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SAUDAH SAUDAH
Program Studi Ilmu Komunikasi - FISIP Universitas Merdeka Malang
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Journal : ETTISAL Journal of Communication

 1 
KONTEKSTASI PEDAGANG PASAR TRADISIONAL DALAM MEMPERTAHANKAN RELASI SOSIAL DAN KOMUNIKASI Saudah Saudah
ETTISAL : Journal of Communication Vol 3, No 2 (2018): ETTISAL Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v3i2.1931

Abstract

Abstrak Perkembangan yang sangat cepat serta pembangunan pasar modern di seluruh negri telah mengancam keberlanjutan dari pasar tradisional. Untuk dapat bertahan dari persaingan tersebut, pedagang pasar tradisional harus berjuang dan bekerja keras melalui penyediaan komoditas yang berkualitas serta mengimplementasikan pelayanan yang baik kepada pelanggan. Hubungan sosial yang harmonis serta norma-norma budaya yang kuat merupakan faktor penting yang memungkinkan untuk bersaing dengan pasar modern. Dilihat dari perspektif pertukaran sosial, apa yang dilakukan pedagang, bernegosiasi dan bertransaksi di pasar tradisional  harus sesuai dengan nilai dan norma yang telah disepakati. Makalah ini menggunakan pendekatan etnometodologi subjektivistik yang mencoba untuk menjelaskan hubungan yang beraneka ragam dan jaringan komunikasi interpersonal antarpedagang di pasar tradisional. Hubungan sosial yang dikembangkan dan dipelihara secara kolektif ditujukan untuk mempertahankan fungsi pasar tradisional sebagai tempat penyebaran informasi, interaksi dan pengembangan  jaringan distribusi komoditas. Implikasi teoritis dari temuan ini menggambarkan pentingnya proses pertukaran sosial yang dilandasi prinsip-prinsip keteraturan, kecukupan, keamanan dan kenyamanan. AbstractThe speedy development as well as the widespread construction of modern market has threatened the exsistence of traditional and its sustainability. To survive this stiff competition, traditional market traders therefore have to fight and work hard through the quality commodity provision and excellent customer service implementation. Their harmonious social relationship and strong cultural norms are of significant factor which enable them to compete with their modern supermarket counterparts. Viewed from social exchange perspective, what they act, negotiate and transact commodities within the traditional market complex should be in accordance with their agreed- upon values and norms. The paper which employs ethnomethodology subjectivist approach tries to elucidate multifarious relationship and networked interpersonal communication among traditional market traders. The social relationships are developed and maintained collectively in order  to sustain traditional market function as place of information dissemination, internal interaction cultivation and commodity distribution network advancement. The theoretical implications of this finding illustrates the importance of pseudo transaction during social exchange process which necessitates the employment such principles as regularity, adequacy, security and convenience. 
Co-Authors . Zulfan Abdul Aziz Achmmad Mustaqim, Wendy Afifah , Neela Afifah, Neela Agustin, Efawati Ahadi, Rizky Ajahari Ajahari, Ajahari Ali Iskandar Zulkarnain, Ali Iskandar Alya Lucky Azzahra Amal, Mukhlishul Amalia Amalia Amaliah Amaliah Ambya, Rizky Ana Mariani ANDALIA, RIZKI Andero Jeremy Octavfernando Anggraini, Mela Aprianto, Rafly Arfina, Arfina Aslina, Eja Sri Bakti, Imam Rangga Bancin, Dedi Br Manik, Sulis BRS, Selvia Nabila Putri Bunaiya, Bunaiya Chairul Bariah Cut Ratna Dewi Daiyadi, Daiyadi Danoe, Ahmad Darmawati Darmawati Darwin Darwin Desy Anggraeni Devi Oktavia Dewi Mulyati Dewi, Lisna Dewi, Rika Dian Aswita, Dian Diana Diana Dina Akmila Dodot Sapto Adi Dodot Sapto Adi, Dodot Sapto Dwi Puspita Efriana, Cut Eka Purwanto, Rhiza Eka Putri, Febbyanti Agutina Eka Setyaningsih Elmayanda, Elmayanda Ernilasari Ernilasari Ernilasari, Ernilasari Ervina Ervina Faisal Anwar Fajar Supanto Firdaus, Rico Candra Fitriani Hamda, Erna Fitrianto Eko Subekti Gunawan Gunawan Hayati, Roska Heni Pujiastuti Hidaya, Nori Elfi Hikmah, Nor Husain, Aghnaita Husnul Khatimah Indah Suryawati Intan Zuhra Irhamni Irhamni Iskandar, Ali Ismawati, Aini Laila Istiqomah, Anisa Iswatun Hasanah Jaka Wijaya Kusuma Jasmadi Jasmadi, Jasmadi Jennah, Rodhatul Julannari, Hamra Juliana, Fitri Kamal, Shella Khairina, Ira Khairunnisa Khairunnisa Khalfiah, Yuliani Kusno Kusno Lasri, Lasri Lestari, Soraya Lestarini, Mutmainah Indah Lidiawati, Lidiawati Lisna, Cut Madani, Ahmad Miski Mahama, Salmee Maidi Saputra, Muhammad Mardianti Mardianti, Mardianti Marhaliza, Putri Maulana, Muhammad Naufal Mauliati, Desria Maulidar Maulidar, Maulidar Miftahul Jannah Miranda, Velni Monalisa Monalisa Mufita Y., Irma Muharani, Dara Mukramah, Mukramah Mutiara, Arda Sulis Mutiawati Mutiawati Nadia, Riska Herli Nazarullah, M. Nelly Nelly Nelly, Cut Nir Fathiya Noviyanti, Lily Fazri Nuha, Kaifar Nur Aida, Nur Nurainun Nurainun Nurhapid, Ahmad Nurjannah Nurjannah Nurul Wahdah, Nurul Nurwie, Nurwie Nurwijayanti Octavfernando, Andero Jeremy Palinggi, Tirza Veronica Permana Putra, Febri Puji Astuti, Wakhidah Pulu, Trikalismi.N. Purwanto, Rhiza Eka Puspita, Devy Putri Agna Amalia Putri Kurniawati, Putri Putri, Risa Yennisa Rabiatul Qodariyah Raden Mohamad Herdian Bhakti Rafiani, Rafiani Rahmatan, Mulia Ramadan, Normakiah Rayhannisa, Rayhannisa Renata, Onny Neila Risni, Orisa Ristiani, Fina Rizki, Sari Rizkia, Alfina Rizky Ahadi Rosalinda Rosalinda Rubiah, Rubiah Rusiyaningsih, Kartika Rusliani, Waode Gusti Rusyidah Rusyidah, Rusyidah Sabrina, Nadia Safrilia, Adisti Sahuri Lasmadi Salsabila, Adinda Salsabila, Shafira Satiah, Liza Setiawan, Mochammad Bagus Rendy Setiowati, Anggie Simeulue, Ridha Juita Sri Hidayati Sri Hidayati Sri Jayanthi, Sri Sudarti . Sumiyarti Sumiyarti, Sumiyarti Suriyanti, Suriyanti Susanti, Dewina Susanti, Mesra Suzanni, Mulia Aria Syahputra, Andy Syarifuddin Triono, Maulid Agung Ula, Zahratul Ulfah Ulfah Umi Chayatain Vera Viena Vina, Ervina Widya Sari Witri Handayani Wulandari, Miya Wuskiya, Urwatun Yanti, Sulis Marda Yuanda, Merani Yuliana Yuliana Yusian, Desita Ria Yuslinaini Yuslinaini Yuslinaini Yuslinaini, Yuslinaini Zumaidar Zumaidar