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Elizabeth Yohanes
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Green Marketing Study Analysis in Comprehensive Business Strategy Rudiawan, Hendri; Kespandiar, Tengku; Bakti, Surya; Elizabeth, Elizabeth; Putra, Halim Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.969

Abstract

A green marketing business strategy is a marketing approach that integrates environmental concerns into all aspects of a business, such as product, pricing, promotion, and distribution. It offers environmentally friendly products or services to build a positive brand image, consumer loyalty, and differentiation through the use of sustainable materials, low-pollution production processes, transparent promotions, recycling programs, and environmental partnerships. The purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitative research and secondary data, such as books and journals, to answer the analysis of green marketing studies in comprehensive business strategies. The research results show that green marketing is a comprehensive business strategy that integrates environmental sustainability principles into the entire marketing process. To implement an effective green marketing strategy, companies can conduct an internal environmental analysis, clear goal setting, innovative product and process development, and transparent communication.
Co-Authors Abdurohim Abdurohim, Abdurohim Adriel, Nicholas Alber Rantelangan Alpius Andreas Marino Lamanepa Anggita Permata Yakup Anindya Putri Pradiptha Anwar, M. Ardianti, Dian ARI KURNIAWAN Arif Fagrin Lande Arifai Ilyas Arifin, Moh Samsul Arisandi, Edi Arrang, Sherly Tandi Azaria, Andrea Bakti, Surya Bintarto Wicaksono Cendranita, Nesya Christina Christina Chyntia, Chyntia Devit Setiono Dewi Isma Aryani Dewi Murtiningsih Dhika Purnama Putra Dian Ariani Diana Krisanti Jasaputra Djoko Harsono Donny Dharmawan Durya, Ngurah Pandji Mertha Agung Ekasari, Silvia Eko Wahyu Widayat Emma Budi Sulistiarini Fatoni, M. Anton Firman Dera Fitrian, Eltrit Bima Florence Leony, Florence Ginting, Jenni Veronika Br Gunawan, Irena Vanessa Gusti Noorlitaria Achmad Gustriandi, Andre Herijawati, Etty Hidayat, Ravindra Safitra Ignatio R. Haryono Istarno, Rino Jhon Wesley Joko Ariawan Judijanto, Loso Kespandiar, Tengku Kusuma, Ari Kusumaningati, Iip Dyah Kusumaningsih, Dewi Lasty Dinulfy R.KS Lestari, Alvera Sinta Lohana Juariyah Lokananta, Arbi Cristional Lotte, Luckhy Natalia Anastasye Luh Komang Candra Dewi M. Djae, Zaim Katarabumi Machin, H. Mariani Santosa, Mariani Melina Hermawan Mochamad Ridwan, Mochamad Mohammad Anwar, Mohammad Mohammad Syafrullah Muhammad Lukman Hakim, Muhammad Lukman Nawanto Agung Prastowo Noorfitri, Karin Cetta Putri Novia, Giovani Nurhikmah, Siti Paranna, Roland Prasetya, Rizky Eka Prihatina jati Pudoli, Ahmad Purnama Putra, Dhika Putra, Halim Dwi PUTRA, RICKY WIDYANANDA Putri Ekaresty Haes Rais Rachman Ratnawita Ratnawita RICKY WIDYANANDA PUTRA Rini Lestari Rini Novianti Risti Octaria Rudiawan, Hendri Rulyenzi Rasyid Santosa, Sonny Saputra, Eka Kurnia Sarah Khairunnisa Budiyanto SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Zunan Setyarko, Yugi Siagian, Ester Mawar Singgih, Hanna M. Sofiansyah, Agus Suhanjoyo, Shirly Nathania Sunardi, Hendry Purnomo Susanto Susanto Tanan, Benyamin Tanti Widia Nurdiani Teresa Liliana Wargasetia Tholok, Fidellis Wato Timotius, Timotius Tri Anggraeni Tri Angreni Triwacananingrum, Wijaya Triyono Patelle Usino, Wendi Viska Candra, Luthfiyana Wawolangi, Kristian Yosua Winda Halim, Winda Y.A. Kondo, Andre Yogi, Yogi Yudita Royandi, Yudita Yuwono Yuwono Zulaili, Zulaili Zulkarnain Zulkarnain