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All Journal Jurnal Ilmu Pendidikan Cakrawala Pendidikan Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management and Economics Journal (MEC-J) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Martabe : Jurnal Pengabdian Kepada Masyarakat MABIS: Manajemen dan Bisnis Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Graha Pengabdian Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara GUYUB: Journal of Community Engagement International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Teknologi Tepat Guna Unram Journal of Community Service (UJCS) Journal of Applied Business, Taxation and Economics Reseach PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Kajian Ilmu Pendidikan (JKIP) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Sustainable Research (FJSR) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial International Journal of Accounting & Finance in Asia Pasific NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Jurnal Pengabdian Masyarakat Waradin Profit: Jurnal Manajemen, Bisnis dan Akuntansi Economics and Business Journal Journal of Artificial Intelligence and Digital Business International Journal of Integrative Sciences TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Interdisciplinary Studies West Science Interdisciplinary Studies Socius: Social Sciences Research Journal The Eastasouth Journal of Information System and Computer Science Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Islamic Thought and Philosophy Jurnal Penelitian Pendidikan Indonesia Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Intelektualitas Nusantara Economics and Entrepreneurships Journals International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Mosintuwu Jurnal Pengabdian Kepada Masyarakat Journal of International Accounting, Taxation and Information Systems Greenation International Journal of Tourism and Management IJHABS NuCSJo : Nusantara Community Service Journal Jurnal At-Tamwil: Kajian Ekonomi Syariah META - JOURNAL Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi HARAMAIN : Jurnal Manajemen Bisnis Jurnal bahasa, sastra, seni, dan pengajarannya
Agung Winarno
Faculty Of Economics And Business, Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Development of Partnership Based Marketing Strategy for Sustainable Tourism Villages in Kemiren Banyuwangi Nahdi, Moehammad Robith; Winarno, Agung; Rahayu, Wening Patmi
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.33318

Abstract

The development of tourism villages in Indonesia often faces challenges such as limited planning, weak stakeholder collaboration, suboptimal promotion, and low community participation. This study examines partnership-based marketing strategies in the Osing Kemiren Tourism Village, Banyuwangi Regency, and their influence on the growth of local MSMEs. Using a qualitative case study design, data were collected through in-depth interviews, observations, and documentation. The findings show that the pentahelix partnership involving local government, Pokdarwis/BUMDes, academic, travel agencies, mediacreates effective promotional synergy that enhances destination visibility and increases tourist visits. This collaboration strengthens MSMEs by improving sales, expanding market access, and encouraging long-term business sustainability. Overall, the study demonstrates that partnership-based marketing is an effective model for advancing tourism village development while supporting local economic empowerment.
INOVASI DAN KREATIVITAS: KUNCI KONSEPTUAL SOLUSI ATAS PERMASALAHAN KEWIRAUSAHAAN KONTEMPORER Artino, Bhernanda Tri Mulia Aziza Putri; Winarno, Agung; Rahayu, Wening Patmi
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.171

Abstract

Inovasi dan kreativitas adalah kunci konseptual dan aset strategis krusial dalam kewirausahaan kontemporer yang berfungsi untuk mengatasi permasalahan bisnis dan mencapai pertumbuhan keberlanjutan. Keduanya memiliki kekuatan di mana kreativitas adalah pembangkit ide dan sumber solusi, sementara inovasi adalah implementasi praktis yang mengubah ide menjadi nilai nyata, sangat penting untuk adaptasi dalam lanskap bisnis yang dipengaruhi teknologi dan globalisasi. Penelitian ini bertujuan untuk mendeskripsikan inovasi dan kreativitas sebagai kunci konseptual solusi atas permasalahan kewirausahaan kontemporer. Metode penelitian menggunakan pendekatan konseptual dengan penelitian studi pustaka (literatur review). Hasil penelitian menunjukkan bahwa kemampuan wirausahawan untuk menginternalisasikan kreativitas sebagai sumber solusi dan mengimplementasikan inovasi sebagai tindakan nyata penghasil nilai adalah prasyarat fundamental untuk mencapai keunggulan kompetitif, pertumbuhan bisnis yang berfokus pada keberlanjutan dan memberikan dampak ekonomi yang signifikan di era kontemporer.  
Pottery craft development: Upgrading the traditional combustion management patterns for product quality and aesthetics in Pagelaran Village, Malang Aini, Desti Nur; Winarno, Agung; Arsadi, Arsadi; Mohd Salleh, Norlida Hanim
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 51, No. 1
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the process of improving the quality of pottery products from Pagelaran village in Malang mainly by improving the traditional combustion process. The traditional pottery craftsmen in this area have faced issues with both the aesthetic values and quality standard of their products, even having defective products due to poor processes. Despite these challenges, pottery craft in Pagelaran is considered a cultural heritage that has contributed to the welfare of craftsmen and the local community, as well as the preservation of local wisdom. To improve the quality of their products, the craftsmen in Pagelaran have focused on the way they use tools and materials, the technical production process by linking technology and the environment, the method used, and the effect on future environmental changes. This study employs a descriptive qualitative and action research, which involves the craftsmen community in Kampung Edukasi Wisata. Data is collected through observation and in-depth interviews and analyzed using the 6P simultaneous stages technique proposed by Winarno and Robfiah (2020). The findings of the study show that while the tools and materials used in the pottery production are still traditional, the pottery of Pagelaran is leading to innovative aesthetic products. Pottery production activities have an impact on the physical environment, requiring technology, methods, and cultural impact in the exploitation of the environment under the cultural ecology perspective. Despite the traditional production process, it has been integrated with user demands so that the quality of the product is improved through the standardization of the combustion process, product decoration, and additional touches of aesthetic values on the products. Overall, this study provides insights into how traditional craftsmen can improve their product quality through a focus on both the technical production process and cultural impact.
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Ananta, Shahrul Dwi Andaryanto Andaryanto, Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Ashari, Regita Niken Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fathonah, Sastiana Mandasari Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fauziyah, Rizma Fikri Munif Nashrullah Firda Meisaroh Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Iva Khoiril Mala Jeni, Ken Bening Jiwa Jiwa Jeni, Ken Bening Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Meidiaputri, Riza Dwi Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Naufal Dzakwana Muhammad Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Pangestu, Witjaksono Adi Patmi, Wening Pawansah, Rosa Indah Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Safitri, Heida Ifkari Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Singgih, Muhammad Nur Sopingi Subagyo Subagyo Subagyo Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Syafitri, Dinda Syamsiar, Syamsiar Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Umar, Haniatur Rofiqoh Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wati, Sri Sulistiya Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen