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All Journal Jurnal Manajemen dan Organisasi Jurnal Pustakawan Indonesia Jurnal Minds: Manajemen Ide dan Inspirasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL VISIONIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) IKRA-ITH ABDIMAS Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies Dinasti International Journal of Management Science International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) MAGMA : JURNAL MAGISTER MANAJEMEN JURNAL MANAJEMEN PENDIDIKAN Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Ekonomi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pustakawan Indonesia International Journal of Islamic Business and Management Review Utsaha: Journal of Entrepreneurship Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Abdi Masyarakat Multidisiplin Essence: Entrepreneurship and Small Business Research for Economic Resilience Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Universal Journal of Science and Technology Global Advances in Business Studies Return : Study of Management, Economic and Bussines International Journal of Business and Applied Economics (IJBAE) Journal Research of Social Science, Economics, and Management Kapas: Kumpulan Artikel Pengabdian Masyarakat West Science Business and Management Jurnal Kabar Masyarakat TOFEDU: The Future of Education Journal Research Horizon Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Research and Economics Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat IIJSE Jurnal Pengabdian Masyarakat International Journal of Law, Policy and Governance International Journal of Management and Business Applied International Journal of Management and Digital Business The Eastasouth Journal of Social Science and Humanities International Journal of Economics and Management Sciences Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Journal of Social Service and Empowerment Jurnal Pengabdian Tangerang Selatan
Muharam, Hari
Universitas Pakuan
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Determinants of Word of Mouth in Universities: A Study of Private Universities in Banten, Indonesia Alfatiyah, Rini; Limakrisna, Nandan; Muharam, Hari
International Journal of Management and Digital Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i2.764

Abstract

In facing this globalization Era, the wheel of educational competition must be designed in such a way that the educational process can go hand in hand with the development of advanced technology. many potential residents of Banten who will continue their education to college. This study aims to determine and analyze the impact of Brand Image, service quality, and Customer Relationship Management on word of mouth in private universities in Banten. In this study the sample size is determined in the form of statistical tests that will be used is a model of structural Equation Modeling (SEM). the sample in this study was as many as 354 student respondents from 5 private universities in Banten province, while the population in this study was 32,637 students. The sampling method used in this study is to use probability sampling. Questionnaires collected data. The Data were analyzed by structural equation modeling (SEM) and its tools using Lisrel 8.80. The results revealed that brand image has a positive and significant effect on word of mouth, Service Quality has a positive and significant impact on word of mouth, and Customer Relationship Management has a positive and significant effect on word of mouth.
Empirical Study Using Analysis Techniques Pathways for RM Bumi Aki Employees in Bogor City and Surroundings Ahmad Zulfikar; Widodo Sunaryo; Hari Muharam
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1802

Abstract

This study examines the influence of servant leadership style and personality traits on employee performance through the mediation of work motivation at Bumi Aki Restaurant in Bogor City. A quantitative approach using path analysis technique was employed on a randomly selected sample of Bumi Aki Restaurant employees. The results indicate that both servant leadership style and personality traits have a significant positive effect on work motivation, and work motivation mediates the relationship between these variables and employee performance. The implications highlight the importance of developing servant leadership style and positive personality traits to enhance employee performance, providing insights for human resource management in the restaurant industry, and suggesting avenues for further research to deepen the understanding of these dynamics.
The Effect of Product Quality and Price Perception on Purchase Decisions and Customer Satisfaction as Intervening Variables at Rodalink Jakarta Outlets Rezal, Yonggi Noval; Muharam, Hari; Pranowo, Agus Setyo
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7419

Abstract

In general, this study aims to find ways and strategies to improve purchasing decisions so that they can be input and recommendations for related parties, namely Rodalink Jakarta and consumers. The method used in this study is a survey method with a correlational approach. Information from the survey results was collected from respondents using a questionnaire for all variables, both the Purchase Decision (Y), Product Quality (X1), Price Perception (X2), and Customer Satisfaction (Z) variables. The population in this study is a member of the Polygon Xtrda Indonesia Community Jakarta totaling 278 people. The sampling technique in this study used a proportional random sampling technique using the Slovin formula with an error margin of 5%, a sample of 165 people. Data processing in this study used descriptive analysis techniques and inferential analysis with a correlational approach. The results obtained that Product Quality has a direct and very significant positive effect on Purchase Decisions through Customer Satisfaction so that strengthening Product Quality through Customer Satisfaction can indirectly improve Purchase Decisions with a beta value of 0.190 while the indirect effect of Product Quality on Purchase Decisions through Customer Satisfaction namely: 0.190 x 0.093 = 0.018 then the total effect given is: 0.190 + 0.018 = 0.208, this shows that Product Quality indirectly significantly influences Purchase Decisions through Customer Satisfaction.
Increasing the Intention to Revisit Villa Kota Bunga Through Customer Satisfaction as an Intervening Variable Priyanto, Andri Dwi; Muharam, Hari; Farradia, Yuary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8152

Abstract

This study aims to examine the role of customer satisfaction in mediating the influence of facilities and location on the intention to revisit Villa Kota Bunga. The research is expected to provide valuable input for the management of Villa Kota Bunga in improving its facilities, location, and customer satisfaction. The sampling method used was purposive and accidental sampling by distributing questionnaires to 200 domestic guests who are currently staying or have previously stayed at Villa Kota Bunga. The questionnaire data were processed using SPSS Version 25 and Lisrel 8.80 software. The results show that facilities and location have a positive effect on customer satisfaction, facilities and location positively influence the intention to revisit, and customer satisfaction is able to partially mediate the influence of both facilities and location on the intention to revisit Villa Kota Bunga.
The Influence of Price Perception and Product Quality on Purchase Decisions Through Trust in the Furniture Business of PT Inti Sinergi Sistem, Bogor Regency Hidayat, Syepi; Muharam, Hari; Farradia, Yuary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8171

Abstract

This study aims to examine how price perception and product quality influence purchasing decisions through trust in the furniture business of PT Inti Sinergi Sistem in Bogor Regency. The sampling methods used were purposive sampling and simple random sampling by distributing questionnaires to 106 respondents using Google Forms. The data collected from the questionnaires were processed using SPSS Version 25 and Lisrel 8.80. The results of the study indicate that price perception and product quality influence consumer trust, price perception and product quality influence purchasing decisions, and consumer trust can act as a partial mediator between price perception and product quality on purchasing decisions in the furniture business of PT Inti Sinergi Sistem in Bogor Regency.
Consumer Trust as a Mediator: The Influence of Price Perception and Brand Image on School Choice Decision (Case Study at Ar-Rahman Excellence Junior High School) Lestari, Desy; Muharam, Hari; Pranowo, Agus Setyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8399

Abstract

This research aims to determine the influence of price perception, brand image, and consumer trust on the decision to choose Ar-Rahman Excellent Junior High School, which is expected to provide input for the institution to increase the number of new student admissions each year. The sample in this study consists of parents of students who enrolled in the 2022/2023 academic year up to 2024/2025. Sampling was conducted using probability sampling with the simple random sampling method. Data analysis using Structural Equation Modeling (SEM) with the LISREL 8.80 program. The research results show that partially, price perception has a negative but insignificant effect on consumer trust, while brand image has a positive and significant effect. Price perception and brand image also have a positive and significant influence on the decision to choose Ar-Rahman Excellent Junior High School. Brand image proved to be the most dominant variable in influencing the decision to choose. Additionally, consumer trust also has a positive and significant influence on this decision. Simultaneously, price perception and brand image explain 82.8% of the variation in consumer trust, while price perception, brand image, and consumer trust together explain 89.2% of the variation in the decision to choose.
Improving Marketing Performance Through Customer Engagement Building Syafrudin Yusuf, M.; Limakrisna, Nandan; Muharam, Hari
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.152

Abstract

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The data collection technique was carried out by survey method. The data collection instrument was a questionnaire which was distributed online to 400 customers of private banks in the Greater Jakarta area. Result: The results show that all hypotheses are acceptable, the four dimensions of customer engagement namely Absorption, Dedication, Vigor, and Interaction have a significant effect on customer engagement. Customer engagement has a significant effect on marketing performance. Marketing performance has a significant effect on the company's financial and non-financial profits. Conclusion: This research has the meaning of being able to provide information in the form of analysis results that can be used by private banking companies to improve the performance of the marketing team through customer engagement.
Pengembangan Paket Wisata Terintegrasi Melalui Strategi Branding Desa Wisata Purwabakti Kabupaten Bogor Yudha, Aditya Prima; Muharam, Hari; Salmah, Salmah; Bernedictus, Bayu; Purnama, Indah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7246

Abstract

Pariwisata merupakan salah satu sektor penggerak pertumbuhan ekonomi di Indonesia. Jawa Barat merupakan provinsi di Indonesia dengan jumlah  perjalanan wisatawan terbanyak setelah Jawa Timur. Tercatat 167.396.804 perjalanan wisatawan sepanjang tahun 2024. Salah satu kabupaten terbesar di wilayah Jawa Barat adalah Kabupaten Bogor. Kabupaten Bogor terdiri dari 40 Kecamatan dan 417 desa dengan luas wilayah mencapai 2.991,78 km². Wilayah Kabupaten Bogor memiliki banyak potensi wisata seperti curug (air terjun), terasering persawahan, pegunungan, sungai-sungai besar dan desa wisata. Tercatat lebih dari 12 juta kunjungan wisata ke kabupaten Bogor sepanjang tahun 2024. Potensi kunjungan wisata yang saat ini dikembangkan di wilayah Kabupaten Bogor adalah desa wisata. Desa Purwabakti adalah salah satu desa wisata yang ada di Kabupaten Bogor, terletak di Kecamatan Pamijahan, Bogor Barat. Pada tahun 2023, desa Purwabakti dinobatkan masuk ke dalam 75 besar anugerah desa wisata di Indonesia. Prestasi ini tidak serta merta membuat desa Purwabakti ramai dikunjungi oleh wisatawan. Masyarakat desa yang tergabung dalam kelompok sadar wisata (Pokdarwis) Purwabakti menghadapi tantangan dalam membangun strategi branding yang tepat untuk menarik minat wisatawan berkunjung. Pengelola wisata belum melakukan pemasaran digital secara berkelanjutan. Selain itu, masyarakat perlu untuk merumuskan paket wisata unggulan desa Purwabakti. Kesiapan pengelola wisata di Desa Purwabakti, perlu didukung dengan manajemen usaha yang baik.
Determinants of Consumption Values and Their Impact on Green Purchase Intention through Green Trust: Case Study on the Purchase and Use of Xiaomi Electric Scooter Products in Jabodetabek Setiadi, Deyna Dwitama; Muharam, Hari; Hannan, Sufrin
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.204

Abstract

This study aims to analyze the determinants  of consumption value and  their impact  on green purchase intention through green trust in  a case study on the purchase and use of Xiaomi electric scooter products in Jabodetabek. This study used quantitative accidental sampling method by conducting survey techniques using questionnaire instruments. The questionnaire was distributed to 150 respondents in the Jabodetabek area and the classification of respondents were those who had known, had used, and had bought electric scooter products. The analysis techniques used are descriptive statistics and Structural Equation Modeling (SEM). The results of this study state that  consumption values  consisting of functional value, social value, and emotional value have a significant influence on green trust both individually  and  together, consumption values have a significant  influence on green purchase intention, green trust has a  significant influence on  Green Purchase Intention, as well as Consumption Values and  Green Trust together have a significant influence on Green Purchase Intention.
Kemasan dan Pemasaran Produk Serba Nanas pada UMKM Alam Sari Kabupaten Subang Jawa Barat Hari Muharam; Yohanes Indroyono; Reni Sulistiyowati; Heni D Wahyuni; Anik Ariyanti; Ryan Permana; Agus Riyanto
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.437

Abstract

Salah satu tantangan pada pelaku UMKM adalah bagaimana memproduksi produk, mendapatkan keunikan, mengemas dalam kemasan dan memasarkan produk yang dihasilkan. Setiap UMKM merupakan fondasi perekonomian Indonesia karena mampu menggerakkan sektor ekonomi. UMKM berperan signifikan dalam mendukung pertumbuhan ekonomi nasional, menciptakan lapangan kerja, dan memperbanyak jumlah usaha. Serba Nanas Alam Sari merupakan salah satu UMKM di Subang dan mempunyai produk berbahan dasar nanas. Meskipun UMKM ini telah mampu bertahan sejak tahun 1997 hingga sekarang namun perlu peningkatan pengetahuan tentang pengenalkan produk yang dihasilkan untuk memperluas pasar. Kegiatan pengabdian dilaksanakan dalam bentuk FGD. Diskusi dilakukan dengan para pelaku UMKM yaitu dengan pendiri Serba Nanas Alam Sari dan semua pelaku yang terlibat dalam UMKM tersebut Diskusi yang dilakukan merupakan sharing informasi terkait pengetahuan akademis dan keadaan di lapangan yang memberi masukan-masukan yang bermanfaat bagi kedua belah pihak, tentang produk dan lingkup pemasaran, terkhusus para pelaku UMKM.
Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni Herdiyana, Herdiyana herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Hidayat, Syepi Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lestari, Desy Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Octaviana, Dina Ogunkoya, Olufemi Adewale Priyanto, Andri Dwi Purnama, Denta Purnama, Indah Quraysin, Icin Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Setiadi, Deyna Dwitama Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin