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All Journal Jurnal Ilmu Pendidikan Cakrawala Pendidikan Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management and Economics Journal (MEC-J) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Martabe : Jurnal Pengabdian Kepada Masyarakat MABIS: Manajemen dan Bisnis Jurnal Graha Pengabdian Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara GUYUB: Journal of Community Engagement International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Teknologi Tepat Guna Unram Journal of Community Service (UJCS) Journal of Applied Business, Taxation and Economics Reseach PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Kajian Ilmu Pendidikan (JKIP) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Sustainable Research (FJSR) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial International Journal of Accounting & Finance in Asia Pasific International Journal of Advanced Multidisciplinary Jurnal Pengabdian Masyarakat Waradin Profit: Jurnal Manajemen, Bisnis dan Akuntansi Economics and Business Journal Journal of Artificial Intelligence and Digital Business International Journal of Integrative Sciences TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Interdisciplinary Studies West Science Interdisciplinary Studies Socius: Social Sciences Research Journal IIJSE The Eastasouth Journal of Information System and Computer Science Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Islamic Thought and Philosophy Jurnal Penelitian Pendidikan Indonesia Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Intelektualitas Nusantara Economics and Entrepreneurships Journals International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Mosintuwu Jurnal Pengabdian Kepada Masyarakat Journal of International Accounting, Taxation and Information Systems Greenation International Journal of Tourism and Management IJHABS NuCSJo : Nusantara Community Service Journal Jurnal At-Tamwil: Kajian Ekonomi Syariah META - JOURNAL Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Penelitian IPTEKS HARAMAIN : Jurnal Manajemen Bisnis Jurnal bahasa, sastra, seni, dan pengajarannya
Agung Winarno
Faculty Of Economics And Business, Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Electronic-based UKM Mascot Branding to Strengthen Business Resilience after the Covid-19 Pandemic in Tempe Sanan Village, Malang City Winarno, Agung; Agustina, Yuli; Damayanti, Erin Alida
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 5 No 2 (2024): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v5i2.1776

Abstract

The condition of the COVID-19 pandemic which has had a major impact on the sales growth of SMEs including the Sanan tempe village area, this service activity aims to try to revive business development conditions in the form of assistance in making electronic-based branding mascots. The stages used start from identifying real needs, FGDs, program planning, implementation and evaluation. The results of the activity in the form of a mascot are made with a cute and cute chibi style, the head is adapted from Sanan tempeh chips, with a banana leaf textured body. Everything is based on things that are related and very iconic of Sanan village. Then the mascot was named “Kinan” taken from the abbreviation Keripik Tempe Sanan, the mascot has been published through social media as part of branding the product.
Improving SME Performance Through the Utilization of Usable Digital Technology in the Gunung Kawi Area, Wonosari, Malang Winarno, agung; Aini, Desti Nur
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 5 No 3 (2024): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v5i3.1876

Abstract

The development of digital technology has changed the way society consumes information and makes decisions, including in the tourism sector and other related fields, including small and medium enterprises (SMEs) around the tourist areas. The Mount Kawi area, known for its religious tourism, natural beauty, and cultural heritage, seems to continue to attract visitors even though it has not fully recovered as it was before the Covid-19 pandemic. This also impacts the development of the performance of existing SMEs. This community service aims to introduce user-friendly digital marketing technology to small and medium enterprises (SMEs), so they do not have to rely solely on the local market. The approach used is the initiation model, which involves stages of introduction, demonstration, evaluation, improvement, and reinforcement. The participants of the event consisted of 20 SMEs, ranging from batik to various types of food. The instruments for success used are observation sheets and portfolios. The results of the activities show an increase in digital knowledge among SMEs, particularly in utilizing social media for product content that supports online marketing strategies, as well as the ability to create content and operate digital technology based on market feasibility. The recommendation from this community service activity is the need for assistance in certifying their products to enhance consumer trust.
Assessment of Land Suitability for Enhancing Key Crop Commodities: Pineapple, Coffee, and Mango Maroeto, Maroeto; Priyadarshini, Rossyda; Winarno, Agung; Jeni, Ken Bening Jiwa; Tanaya, Alexandra Neovita
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1295-1307

Abstract

This study aims to evaluate land suitability for enhancing the production of key crop commodities in Ngancar District, Kediri Regency, particularly pineapple, coffee, and mango. The district has high soil fertility potential due to its location at the foot of Mount Kelud. The research methods include land surveys, soil sampling at depths of 0-30 cm and 30-60 cm, and laboratory analysis to measure soil physical and chemical properties. Results indicate that the land in the study area generally falls into the marginal suitability class (S3), with the main limiting factors being soil texture dominated by sandy loam, low K₂O levels, and high rainfall that affects pineapple growth. Slope gradient is also a limiting factor for coffee and mango cultivation. Adjustments in soil management, such as timely fertilization and planting crops with strong root systems, can improve the land's suitability potential. In conclusion, although the land in Ngancar District has certain limitations, optimizing land use can enhance the productivity of key commodities, particularly through improved soil management and appropriate fertilizer use. Keywords: Crop commodities, Land Assessment, Land Degradation, Mount Kelud.
A Critical Theory Perspective On Sustainability Efforts Rachman, Tutut Arif; Winarno, Agung
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 2 (2024): December
Publisher : Abadi Institute

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Abstract

The development of an increasingly advanced era, along with more and more human needs that must be met to achieve better expectations, but it also has an impact on nature which is starting to erode. Human exploitation of natural resources continues to cause concern, so environmental conservation and environmental sustainability efforts are needed. Both of these are not only the responsibility of certain parties but of each of us individually. Each individual must have critical thinking to play a role in the idealism of criticizing environmental damage. This research will use the scoping review method to map the perspectives of critical theory to respond to the problems of conservation and environmental sustainability. The critical theory perspective explores how political, economic, social and cultural challenges affect efforts to mitigate environmental damage.
The Role of Ontology in Marketing Management Decisions in Manufacturing Companies: A Scoping Review Sunyoto, Agus Bambang; Winarno, Agung
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 2 (2024): December
Publisher : Abadi Institute

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Abstract

As a manager, it is necessary to have curiosity and knowledge in determining a decision. Managers can integrate ontology as their framework to determine their marketing strategy. Managers analyze current market demand or trends or see “what” and “how” a situation occurs that can be developed into a strategy. The purpose of this scoping review is to map how marketing managers apply ontology in making their decisions. The article survey resulted in 5 articles that fit the research objectives. This research aims to determine the role of ontology in determining marketing management decisions. From the four articles, it was found that managers' decisions do not consider emotions but rational data and managers must have a marketing strategy that is in accordance with the achievement of organizational goals. This research can be used by marketing managers to consider creating a framework with an ontological foundation to decide marketing strategies in their organizations and further research references related to ontology in management decisions, especially marketing management.
Stoic Management and Philosophy: Resilience and Stress Management in the Workplace Gleydis Harwida; Novilia, Evita; Winarno, Agung
International Journal of Integrative Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i11.12241

Abstract

This research examines the relationship between the principles of Stoic philosophy and their application in a management context, specifically in terms of resilience and stress management in the workplace. Stoic philosophy, which flourished in Ancient Greece and Rome, offers a view of life that can help individuals face life's challenges with poise and wisdom. Using the literature review research method, this article analyzes various studies and theories that link Stoic teachings to modern management, as well as how Stoic principles can be applied to increase mental resilience, reduce stress, and promote well-being in the workplace. This research aims to provide insight into the relevance of Stoic philosophy in improving managerial effectiveness and workers' psychological well-being
Review of Literature: Business Sustainability Essentials For Business Startup Irawan, Edi; Winarno, Agung; Pratikto, Heri
Formosa Journal of Sustainable Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i11.12028

Abstract

This literature review discusses research related to business model innovation and startup sustainability. The review shows that business model innovation plays an important role in increasing profits and value creation, which also helps startups survive in a dynamic business environment.  Sustainable business models, concepts such as a business approach that emphasizes ethical practices and accountability in addressing social, environmental, and economic impacts, consumer awareness and technological innovation play an important role.  The importance of the elements of  an eco-conscious approach to business operations, particularly in light of the fierce competition and significant transformations shaping the food industry. These elements include client segments, the connections and interactions a business maintains with its customers to build loyalty and trust., key activities, key resources, partner network and cost structure. With regard access to resources and activities that involve the use of innovative, distinctive, and eco-friendly raw materials, along with certain assets, can ensure high-quality products with low environmental impact
PEMASARAN DIGITAL DALAM UPAYA MENINGKATKAN PENJUALAN UMKM PADA MINIATUR KAPAL PINISI DI KABUPATEN BULUKUMBA Karim, Nurfadilah; Winarno, Agung; Hermawan, Agus
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i2.643-648

Abstract

Dampak pandemi Covid 19 juga sangat dirasakan oleh pengrajin miniatur kapal pinisi yang berada di kecamatan Bontobahari Kabupaten Bulukumba karena keterbatasan pemasaran yang hanya mengandalkan offline store. Tujuan pengabdian ini untuk membantu pemilik usaha pengrajin dalam pemanfaatan media digital sebagai sarana dalam pemasaran hasil miniatur kapal pinisi di kecamatan Bontobahari Kabupaten Bulukumba. Metode yang digunakan dalam kegiatan ini yakni memberikan sosialisasi pemasaran melalui media sosial, pendampingan pembuatan akun media sosial dan pembuatan konten promosi berupa gambar atau video. Hasil dari pengabdian menunjukkan adanya peningkatan penjualan miniatur kapal pinisi selama penggunaan pemasaran digital menggunakan instagram dan jangkauan pasar juga semakin luas.
OPTIMALISASI DIGITAL MARKETING DAN LEGALITAS DALAM PENGEMBANGAN USAHA UMKM KAMPOENG BAWANG DI MASA PANDEMI putri sabella, valma; Hasanah, Rahmatul; Winarno, Agung; Hermawan, Agus
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 3 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i3.942-949

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sector yang terkena dampak dari adanya pandemic Covid-19. Dengan adanya wabah pandemi Covid-19 membuat daya beli masyarakat mengalami penurunan, karena masyarakat banyak beralih melakukan pembelian secara online. Oleh karena itu, perlu adanya pendampingan bagi usaha yang terkena dampak Covid-19, khususnya UMKM Kampoeng Bawang yang baru berdiri di masa pandemi ini. Kegiatan ini bertujuan untuk meningkatkan pemahaman usaha Kampoeng Bawang mengenai digital marketing melalui media social dan konten marketing, serta pentingnya legalitas untuk mempermudah dalam pengembangan usaha tersebut. Metode yang digunakan dalam pendampingan ini yaitu tahap persiapan, penyusunan kegiatan, implementasi, dan evaluasi. Hasil evaluasi dari pengabdian ini menunjukkan adanya peningkatan penjualan dan brand awareness media social Kampoeng Bawang.
Digitalisasi Pemasaran dan Keuangan: Pendampingan Pengelolaan Media Sosial dan Pembukuan Digital pada UMKM Olahan Tempe Izafood Fitriani, Nur Afika; Rohmah, Yaumi; Hermawan, Agus; Winarno, Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7723

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk membantu UMKM olahan tempe Izafood yang menghadapi berbagai permasalahan dalam aspek pemasaran digital, branding, inovasi produk, serta pencatatan keuangan yang masih dilakukan secara manual. Pendampingan dilakukan melalui pendekatan kualitatif partisipatif dengan tahapan observasi awal, wawancara, identifikasi masalah, penyusunan strategi pemecahan, sosialisasi pengembangan produk, pelatihan pengelolaan media sosial, desain identitas visual, serta pelatihan digitalisasi pencatatan keuangan menggunakan Google Spreadsheet. Hasil pendampingan menunjukkan peningkatan signifikan pada kemampuan pemasaran digital, ditandai dengan hadirnya akun Instagram, Facebook, WhatsApp Business, serta toko Shopee yang dikelola lebih profesional dan konsisten. Selain itu, pembuatan logo dan label kemasan baru berhasil memperkuat identitas visual Izafood, sementara penerapan sistem pembukuan digital membuat pengelolaan keuangan lebih teratur, efisien, dan mudah dipantau. Secara keseluruhan, program ini berkontribusi terhadap peningkatan daya saing, visibilitas, serta kapasitas manajerial UMKM dalam menghadapi tantangan era digital. Hasil pendampingan ini menegaskan pentingnya penerapan teknologi digital sebagai strategi keberlanjutan dan penguatan ekonomi UMKM.
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Ananta, Shahrul Dwi Andaryanto Andaryanto, Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Ashari, Regita Niken Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Christianadi, Januar Ika Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fauziyah, Rizma Fikri Munif Nashrullah Firda Meisaroh Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikno Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Iva Khoiril Mala Jeni, Ken Bening Jiwa Jiwa Jeni, Ken Bening Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Masula, Fariham Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Pangestu, Witjaksono Adi Patmi, Wening Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Safitri, Heida Ifkari Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Subagyo Subagyo Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Syafitri, Dinda Syamsiar, Syamsiar Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Umar, Haniatur Rofiqoh Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen