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Muharam, Hari

Universitas Pakuan

Author-ID : 888394

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Strategic Approach to Increase Purchase Interest in Alternative Energy Vehicles in Bogor Susilo, Susilo; Muharam, Hari; Pranowo, Agus Setyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8236

This research investigates the influence of product quality, social media marketing, and price perception on consumers' intention to purchase electric vehicles, with brand awareness serving as a mediating factor. Conducted in Bogor City, the study employed a quantitative method involving 385 respondents selected through purposive sampling. Data analysis was performed using SEM-LISREL 8.80. The findings reveal that product quality has a significant impact on both brand awareness (t = 3.48) and purchase intention (t = 3.61). Social media marketing also significantly influences brand awareness (t = 2.02) and purchase intention (t = 4.24), while price perception affects brand awareness (t = 2.36) and purchase intention (t = 3.44). Furthermore, brand awareness mediates the relationship between these variables and purchase intention (t = 4.20). The findings indicate that social media marketing is the most dominant factor affecting purchase intention, highlighting the importance of developing intensive and interactive digital marketing strategies. Practically, companies should focus on enhancing brand awareness and building positive consumer perceptions through social media, supported by high-quality products and competitive pricing, to accelerate electric vehicle adoption in Bogor.

Determinants of Consumption Values and Their Impact on Green Purchase Intention through Green Trust: Case Study on the Purchase and Use of Xiaomi Electric Scooter Products in Jabodetabek Deyna Dwitama Setiadi; Hari Muharam; Sufrin Hannan
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.204

This study aims to analyze the determinants of consumption value and their impact on green purchase intention through green trust in a case study on the purchase and use of Xiaomi electric scooter products in Jabodetabek. This study used quantitative accidental sampling method by conducting survey techniques using questionnaire instruments. The questionnaire was distributed to 150 respondents in the Jabodetabek area and the classification of respondents were those who had known, had used, and had bought electric scooter products. The analysis techniques used are descriptive statistics and Structural Equation Modeling (SEM). The results of this study state that consumption values consisting of functional value, social value, and emotional value have a significant influence on green trust both individually and together, consumption values have a significant influence on green purchase intention, green trust has a significant influence on Green Purchase Intention, as well as Consumption Values and Green Trust together have a significant influence on Green Purchase Intention.

E-Service Quality, Customer Trust and Satisfaction: Market Place Consumer Loyalty Analysis Muharam, Hari; Chaniago, Harmon; Endraria, Endraria; Harun, Amran Bin
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.23224

Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices.

Cybersecurity risk awareness in mobile banking: evidence from Sabah, Malaysia Mohidin, Rosle; Lajuni , Nelson; Lestari, Rahayu; Wastuti, Wahyu; Budin , Dg Safrina Ag; Ogunkoya, Olufemi Adewale; Dewi, Monica; Muharam, Hari; Salmah
Global Advances in Business Studies Vol. 4 No. 2 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.004.02.2

This study investigates how Sabahan perceive and respond to cybersecurity risks when using mobile banking. This study employed partial least squares structural equation modeling (PLS-SEM) and focused on four main factors: user awareness and behavior (UAB), mobile device security (MDS), banking app security features (BASF), and perceived cybersecurity threats (CT). A total of 350 questionnaires were distributed, and 286 valid responses were analyzed. The results indicate that UAB, MDS, and BASF all play a significant role in shaping cybersecurity risk awareness (CRA), while CT showed little to no direct effect. These findings suggest that improving user education and promoting secure practices are just as important as technical safeguards. In particular, enhancing digital literacy among less tech-savvy users, ensuring that security features are simple to use, and strengthening device protections can all help reduce risks of cybersecurity. The study concludes that a combination of user-focused education and stronger security standards is necessary to improve the overall safety of mobile banking services.

Pendampingan Masyarakat dalam Upaya Pengembangan Daya Tarik Wisata Alam dan Budaya Kasepuhan Ciptagelar Hari Muharam; Hari Gursida; Ramon Hurdawaty; Yandi Asmana; Hammad Hammad; Endi Suyatno
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.706

The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of the village population lives from rice cultivation, and the village is very attached to the culture of their ancestors. The combination of cultural and natural aspects offers an experience to tourists. Tourism development that combines these two aspects allows the creation of sustainable and responsible tourism products, which not only increase economic value but also preserve and respect cultural heritage and natural sustainability. Community service activities carried out aim to provide input to traditional stakeholders and the Kasepuhan Ciptagelar community in identifying and analyzing potential tourist attractions from a cultural and natural perspective and strategies for developing tourist attractions. Community service activities in the form of community assistance were carried out on December 17, 2023. The results included identifying natural and cultural tourist attractions in Kasepuhan Ciptagelar and providing information about tourism potential, tourism management, and tourism marketing as input to traditional stakeholders and local communities.

INCREASING THE COMPETITIVENESS OF WET CAKE SMEs THROUGH PRODUCT DIVERSIFICATION AND PACKAGING RE-BRANDING IN PANDANSARI VILLAGE Muharam, Hari; Ramlan, Ramlan; Mulyaningsih, May
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.264

The micro-scale culinary sector in Pandansari Village, Bogor Regency, has promising economic potential. However, nine small and medium-sized cake-making small and medium-sized enterprises (SMEs) in this region are experiencing stagnation due to a lack of product innovation, both in terms of flavor variants, shapes, and conventional packaging. This condition reduces product competitiveness and hinders penetration into modern markets and the digital marketing ecosystem. This Community Service (PKM) activity aims to increase the capacity of SME partners in diversifying products andre-brandingpackaging to increase added value (perceived value) and product competitiveness. The approach used isParticipatory Action Research (PAR) which includes the observation stage, education (product management training), production assistance (prototyping), and evaluation. This activity resulted in a significant increase in partners' understanding of the strategy.line fillingand packaging. Practically, 100% of partners succeeded in creating innovative new flavor variants (matcha, premium cheese, red velvet) and modify the shape of the cake intobite-size. In addition, partners have successfully implemented packagingfood gradevariouswindow boxcomplete with informative labeling as brand identity (brandingProduct diversification and packaging standardization interventions have proven effective in transforming SME products into high-value products that meet aesthetic and hygiene standards to compete in modern retail and marketing markets.online.

Penerapan Kurikulum Merdeka dan Pembelajaran Mendalam pada Sekolah Indonesia Kuala Lumpur; SLR Siti yulaikhah; Hari Muharam; Rita Retnowati; Nandang Hidayat; Suhendra
Journal of Innovative Islamic Education Management Vol. 2 No. 1 (2026): Journal of Innovative Islamic Education Management
Publisher : CV. Agrapana Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65789/jiiem.v2i1.107

This systematic literature review (SLR) examines the implementation of the Merdeka Curriculum and pedagogical deep learning in Indonesian international school contexts, with a specific focus on Sekolah Indonesia Kuala Lumpur (SIKL). Guided by the PRISMA 2020 framework, this review synthesizes evidence from 20 peer-reviewed journal articles indexed in Scopus (Q1–Q4) and SINTA (1–6), published between 2020 and 2025. The review explores curriculum adaptation, instructional practices, teacher readiness, and learner outcomes conceptualized as Dimensi Profil Lulusan. The findings indicate that the Merdeka Curriculum aligns with global trends toward competency-based and learner-centered education, while pedagogical deep learning supports conceptual understanding, critical thinking, and transferable skills. Nevertheless, implementation in international school settings presents challenges related to curriculum coherence, professional development, and assessment alignment. This study contributes to international curriculum discourse by positioning Indonesian curriculum reform within the context of international schooling and deep learning pedagogy.

Analysis of the Relationship Between Digital Marketing Strategies and Customer Orientation with the Competitive Advantage of SMEs Icin Quraysin; Ngadino Surip Diposumartob; Hari Muharam
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.17392

MSMEs in Banten tend to have marketing strategies that are less flexible in facing market changes. The rapid development of digital technology and increasingly complex consumer behavior requires a new marketing approach. To overcome this problem, this research examined how digital marketing and market orientation can influence the competitive advantage of MSMEs in Banten. This research used a quantitative approach with a population of 3.174 MSME enterprises engaged in KBLI-10 or the food industry in Banten Province. Through multistage sampling with purposive sampling and proportional random sampling methods, 347 MSME actors were identified as respondents in this study. Data were collected using a survey/questionnaire method and analyzed using simple and multiple linear regression. The results showed that digital marketing and market orientation positively and significantly affected competitive advantage, both partially and simultaneously. Therefore, this research implies that the more MSMEs focus on increasing digital marketing efforts and market orientation, the greater the opportunity to improve the competitive advantage of MSMEs in Banten Province.Keywords: Digital Marketing; Market Orientation; MSMEs (Micro, Small, Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â and Medium Enterprises).

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad Hammad hammad, hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hari Gursida Harun, Amran Bin Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang M. Syafrudin Yusuf Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Ngadino Surip Diposumartob Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Quraysin, Icin Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramlan, H. Ramon Hurdawaty Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Rita Retnowati Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara Siti yulaikhah Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Suhendra Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy

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