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Samsudin
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Makna dan Peran Konsep Halal dalam Membangun Kepercayaan dan Loyalitas Konsumen serta Pedagang Samsudin
Wahana Islamika Jurnal Studi Keislaman Vol. 12 No. 1 (2026): Wahana Islamika: Jurnal Studi Keislaman (dalam proses Edisi Januari-April)
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/4xa2te91

Abstract

Halal retail is not only determined by certification, but also by the process of negotiating the meaning of halal at the point of sale through labels, claims, seller narratives, and shopping experiences. This research aims to explain how the process shapes consumer trust and loyalty and how traders manage halal credibility. The methods used were qualitative case studies with purposive-snowball sampling, data collection through semi-structured interviews, observation, and document review, and thematic analysis with triangulation and member checking. The results showed that consumers verified halal claims using a combination of formal evidence and social evidence, then adjusted the intensity of verification based on perceived risks and situational context. Merchants build trust through information disclosure, coherent explanations, consistency of service, product curation, and complaint recovery. Stable halal negotiations lower uncertainty, strengthen religious security, and encourage buybacks and recommendations, so loyalty emerges as an accumulation of doubt settlement. These findings underscore the importance of a relational approach in local halal retail governance and loyalty enhancement strategies.
Co-Authors Abdul Azis Abdul Aziz Abdul Gani Abdul Kholik Abdul Rahman Abdullah Abror, Indal Achmad Isya Alfassa Adri, Adri Wahyu Maulana Afsha Zahara Aghnia, Lulu Azmi Agusti, Yoga AHMAD FATHONI Ahmad Shofiyuddin Ichsan Ahmad Zainudin Akbar Akbar Akbar Alhafiz Alhamidi Syarif Albanjari, Roslaini Has Aldiansyah Ilham Ali Djamhuri Amanda, Widia Putri Anang Jumardi Andaryuni , Lilik Angel Amori Aninda Muliani Anton Oktaviansyah Anton Satria Prabuwono Anugrah, Sendy Mohamad Apriza, Taufiqurahman Akbar Arifka Fadil Muhammad Arisman Ariyanto, Arya Asmuni Asrowy, Hanan Auji Hamizan Aulia Alsaf Salsabilla Ayu Apriliya Babang Robandi Bayu Rianto Bela Efelya Bisri, Cholil Burhan Firdaus Dadan Resmana Darmawan Purba Bayangna Darmawati Deisye Supit DIRGANTARA WICAKSONO Dodik Prasetyo Dohaman Siregar Dwi Yuli Prasetyo Dzaky Setiawan Tauri Edward Eko Prabowo, Eko Elly Diana Mamesah Encep Supriatna Endy Sudeska Engkos Kosasih Fahrizal, Reza fahrudin FATAH NURDIN Fathiya Hasyifah Sibarani Fatimah Fauzi Anwar Hidayat Fitri Yunita Furkan Ghifari, Muhammad Rafi Al Ginanjar, Shela Gufranuddin Halimatussa’diah Hanafi, M. Ali Harahap, Mhd. Nazar Alfian Haryanto, Adi Hasbi , M. Zidny Nafi Hasibuan, Mirna Annifah Heni Pujiastuti Herman Syahputra Hermansyah Hermanto Chaniago I. Rajaloa, Nani Iim Wasliman Ilham Maulana Illahi, Dena Rahma Ilyas Indira, Fauzalina Indri Oktariani Irvan Romdani Isnaini Harahap Istiyani, Alifatul Azizah Iwan Setiawan Iwan Setiawan Jibril, Muhammad Jumiah Nurhasanah Juneti Kadir, Aswin Anwar Abdul Khairul Ihwan, Khairul Koyim, Muh Kusdiyana Kuswahyudi Lestari, Sheril Lukita Permanasari Lumbantoruan, Jitu Halomoan M. Fakhriza M. Ilham Gilang M. Shabri Abd. Majid Madinah Mangunsong, Ikhwanda Buyung Mansur, Muhamamad Mardiana, Shafa Ghita Marhanani Tri Astuti Maulana, M. Gema Moch Asmawi Moch Asmawi, Moch Moch. Asmawi Mohamad Lukmanul Hakim Muhamad Alda Muhamad Rizky Abdilah Muhammad Al Mighwar Muhammad Amin Muhammad Dedi Irawan Muhammad Ridwan Muhammad Rizky Muhammad Rizky Albaras Muhammad Wildan Nur Akmal Muni, Abdul Munjahid Mustara Nadya Dwi Oktafiranda Nijma Nurfadila, Nijma Novitasari, Dewiana Novrizal Nurlian Nurniswah Oman Unju Subandi Pradana, Mahatva Yoga Pramono, Tias Prasaja, Mochamad Derry Priyamita, Adinda Rahma, Firda Aulia Rahmadani, Annisa Raissa Amanda Putri Raudhatul Jannah Refti Sapitri Resky Herlianto Retno Dewi Zulaikah Risnawati Rizki, Fadhlan Rizky Ramadhan, Rizky Robi’atun Ni’mah, Wahyu Rohayati Roni Harsoyo Ronny Ramadhan Hasibuan Rosidah, Rifatur Rusmanto, Akbar Saddad Nabbil Salsa Bila Raif Sargyono Samsul Hadi Sapriya Sarah Suhalya Sari, Mira Sari, Nisya Puspita Sauri, R Supyan Sekarsari, Kurnia Shela Ginanjar Sibthi, Humam Rasyidu Simorangkir, Yosua Novembrianto Siti Siti Halimah siti nurkhasanah Siti Wardah sitompul, anju Sony Abd Karim Sri Herawati Sri Yanti ST. Rahmawati Subagyo , Ahmad subagyo, Ahmad Subandi, Oman U. Subuhu Salam Sudarto Sudradjat Wiradihardja Sujarwo Sulistyorini Supriandi SUTRISNO Syafrizal Taher Syam, Roqiyul Ma'arif Syariat, M. Syauqi Asy Syuhada Syuhada, Muhammad Randa Taufik Rihatno Triase Tukiyo Tuti Anggraini Umam, Doni Saihul Usman Usman Ahmad Vera Dewi Susanti Vera Dewi Susanti Widiastuti Wijoyo, Agung Yasep Setiakarnawijaya Yuliana, Ela Yuswijayanti Zahid Sholahuddin Al Ayubi Zulrahmadi