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Peningkatan Keahlian Penulisan di kalangan Siswa SMA dalam Meningkatkan Pengelolaan Website di SMA Negeri Jatibarang Indramayu Nugrahaeni Prananingrum; Firdaus Wajdi; Kurniawati; Aris Munandar
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pembuatan penulisan di media sosial digital sangat penting bagi siswa sekolah menengah atas dalam meningkatkan ketrampilan mereka. Dalam kegiatan pelatihan membuat penulisan di kalangan para siswa SMA Negeri Jatibarang di Indramayu, para siswa menampilkan program program sekolah dan mempublikasikan program tersebut. Walaupun masih sekolah menengah atas, kemampuan untuk berelasi dengan publik atau khalayak sangat diperlukan. Para siswa dilatih untuk membuat produk pembuatan produk digital dalam wujud penulisan website di media sosial sekolah. Ini merupakan kegiatan kehumasan yang sangat perlu dikenali oleh siswa sejak usia remaja. Kehumasan merupakan pihak yang sangat berperan dalam menjembatani relasi antara organisasi dan publik biasanya dilakukan oleh para bagian hubungan masyarakat atau yang sering disebut dengan nama Humas. Dengan menampilkan program tersebut melalui publikasi digital akan membuat para siswa SMA tersebut akan lebih memberikan dukungan pada masyarakat luas. Tantangan bagi para siswa tersebut mereka akan belajar untuk dapat bekerjasama dengan khalayaknya yang beragam. Kegiatan tersebut berlangsung di SMA Negeri 1 Jatibarang Indramayu. Para siswa dilatih untuk menulis berbagai berita yang dapat memberikan citra positif sekolah. Pelatihan meliputi teknik penulisan, membuat produk desain digital dan etiket dalam penulisan. Tantangan dalam penulisan di media sosial khususnya website adalah kreativitas para siswa dalam menyampaikan hasil liputan mereka. Ternyata para siswa sangat kreatif dalam menulis dan mendesain tulisan mereka di website. AbstractWriting activities in digital and social media platforms are increasingly important for high school students in developing their skills and creativity. This study highlights a training program conducted at SMA Negeri 1 Jatibarang, Indramayu, which aimed to enhance students’ writing abilities through the publication of school programs on digital platforms. The initiative emphasized the importance of public communication skills, even at the high school level, as students were encouraged to create digital content in the form of website articles for the school’s social media. The training introduced students to the fundamentals of public relations, which plays a strategic role in bridging communication between organizations and the public. By engaging in digital publication, students not only showcased their school’s activities but also contributed to building a positive institutional image and fostering stronger ties with the wider community. The program covered key aspects such as news writing techniques, digital design production, and proper writing etiquette, all of which are crucial for effective communication in the digital age. One of the main challenges identified in this activity was encouraging students to express creativity in reporting and presenting their work. Nevertheless, the results demonstrated that students were highly capable of producing innovative and engaging digital content. Their ability to write, design, and publish school-related news indicates that such training can significantly support skill development and prepare students for broader communication roles in the future.
Teori Perilaku Konsumen Terhadap Penggunaan Iklan, Influencer, dan Ulasan Pelanggan Dalam Pengambilan Keputusan Pembelian di Platform E-Commerce Devina Sukmawati; Kurniawati; Yolanda Masnita
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 9 No. 1 (2025): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v9i1.54201

Abstract

Penelitian ini menganalisis dampak iklan, influencer, dan ulasan pelanggan terhadap keputusan pembelian di platform e-commerce. Melalui survei terhadap pengguna e-commerce, data dikumpulkan dan dianalisis menggunakan uji regresi linear berganda. Teknik yang digunakan dalam penelitian ini merupakan teknik pengambilan sampel yang disebut sebagai teknik NonProbability Sampling. Teknik tersebut tidak memberikan kesempatan yang sama bagi setiap unsur atau anggota populasi untuk dipilih sebagai sampel. Lebih lanjut, metode pengambilan sampel yang diterapkan dalam penelitian ini adalah Accidental Sampling, data yang dikumpulkan menggunakan kuesioner 201 responden. Populasi pada penelitian ini adalah pengguna e-commerce. Olah data yang digunakan pada penelitian ini menggunakan SPSS. Hasilnya menunjukkan bahwa secara simultan, iklan, influencer, dan ulasan pelanggan memiliki pengaruh signifikan terhadap keputusan pembelian, namun secara parsial, hanya iklan yang berpengaruh secara signifikan. Implikasi temuan ini memberikan wawasan strategis bagi pemasaran e-commerce, menyoroti peran sentral iklan dalam mempengaruhi perilaku konsumen dan menunjukkan bahwa penekanan lebih lanjut pada pemanfaatan iklan dapat meningkatkan efektivitas kampanye pemasaran.
Influencer Authenticity: The Key to Triggering Impulsive Online Purchases Rahadian, Dimas; Yolanda Masnita; Kurniawati; Anggi Puspita, Lintang
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 16 No. 2 (2025): Vol. 16 No. 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v16i2.6106

Abstract

This study explored the influence of influencer marketing on online impulse buying intentions, focusing on the role of perceived authenticity as a mediating factor. With the rapid growth of social media and influencer marketing, the study aimed to understand how the congruence between consumers, influencers, and products can influence impulsive purchasing behaviors. Data were collected from 257 active Instagram users in the Jabodetabek region, using Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The findings showed that consumer-product congruence positively influenced online impulse buying intentions, with perceived authenticity significantly mediating this relationship. However, the congruence between consumers and influencers did not show a significant impact on impulse buying intentions. The study suggests that perceived authenticity is a key factor for companies to consider when choosing influencers, as it enhances consumer trust and impulsive purchasing behavior. Limitations of the study include the limited geographic focus on Jabodetabek and the single social media platform, Instagram. Future research should expand to other social media platforms and broader cultural contexts to further explore the role of authenticity in influencer marketing and its effects on impulsive buying. Keywords: Influencer Marketing, Perceived Authenticity, Online Impulse Buying Intentions
Developing Pop-Up Book Based Media To Improve The First Grader Students’ Learning Achievement on The Theme of Natural Event of Min 4 Jember Indrianto, Nino; Kurniawati
JURNAL PENDIDIKAN DASAR NUSANTARA Vol 5 No 2 (2020): Jurnal Pendidikan Dasar Nusantara
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpdn.v5i2.13836

Abstract

Kreatifitas guru untuk menciptakan suasana yang menyenangkan dalam proses belajar mengajar berperan penting dalam mengembangkan potensi peserta didik. Salah satunya dapat diwujudkan dengan mengembangkan media pembelajaran yang valid dan efkektif. Namun, tidak semua guru mampu mengembangkan media pembelajaran seperti halnya di MIN 4 Jember. MIN 4 Jember masih minim dalam penggunaan media pembelajaran, akibatnya hasil belajar siswa kurang maksimal. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengembangkan media pop-up book yang valid dan efektif untuk meningkatkan hasil belajar Tema Peristiwa Alam siswa kelas I MIN 4 Jember. Penelitian ini adalah penelitian pengembangan (research and development) dengan memodifikasi model pengembangan Brog and Gall. Model tersebut terdiri dari tujuh tahap yaitu: (1) mencari masalah; (2) mengumpulkan data; (3) pengembangan desain/produk; (4) validasi desain/produk; (5) revisi desain; (6) uji coba produk; (7) revisi produk. Produk akhir dari penelitian ini berupa media pop-up book yang dikembangkan dari dua aspek, aspek materi dan aspek media. Hasil uji coba validitas yang diperoleh dari ahli materi sebesar 88% dan ahli media sebesar 82% dengan kualifikasi valid. Hasil uji t-related juga menunjukkan adanya perbedaan yang cukup signifikan antara perolehan hasil belajar siswa kelas kontrol dan kelas eksperimen yakni sebesar 25%. Dengan demikian media pop-up book ini layak digunakan dalam pembelajaran dan efektif untuk meningkatkan hasil belajar Tema Peristiwa Alam siswa kelas I MIN 4 Jember.
The Role of Social Media Marketing Activity in Influencing User Engagement and Brand Loyalty: Brand Ownership through Parasocial Relationships Awalludin, Anjas; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1337

Abstract

The purpose of this study was to identify parasocial activity and social media marketing activities, user engagement, and brand loyalty, with a primary focus on understanding the extent to which parasocial activity and user engagement affect social media marketing activities and brand loyalty in a given context. The research method involves collecting data through a six-month online survey, participating respondents who are users of the product or service to be studied. Regression analysis was used to measure the relationship between variables such as Parasocial Relationship, Social Media Marketing Activity, User Engagement, and Brand Loyalty, at a significance level of 0.05. The results of the analysis showed that there was a positive and significant relationship between parasocial activities and social media marketing activities, and user engagement was positively and significantly related to parasocial activities. However, no significant relationship was found between parasocial activity or user engagement and brand loyalty, suggesting that other factors may also influence the development of brand loyalty. This research provides useful insights for marketing strategies and brand interactions with consumers in the age of social media, emphasizing the importance of understanding how parasocial activity and user engagement can affect certain aspects of brand and consumer relationships.
The Effect of Constumer Engagement on Positive-Wom and Negative-Wom on Sneakers Brands mediated by Brand Love Mahendra, Bryan Adam; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1370

Abstract

This study aims to analyze whether there is an impact between brand relationship quality on brand love, brand relationship quality with consumer engagement, consumer community identification with brand love, consumer community identification on consumer engagement, consumer engagement with brand love, brand love with positive word of mouth and brand love with negative word of mouth. The sample obtained amounted to 224 through an online google form, the sampling technique, namely purposive sampling, focused on individuals who have purchased sneakers online on social media with a purchase limit of two times in the past year. In this study using the Structural Equation Model (SEM) with the help of the Amos22 program. The results of this study found that all hypotheses have a positive impact between variables.
The Influence of Artificial Intelligence and Brand Experience on Brand Equity in the Social Security Program for Workers Mariana, Rita; Kurniawati; Masnita, Yolanda
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1595

Abstract

This study examines the influence of Artificial Intelligence (AI) and Brand Experience on the Brand Equity of BPJS Ketenagakerjaan. Against the backdrop of the importance of social protection in Indonesia's economic development, this study highlights how the application of AI, particularly through chatbots, can enhance service efficiency and user experience. The research method employs Structural Equation Modeling (SEM) to analyze data from 319 respondents. The results indicate that AI has a significant positive impact on Self Congruity and Consumer Empowerment, which ultimately enhance Brand Experience. Additionally, Brand Experience is proven to increase Brand Equity. These findings provide insights for BPJS Ketenagakerjaan in designing more effective and relevant service strategies in the digital age.
The Role of Digital Marketing and Promotion in the Business Performance of Small and Medium Enterprises (SMEs) in Developing Countries Mahaliani, Eva; Kurniawati; Masnita, Yolanda
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1640

Abstract

This study examines the role of digital marketing and promotion in the business performance of small and medium-sized enterprises (SMEs) in developing countries, particularly Indonesia. In the face of intense competition, SMEs are required to leverage digital media to sustain and grow their businesses. The objective of this study is to comprehensively investigate how digital marketing capabilities and their adoption through promotions can enhance SME productivity. Additionally, this research analyzes the impact of customer relationship orientation and technology orientation on SME business performance in developing country markets. The research method uses cross-sectional data obtained through a questionnaire distributed via Google Forms on social media to SME owners in Indonesia who have started their businesses within the past year. The findings reveal that competition intensity has a significant influence on promotion. Furthermore, customer relation orientation and technology orientation have a significant influence on digital marketing capability. Additionally, digital marketing capability and promotion have a significant influence on business performance.
THE EFFECT OF SNOWBALL THROWING AND PROBLEM BASED LEARNING MODELS ON STUDENTS’ SOCIAL SCIENCE LEARNING MOTIVATION AT GRADE IV SUNAN AMPEL DEMAK CLUSTER Kurniawati; Santoso, Slamet Utomo
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 5 No. 4 (2021): July
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v5i4.8361

Abstract

This study aimed to analyze the effect of Snowball Throwing (X1) and Problem Based Learning (X2) models on the students’ social science learning motivation at grade IV elementary schools. The results showed that the snowball throwing model increased the students’ learning motivation based on the value of Sig. (2-tailed) showing that 0.000 <0.05 or t-count 10.660> t-table 1.69236. moreover, problem based learning model also increased the students’ learning motivation based on the value of Sig. (2-tailed) showing that 0.000 <0.05 or t-count 9.603> t-table 1.68957. The results demonstrated that there were differences in the effect of Snowball Throwing model and Problem Based Learning model on students’ social science learning motivation at grade IV in the public elementary schools. This was supported by the mean score of the posttest in experiment 1 which was 74.93 and the mean score of the posttest in experiment 2 which was 71.94.
ANALISIS KONFIRMATORI EFEKTIVITAS PENYALURAN DANA ZAKAT PRODUKTIF DI BAZNAS KOTA DENPASAR Aliza Rizki Amalia; Kurniawati; R. Agrosamdhyo
Maisyatuna Vol. 7 No. 1 (2026): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v7i1.914

Abstract

This study analyzes the effectiveness of zakat distribution by BAZNAS Denpasar City in alleviating poverty. The background shows that although the Productive Zakat program has been implemented, its effectiveness remains limited due to funding constraints linked to the minority Muslim population and minimal government support. This quantitative research uses an ex post facto design and involves 71 mustahik receiving productive zakat, with data collected through questionnaires, observations, and documentation. Data were analyzed using Confirmatory Factor Analysis (CFA) in SPSS 26 to assess validity, reliability, and factors influencing effectiveness. The findings reveal that zakat distribution is carried out through collection, planning, selection, distribution, mentoring, and evaluation stages. The dominant effectiveness factors are target accuracy at 23.457%, program socialization at 17.777%, and goal achievement at 9.356%. Major challenges include limited funding, weak cross-sector collaboration, and restricted information access. Overall, productive zakat is considered fairly effective in improving mustahik independence and contributing to poverty reduction in Denpasar.
Co-Authors A. Adriana Amal Abdul Ghofar Abrar Abubakar Agam Muarif Ahkam, Mizanul Ahkam Ahmad Fikri Ahmania, Zalfa Ainul Yaqin Salam Akbar Al Aziz Albarusi, Ratna Gumintang Alfarez, Sidqi Alfin Syatriawan Aliza Rizki Amalia Alphonsius Rodriquest Eko. W Aluh Nikmatullah Amilatun Azizah Ana Farida Ulfa, Ana Farida Andriawan Doni Purnama Anggela, Sari Anggi Puspita, Lintang Anniza Bellarisi Cantika Ar Razi Aris Munandar Arnandi Ashari, Novita Astrid Maria Esther, Astrid Maria Aviani, Irena Ayu Lestari Aziz, Akbar Al A’yuna, Qori Bakruddin Banu Setyo Adi Brigitta Heidy Cahyadi, Irwan Cecep Suarha Cut Maila Hanum Damaiwanti, Auril Damayanty, Thisna Danandjojo, Aditya Darim, Abu Dasfordate , Gamar Enno Dedi Kiswayadi Destrinelli Destrinelli Deti Nurtati Devangga Putra Adhitya Pratama Devina Sukmawati Dg Karra, Aulya Kartini Dian Christina Dini Rizki Dorina Widowati Elfisa Endah Yunita Eni Tri Sudarman Erik Kurniadi Erlina Catur Purnamasari Eva Darnila Evi Nur Cahyanti Faadiyah Nisa Fadlisyah Fahmi Sara Fairuz Faradina Farida Nugrahani Fatwa Tentama Firdaus Wajdi, Firdaus Fuadi, Wahyu Furi Furnamasari, Yayang Gresloan, Anny H. Nababan, Poltak Haben Haeri, Iman Zanatul Haibar, Rizky Allivia Larasati Haifarashin, Ridha Hapsari Windayanti Harahap, Cicely Delfina Hariyanto, Sufendi Haryani Haryati, Kusma Hermanto Yaputra Hutahaean, Samuel Sihol Ibrahim, Isra Dewi Kuntary Iip Sarip Hidayana Indah Maya Sari indah mukarromah Indrianto, Nino Indriyani Suroso Iriantika, Purna Tugas Irma Armelia Saputri Jabbar, Salamul Jihaan Mariza Juairiah Juliawan, Freshe Jumiarti, Dede Novita Kaffah Imanuddin M R Santosa Kamal, Alfarazi Karisma Alva Syahada Khairul Anshar Khairullah, Afif Dzaky Kholilah, Ema Ainun Kholiludin, Ahmad Kisman Kusuma, Nurhayati Adiratna Labiba, Khusna Latifah Al Khasbi Leki, Regina Destia Leon, Farah Margaretha M, Fakhruddin M. Hasmi Yanuardi M. Yogi Riyantama Isjoni M. Yudhi Lutfi Machruf, Awalludin Mahaliani, Eva Mahendra, Bryan Adam Mariana, Rita Markhmadova, Zhansaya K. Masruroh Maulani Mawaddah, Hawina Nur Meiske Erdinarini Anggita Meri Susanti Metananda, Arya A. Miranti Anggorodhiyu Lokantari Moch Sabur Moh. Bahruddin Moneca Diah Listiyaningsih Muhammad Aufa Akmal Muhammad Luthfi Setyawan Anshory Musyaropah, Ulfah Muzdalifah Neni Kustina Nugroho, Jawad Nur Farida Nur Hamim Nuri Herachwati Nurmadinah Nuryadi Nurzengky Ibrahim Oktara, Bayu Oktaviani Andriani Ony Thoyib Hadiwijaya Pamela Ayesma Patmawati Permana, Mochamad Teguh Pertiwi, Dyah Hanum Prananingrum, E Nugrahaeni Prastiyo Diatmono Prihatini, Surya pujiani Purnama, Andriawan Doni Putri, Asti Iryanti Putri, Kinkin Yuliaty S Qamarya, Nurul Qomar, Nurul Izzah Al R. Agrosamdhyo Rachmad Ikhsan Rachmania, Setyaningsih Rahadian, Dimas Rahma Triadi Rahmah, Umrah Jabal Rahmawati, Mamik Rambu, Sitty Herliyanti Riska Aprilia Harahap Riska Gianda Rizka Mulyawan Robiansyah Rosy Pratiwi Rouhillah Rouhillah Rufus Goang Swaradesy Rusherina S. Nailul Muna Aljamaliah Safwandi Sairoh Santoso, Slamet Utomo Sari, Melita Putri W. Saskia Azahra Fauziah Setyaningsih Rachmania Setyowati, Lis Shine Pintor Siolemba Patiro Silvina Noviyanti Simanjuntak Grace Octora Siregar, Muhammad Fahmi Akbar Siswanto Siswohadi Siti Mainah Siti Muniroh Sri Rahmawati Sri Wahyuni Suhendra, Andy Reyhan Sulami, Neti Sulistyawati Surahma Asti Mulasari Susilowati Susniwati Syafrisar Meri Agritubella Syamsul Arifin Syamsul Bahri Tadzkirah Tavid, Kevin Akbar Teuku Azhari tika aprilia Titik Aryati Tri Ariani Tri Ayu Lestari Natsir Tri Fitriana Sakti Tri Siwi Agustina Tri Wahyuni Sukesi TUTIK RAHAYU Usraleli Verado, Sandy Veronika Hevi Vilda Lebbytha Dianie Salshabilla Virna Sulfitri Vonita Indra Andriani Wahyuni, Lidia Watonia Wibowo, Gilang Rahmat Wicaksono, Satya Aji Widyasari Febrina Athidira Arifin Yenny Rahmawati Yolanda Masnita Siagian Yona Wahyuningsih, Yona Yulisda, Desvina Yusuf, Saldi Yuyun Nurmawati Zhiyah Zhulma Zain Zulfikar Zuliani