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Agung Winarno

Faculty Of Economics And Business, Universitas Negeri Malang

Author-ID : 538977

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Implementasi Pendampingan Digital pada UMKM Tempe Kripik Bu Fatim di Kabupaten Trenggalek Ramadhani, Aulia; Utami, Rizki Amalia; Hermawan, Agus; Winarno, Agung
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1392

The assistance program for the "Bu Fatim" Tempe Chips micro-enterprise was implemented to help the owner tackle several key issues that were hindering the business's growth. The activities aimed to directly involve the partner and focused on actual needs identified in the field. The process began with team preparation, followed by a thorough observation of production activities, marketing practices, and the existing financial record-keeping system. Initial findings revealed that marketing efforts were primarily limited to direct, in-person sales. Additionally, the product packaging did not adequately protect the items during delivery, and financial records were not organized systematically. Based on these observations, the team developed an assistance plan that included creating digital promotional materials, improving packaging design, and introducing a user-friendly bookkeeping application.The implementation of this plan yielded positive outcomes, which included the establishment of a business social media account, the use of better-suited packaging, and more organized financial records. Overall, this program significantly contributed to strengthening the micro-enterprise's readiness to compete in the digital market.

The Role of Business Innovation in Mediating Digital Transformation and Marketing Strategy on SME Business Performance Safitri, Heida Ifkari; Winarno, Agung; Rahayu, Wening Patmi
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6687

As a measure of business success, the performance of SMEs now faces challenges from rapid digitalisation and demands for more adaptive marketing strategies. This study aims to analyse the influence of digital transformation and marketing strategy on business performance, with business innovation as a mediating variable in tempe chip SMEs in Kampung Sanan, Malang City. The study uses a quantitative causality approach with an ex post facto explanatory method. The research population consists of 500 SMEs, with a sample of 245 SMEs selected purposively according to criteria. Data were collected through a 1–5 Likert scale questionnaire and analysed using Path Analysis with SmartPLS 4. The results show that digital transformation and marketing strategy have a positive and significant effect on business innovation and business performance. Business innovation also mediates the relationship between the two and business performance, although the mediation contribution is smaller than the direct effect. These findings confirm that the application of digital technology and adaptive marketing strategies, supported by innovation, can improve SME performance in a sustainable manner. The practical implication is that SMEs need to develop technology-based innovations, optimise social media, and formulate adaptive marketing strategies to strengthen their competitiveness.

Pemanfaatan Kascing Berbasis Kearifan Lokal untuk Meningkatkan Kualitas Pupuk Organik Maroeto, Maroeto; Priyadarshini, Rossyda; Arum, Dewi Puspa; Winarno, Agung; Jiwa Jeni, Ken Bening
GUYUB: Journal of Community Engagement Vol 6, No 4 (2025): Desember
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i4.13375

This community service program was implemented at the Sabilus Salam Sharia Cooperative, Notorejo Hamlet, Wonosalam District, Jombang Regency, East Java. It involved 25 farmers and 10 cooperative members, and was facilitated by a service team consisting of four lecturers and one master’s (S2) student. The uniqueness of this program lies in the utilization of kascing (earthworm castings) based on the local wisdom of Wonosalam, integrated with the use of local organic waste and the strengthening of cooperative institutions through a Participatory Action Research (PAR) approach. This distinguishes the program from conventional organic fertilizer training, which is typically one-directional. The objective of the activity was to enhance farmers’ capacity to produce and apply both liquid and solid organic fertilizers based on kascing, in order to reduce dependence on chemical fertilizers and improve soil quality. The methods employed included socialization, participatory training, field assistance, and experimental demonstration plots. Standardized laboratory test results indicated an increase in soil pH from 3.25 to 5.42, organic carbon (C-organic) from 0.23% to 0.53%, as well as improvements in the levels of nitrogen, phosphorus, and potassium. Post-training evaluation showed that 84% of participants understood the stages of kascing fertilizer production, and 72% had applied it on their respective farms. Overall, the program proved effective in measurably improving soil quality and strengthening the independence of farmers and the cooperative in developing sustainable agriculture based on local resources..

Managerial Insight Development Program for Improving Performance and Scalability of Micro Batik Fashion Businesses Damayanti, Vidya; Hermawan, Agus; Winarno, Agung
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1293

This community service research focuses on accelerating the managerial capabilities of ASTAGUNAKU, a batik fashion Micro, Small, and Medium Enterprise (MSME) from Blitar, Indonesia. The primary issue identified was a significant gap between the business's potential—supported by strong legality and technical competence—and its unstructured, intuition-based management practices, which severely hindered scalability and marketing effectiveness. This condition is common among artisan-based MSMEs, where superior product quality is often not matched by robust business management, creating structural barriers to growth. This study aims to transform ASTAGUNAKU from an intuition-led operation into a measurable and scalable business entity through a structured intervention. The method employed was the Managerial Insight Development Program (Program Pengembangan Wawasan Manajerial - PWM), a qualitative action research study conducted intensively over four months (September-December 2025). The program involved five sequential phases: needs identification through diagnostic interviews, SWOT analysis to map strategic position, practical solution formulation, hands-on training workshops, and intensive mentoring for masterplan development. The program's results demonstrated significant improvements in three core areas: finance, with the complete separation of personal and business assets and the standardization of Cost of Goods Sold (COGS) calculation using digital bookkeeping; operations, through the creation and implementation of visual Standard Operating Procedures (SOPs) for production and quality control; and marketing, by successfully expanding sales channels to major marketplaces and launching an official website, leading to initial sales from these new channels. It is concluded that the PWM program successfully built a solid managerial foundation, effectively shifting ASTAGUNAKU from an intuitive craft-based enterprise to a structured micro-business poised for strategic expansion and sustainable growth.

Analysis of the Moral Obligations of AI Developers Thru the Principle of Explainability in the Perspective of Kantian Deontological Ethics: A Qualitative Study Fauziyah, Rizma; Winarno, Agung; Subagyo, Subagyo
The Eastasouth Journal of Information System and Computer Science Vol. 3 No. 02 (2025): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v3i02.816

The proliferation of "Black Box" Artificial Intelligence systems creates a significant ethical void regarding accountability and user autonomy, fundamentally challenging the right of individuals to understand decisions affecting their lives. This study aims to analyze the moral obligations of AI developers to implement Explainability (XAI) using the rigorous normative framework of Kantian Deontological Ethics. Employing a qualitative research design with conceptual analysis, the study utilizes secondary data from Kant's foundational texts and contemporary literature on algorithmic transparency, applying the Categorical Imperative as the primary lens. The findings conclude that the deployment of non-explainable AI constitutes a direct violation of Kant’s Formula of Humanity, as it reduces users merely to means for achieving computational goals rather than treating them as autonomous, rational agents. Furthermore, the practice fails the Universal Law test, which prohibits the universalization of opacity in decision-making processes. Consequently, the study asserts that Explainability is a non-negotiable moral duty for developers, establishing that predictive accuracy cannot ethically justify the erosion of human autonomy, thereby demanding a paradigm shift from utilitarian efficiency to deontological adherence in AI development.

Development of Partnership Based Marketing Strategy for Sustainable Tourism Villages in Kemiren Banyuwangi Nahdi, Moehammad Robith; Winarno, Agung; Rahayu, Wening Patmi
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.33318

The development of tourism villages in Indonesia often faces challenges such as limited planning, weak stakeholder collaboration, suboptimal promotion, and low community participation. This study examines partnership-based marketing strategies in the Osing Kemiren Tourism Village, Banyuwangi Regency, and their influence on the growth of local MSMEs. Using a qualitative case study design, data were collected through in-depth interviews, observations, and documentation. The findings show that the pentahelix partnership involving local government, Pokdarwis/BUMDes, academic, travel agencies, mediacreates effective promotional synergy that enhances destination visibility and increases tourist visits. This collaboration strengthens MSMEs by improving sales, expanding market access, and encouraging long-term business sustainability. Overall, the study demonstrates that partnership-based marketing is an effective model for advancing tourism village development while supporting local economic empowerment.

INOVASI DAN KREATIVITAS: KUNCI KONSEPTUAL SOLUSI ATAS PERMASALAHAN KEWIRAUSAHAAN KONTEMPORER Artino, Bhernanda Tri Mulia Aziza Putri; Winarno, Agung; Rahayu, Wening Patmi
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.171

Inovasi dan kreativitas adalah kunci konseptual dan aset strategis krusial dalam kewirausahaan kontemporer yang berfungsi untuk mengatasi permasalahan bisnis dan mencapai pertumbuhan keberlanjutan. Keduanya memiliki kekuatan di mana kreativitas adalah pembangkit ide dan sumber solusi, sementara inovasi adalah implementasi praktis yang mengubah ide menjadi nilai nyata, sangat penting untuk adaptasi dalam lanskap bisnis yang dipengaruhi teknologi dan globalisasi. Penelitian ini bertujuan untuk mendeskripsikan inovasi dan kreativitas sebagai kunci konseptual solusi atas permasalahan kewirausahaan kontemporer. Metode penelitian menggunakan pendekatan konseptual dengan penelitian studi pustaka (literatur review). Hasil penelitian menunjukkan bahwa kemampuan wirausahawan untuk menginternalisasikan kreativitas sebagai sumber solusi dan mengimplementasikan inovasi sebagai tindakan nyata penghasil nilai adalah prasyarat fundamental untuk mencapai keunggulan kompetitif, pertumbuhan bisnis yang berfokus pada keberlanjutan dan memberikan dampak ekonomi yang signifikan di era kontemporer.

Pottery craft development: Upgrading the traditional combustion management patterns for product quality and aesthetics in Pagelaran Village, Malang Aini, Desti Nur; Winarno, Agung; Arsadi, Arsadi; Mohd Salleh, Norlida Hanim
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 51, No. 1
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the process of improving the quality of pottery products from Pagelaran village in Malang mainly by improving the traditional combustion process. The traditional pottery craftsmen in this area have faced issues with both the aesthetic values and quality standard of their products, even having defective products due to poor processes. Despite these challenges, pottery craft in Pagelaran is considered a cultural heritage that has contributed to the welfare of craftsmen and the local community, as well as the preservation of local wisdom. To improve the quality of their products, the craftsmen in Pagelaran have focused on the way they use tools and materials, the technical production process by linking technology and the environment, the method used, and the effect on future environmental changes. This study employs a descriptive qualitative and action research, which involves the craftsmen community in Kampung Edukasi Wisata. Data is collected through observation and in-depth interviews and analyzed using the 6P simultaneous stages technique proposed by Winarno and Robfiah (2020). The findings of the study show that while the tools and materials used in the pottery production are still traditional, the pottery of Pagelaran is leading to innovative aesthetic products. Pottery production activities have an impact on the physical environment, requiring technology, methods, and cultural impact in the exploitation of the environment under the cultural ecology perspective. Despite the traditional production process, it has been integrated with user demands so that the quality of the product is improved through the standardization of the combustion process, product decoration, and additional touches of aesthetic values on the products. Overall, this study provides insights into how traditional craftsmen can improve their product quality through a focus on both the technical production process and cultural impact.

Internal Resource Optimization Challenges under the Public Service Agency (BLU) Framework: A Qualitative Institutional Study at Politeknik Negeri Semarang Masula, Fariham; Soetjipto, Budi Eko; Winarno, Agung
Jurnal Penelitian IPTEKS Vol. 11 No. 1 (2026): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v11i1.4458

Vocational higher education institutions face growing pressure to balance academic duties with entrepreneurial demands. At Politeknik Negeri Semarang (Polines), several issues hinder the effective use of internal resources for business unit development. These include limited managerial flexibility under the Public Service Agency (BLU) scheme, gaps between institutional policies and on-ground practices, underused productive assets, slow adoption of entrepreneurial values, and fragmented internal–external collaboration. This study aims to identify the key obstacles that affect efforts to optimize internal resources in supporting entrepreneurial activities within Polines’ business units. Using a qualitative case study design, data were collected through interviews, observations, and document analysis, then processed in NVivo 15 using systematic coding. The findings show that challenges concentrate on three areas: managing productive assets, strengthening entrepreneurial practices, and improving collaborative networks. The study contributes theoretically by clarifying how institutional constraints shape resource optimization in vocational institutions, supporting insights from Institutional Theory and the Triple Helix Model. Practically, the study highlights the need for more adaptive asset governance, clear incentive mechanisms, and structured partnerships to enhance performance and sustain institutional development.

The Effect of Work Motivation on Organizational Citizenship Behavior Through Job Satisfaction as a Mediation Variable Saputra, Muhamad Ajye; Soetjipto, Budi Eko; Winarno, Agung
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9086

Organizational Citizenship Behavior (OCB) refers to voluntary behavior exhibited by employees that goes beyond their formal job descriptions and contributes positively to the overall effectiveness of the organization. This study aims to analyze the influence of Servant Leadership and Work Motivation on Organizational Citizenship Behavior (OCB) with Job Satisfaction as a mediating variable among employees of PT Karya Usaha Baru. The research employed an explanatory research design, with a population consisting of 1,500 non-managerial employees. A total of 306 respondents were selected as samples, and data were collected using online questionnaires distributed via Google Forms. The data were analyzed using the path analysis method. The results of this study indicate that: (1) Servant Leadership has a positive and significant direct effect on Organizational Citizenship Behavior, meaning that a service-oriented leadership style enhances employees’ organizational citizenship behavior. (2) Work Motivation has a positive and significant direct effect on Organizational Citizenship Behavior, indicating that employees’ internal drive contributes to the improvement of OCB. (3) Servant Leadership has a positive and significant effect on Job Satisfaction, implying that servant leaders can increase employee job satisfaction. (4) Work Motivation has a positive and significant effect on Job Satisfaction, suggesting that higher motivation is associated with greater job satisfaction. (5) Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior, meaning that satisfied employees are more likely to display OCB. (6) Job Satisfaction partially and significantly mediates the indirect effect of Servant Leadership on Organizational Citizenship Behavior. (7) Job Satisfaction also partially and significantly mediates the indirect effect of Work Motivation on Organizational Citizenship Behavior among employees of PT Karya Usaha Baru.

Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Ananta, Shahrul Dwi Andaryanto Andaryanto, Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Ashari, Regita Niken Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Christianadi, Januar Ika Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fauziyah, Rizma Fikri Munif Nashrullah Firda Meisaroh Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikno Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Iva Khoiril Mala Jeni, Ken Bening Jiwa Jiwa Jeni, Ken Bening Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Masula, Fariham Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Pangestu, Witjaksono Adi Patmi, Wening Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Safitri, Heida Ifkari Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Subagyo, Subagyo Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Syafitri, Dinda Syamsiar, Syamsiar Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Umar, Haniatur Rofiqoh Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen

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