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Luh Komang Candra Dewi
Universitas Triatma Mulya
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Journal : Journal of Applied Management Studies

 1 
PENGARUH BRAND IMAGE DAN E- SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION SERTA LOYALITAS PENGGUNA APLIKASI GOJEK DI TABANAN I Gusti Ngurah Khrisna Siwa Putra; Luh Komang Candra Dewi
Journal of Applied Management Studies Vol. 1 No. 1 (2019): Journal of Applied Management Studies (JAMMS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.562 KB) | DOI: 10.51713/jamms.v1i1.5

Abstract

This study aims to analyze the effect of brand image on customer satisfaction, the effect of e-service quality on customer satisfaction, the influence of brand image on loyalty, the influence of e-service quality on loyalty, the influence of customer satisfaction on the loyalty of Gojek application users in Tabanan. The respondents of this study were 70 people who used the Gojek application in Tabanan. The hypothesis test used is bootstrap resampling in SEM PLS. The analysis shows that: 1) Brand image has a positive and significant effect on customer satisfaction. 2) Brand image has a positive and significant effect on loyalty. 3) customer satisfaction has a positive and significant effect on customer loyalty. 4) E-service quality has a positive and significant effect on Customer satisfaction. 5) E-service quality does not significantly influence the loyalty of Gojek application users in Tabanan. The study gives consideration to the leadership of PT. Karya Anak Bangsa application or called Gojek to improve brand image so that users of the Gojek application in Tabanan increase their satisfaction.Keywords: brand image, e-service quality, customer satisfaction, loyalty.
JINGLE DAN TAGLINE IKLAN TELEVISI TERHADAP PURCHASE INTENTION GENERASI MILLENNIAL KOTA DENPASAR MELALUI BRAND AWARENESS PRODUK THE PUCUK Luh Komang Candra Dewi; I Ketut Mustika; Ni Luh Sili Antari; Putu Edi Ariawan
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.57

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui pengaruh jingle dan tagline terhadap purchase intention melalui brand awareness pada iklan televisi teh dalam kemasan merek Teh Pucuk Harum di wilayah Kota Denpasar dengan ukuran sampel yang digunakan sebesar 102 responden melalui teknik pengambilan sampel nonprobability sampling dengan jenis purposive sampling dan kuota sampling. Pengumpulan data diperoleh dari hasil penyebaran kuesioner dengan menggunakan skala likert yang digunakan untuk mengukur 17 indikator berbasis metode analisis Structural Equation Modelling dengan program AMOS 22. Berdasarkan hasil analisis ditemukan bahwa variabel jingle berpengaruh negatif dan signifikan terhadap purchase intention. Tagline berpengaruh positif dan signifikan terhadap purchase intention. Jingle berpengaruh positif dan signifikan terhadap brand awareness. Tagline berpengaruh positif dan signifikan terhadap brand awareness dan brand awareness berpengaruh positif dan signifikan terhadap purchase intention.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Eka Kurnia Saputra Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fahrina Mustafa Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Junaedi, I Wayan Junaedi Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Soares, Augusto Sonny Santosa Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi (Suryahadi) Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wayan Gede Supartha Yanti Setianti Yudithia, Yudithia Yuni, Herinidyah Kartika Yuniartoto, Wahyo Yusi Faizathul Octavia