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All Journal Mimbar PGSD Undiksha Jurnal Bahasa dan Sastra Basastra: Jurnal Kajian Bahasa dan Sastra Indonesia FRANCISOLA Jurnal Pendidikan Indonesia International Journal of Education BAHASA DAN SASTRA Primary: Jurnal Pendidikan Guru Sekolah Dasar Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia Jurnal Antropologi: Isu-Isu Sosial budaya KEMBARA Mimbar Sekolah Dasar Jurnal Gramatika Jurnal Penelitian Pendidikan LOKABASA Pedagogia: Jurnal Pendidikan REFLEKSI EDUKATIKA Jurnal Pendidikan Usia Dini Lingua Franca: Jurnal Bahasa, Sastra, dan Pengajarannya Al Ishlah Jurnal Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Language Literacy: Journal of Linguistics, Literature, and Language Teaching Diglosia DWIJA CENDEKIA: Jurnal Riset Pedagogik Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra IJoLE: International Journal of Language Education Jurnal Ilmiah Lingua Idea Jurnal PAJAR (Pendidikan dan Pengajaran) Diksa : Jurnal Pendidikan Bahasa dan Sastra Indonesia Journal of Dedicators Community Jurnal Ilmiah Sekolah Dasar Mimbar Ilmu JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah JMIE (Journal of Madrasah Ibtidaiyah Education) JUPE : Jurnal Pendidikan Mandala EDUKATIF : JURNAL ILMU PENDIDIKAN Metalingua: Jurnal Penelitian Bahasa Deiksis SAP (Susunan Artikel Pendidikan) PrimaryEdu - Journal of Primary Education Suar Betang Jurnal Studi Guru dan Pembelajaran Jurnal Onoma: Pendidikan, Bahasa, dan Sastra TLEMC (Teaching and Learning English in Multicultural Contexts) Jurnal Sporta Saintika Journal of English Education and Teaching (JEET) Bahtera Indonesia; Jurnal Penelitian Bahasa dan Sastra Indonesia INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Konseling Ethical Lingua: Journal of Language Teaching and Literature Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Studies in Learning and Teaching Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Lingua Susastra Jurnal Ilmiah Wahana Pendidikan These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan IJORER : International Journal of Recent Educational Research Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Jurnal PkM (Pengabdian kepada Masyarakat) Inovasi Kurikulum Bahterasia : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Empowerment : Jurnal Pengabdian Pada Masyarakat Educenter: Jurnal Ilmiah Pendidikan Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia Alinea: Jurnal Bahasa, Sastra, dan Pengajaran International Journal of Community Service (IJCS) Widyaparwa DIMASATRA Indonesian Research Journal on Education Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Pendidikan Terapan BAHASTRA Conference Proceedings International Conference on Education Innovation and Social Science Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan EDUCENTER JURNAL PENDIDIKAN Jurnal Elementaria Edukasia Indonesian Journal on Learning and Advanced Education (IJOLAE) PRANALA: Jurnal Pendidikan Bahasa Prancis Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Abmas Studies in English Language and Education JENTERA: Jurnal Kajian Sastra Jurnal Inovasi dan Teknologi Pembelajaran
Dadang Sunendar
Univeritas Pendidikan Indonesia
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Enhancing students’ poetry writing creativity and learning motivation through RADEC-based learning modules Tatang Suryadi; Dadang Sunendar; Wahyu Sopandi; Aliefya Nurbaity
DWIJA CENDEKIA: Jurnal Riset Pedagogik Vol 10, No 1 (2026): April 2026
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jdc.v10i1.115783

Abstract

Poetry writing instruction in elementary schools still faces several challenges, particularly the low levels of students’ creativity and learning motivation due to the limited availability of systematic instructional materials that support the creative process. The purpose of this study is to produce a valid, effective, and tested RADEC-based module in improving students' creativity in poetry writing and their learning motivation. This study used an R&D approach with the ADDIE model. The participants included fifth-grade elementary school students, teachers, and expert validators. Data were collected through interviews, tests, questionnaires, and documentation studies. The results indicate that the developed module falls into the “very feasible” category based on expert validation. The implementation of the module showed an improvement in students’ poetry writing creativity, with the average pretest score increasing from 40.4 to 78.8 and an N-gain of 0.67 (moderate). Students’ learning motivation also increased from 54.2 to 83.4, with an N-gain of 0.65 (moderate). In addition, teacher and student responses were categorized as very positive, indicating that the module is practical and effective for classroom use. Therefore, the RADEC-based learning module is proven to be effective in enhancing elementary school students’ creativity in poetry writing and their learning motivation.
Negara untuk meningkatkan nasionalisme dan ketahanan ideologi Pekerja Migran Indonesia (PMI) di Malaysia Dadang Sunendar; Yuliawan Kasmahidayat; Syaifullah Syaifullah
Jurnal Abmas Vol. 24 No. 2 (2024): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v24i2.72660

Abstract

Pekerja Migran Indonesia (PMI) are Indonesian citizens who work abroad to meet their economic needs and contribute to the national economy.This article discusses efforts to enhance nationalism and ideological resilience among PMI in Malaysia, particularly in Johor Bahru, focusing on strengthening their understanding of rights and obligations as Indonesian citizens. This study used a qualitative approach with a case study method to gather information through interviews, observations, and document analysis. The results indicate that outreach and advocacy activities conducted by various parties, including the Consulate General of the Republic of Indonesia and the Universitas Pendidikan Indonesia (UPI), positively impact PMI's understanding of their rights and strengthen their sense of nationalism. However, challenges still exist, such as the lack of involvement from relevant stakeholders in providing training on professional skills for PMI. The implications of this study emphasize the importance of closer collaboration between the government, educational institutions, and related organizations to enhance PMI's awareness, knowledge, and skills as responsible citizens of Indonesia.   Abstrak Pekerja Migran Indonesia (PMI) adalah warga negara Indonesia yang bekerja di luar negeri untuk memenuhi kebutuhan ekonomi mereka dan berkontribusi pada perekonomian nasional. Artikel ini membahas upaya peningkatan nasionalisme dan ketahanan ideologi Pekerja Migran Indonesia (PMI) di Malaysia, khususnya di Johor Bahru, dengan fokus pada penguatan pemahaman terhadap hak dan kewajiban mereka sebagai warga negara Indonesia. Dalam metodologi penelitian ini, pendekatan kualitatif dengan metode studi kasus digunakan untuk menggali informasi melalui wawancara, observasi, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa kegiatan penyuluhan dan advokasi yang dilakukan oleh berbagai pihak, termasuk Konsulat Jenderal Republik Indonesia (KJRI) dan Universitas Pendidikan Indonesia (UPI), memberikan dampak positif terhadap pemahaman PMI mengenai hak-hak mereka serta memperkuat rasa kebangsaan mereka. Meskipun demikian, masih terdapat tantangan terkait kurangnya keterlibatan pihak terkait dalam penyuluhan tentang keterampilan profesional PMI. Implikasi dari penelitian ini adalah pentingnya kolaborasi yang lebih erat antara pemerintah, lembaga pendidikan, dan organisasi terkait untuk meningkatkan kesadaran, pengetahuan, dan keterampilan PMI sebagai warga negara Indonesia yang baik. Kata Kunci: advokasi; kewarganegaraan; nasionalisme; pekerja migran; Pekerja Migran Indonesia
Pelatihan bahasa Perancis pariwisata bagi pegawai hotel dan restoran di Kota Denpasar Provinsi Bali Ariessa Racmadhany; Dadang Sunendar; Yadi Mulyadi; Iis Sopiawati; Rika Widawati
Jurnal Abmas Vol. 24 No. 2 (2024): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v24i2.77176

Abstract

This Community Service Program is based on the limitations of foreign language skills other than English, namely the French language of hotel and restaurant employees in Denpasar, Bali. Meanwhile, in 2024, the Minister of Tourism and Creative Economy hopes that Bali will be able to attract seven million foreign tourists. French tourists are the seventh most common tourists who come to Bali. Departing from these goals, this service program will implement French tourism training that can provide linguistic insight to hotel and restaurant employees in Denpasar, Bali. It will lead to improving their language quality. This service aims to 1) provide French Tourism training for hotel and restaurant employees in Denpasar - Bali; 2) Conduct a technical simulation of Jeux de rôles- actes de parole. The service is training in Jeux de rôles-actes de parole techniques based on local material in learning French Tourism for hotel and restaurant employees in Denpasar, Bali.   Abstrak Program Pengabdian kepada Masyarakat ini dilandasi oleh keterbatasan kemampuan bahasa asing selain bahasa Inggris yaitu bahasa Perancis para pegawai hotel dan restoran di kota Denpasar, Bali. Sedangkan tahun 2024 ini Menparekraf berharap Bali mampu menjaring tujuh juta wisatawan mancanegara. Wisatawan Prancis, merupakan wisatawan terbanyak ketujuh yang datang ke Bali. Berangkat dari sasaran tersebut, program pengabdian ini akan menerapkan pelatihan bahasa Perancis Pariwisata yang dapat memberikan wawasan kebahasaprancisan kepada para pegawai hotel dan restoran di Denpasar - Bali, sehingga akan bermuara pada peningkatan kualitas kebahasaan mereka. Pengabdian ini bertujuan untuk 1) memberikan pelatihan Bahasa Perancis Pariwisata bagi para pegawai hotel dan restoran di Denpasar - Bali; 2) mengadakan simulasi teknik Jeux de rôles- actes de parole. Bentuk pengabdiannya adalah berupa pelatihan teknik Jeux de rôles-actes de parole berbasis local material dalam pembelajaran Bahasa Perancis Pariwisata bagi pegawai hotel dan restoran di Denpasar – Bali. Kata Kunci: Bahasa Perancis perhotelan dan restorasi; FOS; pelatihan Bahasa Perancis
Pengentasan Buta Aksara Melalui Metode Arisan Baca Indung Bagi Ibu Rumah Tangga di Garut Tri Indri Hardini; Dadang Sunendar; Lina Siti Nurwahidah; Ghariza Putri Puspita; Silva Tresna Hidayani
Jurnal Abmas Vol. 24 No. 2 (2024): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v24i2.75587

Abstract

One of the fundamental steps that needs to be taken to improve the quality of human resources is to eradicate illiteracy among the community. This can be done by empowering the National Literacy Movement through various interactive activities, such as Arisan Baca Indung. The implementation of this community service aims to reduce illiteracy rates among mothers, improve the human development index in the education sector, and provide the community with an understanding of the importance of education and reading. This community service program uses an innovative approach called Arisan Baca Indung to provide an engaging and interactive learning experience for housewives. The program participants were 20 members of the Sukalilah Women Farmers Group. The stages of this community service program include program planning, program implementation, and program evaluation. The Arisan Baca Indung program has succeeded in improving reading skills through a creative group learning approach, where participants are involved in social activities such as social gatherings. This program has had an impact in reducing illiteracy rates, increasing awareness of the importance of education, and encouraging women's participation in local economic development through agricultural potential.   Abstrak Salah satu langkah fundamental yang perlu dilakukan untuk meningkatkan kualitas sumber daya manusia yaitu memberantas buta aksara di kalangan masyarakat. Pemberantasan tersebut dapat dilakukan dengan memberdayakan Gerakan Literasi Nasional melalui berbagai kegiatan yang interaktif, seperti Arisan Baca Indung. Pelaksanaan pengabdian ini bertujuan untuk menurunkan angka buta aksara di kalangan ibu-ibu, meningkatkan indeks pembangunan manusia di sektor pendidikan, serta memberikan pemahaman kepada masyarakat mengenai pentingnya pendidikan dan membaca. Pengabdian ini menggunakan pendekatan inovatif yang disebut Arisan Baca Indung untuk memberikan pengalaman belajar yang menarik dan interaktif bagi ibu rumah tangga. Partisipasi program yaitu Kelompok Wanita Tani Sukalilah yang berjumlah 20 orang. Tahapan dalam pengabdian ini meliputi perencanaan program, pelaksanaan program, dan evaluasi program. Program Arisan Baca Indung berhasil meningkatkan kemampuan membaca melalui pendekatan kelompok belajar yang kreatif, di mana peserta dilibatkan dalam kegiatan sosial seperti arisan. Program ini berdampak dalam menurunkan angka buta aksara, meningkatkan kesadaran akan pentingnya pendidikan, dan mendorong partisipasi perempuan dalam pengembangan ekonomi lokal melalui potensi pertanian. Kata Kunci: buta aksara; pembelajaran; ibu rumah tangga; membaca; menulis
Keteraturan dan Ketidakteraturan Isotopi pada Simbol dalam Puisi Karya Stéphane Mallarmé Rahma Zahra Putri Yudistira; Dadang Sunendar; Dudung Gumilar
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 11 No 1 (2026)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v11i1.2537

Abstract

This study analyzes and describes how isotopic regularity and irregularity manifest through symbols in three symbolic poems by Stéphane Mallarmé titled Brise Marine (1865), Les Soupirs (1864), and Éventail (1884). These three poems share thematic elements centered on absence, silence, and the search for spiritual meaning. Greimas’s theory of isotopy serves as the foundation for analyzing semantic consistency or the repetition of meaning within the text. This qualitative descriptive study with structural-semiotic analysis focuses on identifying isotopies—both regular and deviant—to uncover the symbolic meanings within the works. The research involves structural analysis to identify coherent isotopies, interpret symbols exhibiting irregularity to uncover deeper meanings, and track the repetition of semantic units in determining regularity and irregularity within the poems. The results indicate that 61 symbols from the three poems contain a clash between the regularity and irregularity of isotopy. The groups of isotopic regularity identified include: intellectual isotopy, social isotopy, existential isotopy, inner isotopy, isotopy of beauty and purity, seasonal isotopy, isotopy of hope, isotopy of imagination, natural isotopy, emotional isotopy, and isotopy of authority. Meanwhile, the isotopic irregularities identified include: the isotopy of the urge to escape, the isotopy of the journey, the isotopy of failure or destruction, aimless movement, the isotopy of solitude or emptiness, suffering, exhaustion, the isotopy of the boundaries between reality and imagination, the isotopy of aimless romance, feelings of being held back, and tempting desires. Keywords: isotopy; regularity; irregularity; poetry; symbolism
DEVELOPMENT OF THE 6Cs EMERGENCE MEASUREMENT INSTRUMENTS IN ELEMENTARY SCHOOLS Poppy Anggraeni; Dadang Sunendar; Bunyamin Maftuh; Wahyu Sopandi
Primary: Jurnal Pendidikan Guru Sekolah Dasar Vol. 12 No. 4 (2023): August
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/jpfkip.v12i4.9777

Abstract

The instrument for measuring the emergence of 6Cs in learning at elementary schools is an instrument developed to measure the emergence of character, critical thinking, creativity, citizenship, collaboration, and communication in learning planning and learning implementation at elementary schools. The purpose of the research in this paper is to analyze the instrument validity that has been developed to measure the emergence of 6Cs in learning planning and implementation at elementary schools and to describe the copyrighting of a validated instrument. The research method uses the Research and Development of the ADDIE model, which consists of analyzing, designing, developing, implementing, and evaluating stages. Instrument validation was carried out by four experts. Instruments that have been validated were subsequently revised based on the suggestions for improvement and calculated the validity percentage and validity level. The results indicate that the instrument for measuring the emergence of 6Cs in learning planning at elementary schools had a validity percentage of 97.74% with a very valid validity level. The instrument for measuring the emergence of 6Cs in learning implementation at elementary schools had a validity percentage of 94.41% with a level very valid validity likewise. The results of the validation and this instrument copyright can be a reference to measure the quality of learning planning and implementation so that it can improve the learning quality in elementary schools, especially related to the learning that can facilitate the development of 6Cs.
A corpus-based comparison of Indonesian and English adjectives in Toba Caldera tourism promotional texts Eva Tuckyta Sari Sujatna; Robert Sibarani; Dadang Sunendar; Defri Elias Simatupang; Alyssa Myrelia Nafhanda; Zahra Elok Asmanida
Studies in English Language and Education Vol. 13 No. 1 (2026)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v13i1.206

Abstract

Besides being one of the ten UNESCO Global Geoparks (UGGp) in Indonesia, Toba Caldera is also designated as one of the country’s five super-priority tourism destinations. In promoting the Toba Caldera to the global audience, tourism promotional texts play an important role in enhancing cross-linguistic understanding of adjective use and in contributing to knowledge of linguistic and stylistic strategies for effective tourism communication. Word choice, commonly referred to as diction in promotional texts, has a significant impact on readers, especially through the use of adjectives. Adjectives in tourism promotional texts are not limited to descriptions of destinations; they also convey tourists’ emotions and experiences. This research aimed to compare the syntactic and semantic use of adjectives in Toba Caldera tourism promotional texts in both Indonesian and English using a corpus-based approach. To obtain a reliable description of the data, both qualitative and quantitative methods were employed. Due to limited resources, the researchers were able to collect Toba Caldera promotional texts from only 37 Indonesian articles and 80 English articles. The findings reveal that adjectives accounted for 8.2% of the Indonesian corpus and 11.9% of the English corpus. Syntactically, the findings indicated that attributive adjectives occur more frequently than predicative adjectives in both Indonesian and English texts. Semantically, neutral connotative adjectives were found to be dominant in both language versions, surpassing the use of negative and positive adjectives in tourism promotional texts.
Analisis Materi Pembelajaran Keterampilan Menyimak A1 pada Rubrik Première Classe di Laman TV5Monde Arghiska Daniswari; Dadang Sunendar; Iis Sopiawati
PRANALA: Jurnal Pendidikan Bahasa Prancis Vol. 9 No. 1 (2026): PRANALA: Jurnal Pendidikan Bahasa Prancis
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/pranala.v9i1.965

Abstract

ABSTRAK TV5Monde adalah jaringan televisi internasional berbahasa Prancis yang juga menyediakan sumber belajar bahasa melalui platform digitalnya. Salah satu rubrik edukatif yang ditawarkan adalah Première Classe, yang menyajikan materi audio visual untuk pembelajar pemula. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis materi keterampilan menyimak tingkat A1 pada rubrik Première Classe di laman TV5Monde dan tingkat kesesuaiannya berdasarkan Standar Acuan Kerangka Umum Bahasa-bahasa Eropa (CECRL). Penelitian ini mengadopsi pendekatan kualitatif dengan metode analisis isi deskriptif (Schreier, 2020). Untuk memudahkan proses pengolahan informasi digunakan kartu data yang mengacu pada teori Krippendorff (2018) meliputi unitisasi, kategorisasi, inferensi makna, dan penyajian deskriptif. Berdasarkan hasil analisis ditemukan 7 rubrik untuk pembelajaran menyimak bahasa Prancis tingkat A1 yang berisikan 28 video modul pembelajaran dengan 827 latihan di dalamnya dan hasil analisis menunjukkan bahwa materi pembelajaran keterampilan menyimak bahasa Perancis yang disajikan sesuai dengan Standar Acuan Kerangka Umum Bahasa-bahasa Eropa (CECRL)
Kajian Seni Pertunjukan Wayang Wong Cirebon Lakon Sumantri Ngenger Dalam Nilai Pendidikan Melalui Pembelajaran Sastra Taiman Taiman; Dadang Sunendar; Sumiyadi Sumiyadi; Tedi Permadi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 1 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i1.28

Abstract

Wayang orang adalah suatu kesenian tradisional yang sangat multifungsi dan universal semua kalangan dapat menikmati dalam pementasan wayang orang. Para penikmat pewayangan sependapat apabila pementasan wayang orang merupaan kesenian tradisional yang mempunyai nilai-niai luhur yang tinggi. Wayang wong mengajaran ajaran dan nilai-nilai itu tidak secara teoretis saja (berupa ajaran dan nilai-nilai) melainkan secara konkret dengan menghadirkan kehidupan tokoh-tokohnya secara konkret sebagai teladan. Peran, makna dan nilai-nilai pendidikan dalam wayang wong dalam masyarakat Cirebon yang selama ini hampir punah,. Sebagai rasa bangga sebagai bangsa Indonesia yang nanti akan mewariskan nilai-nilai budaya sebagai perwujudan kearifan lokal (wisdom local) yang bisa dijadikan khasanah pewarisan budaya wayang wong di masa yang akan datang.Kajian dan nilai-nilai pertunjukan sebagai upaya revitalisasi pada generasi saat ini melalui pelestarian dan kearifan lokal untuk menjaga dan merawat nilai-nilai luhur. Kebudayan dan multikultur tradisi masyarakat wilayah Cirebon Jawa Barat yang kental akan nilai-nilai pendidikan. Sehingga mindseet serta pola pikir perlu adanya perubahan untuk bisa menanamkan nilai-nilai budaya kesenian wayang wong Cirebon dalam pembelajaran sastra. Penelitian kualitatif (Qualitative research) adalah suatu penelitian yang ditujukan untuk mendeskripsikan dan menganalisis orang secara individual maupun kelompok. Beberapa deskripsi digunakan untuk menemukan prinsip-prinsip dan penjelasan yang mengarahkan pada penyimpulan. Dengan demikian peserta didik dalam pembelajaran sastra melalui seni pertunjukan wayang dengan Lakon Sumantri Ngengger sangat perlu diterapkan untuk pembelajaran sastra di sekolah sebagai bahan ajar dan muatan lokal. Nilai-nilai pada pendidikan dapat diimplementasikan dalam kehidupan sehari-hari sebagai wujud pendidikan karakter di sekolah.
Analisis Pesan, Tanda Verbal dan Visual Kajian Semiotik Pada Iklan Santé Publique France MangerBouger Risalah Azzahriwan; Dadang Sunendar; Rika Widawati
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 2 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i2.1786

Abstract

This study aims to examine the meaning of messages in one of the public service advertisements MangerBouger produced by Santé Publique France using Roland Barthes’ semiotic approach. Advertising, as a medium of public communication, not only conveys messages directly but also shapes awareness through the use of visual and verbal signs rich in cultural and ideological meanings. This research employs a descriptive qualitative method focusing on in-depth interpretation of meaning within social phenomena in the context of visual communication. The research object is the MangerBouger advertisement entitled “Commencez par Manger des Légumes Secs un Peu Plus Souvent”, obtained from the YouTube platform, and analyzed through visual observation, literature review, and documentation. The data were analyzed by dissecting the layers of denotative, connotative, and mythical meanings based on Barthes’ theory. The results show that the advertisement delivers health messages in a symbolic and persuasive way, and constructs a certain cultural representation that appears natural. Barthes’ semiotic approach proves effective in revealing hidden meanings behind the visual and verbal representations used in public communication strategies by French government agencies.
Co-Authors Ade Kusnan Afandi Adinda Nurul Shafira Hartaji Afandi, Ade Kusnan Agus Rofi’i Alamsyah, Zulfikar Aliefya Nurbaity Alvina Nurrahmi Fitri Alya Alvi Riani Sumardi Alyssa Myrelia Nafhanda Amandangi, Dewi Prajnaparamitha Ananda, Novira Putri Andoyo Sastromiharjo Anggi Apriliana Anggi Apriliana Angginaaken Nurani Anggraeni, Poppy Anggraini, Gian Fitria Apriliyani, N. Yeffa Afnita Arghiska Daniswari Ari Kartini Arifin Ahmad Arifin Ahmad, Arifin Asep Nurjamin Asiyah Kuwing Athoriq, Ardhan Bintang Arasy Az Zahra, Fatma Azzahra, Azzahra Azzahriwan, Risalah Bachrudin Mustafa Bachrudin Musthafa Bima, Alifia Jihan Anandani Budi Febriyanto Febriyanto Budi Riswandi Budianty, Noviana Bunyamin Maftuh Bunyamin Maftuh Bunyamin Maftuh Burhanudin Burhanudin Burhanudin Cristian Syah, Raka Dadang Anshori Dadang S Anshori Damayanti, Vismaia S Dante Darmawangsa Dayu Rifanto Defri Elias Simatupang Delima, Syaira Deni Abdul Ghoni Deri Wan Minto Desti Fatin Fauziyyah Dewi, Nadhira Amalia Dian Puspita Sari Dioni Lestari, Rien Dudung Gumilar Dwi Cahyani Eka Putri, Hafiziani Elisabet Janul Erlina Erlina Erlinda Nofasari Eva Tuckyta Sari Sujatna Fahmi, Royan Nur fahrurrozzi, Fahrurrozzi Fairus, Ferah Faizal Imansyah Rhamadhan fajri, khoirul Faradilla Intan Sari Farida Amalia, Farida Fatimah Azzahra Febriyanto, Budi Fitra Youpika Gania, Ilga Patricya Ghariza Putri Puspita Halimah Halimah Handy Indrajati RULLIANA Harahap, Safinatul Hasanah Hartaji, Adinda Nurul Shafira Hernawan Hernawan Hernawan Hernawan Hidayani, Silva Tresna Ida Ayu Putu Sri Widnyani Iim Siti Karimah, Iim Siti Iis Sopiawati Indah Pujiastuti Intishar, Nabilah Amartya Ipal Taupik Rahman Isah Cahyani Iskandar Wassid ISKANDARWASSID ISKANDARWASSID, ISKANDARWASSID Jasril Jasril Juwita, Silvia Ratna Karina Diah Rahmawati Kartadireja, Welly Nores Kartini, Ari Khaerudin Kurniawan Laila Fariha Zein Lauranisa Andramaya Lili Adi Wibowo Lilis Amaliah Rosdiana Lina Siti Nurwahidah Lina Siti Nurwahidah Lorenzi, Analeila Devira Lyesmaya, Dyah Mahmud Fasya Mala Nurkamila Maryam Bajranata Matondang, Zulfamirda Maulana, Cepri Mayora Zahwa Pricilla Mayora Zahwa Pricilla MGS. A. Gebby Al Muhar Mimin Sahmini, Mimin Monica, Ratu Anggia Intan Mubiar Agustin Muhammad Dzikri FAUZY Muhammad Farhan Basarah Muhammad Zulfadhli, Muhammad N. Yeffa Afnita Apriliyani Nafri Yanti Nanola, Nouval Neneng Maelasari Neneng Maelasari Ni Ketut Desia Tristiantari Nugraha, Eggie Nurani, Riga Zahara Nurhanifa, Rifa Nuri Annisa Nuri Annisa Nurmalihah, Laila Opik Opik Opik, Opik Prameswari, Adelia Ika Puspita, Ghariza Putri Puspitasari, Rianita RACMADHANY, Ariessa Raden, Agung Zainal Muttakin Rahma Zahra Putri Yudistira Rahmad Nuthihar Rahmah Fauziyah Rahman Rahman Raka Cristian Syah Rakhmat, Cece Rama Kurnia Santosa Ramadini, Febyasti Davela Ratumanan, Stelie Dorce Rika Widawati, Rika Risalah Azzahriwan Riswandi, Budi Rizki, Azrul Rizkika Fauzi, Sifa Robert Sibarani Rully Agung Ryan Dwi Puspita Ryan Septian Salsabilla, Ananda Pimpie Satria, Dandi Setiawan, Fiki Shafa Amira Fauziah Sigit Widiyarto Sigit Widiyarto Sigit Widiyarto Silva Tresna Hidayani Sina Wardani Siregar Sindi Gilang NOVIANINGSIH Siregar, Sina Wardani Sofiatin Sofiatin Sofiatin Sofiatin Sofiatin Sofyani Nur AZIZAH Solly Aryza Sri wulan Anggraeni Sumardi, Alya Alvi Riani Sumiadi, Sumiadi Sumiyadi Sumiyadi Sundari, Sri Sunendar, Neidya Fahma Syaifullah Syaifullah Syaira Delima Syaputra, Juni Syihabuddin Syihabuddin Syihabuddin, NFN Taiman Taiman Taiman Taiman Tantowie, Tanto Aljauharie Tatang Suryadi Tatat Hartati Tedi Permadi Tri Indri Hardini Utami Dewi Pramesti Vismaia Sabariah Damayanti Vismania S. Damaianti, Vismania S. Wahyu Sopandi Welly Nores Kartadireja Wulan Handayani, Wulan Wulida, Yawma Yadi Mulyadi Yadi Mulyadi Yamusanor, Aiman Yandryati, Jenny Yansyah, Jepri Yayat Sudaryat Yeti Mulyeti Yeti Mulyeti Yulianeta Yuliarti Mutiarsih Yuliawan Kasmahidayat Yuliawati Yuliawati Yuniasari, Teni Zahra Elok Asmanida Zainun, NFN Zoya Naura Rizky Sumartanto Zoya Naura Rizky Sumartanto Zuhro, Putri Fatimatuz