afriliana Iisnawati, Iisnawati Ika Dwi Rachmawati Intan Nurbaiti Islam Ramadhan, Muhammad Farhanul Ismed Setya Budi Isnurhadi Isnurhadi Istighfaris Rezki Jamil Jamil Jarkawi Jarkawi, Jarkawi Jaya M, Umar Julianthi, Sa'adiyah Kartika Sari, Indah Khoeruzzaman, Rizqi Khoiron, Mohammad Zidny Kuncoro Darumoyo Kusno Kusno Kusuma, Adelin Dwi Lestari, Winda Fuji Lintang, Ahmad Nur Lubis, Yani M, Agussalim Malinda, Shelfi Mariska, Vinna Marlina Widiyanti, Marlina Marsuni, Yusriadi Mavilinda, Hera Febria Monica, Yola Muchsin Saggaff Shihab Mufrina, Mufrina Muhammad Afandi MUHAMMAD ALI Muhammad Kurniawan Muhammad Tsani Irsyadi Muna, Mohamad Sirojul Mutmainnah, Ummu Ghadah Naron, Phassakorn Nasution, Syahrial Sabari Naziifah, Hasna Nofiawaty Novi Laura Indrayani, Novi Laura Nst, Najwa Hafizhah Nuansa Mare Apui Ganang Nur Fadilla, Shofia Nurhadi, Hadi Nurikha Pramudhita Nurkardina Novalia Nurtriani, Ririn Olfah, Sumadiyah T. Pelliyezer Karo Karo Pramitha, Ade Pramudinata, Nurril Azhar Prayoga, Hegen Dadang Pujonggo, Seno Setyo Purnomo, Agung Sulistyo Putra, Abdur Rahman Adi Saputera Putri, Melisa Ariani Rachman, Yosyi Mustafa Ramadhan, Febriansyah Ramadhan, Muhammad Husni Rasyidah Jalil Rendi Reski Wahyudi Resta, Rama Ananda Riduansyah, Muhammad Rijaluddin, Khalid Sadikin, Rahmad Safar Dwi Kurniawan Safitri, Suci Aulia Saggaff Shihab, Muchsin Saman, Saman Sanjaya, Yusuf Yudha Santi Puspita Saopi, Muhammad Saputra, Mohammad Reza Satrio, Aditya Agung Septiawan Jiwandono Setiady, Hendy Silvera, Dica Lady Siregar, Risdalina Siti Fatimah Suarnianti, Suarnianti Subhannur Rahman, Subhannur Sufiarina Sulastri Sulastri Sunanto Sunanto Suparni Suparni Susetyo, Didik Syamsiar, Syamsiar Syarif Hidayatulloh Syarif, Rizal Tatik Yuniarti Tia, Hendry Frand Totok Sudiyanto, Totok Tri Anggraeni, Dessy Tsaqila, Hasna Utari, Dian Virgiyanti, Lisa Wahyu Dirgantoro, Edwin Wahyuni, A. A. Istri Sri Wenny Asti Pratiwi Widiyati, Agnes Wijaya Kusuma Wiwik Handayani Yesi Aprianti Yoas Arnes Soetopo Yulia Hamdaini Putri Yuliani Yuliani Yuliansyah Yuliansyah Yunita, Dessy Zakaria Wahab, Zakaria Zakaria, Nizar Zhakira, Feliza Putri