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Analysis of the Influence of Brand Image and Servicescape On Patients’ Repurchase Intention with Hospital Reliability as an Intervening Variable at Sumber Waras Hospital Jakarta Kristiana, Krisma; Pamungkas, Rian Adi; Johanes, Johanes
International Journal of Nursing and Health Services (IJNHS) Vol. 9 No. 1 (2026): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

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Abstract

This study aims to analyze the influence of brand image and servicescape on repurchase intention, with hospital reliability as an intervening variable. The background of this study is based on visit data showing a decline in the number of repeat patient visits at Sumber Waras Hospital as well as increasing competition among hospitals that demands improvement in service quality and trust-based marketing strategies. This study is a quantitative study with a cross-sectional design. Data were obtained through the distribution of questionnaires to 150 respondents who were outpatient consumers of executive polyclinic at Sumber Waras Hospital, Jakarta. The data obtained were analyzed using the Structural Equation Modeling (SEM) method with the assistance of AMOS. The results of the study show that brand image and servicescape have an influence on reliability and repurchase intention. Reliability has an influence on repurchase intention. In addition, reliability can also act as mediating variable between brand image and servicescape. These findings indicate that the better the hospital’s brand image, the better the condition of the physical service environments, and the more reliable the services provided, the higher the consumers’ intention to reuse the services. The practical implication of this study is the importance for the management of Sumber Waras Hospital to strengthen the hospital’s positive brand image, improve the comfort of the physical environment (servicescape), and maintain consistency in providing the best services in order to create consumers repurchase intention that can increase patient loyalty.  
Empowering Patient-Centered Care After Surgery: How Clinical Competence And Leadership Shape Outcomes Through Nurse Engagement Gunadi, Moch. Ilfan; Pamungkas, Rian Adi; Nofierni, Nofierni
International Journal of Nursing and Health Services (IJNHS) Vol. 9 No. 1 (2026): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

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Abstract

Introduction:This study aimed to analyze the impact of Clinical Leadership and Clinical Competence on the implementation of Patient-Centered Care (PCC) post-surgery, mediated by Work Engagement among nurses at RS Islam Jakarta Cempaka Putih. The optimal implementation of PCC remains a major challenge in improving post-surgical healthcare quality, particularly within the context of limited human resources and complex work dynamics. Problems such as low nurse engagement and variations in leadership and clinical skills affect the effectiveness of PCC delivery. Methods:This quantitative research employed a cross-sectional design at RS Islam Jakarta Cempaka Putih, involving 115 nurses selected through a saturated sampling method. Data were collected using a 4-point Likert scale questionnaire and analyzed with SEMPLS software. Ethical approval was granted by the institutional ethics committee, and informed consent was obtained from all participants. Results:The main outcome was the implementation of post-surgical PCC. Findings indicated that Clinical Leadership, Clinical Competence, and Work Engagement significantly influenced PCC implementation when analyzed simultaneously. Clinical Leadership and Clinical Competence had a positive and significant effect on Work Engagement. Furthermore, Clinical Competence and Work Engagement directly improved PCC implementation, while Clinical Leadership did not show a direct significant effect. Work Engagement acted as a key mediator linking Clinical Leadership and Clinical Competence with PCC implementation. Conclusion:This study highlights the critical role of Work Engagement in enhancing the influence of Clinical Leadership and Competence on PCC implementation. Strengthening leadership, developing clinical skills, and fostering engagement among nurses can improve post-surgical care. Future research should adopt longitudinal designs and explore additional factors to deepen understanding and advance healthcare leadership knowledge.
Operational Planning of 'Remedies' Postpartum Care Center: Ensuring of Service Providing to Consumers Martianto, Yudha Hartlanda; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Journal of Management Economic and Financial Vol. 3 No. 3 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i3.80

Abstract

Remedies Postpartum Care Center aims to provide holistic healthcare services for postpartum mothers, especially during the critical period of 0-14 days after delivery. During this period, mothers usually experience various physical, mental, and emotional challenges that require special attention. Remedies offers comprehensive services, including psychological consultation, nutritional care, lactation support, and recovery facilities with modern technology. With a structured operational planning strategy, Remedies strives to be a high-quality postpartum healthcare provider and provide a memorable experience for consumers when receiving services at Remedies. To ensure the effectiveness of care, the operational planning implemented includes human resource management, facility optimization, and the use of digital-based technology to improve service quality. In terms of marketing, Remedies utilizes digital strategies to raise public awareness of the importance of postpartum care, while expanding the reach of services to more mothers who need intensive support. Research on the effectiveness of postpartum care shows that holistic services such as those offered by Remedies can significantly improve the physical and mental recovery of mothers. With a data-driven approach and digital marketing strategy, Remedies plans to increase market share and become a leader in the industry. Thus, mature operational planning will contribute to creating more optimal and sustainable health services for postpartum mothers.
Co-Authors AA Sudharmawan, AA Abdurrasyid Adam Astrada . Adhikara, Muhammad Fachruddin Arrozi Adikara, Fransiskus Adli, Shofa Samiroh Agusdini Banun AGUSDINI BANUN SAPTANINGSIH Ahmad Hasyim Alivia Yufitri Al’adli, Aqdam Fauqo Amir, Haeril Ananda, Nadaa Septya Dwi Anastina Tahjoo Andi Mayasari Usman Andi Sri Hastuti Handayani ANDRY, ANDRY Antoni Antoni Aponno, Vica Agatha L Aprilita Rina Yanti Aprillita Rina Yanti Arrandhikasari, Devina Arrozi, Muhammad Fachrudin Azzah, Fhasa Lifiansah Bayu herlambang Bayu Budi Mulyana, Budi Budi Tjahjono Cahyani, Siti Meilinda Chamroonsawasdi, Kanittha Channesya Meilinsye Sampetoding Charuwan Kritpracha Damanik, Vevi Sustria Dardin, Dardin Dewangga Gegap Gempita Dharmawan, Stephen Dian Novita Dian Purwati, Wahyuni Dijaya, Rendy Dionysius Subali Djunaedi, Mira Kartika Dewi Duta Liana Eka Handayani Endang Ruswanti Ernawati, Rini Erry Yudhya Mulyani Erry Yudhya Mulyani Fadilah, Ika Fahrianto Selamet Fitria, Pika Ayu Fitriani, Arbania Fitriyanti S, N Endah Hidayah Florensa Florensa Gaffara, Ghefra Rizkan Gifari, Nazhif Girsang, Andri J. Gobel, Satria Gracia, Gracia Gunadi, Moch. Ilfan Hardinsyah Hariyanto, Ari Harlinda Syofyan hasyim, hasyim Hidarpa, Nana Hilmy, M. Reza Himarwan, Aditya Hutapea, Fresley I Made Raditya Mahardika Indradewa, Rhian Indrayani, Reka Intan Silviana Mustikawati Irawan, Bambang Irhamdani, Irhamdani Johanes Johanes, Johanes Karnando, Joni Kartini Kartini Karyanah, Yayah Khaerina, Mutia Fauzi Kristiana, Krisma Kundang Karsono Juman Kustiawan, Unggul Kusumapradja, Rokiah Kusumapradja, Rokiah Lailatu Zahro, Lailatu Laras Sitoayu Lenahatu, Stevy Lydia Lydia, Lydia M Lutfi Dayan Janwar M, MUSTAINAH MULIA Manurung, Sarah Maratis, Jerry Marcellia, Alvina Martianto, Yudha Hartlanda masriah masriah, masriah Mayasari, Andi MF. Arrozi Adhikara MHD. Parlindungan Mira Asmirajanti Miralda Nasta Indah Anggraini Muh. Natsir Nugroho Muhamad Bahrul Ulum Muhammad Fachrur Rozi, Muhammad Fachrur Munawar Munawar Mury Kuswari Mustikawati, Intan Silviana Nabila, Putri Nasution, Titi Anggraeni Nizirwan Anwar Nofierni, Nofierni Novardian, Novardian Novrifa, Hetzy Nuraeni, Neli Olivia, Trinil Oscar, Rinaldi Paksi, Yanuar Buana Palili, Mohammad Ridwan Palit, Selvyana C. Pamungkas, Fhasa Lifiansah Azzah Paul Yoke Limuria Perdana, Rival Pertiwi, Ratih Dyah Pina M, Firza Pronajaya, Gede Purba, Elida Junita Purwanti, Clara Putra, Felicia Kartawidjaja Rachmanida Nuzrina Rahman, Fauzan Habibi Rasipin Rasipin Ratna Dewi RATNA INDRAWATI Reinaldo Pradana Resti Mulya Sari Ria Atmaja, Dodi Rimbawan , Rina Anindita Rina Mutiara, Rina Rita, Kemala Riya Widayanti Rizkia, Dian Gema Rokiah Kusumapradja Rosya, Ernalinda Ruga, Forestriano Bayu Putra Ruth Novia Elnasanti Safitri, Adelia sandra dewi Santowijaya, Alfadli Santy Baktirany Saptaningsih, Agusdini Banun Saputra, Rian Saputra, Sugiyono Sari, Rista Puspita Sari, Widia Seprianto, Seprianto Septiana, Visya Simin, Desmalia Maulana Sinaga, Friska Nathasia Sirait, Anton MJ Siti Meilinda Cahyani Sofiana Sri Astuti Sri Teguh Rahayu, Sri Teguh Sri Wulandari Suharti Suharti Sukarno, Anita Supriyantoro Supriyantoro Supriyati, Titin Surya, Veimina Susanti, Ayu Retno Sutanto, Martin Tahjoo, Anastina Tantri Yanuar Rahmat Syah Thomas Regina Putra Tippamas Chinnawong Tiwery, Susanty M Tjipto Rini Tresia, Sofia Tyas Putri Utami Ummanah Ummanah, Ummanah Utomo, Restiany Veimina Surya Veronika, Erna Wahidi, Kemala Rita Wahyu Kirana Wahyuni D Purwat Wahyuni Dian Purwati Wahyuni Dian Purwati Wahyuni Dian Purwati Wahyuni, Marisca Astri Wekadigunawan, Cri Sajjana Prajna Wibowo, Duta Andriyan Widia Sari Widia Sari Widodo, Agung Mulyo Wijayanti Wijayanti Yulhendri Yulhendri Yuliati -