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Vanessa Gaffar

Universitas Pendidikan Indonesia

Author-ID : 532225

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Formulating the performance improvement strategy for Indonesian higher education in the digital era Purnamasari, Linda Mauliani; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari , Puspo Dewi
Indonesian Research Journal in Education |IRJE| Vol. 10 No. 2 (2026): IRJE |Indonesian Research Journal in Education
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v10i2.52696

This study aims to formulate a performance improvement strategy for Indonesian higher education institutions in the digital era. A qualitative approach, using in-depth interviews with 10 purposively selected higher education management experts, was employed. Participants were chosen based on their expertise and experience in autonomous public universities. Data were collected over 81 days via online interviews and analyzed using six-stage thematic analysis. The findings identify three strategic stages. First, institutions should develop digital capability (DC) and organizational agility (OA) as foundational capacities. Second, DC and OA act as key enablers of the digital transformation strategy (DTS). Third, DTS can be strengthened by focusing on electronic customer relationship management (E-CRM) to deliver data-driven, personalized services. This study proposes a structured framework for digital transformation in higher education. However, the findings are limited to expert perspectives and require further validation through broader, longitudinal studies.

Developing and Validating a Holistic Islamic Religiosity Scale: Evidence from Indonesian Islamic Banking Consumers Wenda Wahyu Christiyanto; Vanessa Gaffar
SHAHIH: Journal of Islamicate Multidisciplinary Vol. 11 No. 1 (2026)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shahih.v11i1.14667

Religiosity has been widely recognized as an important determinant of consumer attitudes and behavior. However, existing measures are often developed within non-Islamic contexts or focus on specific aspects of Muslim religiosity, resulting in limited consensus regarding a comprehensive measure grounded in Islamic teachings. In particular, there remains a lack of validated instruments that integrate the foundational Islamic concepts of iman (faith) and taqwa (piety) into a holistic construct suitable for contemporary Muslim consumer contexts. This study aims to develop and validate a new construct, namely Holistic Islamic Religiosity, among Islamic banking consumers in Indonesia. A mixed-method sequential exploratory design was employed, utilizing a Systematic Literature Review of 76 selected articles in the qualitative phase, followed by a quantitative survey of 403 customers analyzed via Exploratory Factor Analysis and Confirmatory Factor Analysis. The findings demonstrate that Holistic Islamic Religiosity comprises two interrelated dimensions: Faith (four indicators: belief in God, the importance of religion, its influence on life, and social responsibility) and Piety (three indicators: ritual worship, daily supplication, and avoidance of sinful behavior). The model exhibits satisfactory validity and reliability, contributing a theoretically grounded instrument for future research in Islamic banking, finance, marketing, and halal tourism.

Building digital entrepreneurs in Indonesia: The role of education, competence, and self-efficacy Ferry Arfiansyah; Suryana Suryana; Hari Mulyadi; Vanessa Gaffar; Rengga Madya Pranata
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14492

As digital transformation progresses, understanding the elements that motivate students in higher education to pursue digital entrepreneurship has become increasingly essential. Indonesia, as one of the largest developing digital economies, provides a vital context where high digital literacy among youth has not yet translated into strong entrepreneurial activity, making its university students a critical population for examining the education–intention gap. Most prior studies addressed digital entrepreneurial education and competence independently, with limited efforts to link them in explaining entrepreneurial motivation. This research analyzes the intermediary influence of digital entrepreneurial self-efficacy in bridging the effects of digital entrepreneurial education and digital competence on students’ entrepreneurial intentions among 173 university students in West Java, Indonesia, utilizing a structural equation modeling approach. Analysis outcomes demonstrate that digital education and competence strengthen students’ confidence to initiate digital ventures. This heightened self-efficacy, in turn, becomes the most decisive factor influencing entrepreneurial intention. Digital competence alone does not directly foster intention but becomes influential when accompanied by strong self-belief, indicating that technical proficiency must be complemented by psychological readiness. The research merges the theory of planned behavior and social cognitive theory to construct its conceptual framework to connect intention development with efficacy processes, illustrating how digital learning and skills collectively foster entrepreneurial motivation. Practically, it highlights the importance of educational designs that simultaneously build competence and confidence to cultivate capable and resilient digital entrepreneurs.

The Influence of Pos Indonesia’s New Logo and Service Quality on Service Use Intention: The Mediating Role of Brand Image in the Pospreneur Webinar Community Johni Eka Putra; Vanessa Gaffar; Lili Adi Wibowo; Toni Heryana; Agus Fathurohman Handoyo; Ihwan Sutardiyanta
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1104

Purpose – This study examines the influence of Pos Indonesia’s new logo and service quality on the intention to use Pos Indonesia services, with brand image as an intervening variable. This topic is important because Pos Indonesia has renewed its visual identity as part of its transformation, while consumer intention in service industries is influenced not only by visual elements but also by service experience and brand perception. Design/methodology/approach – This study employed a quantitative approach with an explanatory survey design. Primary data were collected through questionnaires distributed to members of the Pospreneur Webinar Community. The research variables included the new logo, service quality, brand image, and intention to use services. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test direct and indirect relationships among variables. Finding/Results – The findings show that the new logo has a significant positive effect on brand image, but does not directly have a significant effect on intention to use services. Service quality has a significant positive effect on both brand image and intention to use services. Brand image also significantly influences intention to use services and mediates the relationship between the new logo and service quality toward intention to use services. Originality/Value – This study indicates that logo renewal can strengthen brand image, but consumer intention to use services is more strongly driven by service quality and positive brand perception. Therefore, rebranding should be supported by consistent service improvement.

An Analysis of Activity Preferences and Motivation for Outdoor Recreation Vanessa Gaffar; Yeni Yuniawati; Oce Ridwanudin
SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Vol. 11 No. 1 (2026): SELL Journal
Publisher : Penerbit STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Hiking is one of the popular sport tourism activities in Indonesia, especially in West Java Province. It’s not only favored by professionals but also amateurs who are eager to spend their leisure time outdoors. These participants do the activity based on various motivations and preferences. Activity preferences are activities chosen by sport tourism participants and can be used as a basis for conducting market segmentation. This study aimed to investigate dominant factors of participants’ outdoor recreation motivation and its influence on outdoor activity preferences. Quantitative research was used in this study. Data were collected from 411 respondents who hiked Ciremai Mountain and Papandayan Mountain in West Java Province. Data were analysed using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results showed that achievement, learning and sociality, independent and personal development, and relaxation formed outdoor activity motivation. The most dominant factor was learning and sociality, while the least dominant was relaxation. Motivation was also proven to have a significant influence on activity preference. Most of the hikers were willing to explore and learn new things when they hiked, which can be an opportunity for the management to socialize sustainable behaviour aspects around the area.

The Role of Personal Branding in Shaping Consumer Purchasing Decisions: A Systematic Literature Review Khoirun Nisa Bahri; Ahmad Johan; Vanessa Gaffar
Journal of Educational Management Research Vol. 5 No. 4 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i4.2731

This study aims to examine the role of personal branding in influencing consumer purchasing decisions in the digital business environment. The research employs a systematic literature review (SLR) by analyzing relevant scholarly publications on personal branding and consumer purchasing behavior. The reviewed literature was selected based on predefined inclusion and exclusion criteria to ensure the relevance and quality of the findings. The results indicate that personal branding has a significant positive influence on purchasing decisions by enhancing credibility, trust, perceived value, and consumer engagement. Strong personal branding also increases consumers' confidence in products and strengthens purchase intentions across digital platforms. Furthermore, the findings suggest that personal branding has evolved into an essential competency for professionals, entrepreneurs, and business practitioners seeking to improve market competitiveness and establish long-term relationships with consumers. The study implies that organizations and individuals should strategically develop authentic and consistent personal branding to enhance consumer trust and support sustainable business performance in the digital era.

The Effect of Quality Service and Price Perceptions on Customer Satisfaction and its Implications For Repurchase Intentions of PT Pos Indonesia (Persero) Courier Service Customers Agus Fatkhurohman Handoyo; Vanessa Gaffar; Patria Adhistian; Priyo Wibowo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8141

Quality Service and perceived service price determine customer satisfaction. Quality Service and perceived service price also have an impact on customer repurchase intentions. Satisfied customers tend to repurchase goods and services. This research aims to analyse the influence of Quality Service and price perception on customer satisfaction and the implications for customer repurchase intentions. The population in this study were users of PT Pos Indonesia Persero services in the Regional 2 Jakarta work area. The sampling technique is to use a simple random sampling method. The type of data used is primary data with questionnaires and secondary data with literature. The analysis tool used is Path Analysis, with Lisrel. The results of the research found that there is a direct influence between the Quality Service variable and the price perception variable on the customer satisfaction variable, there is a direct influence between the Quality Service variable, the price perception variable and the customer satisfaction variable on the intention to repurchase, and there is an indirect influence between the Quality Service variable and price perception variable on repurchase interest variable through the intervening variable customer satisfaction

Digital Marketing for Startup: A Systematic Literature Review Ni Putu Nurwita Pratami Wijaya; Vanessa Gaffar; Bambang Widjajanta; Denny Andriana; Dwinto Martri Aji Buana; Rennyta Yusiana
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.48971

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.

Strategic Foresight and Entrepreneurial Orientation in Enhancing Business Adaptability for Navigating Uncertainty in Food and Beverage SMEs Enny Noegraheni Hindarwati; Agus Rahayu; Vanessa Gaffar; Lili Adi Wibowo
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4552

Rising market, technological, and environmental uncertainties challenge Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector, making strategic foresight and entrepreneurial orientation essential for adaptability and competitiveness. This study aims to examine the effects of strategic foresight and entrepreneurial orientation on business adaptability in navigating uncertainty among food and beverage MSMEs in Jakarta. A quantitative approach with a cross-sectional survey design was employed. Data were collected from 100 MSME owners or managers using a structured questionnaire and analyzed using structural equation modeling–partial least squares. The results indicate that strategic foresight has a significant positive effect on business adaptability, while entrepreneurial orientation strengthens innovation, proactiveness, and organizational resilience. Furthermore, business adaptability is found to mediate the relationship between strategic foresight and the ability of MSMEs to navigate business uncertainty. These findings highlight the importance of integrating foresight and entrepreneurial orientation as dynamic capabilities to enhance MSME resilience. This study contributes theoretically to the dynamic capabilities perspective and provides practical insights for business practitioners and policymakers in strengthening the adaptive capacity of food and beverage MSMEs amid an increasingly uncertain business environment.

Platform-Enabled Horizontal Collaboration Strategy as a Strategy to Improve the Sustainable Logistics Performance of Logistics Companies Dani Leonidas Sumarna; Vanessa Gaffar; Lili Adi Wibowo; H. Mokh. Adib Sultan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4865

The logistics sector in Indonesia faces high costs, infrastructure gaps, and turbulence from e-commerce growth and regulatory changes, especially in West Java, a key hub for third-party logistics providers. Digital transformation promises better efficiency, but many firms fail to convert digital tools into balanced sustainable performance across economic, environmental, and social dimensions. This study examines how logistics ecosystem turbulence and digital logistics agility affect sustainable logistics performance among third-party logistics firms in West Java. It also investigates the mediating roles of platform-enabled horizontal collaboration strategy, customer experience management, and competitive implementation through single and sequential paths. Data were collected via a cross-sectional survey from 312 valid respondents and analyzed using partial least squares structural equation modeling. Findings indicate that logistics ecosystem turbulence, platform-enabled horizontal collaboration strategy, customer experience management, and competitive implementation significantly and positively influence sustainable logistics performance. Digital logistics agility shows no direct effect. Mediation analysis reveals platform-enabled collaboration as a central link between turbulence/digital agility and sustainable outcomes, while customer experience management and competitive implementation are key mechanisms that turn collaboration into performance gains. Sequential mediation confirms sustainable results arise from interconnected steps: collaboration followed by customer focus and strong execution.

Co-Authors -, Lisnawati A Sobandi Abdul Rozak Ade Sobandi, Ade Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fathurohman Handoyo Agus Fatkhurohman Handoyo Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman Ajat Sudrajat AKUBIA, GILBERT KORKU Aldilla Yulia Wiellys Sutikno Alfira Sofia Alfira Sofia Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Andriani, Nukeu Novia Ani Rakhmanita Annahli, Yuliarti Maghfira Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Asimah, Vincent Kweku Askolani Askolani, Askolani Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Bansah, Pearl Fafa Budi Prakoso, Budi Chatarina Umbul Wahyuni Ciptagustia, Annisa DANI KURNIAWAN Dani Leonidas Sumarna Dani Leonidas Sumarna Deddy Rahmat Saputra Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didin Saepudin Didit Haryadi Dirgantari , Puspo Dewi Dirgantari, Puspo Disman, Disman Dita Amanah Dodi Permadi Dodi Permadi, Dodi Dwinto Martri Aji Buana Edem Lekettey Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Enny Noegraheni Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni Erwin Yulianto Eva Rachmawati Fatya Amalia Femmy Effendy Ferry Arfiansyah Filda Rahmiati Gilbert Korku Akubia Gita Siswhara H. Mokh. Adib Sultan H.Mokh. Adib Sultan Halimah, Helly Siti Handoyo, Agus F Hari Mulyadi Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ihwan Sutardiyanta Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Indri Ferdiani Suarna Iqlima Ramadhani Irawan, Rini Larasati Irfan Taufik Rahman, Irfan Taufik Johan, Ahmad Johni Eka Putra Juju Masunah Juju Masunah Juliana Juliana Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati , Ayu Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lada, Suddin Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati ma'mun, Amung Ma'mun, Amung Mahadi Pardede Maisa Azizah Asmara Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Fikry Januar Januar Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Ni Putu Nurwita Pratami Wijaya Nkansah, Obed Kwabina Opoku Nugraha Nugraha Nurali, Nurali Nurianah, Nurianah Nurpratama, Mohamad Reza Nurriyati, Ratih Nuryadi Nuryadi Oce Ridwanudin Opoku Nkansah, Obed Kwabina Pardede, Mahadi Patria Adhistian Perdana, Yoga Pitri Yanti Piyoh, Dea Dela Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Priyo Wibowo Purnamasari, Linda Mauliani Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putra, Alfian Prayana Ardie Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Rengga Madya Pranata Rennyta Yusiana Resa Nurlaela Anwar Resti Yulistria Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rivaldi Arissaputra Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Suci Putri Lestari Suci Putri Lestari Sugiharto, Nur Aziz Sultan, Adib Mokh Suryana Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Toni Heryana Triyono, Sunu Puguh Untung Novianto Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Yamin, Muhammad Zaky Yanti, Pitri Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Yusriani, Sri Zuhroh, Siti

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