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All Journal Jurnal MEKANIKAL Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Humanis : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Kreatif Tadulako Online AGROTEKBIS TOMALEBBI: Jurnal Pemikiran, Penelitian Hukum, Pendidikan Pancasila dan Kewarganegaraan (PPKn) Humano: Research Journal Jurnal Adabiyah JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Penelitian Sains Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Indonesian Journal of Islamic Literature and Muslim Society ELS Journal on Interdisciplinary Studies in Humanities Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Basication (JOB) : Jurnal Pendidikan Dasar Bisma: Jurnal Bisnis dan Manajemen Owner : Riset dan Jurnal Akuntansi Etika Demokrasi Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Ilmiah Ecosystem Ekonis : Jurnal Ekonomi dan Bisnis JURNAL Al-AZHAR INDONESIA SERI HUMANIORA Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan INAQUE: Journal of Industrial & Quality Engineering Economic Education and Entrepreneurship Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Profesi Pendidikan IJECA (International Journal of Education and Curriculum Application) 'A Jamiy: Jurnal Bahasa dan Sastra Arab BUDGETING : Journal of Business, Management and Accounting Journal of Vocational and Career Education Jurnal Penelitian Pendidikan Fisika Jurnal Dedikasi International Journal of Business, Law, and Education Journal La Edusci Jurnal Abdimas Bina Bangsa Business and Accounting Education Journal JURNAL PENDIDIKAN IPS Jurnal Pendidikan dan Profesi Keguruan Action Research Literate (ARL) JILSA (Jurnal Ilmu Linguistik dan Sastra Arab) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Ash-Shahabah: Jurnal Pendidikan dan Studi Islam Al Lughawiyaat Indonesian Journal of Contemporary Multidisciplinary Research Journal of Economics, Entrepreneurship, Management Business and Accounting Sanskara Pendidikan dan Pengajaran Seminar Nasional Hasil Penelitian LP2M UNM International Journal of Education and Humanities International Review of Humanities Studies Intisari: Jurnal Inovasi Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity At Tadbir: Islamic Education Management Journal International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research International Journal of Contemporary Sciences (IJCS) Alamtana Bata Ilyas Educational Management Review Journal Social Civilecial Al-Irfan: Journal Of Arabic Literature and Islamic Studies Balance: Jurnal Ekonomi
Mustari Mustari
Dosen Fakultas Adab UIN Sunan Kalijaga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Humano: Research Journal

 1 
BAGAIMANA KEUNGGULAN BERSAING PELAKU USAHA KULINER YANG DIMEDIASI OLEH DIGITAL MARKETING Fadiah, Nur; Mustari, Mustari; Rahmatullah, Rahmatullah; Nurdiana, Nurdiana; Inanna, Inanna
Humano: Jurnal Penelitian Vol 15, No 1 (2024): PERIODE JUNI
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v15i1.8150

Abstract

This research aims to provide insight and knowledge regarding the influence of product quality and innovation on the competitive advantage of culinary business actors in the PTB Maros Regency area by using digital marketing as a moderating factor. This strategy uses descriptive methods combined with quantitative research. The research sample consisted of 100 business actors in the PTB area of Maros Regency. PLS-SEM, or partial least squares structural equation modeling, was used to examine the data. Based on tests conducted on culinary practitioners in the PTB area of Maros Regency, researchers concluded that product quality and innovation have an influence on the use of digital marketing. Innovation and product quality affect a company's ability to compete. Competitive advantage is greatly influenced by the use of digital marketing. You can use digital marketing to make product quality work for you. Gaining a competitive advantage and expressing your product innovation is possible through digital marketing
PENGARUH KINERJA USAHA KULINER DENGAN INKLUSI KEUANGAN SEBAGAI VARIABEL MODERASI Adha, Nur; Mustari, Mustari; Ampa, Andi Tenri; Dinar, Muhammad; Rahmatullah, Rahmatullah
Humano: Jurnal Penelitian Vol 15, No 1 (2024): PERIODE JUNI
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v15i1.8149

Abstract

Involving monetary consideration as a mediator variable, this study expects to decide what financial technology and financial literacy affect the culinary business performance in Makassar's Rappocini Region. Perceptions, interviews, and the conveyance of surveys to 120 respondents-an example looked over the current populace were utilized to gather information for the review. This study fits the portrayal of a quantitative illustrative review. Primary Condition Displaying (SEM), a multivariate factual examination approach, is the information investigation technique used to explain the synchronous straight associations between perceptible factors (markers) and idle factors (undetectable factors). For this examination, SmartPLS 4.0 devices are utilized.
PENGARUH KINERJA USAHA KULINER DENGAN INKLUSI KEUANGAN SEBAGAI VARIABEL MODERASI Adha, Nur; Mustari, Mustari; Ampa, Andi Tenri; Dinar, Muhammad; Rahmatullah, Rahmatullah
Humano: Jurnal Penelitian Vol 15, No 1 (2024): PERIODE JUNI
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v15i1.8149

Abstract

Involving monetary consideration as a mediator variable, this study expects to decide what financial technology and financial literacy affect the culinary business performance in Makassar's Rappocini Region. Perceptions, interviews, and the conveyance of surveys to 120 respondents-an example looked over the current populace were utilized to gather information for the review. This study fits the portrayal of a quantitative illustrative review. Primary Condition Displaying (SEM), a multivariate factual examination approach, is the information investigation technique used to explain the synchronous straight associations between perceptible factors (markers) and idle factors (undetectable factors). For this examination, SmartPLS 4.0 devices are utilized.
BAGAIMANA KEUNGGULAN BERSAING PELAKU USAHA KULINER YANG DIMEDIASI OLEH DIGITAL MARKETING Fadiah, Nur; Mustari, Mustari; Rahmatullah, Rahmatullah; Nurdiana, Nurdiana; Inanna, Inanna
Humano: Jurnal Penelitian Vol 15, No 1 (2024): PERIODE JUNI
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v15i1.8150

Abstract

This research aims to provide insight and knowledge regarding the influence of product quality and innovation on the competitive advantage of culinary business actors in the PTB Maros Regency area by using digital marketing as a moderating factor. This strategy uses descriptive methods combined with quantitative research. The research sample consisted of 100 business actors in the PTB area of Maros Regency. PLS-SEM, or partial least squares structural equation modeling, was used to examine the data. Based on tests conducted on culinary practitioners in the PTB area of Maros Regency, researchers concluded that product quality and innovation have an influence on the use of digital marketing. Innovation and product quality affect a company's ability to compete. Competitive advantage is greatly influenced by the use of digital marketing. You can use digital marketing to make product quality work for you. Gaining a competitive advantage and expressing your product innovation is possible through digital marketing
Co-Authors A., Widyanti Utami AA Sudharmawan, AA Abdul Karim Achmad, Sitti Fatimah Adha, Nur Adillah KR, Realizar Aeni, Prisilia Anghuril Afrilla, Depin Ahmad Jamalong, Ahmad Ahmad, M. Ihsan Said Amaliah, Rizqah Amelia Amelia Amin, Mukhanifah Amiruddin Amiruddin Amri, A. Dhiya Iradah Andi Aco Agus, Andi Aco Andi Kasmawati Andi Tenri Ampa Andi Tenri Ampa Anggit Priadmojo Arib, Nurul Arfianti Arifin, Fakhira Asmi Asmi Aulia Muslim, Anis B, Aqvila Fadini B, Jalaluddin Bachtiar, Nuraeni Bahri bahri Bahtiar Bahtiar Budy Wiryawan Camellia Camellia, Camellia Darman Manda Manda Darmawati Darmawati Delianti, Delianti Desinta, Besse Dinar, Muhammad Effendi, Rezhi Eko Supraptono FADIAH, NUR Fadilla, Dian Fadiyanto, Guruh Achmad Faisal, Iriani Farid Wajidi Fatmasari, Santi Fausiy, Muhammad Fazlih FIRMAN UMAR, FIRMAN Gunawan Bata Ilyas, Gunawan H, Rahma Habib Habib, Habib Hajar, Nurfahmi Hakim, Muhammad Nur Hamsu Abdul Gani Haris , Hasnawi Hartanti, Yunita Dwi Hasbi Hasbullah Hasbullah Hashfi, Hadyan HASNAWI HARIS, HASNAWI Hasyim, Sitti Hajerah Hendra Jaya HERI TAHIR Heriani Heriani, Heriani Hidayat, Neneng Hisyam Zaini Husma, Husma Husnul Hotimah I Made Sudana Imam Suyitno Inanna, Inanna Intang, Ratih Purnama J., Evi Johansyah, Wahyu Kansil, Yoo Eka Yana Kuliahsari, Dessy eka Kurnia Pratama, M Maulana Kurniawan, Roy Lalu Sumardi Lase, Sepandil Laras M. Yunasri Ridhoh Mahesa, Arjuna Maksud Hakim, Maksud Malik, Rifki Abdul Maskur, Nurftriani Masni Masrufa, Binti MS, Hadyan Hashfi Muh Rijal, Muh MUHAMMAD AKBAL, MUHAMMAD Muhammad Aziz Muhammad Faizal Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Rasyid Ridha Muhammad Siddiq, Muhammad Muhammad Yahya Muhammad Yunus Muhammadong Muis, Nurhasni Mulawarman, Ade Muliyadi, Andi Multhazam, Riana Munir, Nur Mutmainnah, Asri Ainun Nahriana, Nahriana Najamuddin Najamuddin, Najamuddin Najib, Marhawati Nanda Rezky Pratama Nasrullah Nasrullah Nasuhan, Najamuddin Noor, Aliefia Novianti Novianti Nudiana, Nudiana Nur Ana Nur Arisah Nuralisa, Nuralisa Nurdiana Nurdiana Nurhaliza, Widi Nurhilalia, Nurhilalia Nurjannah Nurjannah Nurjannah Nurjannah Nursantoso, Teguh Oktaviana, Annisa Parenreng, Jumadi M. Paris, Muh. Permanasari, Devi Prayitno, Farrel Izham Purnama, Widia Putrawan, Muh. Rizah Raden Mohamad Herdian Bhakti Rafiuddin Syam Rahmatullah Rahmatullah Rajab, Nurjannah Ramadan, Thesya Girl Ramadhani, Fildza Anisya Ramlan, H. Ratnasari, Dahlia Riesso, Andi Sawe Rifdan . Riskawati.B, Riskawati.B Rispawati, Rispawati Rizalman, Mhd. Rizky Ridwan Romansyah Sahabuddin Rosmiati Rosmiati Rovandi, Harris Roy, Andi S., Ratnah Safitri, Aisyah D. A. T. SAHRUL, SAHRUL Said, Muh Ihsan Said, Muh. Ihsan Said, Nurhidayat Muhammad Salata, Sri Astuti Sanur, Iham Samudra Sawaludin, Sawaludin Setiawati, Aisa SHALEHA, MAR'AH Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muchlis Sri Andini Sri Puspita Sari Subur, Hikmayani Sukmawati Sukmawati Sukron Makmun Sulolipu, Andi Annisa Sumantri, Ibrahim Syamsiar, Syamsiar Syamsu Rijal Syamsu Rijal Syamsul, Muhammad Ayyub Tadampali, Andi Caezar To Tahir, Sumiati Teguh Prakoso Thaariq, M. Ulfat Thamrin Tahir Togon, Prisca Oktavia Tuti Supatminingsih Uca, Uca Wahyudi, Jarot Yuant Tiandho Yulianti Kalaba Zulfah, 'Aqil Dlabit 'Alimuddin Putra