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The Role of Digital Managerial Intervention in Micro and Small Business Empowerment: An Empowerment Theory Perspective Manus, Victorio Chipta Gregory; Winarno, Agung; Hermawan, Agus
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 3 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i3.566

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and employment in Indonesia, but still face various challenges, particularly in terms of managerial management and the use of digital technology. This study aims to analyze MSME development through digital managerial interventions based on Empowerment Theory, using a case study of VJ Homebake Bakery & Eatery located in Mojokerto City, East Java. This study uses a qualitative approach with a participatory case study method, in which the researcher is directly involved in the business assistance process. The interventions carried out included optimizing the digital visibility of the business, strengthening branding and product packaging strategies, and implementing a digital payment system to improve operational efficiency. The analytical framework refers to Psychological Empowerment Theory, which emphasizes the cognitive, affective, and behavioral dimensions in the process of strengthening the capacity of business actors. The results of the study show that managerial digital interventions can improve digital literacy, confidence, and active participation of business owners in business management. In addition, increased business visibility and transaction efficiency have a positive impact on operational performance and customer engagement. These findings confirm that empowerment-based digital managerial interventions are an effective strategy in supporting the sustainability and competitiveness of MSMEs at the local level.
Pendampingan UMKM Kuliner Aleeka Kitchen sebagai Upaya Pemberdayaan Perempuan dan Penguatan Ekonomi Lokal dalam Rangka Pencapaian Sustainable Development Goals (SDGs) Qurrotul Aini, Nurul; Oktaviani, Fadhilah Nur; Hermawan, Agus; Winarno, Agung
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1821

Abstract

Kegiatan ini bertujuan untuk meningkatkan kapasitas dan daya saing Dapur Aleeka sebagai UMKM kuliner, melalui pendampingan yang berfokus pada produk, harga, lokasi, promosi, branding, dan sertifikasi halal. Program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) 5 (Kesetaraan Gender) dan 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) dengan memberdayakan wirausaha perempuan dan memperkuat ekonomi berbasis komunitas. Aleeka Kitchen merupakan UMKM kuliner lokal yang dikelola oleh perempuan dan menghadapi berbagai tantangan, seperti keterbatasan jaminan produk, kurangnya branding, serta lemahnya daya saing. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan partisipatif, di mana pelaku usaha dilibatkan secara aktif dalam – Kegiatan ini bertujuan untuk meningkatkan kapasitas dan daya saing Dapur Aleeka sebagai UMKM kuliner, melalui pendampingan yang berfokus pada produk, harga, lokasi, promosi, branding, dan sertifikasi halal. Program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) 5 (Kesetaraan Gender) dan 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) dengan memberdayakan wirausaha perempuan dan memperkuat ekonomi berbasis komunitas. Aleeka Kitchen merupakan UMKM kuliner lokal yang dikelola oleh perempuan dan menghadapi berbagai tantangan, seperti keterbatasan jaminan produk, kurangnya branding, serta lemahnya daya saing. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan partisipatif, di mana pelaku usaha dilibatkan secara aktif dalam proses identifikasi kebutuhan, pelaksanaan pendampingan, hingga evaluasi hasil. Kegiatan pendampingan ini terbukti efektif dalam membantu Aleeka Kitchen memperkuat daya saing dan aspirasi bisnisnya. Perubahan positif terlihat dari peningkatan profesionalisme, identitas merek yang lebih kuat, dan kesadaran akan pentingnya kehalalan produk. Selain itu, pendampingan juga berperan dalam memperkuat peran perempuan sebagai pelaku ekonomi produktif, membuka peluang kerja baru, dan menumbuhkan semangat wirausaha berkelanjutan. Dengan demikian, pendampingan Aleeka Kitchen dapat menjadi model pengembangan UMKM kuliner perempuan yang legal, inovatif, dan berdaya saing dalam mendukung tercapainya SDG 5 dan SDG 8 di Indonesia.
Accountability Practices of Village Owned Enterprises (BUM Desa) Andi Laksono; Puji Handayati; Agung Winarno
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.1522

Abstract

The BUM Desa organizational apparatus is required to carry out its duties and authorities in a professional, efficient and effective manner, as well as accountable. Accountability is the obligation to provide information including financial information as a form of organizational responsibility. This study aims to analyze the financial accountability practices of BUM Desa Ageng using indicators of financial integrity, disclosure and compliance with laws and regulations. The management of BUM Desa Ageng has good integrity by upholding the values of honesty and ethics, even though the organization runs without SOPs. The financial disclosure of BUM Desa Ageng has not been able to fulfill the preparation of 5 reports according to SAK ETAP. The process of establishing BUM Desa Ageng has implemented accountability practices in the aspect of compliance with laws and regulations, although it still involves village officials as operational implementers of BUM Desa.
The Influence Of Work Experience, Work Environment, And Work Culture Through Motivation On Employee Performance At PT. Ekamas Fortuna Malang Agus Bambang Sunyoto; Agung Winarno; Sopiah
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.311

Abstract

This study aims to examine work experience, work environment, and work culture on employee performance, both directly and through work motivation as a mediating variable. This research is based on two main grand theories, namely Maslow's Hierarchy of Needs and Self-Determination Theory. Quantitative approach with survey method, The research population is all employees of the production division of PT Ekamas Fortuna Malang which totals 332 people. Sampling was carried out using the proportionate stratified random sampling technique with a sample of 179 respondents. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS) with the help of SmartPLS software. The results of the hypothesis testing showed that all ten hypotheses proposed in this study were proven to be statistically supported. Work experience, work environment, and work culture were each proven to have a positive and significant effect on employee work motivation, indicating that these three factors are relevant motivational antecedents in the context of the manufacturing industry and motivation has also been shown to mediate the relationship between these three variables. An important finding of this study is the confirmation of the dual role of work motivation, namely as a variable that directly drives employee performance as well as as a mediator that strengthens and channels the indirect influence of work experience, work environment, and work culture on performance.
The Influence Of Work Environment, Organizational Culture, And Involvement On Performance With Lean Manufacturing As A Mediating Variable In Tjiwi Kimia Tbk Paper Mill Employees. Radittya Mahasputra Antara; Agung Winarno; Sopiah
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.312

Abstract

This study aims to analyze the influence of the work environment, organizational culture, and employee engagement on employee performance with Lean Manufacturing as a mediating variable. The research population amounted to 255 employees consisting of various levels of positions, with a sample of 154 respondents selected using proportional sampling techniques in 4 sections/divisions. Data collection was carried out through a questionnaire with a Likert scale and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of the study show that the work environment, organizational culture and employee involvement have a positive and significant effect on the implementation of Lean Manufacturing. Lean Manufacturing, work environment, and organizational culture have a positive and significant effect on employee performance, employee involvement does not have a significant effect directly on employee performance. Meanwhile, the indirect influence of the work environment, organizational culture, and employee involvement has a positive and significant effect on employee performance through the mediation of Lean Manufacturing implementation. An important finding of this study is that Lean Manufacturing acts as a full mediator between employee engagement and employee performance. This research provides a theoretical contribution in integrating Socio-Technical Systems Theory (STS) and Social Exchange Theory (SET) in the context of the manufacturing industry in Indonesia, as well as providing practical implications for companies to integrate human factor management with Lean systems synergistically to improve organizational performance in a sustainable manner.
Peran Digital Transformation dan Teknologi Digital dalam Memacu Corporate Entrepreneurship: Tinjauan Literatur Haniatur Rofiqoh Umar; Dinda Syafitri; Agung Winarno; Heny Kusdiyanti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 5 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17810214

Abstract

This research aims to analyze how digital transformation and digital technology drive corporate entrepreneurship in incumbent companies. The method used is a narrative literature review of books, articles, and academic journals published between 2018 and 2025 that discuss digital transformation, the utilization of digital technology, and corporate entrepreneurship mechanisms. The study results indicate that digital technologies—such as cloud computing, big data analytics, artificial intelligence, and collaborative platforms—serve as an innovation infrastructure enabling rapid experimentation, cross-functional collaboration, and data-driven decision-making. This technology has been proven to foster intrapreneurial behavior and strengthen the process of creating new value. Beside technological aspects, the effectiveness of corporate entrepreneurship is significantly influenced by organizational factors such as ambidextrous leadership, mature digital governance, and agile-based intrapreneurship programs. External collaboration thru partnerships with startups also plays a crucial role in accelerating innovation, as long as the organization can manage the integration of knowledge and differences in institutional logic. Overall, this review confirms that digital transformation and corporate entrepreneurship are two mutually reinforcing strategic agendas for enhancing organizational competitiveness. Harmonious integration between digital technology, governance structures, agile culture, and visionary leadership is key to maximizing the potential of corporate entrepreneurship in the digital age.
The Influence of Hedonic Shopping Value and Sales Promotion on Impulse Buying Through Urge to Buy Impulsively as a Mediating Variable Fitriani, Nur Afika; Sudarmiatin; Winarno, Agung
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9004

Abstract

This study examines the influence of hedonic shopping value and sales promotion on impulse buying through urge to buy impulsively among Shopee Live Streaming users in Malang City. Using a quantitative approach, data were collected from 385 respondents through questionnaires and analyzed using SEM-PLS with SmartPLS 4.0. The results show that hedonic shopping value significantly affects impulse buying and urge to buy impulsively, while sales promotion only significantly affects urge to buy impulsively. Urge to buy impulsively significantly mediates impulse buying behavior. The findings highlight the importance of emotional and psychological factors in live-streaming e-commerce. Keywords: Hedonic Shopping Value; Sales Promotion; Urge to Buy Impulsively; Impulse Buying; Shopee Live Streaming
Strategies and Challenges of Building a Successful Business Model for Start-Ups Intan Umull Magfira Sary; Agung Winarno
Formosa Journal of Multidisciplinary Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i5.211

Abstract

A business plan is critical for a newly established start-up because it functions as a roadmap that directs strategic steps to achieve business goals. The purpose of this conceptual article is to understand more about the strategies and challenges that will be faced in building a new business with appropriate business planning and creating new business models and innovations. The study in this research uses a literature method that discusses more deeply business development strategies and challenges, concepts, strategies, types of strategies, business development, facing global competition, strategic management processes, business planning, components, and start-up business models. Get to know more about start-ups, characteristics, features of start-up companies, and the development of start-ups in Indonesia.
Conceptual Study of Proactive Attitude in Micro, Small and Medium Enterprises (MSMEs) Andri Yandi; Agung Winarno; Heri Pratikto
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.293

Abstract

This study is a conceptual review that examines the role of proactive entrepreneurial behavior in Micro, Small, and Medium Enterprises (MSMEs) in relation to exploratory innovation, digital marketing strategies, and business performance. The study is divided into several sections. First, the literature review focuses on proactive attitudes. Second, the research model and propositions developed in this study are based on a review of previous research, such as the relationship between proactiveness and exploratory innovation, proactiveness and digital marketing, as well as proactiveness and MSME performance. Proactive behavior in the entrepreneurial context involves initiative, adaptability, and the courage to seize opportunities, enabling MSMEs to survive and grow amidst increasingly intense competition. Exploratory innovation provides MSMEs with a competitive advantage by creating new products or services that meet the dynamic needs of the market. The adoption of digital marketing strategies enhances market reach and allows MSMEs to leverage technology to attract and retain customers. Overall, this study demonstrates that proactive entrepreneurial behavior not only drives innovation and digital marketing but also significantly impacts MSME performance positively. These findings highlight the importance of fostering proactive attitudes among MSME entrepreneurs to promote business sustainability through responsive and adaptive approaches to market changes.
Pendidikan dan Keterampilan sebagai Upaya Meningkatkan Kualitas Kinerja Karyawan pada UD. Keramik Kinasih Kota Probolinggo Cahyo, Firdian Tri; Pratikto, Heri; Winarno, Agung
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Vol. 1, No. 8
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to the describe education and skill pattern which is implemented in Kinasih Ceramic Industry. The method is qualitative which is specified into case study. The techniques of data collection are observation, interview and documentation. Research data finding data analysis is conducted by steps of data collection, reduction, categorization, data displaying and finding conclusion. The research findings show that there are three ways of education and skill involve instructor training, employee’s recruitment and employee’s cadre. Based on those research findings, it can be concluded that quality of employees’ performance increase by applying education and skill.
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Bambang Sunyoto Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Andaryanto Andaryanto, Andaryanto Andi Laksono Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andri Yandi Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Christianadi, Januar Ika Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Dinda Syafitri Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fedin, Maria Yorozi Andini Fikri Munif Nashrullah Firda Meisaroh Firdian Tri Cahyo, Firdian Tri Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin . Habibi, M. Mujtaba Hamdani, Umar Haniatur Rofiqoh Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Intan Umull Magfira Sary Iva Khoiril Mala Jeni, Ken Bening Jiwa Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Oktaviani, Fadhilah Nur Pangestu, Witjaksono Adi Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachmad Hidayat Rachman, Tutut Arif Radittya Mahasputra Antara Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Salleh, Norlida Hanim Mohd Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Sopiah, Sopiah Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen