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Muharam, Hari
Universitas Pakuan
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The Effect of Product Quality and Price Perception on Purchase Decisions and Customer Satisfaction as Intervening Variables at Rodalink Jakarta Outlets Rezal, Yonggi Noval; Muharam, Hari; Pranowo, Agus Setyo
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7419

Abstract

In general, this study aims to find ways and strategies to improve purchasing decisions so that they can be input and recommendations for related parties, namely Rodalink Jakarta and consumers. The method used in this study is a survey method with a correlational approach. Information from the survey results was collected from respondents using a questionnaire for all variables, both the Purchase Decision (Y), Product Quality (X1), Price Perception (X2), and Customer Satisfaction (Z) variables. The population in this study is a member of the Polygon Xtrda Indonesia Community Jakarta totaling 278 people. The sampling technique in this study used a proportional random sampling technique using the Slovin formula with an error margin of 5%, a sample of 165 people. Data processing in this study used descriptive analysis techniques and inferential analysis with a correlational approach. The results obtained that Product Quality has a direct and very significant positive effect on Purchase Decisions through Customer Satisfaction so that strengthening Product Quality through Customer Satisfaction can indirectly improve Purchase Decisions with a beta value of 0.190 while the indirect effect of Product Quality on Purchase Decisions through Customer Satisfaction namely: 0.190 x 0.093 = 0.018 then the total effect given is: 0.190 + 0.018 = 0.208, this shows that Product Quality indirectly significantly influences Purchase Decisions through Customer Satisfaction.
Improving Marketing Performance Through Customer Engagement Building Syafrudin Yusuf, M.; Limakrisna, Nandan; Muharam, Hari
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.152

Abstract

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The data collection technique was carried out by survey method. The data collection instrument was a questionnaire which was distributed online to 400 customers of private banks in the Greater Jakarta area. Result: The results show that all hypotheses are acceptable, the four dimensions of customer engagement namely Absorption, Dedication, Vigor, and Interaction have a significant effect on customer engagement. Customer engagement has a significant effect on marketing performance. Marketing performance has a significant effect on the company's financial and non-financial profits. Conclusion: This research has the meaning of being able to provide information in the form of analysis results that can be used by private banking companies to improve the performance of the marketing team through customer engagement.
Pengembangan Paket Wisata Terintegrasi Melalui Strategi Branding Desa Wisata Purwabakti Kabupaten Bogor Yudha, Aditya Prima; Muharam, Hari; Salmah, Salmah; Bernedictus, Bayu; Purnama, Indah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7246

Abstract

Pariwisata merupakan salah satu sektor penggerak pertumbuhan ekonomi di Indonesia. Jawa Barat merupakan provinsi di Indonesia dengan jumlah  perjalanan wisatawan terbanyak setelah Jawa Timur. Tercatat 167.396.804 perjalanan wisatawan sepanjang tahun 2024. Salah satu kabupaten terbesar di wilayah Jawa Barat adalah Kabupaten Bogor. Kabupaten Bogor terdiri dari 40 Kecamatan dan 417 desa dengan luas wilayah mencapai 2.991,78 km². Wilayah Kabupaten Bogor memiliki banyak potensi wisata seperti curug (air terjun), terasering persawahan, pegunungan, sungai-sungai besar dan desa wisata. Tercatat lebih dari 12 juta kunjungan wisata ke kabupaten Bogor sepanjang tahun 2024. Potensi kunjungan wisata yang saat ini dikembangkan di wilayah Kabupaten Bogor adalah desa wisata. Desa Purwabakti adalah salah satu desa wisata yang ada di Kabupaten Bogor, terletak di Kecamatan Pamijahan, Bogor Barat. Pada tahun 2023, desa Purwabakti dinobatkan masuk ke dalam 75 besar anugerah desa wisata di Indonesia. Prestasi ini tidak serta merta membuat desa Purwabakti ramai dikunjungi oleh wisatawan. Masyarakat desa yang tergabung dalam kelompok sadar wisata (Pokdarwis) Purwabakti menghadapi tantangan dalam membangun strategi branding yang tepat untuk menarik minat wisatawan berkunjung. Pengelola wisata belum melakukan pemasaran digital secara berkelanjutan. Selain itu, masyarakat perlu untuk merumuskan paket wisata unggulan desa Purwabakti. Kesiapan pengelola wisata di Desa Purwabakti, perlu didukung dengan manajemen usaha yang baik.
Kemasan dan Pemasaran Produk Serba Nanas pada UMKM Alam Sari Kabupaten Subang Jawa Barat Hari Muharam; Yohanes Indroyono; Reni Sulistiyowati; Heni D Wahyuni; Anik Ariyanti; Ryan Permana; Agus Riyanto
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.437

Abstract

Salah satu tantangan pada pelaku UMKM adalah bagaimana memproduksi produk, mendapatkan keunikan, mengemas dalam kemasan dan memasarkan produk yang dihasilkan. Setiap UMKM merupakan fondasi perekonomian Indonesia karena mampu menggerakkan sektor ekonomi. UMKM berperan signifikan dalam mendukung pertumbuhan ekonomi nasional, menciptakan lapangan kerja, dan memperbanyak jumlah usaha. Serba Nanas Alam Sari merupakan salah satu UMKM di Subang dan mempunyai produk berbahan dasar nanas. Meskipun UMKM ini telah mampu bertahan sejak tahun 1997 hingga sekarang namun perlu peningkatan pengetahuan tentang pengenalkan produk yang dihasilkan untuk memperluas pasar. Kegiatan pengabdian dilaksanakan dalam bentuk FGD. Diskusi dilakukan dengan para pelaku UMKM yaitu dengan pendiri Serba Nanas Alam Sari dan semua pelaku yang terlibat dalam UMKM tersebut Diskusi yang dilakukan merupakan sharing informasi terkait pengetahuan akademis dan keadaan di lapangan yang memberi masukan-masukan yang bermanfaat bagi kedua belah pihak, tentang produk dan lingkup pemasaran, terkhusus para pelaku UMKM.
Peningkatan Inovasi Guru Melalui Penguatan Kepemimpinan Situasional Dan Motivasi Berprestasi Guru Nugraha, Ujang Parah; Sunaryo, Widodo; Muharam, Hari
JURNAL MANAJEMEN PENDIDIKAN Vol 11, No 2 (2023): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v11i2.9130

Abstract

IMPROVING TEACHER INNOVATION THROUGH STRENGTHENING SITUATIONAL LEADERSHIP AND ACHIEVEMENT MOTIVATIONThis study aims to determine the strength of the relationship between Situational Leadership and Teacher Innovation, the strength of the relationship between Achievement Motivation and Teacher Innovation, and the strength of the relationship between Situational Leadership and Achievement Motivation together with Teacher Innovation. This research was carried out in Madrasah Ibtidaiyah Se Region I Cianjur Regency which involved 124 Madrasah Teachers. The research method used in this research is the correlational method which is part of the type of quantitative descriptive research. The submission of the hypothesis uses parametric statistical analysis in the form of simple and multiple linear regression analysis, the analysis uses a significance level of a = 0.01 and a = 0.05. There is a very significant positive relationship with a very strong relationship strength between the Situational Leadership variable (X1) and Teacher Innovation (Y) which is indicated by linear regression = 24.16+ 0.80X1. The correlation coefficient (ry1) is 0.848 and the determination coefficient (Ry12) is 0.719. There is a very significant positive relationship with a very strong relationship strength between the variable Achievement Motivation (X2) and Teacher Innovation (Y) which is indicated by the linear regression equation = 29.99 + 0.76X2. The correlation coefficient (ry2) is 0.858 and the determination coefficient (Ry22) is 0.736. There is a very significant positive with a very strong relationship strength between Situational Leadership and Achievement Motivation variables together with Teacher Innovation as indicated by the linear regression equation = 24.01 +0.34X1 +0.46X2. The value of the correlation coefficient (ry.12) is 0.967 and the coefficient of determination (Ry.12) is 0.936. Based on the results of the study, it was stated that the Innovation of Madrasah Ibtidaiyah Teachers in Region I Cianjur Regency could be improved by strengthening Situational Leadership and Achievement Motivation. 
PERAN MOTIVASI KERJA DALAM MEMEDIASI BUDAYA ORGANISASI DAN KOMUNIKASI INTERPERSONAL DENGAN KINERJA KARYAWAN Gunadi, Tresno; Muharam, Hari; Tukiran, Martinus
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 2 (2024): Vol 10, No. 2 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i2.9891

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, komunikasi interpersonal terhadap kinerja karyawan melalui variabel intervening motivasi kerja pada produsen alas kaki di Kecamatan Ciomas, Kabupaten Bogor. Populasi berasal dari pekerja produksi alas kaki di Kecamatan Ciomas. Teknik pengambilan sampel melalui proposional random sampling dengan jumlah sampel ditentukan menggunakan rumus Slovin sebanyak 136 responden. Analisis data menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan pengaruh positif signifikan dari seluruh hipotesis yang ada dalam penelitian yaitu pengaruh budaya organisasi, komunikasi interpersonal terhadap kinerja karyawan dengan variabel intervening motivasi kerja. Hasil penelitian ini menunjukkan perlunya perusahaan terus mengembangkan kemampuan para pekerja atau karyawan dengan dorongan motivasi untuk terus berkembang dan saling berbagi pengetahuan satu sama lain melalui jalinan komunikasi interpersonal yang baik. Dengan demikian, akan terwujud kinerja karyawan yang mampu menghasilkan produk dengan berbagai kebutuhan model yang diinginkan pasar maupun inovasi baru.ABSTRACTThis study aims to determine the effect of organizational culture and interpersonal communication on employee performance through the intervening variable of work motivation at footwear manufacturers in Ciomas District, Bogor Regency. The population comes from footwear production workers in the Ciomas District. The sampling technique was proportional random sampling, with the number of samples determined using the Slovin formula of 136 respondents. Data analysis used path analysis. The study's results showed a significant positive effect of all hypotheses, namely the impact of organizational culture and interpersonal communication on employee performance with the intervening variable of work motivation. The results of this study indicate the need for companies to continue to develop the abilities of workers or employees with motivational encouragement to continue to develop and share knowledge through good interpersonal communication. Thus, employee performance will be realized by producing products with various model needs desired by the market or innovations.
The Effect of Service Quality on Customer Retention and Customer Experience as Mediating Variable Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.948

Abstract

The customer's role is crucial in business, including modern retail. Therefore, this research aims to discover ways to enhance customer retention in modern retail by exploring the impact of relationship quality and customer experience at Ramayana department stores. The study focuses on customers from Ramayana department stores in the DKI Jakarta region. Using proportional random sampling, a sample of 400 customers was selected. Path analysis with JASP software was used for data analysis. The research findings are: 1) Service quality has a significant and positive impact on Customer Experience at Ramayana Department Store. 2).Customer Experience significantly and positively influences Customer Retention at Ramayana Department Store. 3). Service quality positively impacts Customer Retention through Customer Experience as a full mediator at Ramayana Department Store.
Optimizing Customer Retention in Modern Retail: The Role of Customer Experience and Relationship Quality Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 03 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i03.271

Abstract

The customer's position is the spearhead of business, including modern retail, for this reason, this research aims to find ways to optimize customer retention in modern retail with the role of relationship quality, and customer experience in Ramayana department stores. The population in this study were customers of Ramayana department stores in the DKI Jakarta area. The sampling technique used proportional random sampling with a sample size of 400 customers of Ramayana department stores. The data analysis method used in this research is path analysis using JASP software. This research produces conclusions 1). Relationship quality is proven to have a positive and significant influence on Customer Experience at Ramayana Department Store. 2) Customer Experience is proven to have a positive and significant influence on Customer Retention at Ramayana Department Store. 3) Relationship quality has a positive effect on Customer Retention through Customer Experience as full mediation at Ramayana Department Store.
Cybersecurity risk awareness in mobile banking: evidence from Sabah, Malaysia Mohidin, Rosle; Lajuni , Nelson; Lestari, Rahayu; Wastuti, Wahyu; Budin , Dg Safrina Ag; Ogunkoya, Olufemi Adewale; Dewi, Monica; Muharam, Hari; Salmah
Global Advances in Business Studies Vol. 4 No. 2 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.004.02.2

Abstract

This study investigates how Sabahan perceive and respond to cybersecurity risks when using mobile banking. This study employed partial least squares structural equation modeling (PLS-SEM) and focused on four main factors: user awareness and behavior (UAB), mobile device security (MDS), banking app security features (BASF), and perceived cybersecurity threats (CT). A total of 350 questionnaires were distributed, and 286 valid responses were analyzed. The results indicate that UAB, MDS, and BASF all play a significant role in shaping cybersecurity risk awareness (CRA), while CT showed little to no direct effect. These findings suggest that improving user education and promoting secure practices are just as important as technical safeguards. In particular, enhancing digital literacy among less tech-savvy users, ensuring that security features are simple to use, and strengthening device protections can all help reduce risks of cybersecurity. The study concludes that a combination of user-focused education and stronger security standards is necessary to improve the overall safety of mobile banking services.
Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin