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All Journal Jurnal Ilmu Pendidikan Cakrawala Pendidikan Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management and Economics Journal (MEC-J) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Martabe : Jurnal Pengabdian Kepada Masyarakat MABIS: Manajemen dan Bisnis Jurnal Graha Pengabdian Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara GUYUB: Journal of Community Engagement International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Teknologi Tepat Guna Unram Journal of Community Service (UJCS) Journal of Applied Business, Taxation and Economics Reseach PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Kajian Ilmu Pendidikan (JKIP) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Sustainable Research (FJSR) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial International Journal of Accounting & Finance in Asia Pasific International Journal of Advanced Multidisciplinary Jurnal Pengabdian Masyarakat Waradin Profit: Jurnal Manajemen, Bisnis dan Akuntansi Economics and Business Journal Journal of Artificial Intelligence and Digital Business International Journal of Integrative Sciences TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Interdisciplinary Studies West Science Interdisciplinary Studies Socius: Social Sciences Research Journal IIJSE The Eastasouth Journal of Information System and Computer Science Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Islamic Thought and Philosophy Jurnal Penelitian Pendidikan Indonesia Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Intelektualitas Nusantara Economics and Entrepreneurships Journals International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Mosintuwu Jurnal Pengabdian Kepada Masyarakat Journal of International Accounting, Taxation and Information Systems Greenation International Journal of Tourism and Management IJHABS Jurnal At-Tamwil: Kajian Ekonomi Syariah META - JOURNAL Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Penelitian IPTEKS HARAMAIN : Jurnal Manajemen Bisnis Jurnal bahasa, sastra, seni, dan pengajarannya
Agung Winarno
Faculty Of Economics And Business, Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Transformation of Sound System Rental Services MSMEs Through Comprehensive Assistance: Case Study of "The Ndee Sound System" Christianadi, Januar Ika; Winarno, Agung; Hermawan, Agus
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 3 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i3.554

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy; however, many continue to face challenges in business management, particularly in branding, digital marketing, pricing strategies, and operational efficiency. This study aims to analyze the effectiveness of a comprehensive mentoring program implemented for a sound system rental MSME, “The Ndee Sound System,” located in Cikarang. The research adopts a qualitative approach using a case study method. Data were collected through participatory observation, in-depth interviews with the business owner and related parties, documentation review, and competitor analysis. The mentoring program was conducted through five main stages: development of brand identity and digital presence, systematic organization of an equipment portfolio, enhancement of event documentation and customer testimonials, implementation of transparent and structured pricing, and establishment of strategic partnerships with supporting vendors. Each stage was designed to gradually strengthen managerial capacity, improve service quality, and enhance market competitiveness. The results indicate significant improvements in business performance. Monthly revenue increased by 45%, while customer inquiries rose by up to 600%, and the conversion rate reached 25–30%. In addition, operational costs were reduced by approximately 25% through strategic partnerships, and operational readiness improved to 90%. A stronger brand identity and consistent digital presence also contributed to a substantial increase in brand awareness, expanding the business reach from a local to a regional market. This study concludes that a structured and holistic mentoring approach can significantly improve business performance, competitiveness, and long-term sustainability of service-based MSMEs, particularly in the event equipment rental sector.
The Role of Digital Managerial Intervention in Micro and Small Business Empowerment: An Empowerment Theory Perspective Manus, Victorio Chipta Gregory; Winarno, Agung; Hermawan, Agus
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 3 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i3.566

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and employment in Indonesia, but still face various challenges, particularly in terms of managerial management and the use of digital technology. This study aims to analyze MSME development through digital managerial interventions based on Empowerment Theory, using a case study of VJ Homebake Bakery & Eatery located in Mojokerto City, East Java. This study uses a qualitative approach with a participatory case study method, in which the researcher is directly involved in the business assistance process. The interventions carried out included optimizing the digital visibility of the business, strengthening branding and product packaging strategies, and implementing a digital payment system to improve operational efficiency. The analytical framework refers to Psychological Empowerment Theory, which emphasizes the cognitive, affective, and behavioral dimensions in the process of strengthening the capacity of business actors. The results of the study show that managerial digital interventions can improve digital literacy, confidence, and active participation of business owners in business management. In addition, increased business visibility and transaction efficiency have a positive impact on operational performance and customer engagement. These findings confirm that empowerment-based digital managerial interventions are an effective strategy in supporting the sustainability and competitiveness of MSMEs at the local level.
Theory of Planned Behavior (TPB) Analysis: A Systematic Review of Key Factors of SMEs Financial Planning Behavior Murdiono, Ahmad; Winarno, Agung; Pratikno , Heri
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 4 (2024): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i4.77

Abstract

Economic challenges are closely linked to discussions about micro, small, and medium enterprises (SMEs) due to their vital role in GDP contribution and job creation. Despite this, the progress of small businesses evolving into sustainable entities has been sluggish over the last decade. Therefore, it is crucial to conduct research aimed at bolstering the capabilities of SMEs in Indonesia. This research examines the financial behavior of SMEs through a Systematic Literature Review (SLR) approach. The goal is to pinpoint the factors that affect SMEs' financial behavior and their implications for financial planning. The SLR process consists of three key stages: identification, selection, and synthesis, with this study analyzing 15 pertinent articles. The results indicate that financial behavior is shaped by various factors, such as financial literacy, financial satisfaction, financial socialization, and mental accounting. This research serves as a resource for stakeholders in the SME sector, including researchers, practitioners, and policymakers, to enhance the capabilities of SMEs in Indonesia. Additionally, the findings aim to contribute to the global financial literature by offering a more organized behavioral finance model.
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Ananta, Shahrul Dwi Andaryanto Andaryanto, Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Ashari, Regita Niken Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Christianadi, Januar Ika Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fauziyah, Rizma Fikri Munif Nashrullah Firda Meisaroh Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikno Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Iva Khoiril Mala Jeni, Ken Bening Jiwa Jiwa Jeni, Ken Bening Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Masula, Fariham Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Pangestu, Witjaksono Adi Patmi, Wening Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Safitri, Heida Ifkari Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Subagyo, Subagyo Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Syafitri, Dinda Syamsiar, Syamsiar Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Umar, Haniatur Rofiqoh Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen