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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Distribusi International Journal of Community Service Learning JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry JBMR: Journal of Business and Management Review Jurnal Pengabdian UNDIKMA Journal of Economics and Business UBS Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Nusantara Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Unram Journal of Community Service (UJCS) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Terbuka Journal of Economics and Business Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Padamu Negeri Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Manajemen Dayasaing Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Journal of Ekonomics, Finance, and Management Studies International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Manajemen Maranatha Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Pengabdian Kepada Masyarakat Indonesia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Journal of Business and Management Innovations The Journal of Community Empowerment and Sustainability Services
Febrianur Ibnu Fitroh Sukono Putra
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PERAN CORE VALUE “AKHLAK” DALAM MENINGKATKAN KINERJA KARYAWAN PT KAI (PERSERO) DAOP 4 SEMARANG Ahmad Nur Kalinggar; Febrianur Ibnu Fitroh Sukono Putra; Artha Febriana; Elia Resha Fatmawati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3533

Abstract

Introductions: When faced with challenges in the transportation industry and the high demands of public services, PT KAI (Persero) applies the core values of "AKHLAK" as the foundation of its work culture. However, the effectiveness of internalizing these values in employee performance still requires empirical research to demonstrate it. This study aims to determine the influence of the AKHLAK principles (Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative) on the performance of PT KAI (Persero) Daop 4 Semarang employees. Method: This study uses a quantitative approach, employing a survey. Primary data were collected through a Likert-scale questionnaire 1–5 distributed using physical paper to 149 respondents. The sampling technique used was saturated sampling, according to the criteria of being 21–60 years old, having a minimum education of high school or bachelor’s degree, having a work experience of 1 to 5 years, and having permanent employee status. Data analysis was carried out using multiple linear regression in SPSS. Result: The study indicates that the values of Trustworthy, Competent, Harmonious, and Adaptive have a positive and significant influence. However, two variables, Loyalty and Collaborative, were insignificant. This study contributes to strengthening literacy in values-based human resources in the state-owned enterprise sector and offers practical implications for optimizing a productive and sustainable work culture. Keywords: Attitude Toward Behavior, Behavioral Control, Perceived Stock Investment Intention, Subjective Norms
CELEBRITY ENDORSEMENT, PACKAGING DESIGN, AND BRAND IMAGE: WARDAH'S STRATEGY TO WIN CONSUMERS' HEARTS IN SEMARANG Widarahma Agestha Khairunnisa; Febrianur Ibnu Fitroh Sukono Putra; Ariati Anomsari; Ida Farida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3555

Abstract

Introduction: Indonesia has a high level of consumption, driven by increasing purchasing power. Competition between manufacturers is also intensifying due to the large number of similar products on the market. According to data from the Ministry of Home Affairs' Population and Civil Registration Agency (Dukcapil), Indonesia's population reached 273 million at the end of 2021, with approximately 49.5% being women. Many women are striving to improve their appearance to boost their self-confidence, leading to rapid growth in the cosmetics industry and significant growth in Indonesia.Methods: This research uses a descriptive, quantitative approach, applying survey methods by taking samples from a population and using questionnaires as the primary instrument to collect data.Celebrity endorsements do not significantly influence purchasing decisions for Wardah products, while packaging Design and brand image do.Result: This finding is implemented in the context of marketing Wardah cosmetic products, which places great importance on the product’s visual elements and on consistent brand image management, and is more effective at attracting consumer interest than celebrity appeal. Therefore, the company is strongly advised to focus on developing the visual packaging Design aspect of its marketing strategy and to build a more positive brand image that is relevant to the values that consumers of Wardah products need. Keyword: Brand Image, Celebrity Endorsement, Packaging Design, and Purchase Decision
PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DI KOTA SEMARANG MELALUI MINAT BELI PADA SMARTPHONE XIAOMI Dimas Rizky Sutikno; Elia Resha Fatmawati; Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3844

Abstract

Introduction: This study aims to examine how perceived quality and price shape purchase decisions of Generation Z consumers in Semarang City when buying Xiaomi smartphones, both directly and through the mediating role of purchase intention. The rapid development of technology and the increasing reliance on smartphones among young consumers make it important to understand the behavioral factors behind their purchasing choices.Methods: This research is a quantitative approach; data were collected from 140 respondents who had purchased a Xiaomi smartphone. The analysis was conducted using SmartPLS 4 to evaluate measurement validity, structural relationships, and hypothesis testing.Results: The results indicate that perceived quality and price have a positive and significant effect on purchase intention. Furthermore, perceived quality also significantly influences purchase intention indirectly through the mediating role of purchase intention, demonstrating partial mediation in the relationship between perceived quality and purchase decision. These findings suggest that Generation Z consumers place strong emphasis on the evaluation of product quality and price suitability before forming purchase intention and making final purchase decisions. Based on the results, it is recommended that Xiaomi focus on strengthening consumers’ perceived quality and maintaining competitive pricing strategies to enhance purchase intention and purchasing decisions among Generation Z consumers. Conclusion and suggestion: These findings indicate that perceived quality and price significantly influence purchase decisions, both directly and through purchase intention as a partial mediator. Keywords: Perceived Quality, Price, Purchase Decision, Purchase Intention,
Cute-Bri: Exploring Cultural Authenticity Resource Role in Driving Competitive Advantage Febrianur Ibnu Fitroh Sukono Putra; Roymon Panjaitan; Elia Resha Fatmawati; Seline Widi Rumanti
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-68

Abstract

Co-Authors A. A. R. P. Sari, Raden Abdullah Arif Nurhikmah Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmad Reza Ahmad Rudi Yulianto Ahmada, Rikza Alby Aini, Nining Nurul Alfina Yuniar Prastika Almira Santi Samasta Al’Fara Arum Suci Witjaksono Amalia Nur Chasanah Amron Amron Anis Susanti Anis Susanti Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arsanda, Tiara Daffa Artha Febriana Athifah Utami Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bara Zaretta Bilkis Aulia Luxfiati Bilqis Nisrina Ubaydella Binta Zulfa Nafisa Bobur Sobirov Bobur Sobirov Cahya, Handy Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Ayu Maharani Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Dimas Prasetyo Dimas Rizky Sutikno Dina N. Himmatina Dwi Nuraini, Kurnia E. Artha Febriana Elia Resha Fatmawati Elia Resha Fatmawati Elia Resha Fatmawati Enggarningtyas Retno Pinasti Erin Kristina Estefania Azzura Faela R. Latifah Fajar Tri Afrilianto Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Handy Nur Cahya Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haunan Damar Haziroh, Awanis L. Hertiana Ikasari Ida Farida Ida Farida Ifan Rizqa Imam Nuryanto Imam Nuryanto Indah A. Cahyani Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kamila, Vera Rindiani Kikan Nurhaliza Raniku Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Lutfillahi Latief Luthfi G. Ali Luthfi Gosan Ali Mahadika Pradipta Himawan Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mauren A. Zahra Mega Wahyu Widawati Merliana, Ira Miftakhul JN Kholifah Mila Sartika Mochammad Eric Suryakencana Wibowo Mochammad Sulthan Ariq Ramadhan Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadia Faiza Az Zahra Nadira Rohadatul Aisy Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nico Alexander Vizano Nita Findias Nugroho, Yohanes Vianney Ario Nyimas Ayu Rara Santang Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Piji Pakarti Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Qonita Maharani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda A. Budiantoro Risanda A. Budiantoro Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Riyana Sukma Sari Robby Maulana Saputra Roymon Panjaitan Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tiana Faradita Tito Wira Eka Suryawijaya Tiya Dwi Rachmanti Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Ummi Nur Laila Sulistyani Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Vincent Didiek Wiet Aryanto Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widarahma Agestha Khairunnisa Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus