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Journal : Formosa Journal of Science and Technology (FJST)

Marketing Mix in Educational Institutions Alifiyah, Nur; Rumsanah, Rumsanah; Zohriah, Anis; Djabidi, Faisal
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12789

Abstract

This study aims to analyze the application of the marketing mix in the competitive strategy at MI Daarul Ilmi-Balaraja. Educational marketing is important in the midst of increasingly fierce competition in the world of education. The marketing mix which includes products, prices, places, promotions, people, processes, and physical evidence is applied to target the interests of prospective students and parents. Through a qualitative approach with a case study method, this study explores the trust of the marketing strategy carried out by MI Daarul Ilmi. The results of the study show that MI Daarul Ilmi has succeeded in integrating elements of the marketing mix well, such as the provision of quality educational products, affordable pricing, strategic locations, and promotions through social media and other activities. Overall, the implementation of an effective marketing mix can help MI Daarul Ilmi to increase its competitiveness and achieve its goal of providing quality education.
Co-Authors Abdul Muin Abdul Mu’in Adawiah, Diah Robiatul Agus Gunawan Ahmad Jubaedi Al-Amini, Muhammad Faruq Alifiyah, Nur Amarullah, Mohammad Syarifuddin Ambarwati, Puji Anis Fauzi, Anis Apud, Apud Asdrayany, Dessi Asyibli, Basri Bachtiar, Machdum Bahaf, Abdul Muin Diba, Ishlah Farah Dimas Zuhri Ahmad Dito Anurogo, Dito Djabidi, Faisal Djabidi, Faizal Eman Sulaiman, Eman Faqih, Saad Al Farisi, Ahmad Nu'man Fauziah, Siti Syifa Fika, Nurul Firados, Rijal Firdaos, Rizal Firdaus, M. Arie HADI PERISTIWO, HADI Hanafi Hanafi Holid, Agus Husnul Hotimah, Husnul Ibtihal, Aqila Azharrani Ihya, Syahidul Iwan Kurniawan Iwan Setiawan Junaedi Junaedi Khairunnisa Khairunnisa Khoriroh, Fitri Kurnia Putri, Siska Marfu, Asep Maulana, Ahmad Farhan Maulida, Ratna Siti Meliska, Meliska Mu'in, Abdul Muiz, Rizqi Nurlaili Muizzuddin, Mochamad Muqopie, Abdullah Mu’in, Abdul Nafis Badri, Muhammad Shofwan Mawally Najibah, Silmun Najmi Muhajir, Nur Muhammad Nasrudin, Anas Nugraha, Enung Nurcahya, Alsri Nurhayati, Neng Nurkarim, Ridwan Oktaviana, Fadilla Prayogo, Rahmat Tri Putri, Rizky Ananda Ramadhan, Ganang Rijal Firdaos Rohaemi, Rohaemi Rohimat, Sonny Rohmansyah, Moh Suhri Rumsanah, Rumsanah Rusdi, Mikdar Salimah shihab, fajar Shobri, Shobri Siti Aisyah Siti Nurasiah, Siti Siti Patimah Siti Suherni, Eneng Sobihah, Hani Sri Hartati Suhada Suhada, Suhada Supardi Syafuri, Syafuri Syarifudin, E. Syarifudin, Encep Syaripudin, Encep Torismayanti, Torismayanti Ulyani, Aap Siti Utami, Maharani Windu VikaSari, Asri Yuni Wahyudin, Achmad ZAINI IBRAHIM, ZAINI Zaky Dhiaulhaq Rahman