p-Index From 2021 - 2026
11.569
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic Jurnal Produksi Tanaman IJEE (Indonesian Journal of English Education) Al Khawarizmi: Jurnal Pendidikan dan Pembelajaran Matematika KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Pedagogik : Jurnal Ilmiah Pendidikan dan Pembelajaran Fakultas Tarbiyah Unversitas Muhammadiyah Aceh Sari Pediatri Jurnal EMT KITA JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JPK (Jurnal Pancasila dan Kewarganegaraan) AcTion: Aceh Nutrition Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal SOLMA EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL SILOGISME : Kajian Ilmu Matematika dan Pembelajarannya Jambura Journal of Educational Management Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala Journal of Creativity Student MANAJEMEN DEWANTARA Akuntansi : Jurnal Akuntansi Integratif JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Revitalisasi : Jurnal Ilmu Manajemen Amalee: Indonesian Journal of Community Research & Engagement International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Airlangga Journal of Innovation Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Narra J Al-Mizan: Jurnal Hukum Islam dan Ekonomi Syariah Indonesian Journal of Innovation Studies COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Edu Sociata : Jurnal Pendidikan Sosiologi Tadbiruna: Jurnal Manajemen Pendidikan Islam BAHTRA: Jurnal Pendidikan Bahasan dan Sastra Proceedings of The ICECRS Procedia of Social Sciences and Humanities Prosiding University Research Colloquium Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Disaster Management Paradoks : Jurnal Ilmu Ekonomi Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Journal of Law Review Pendidikan Bahasa dan Sastra Jurnal Malikussaleh Mengabdi JPK: Jurnal Pendidikan dan Kebudayaan ABDIMU: Jurnal Pengabdian Muhammadiyah Azkia : Jurnal Aktualisasi Pendidikan Islam Journal Development Manecos eJEBA Geoid - Journal of Geodesy and Geomatics Jurnal Ilmiah Pengabdian dan Pemberdayaan Masyarakat Jurnal Nispatti
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

Analysis of the Effectiveness of Influencer Marketing, Content Marketing, and Online Advertising Marketing on Purchasing Decisions on the E-Commerce Tik-Tok Shop Amaliyah, Fitrotul; Indayani, Lilik; Yani, Muhammad
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14777

Abstract

This study aims to determine the extent of the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising Marketing on Purchasing Decisions on E-Commerce Tik-Tok Shop. This study uses a quantitative research method, the data is obtained from 96 respondents by distributing questionnaires given to respondents in the form of a list of questions and then processed using SmartPLS software. Respondents in this study were Tik-Tok users who used the Tik-Tok Shop service. This study shows that there is a strong and significant influence on the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising marketing on Purchasing Decisions on E-Commerce Tik-Tok Shop.
The Influence of E-WOM, Brand Trust and Promotion on Purchase Decision of The Originote Products on Tiktokshop Mardhiana, Tryesa; Hariasih, Misti; Yani, Muhammad
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14382

Abstract

This study aims to analyze the influence of E-WOM, Brand Trust, and Promotion on the purchase decision of The Originote products through Tiktokshop. The study uses a quantitative approach with a population of users of The Originote products who shop at Tiktokshop. The sample was determined using a non-probability sampling method with a purposive sampling technique, referring to the Rao Purba formula, resulting in 96 respondents. However, this abstract does not clearly explain the purposive sampling criteria used, so further explanation is needed to improve the clarity of the methodology. Data were collected through a questionnaire with interval and Likert scale measurements, but the constructs or items measured, such as E-WOM dimensions, Brand Trust aspects, and types of Promotion, were not detailed, making it difficult to assess the reliability and validity of the measuring instrument. Data analysis used the SmartPLS 3.0 application, and the results of the study showed that E-WOM had a significant positive influence on the Purchase Decision of The Originote Products at Tiktokshop, e-WOM on the e-commerce platform increased the perception of product quality and influenced consumer purchase intentions.  Brand Trust also has a significant positive influence on The Originote Product Purchase Decision on Tiktokshop, brand trust increases customer loyalty and encourages repeat purchases. Promotion also has a significant positive influence on The Originote product purchase decision on Tiktokshop, promotion on e-commerce platforms can significantly increase consumer purchase intentions.
Co-Authors A. Haris Abdul Hadi Aditya Candra, Aditya Agustina, Devi Ahmad Firdausi Aisha Hanif Aiza, Izatul Al Adawiyah, Eka Robi’atul Alam, Imam Bahrul Ali, Siti Arisya Nurfika Alshaf Pebrianggara Amaliyah, Fitrotul Anita Anita Annafiyah Aprilia, Rena Eka Ardiansyah, Bayu Aswan Aswan Authary, Nailul Azhari Azhari Aziz Setyawan Hidayat, Aziz Setyawan Azkia, Annisa Barutu, Risca Noviana Bayu Hari Prasojo Bustami Bustami Chariri, Mochammad Iqbal Damayanti, Putri Detak Prapanca Dewi Komala Sari Didik Hariyanto Dyah Suryani Eva, Adelia F. V. Astrolabe Sian Prasetya Fadli, Bagus Muhamad Fadli, Bagus Muhammad Fahmi, Moh Faizul, Nur Irdina Wahidah Fajar Muharram Fauzi, Azra Febiantika, Tivani Nadia Ferdiansyah, Daeng Sani Ferry Adhi Dharma Fikri, Andi Finada, Cinta Firman Kurniawan, Firman Fitriyasni, Fitriyasni Gadjong, Agussalim A. Galuh Ratmana Hanum Gan, Connie Cai Ru Gerung , Vido Michael Gumardi, Yuanita Seva Hamzah, Muhammad Syauqi Harnold, Shefina P. Helmanda, Cut Mawar Herlina Dimiati, Herlina Hibah, Amirah Najchan Huda, Raden Muhammad Syamsul Ichsan Ichsan Ihsan, Hamzani Khairul Ikhbar, Samsul Ikra, Ikra Ilham Wahyudi Ilmah, Khafidzotul Ilyasa, Erik Ilzana, Teuku M. Imran Imran Indayani , Lilik Indriyani, Risa Iskandar, Fahra Azzahra Ismail Ismail Junjunan, Mochammad Ilyas Kamal Fachrurrozi Karina, Nadila Karuniawan Puji Wicaksono Kasmir Kasmir, Kasmir Khahirul Anuar, Ahmad Nur Ariff Khairunnisah, Noni Antika Khaled, Teuku M. Khalid, Hasbuddin Kholida, Anzely Rohmatul Lilik Indayani Liza Salawati, Liza Lukman Ibrahim Maharani, Silfa Mahdi, Umar Mahendra, Aldi Dwi Mahmud , Nissa N. Maimun Syukri, Maimun Maimunah Maimunah Mardhiana, Tryesa Marsha, Deni Maulana, Ahmad Wildan Maulidiyah, Nur Laili Meutia Zahara Misti Hariasih Mohamad Quraiza, Nur Qasrina Eillya Mohammad Fattah Mohd Baharuddin, Nurbalqis Nabilah Mudatsir , Mudatsir Muhammad Abror Muhammad Agus Muljanto Muhammad Fikry Muhammad Rivai Munandar, Amirul Munawar Munawar Muslim, Siti Chairunnisa Nafisah, Eri Nazariah, Nazariah NELI SUSANTI, NELI Nia Kurniadin Ningsi, Fitri Nugroho, Agung Nugroho, Tovan Tri Nur Maghfirah Aesthetika Nur Ravita Hanun Nuralam Syamsuddin Nurdiani, Ira Nurfidah, Nurfidah Nurgiantoro, Nurgiantoro Nurhidayat Nurhidayat Nurindrawati, Feny Yuan Nurjannah Nurjannah Nurnaningsih Nurnaningsih, Nurnaningsih nuryanti, eka Oetarjo, Mas Oktaviani, Moch Ari Ora, Erna Yunita Nopitasari Palanee, Matthuri Poppy Febriana Prapanca , Detak Prasetya, Atina Nabila Ade Prasetyo, Lilik Ozy Prasetyo, Lilik Ozy Pratama, Handraswara Prayoga, Bagas Adi Puspandari, Diah A. Putri , Dhea Ariesta Putri, Nur Fransiska Maulidia Rachamawati, Aisyah Radik Khairil Insanu Rahmawati, Vivi Indri Rahmi, Cut R. Ramli Ramli Redwood-Campbell, Lynda Renaldi Renaldi Renny Oktafia, Renny Resmi Resmi Restu Andrian, Restu Reza Fahmi Rizka Puspitasari, Rizka Rizky Eka Febriansah Rohmi, Arbiya Magfiroh Romansah Wumu Roni, Mochammad Noval Nur Rosdiyanti, Evi ROSMERI, ROSMERI Ruby, Mahlil Rukayah Rukayah Rusnanti, Delia Putri Saifudin, Muhamad Vicky Sanjaya, Fifi Sarfiah, Sarfiah Sari , Herlinda Maya Kumala Sekar Kinasih, Putri setiawan, akhmad david Setiyono, Wisnu Panggah Shabri Indra Suryalfihra Silahuddin Silahuddin Siti Rahmi, Siti Siti Ulfah SITTI HAJAR Sri Suryaningsih Sriyono Sriyono Subhan Subhan Subramaniam, Barathimani Subroto, Anggraini Cahyaning Tias Sukmaya, Fajar Sukmaya, Fajar Sumarsaid, Roni Sumartik Supardi Supardi Supardi Supriyadi Supriyadi Syahida, Nur Syahrul Syahrul Syarifuddin Syarifuddin Taufik Fuadi Abidin Tita Menawati Liansyah Tofan Tri Nugroho Totok Wahyu Abadi Ufah, Siti Umah, Umdatul Vera Firdaus Waluyo, Sabka Ardi Wardana, Anggit Pranatya Wardana, Anggit Pranatya Wardana, Oktavia Putri Wardani, Dwi Sukma Wardatunnissa, Yeni Warul Walidin Ak Wathoni, Nur Ilmi Wulandari, Sintiya Ayu Yunita Yunita Yusuf Yusuf Zahrina, Zahrina Zuhroh, Siti Zulfadli Zulkifli Zulkifli