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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi International Journal of Artificial Intelligence Research International Research Journal of Management, IT & Social Sciences Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Journal of Social Science Jurnal Ilmiah Satyagraha Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies ABM: International Journal of Administration, Business and Management Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan Jurnal Sistim Informasi dan Teknologi Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science Paradharma: Jurnal Aplikasi IPTEK Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management Jurnal Ar Ro'is Mandalika (Armada) Jurnal Mosaik Hospitaliti J-CEKI International Journal of Social and Political Sciences Journal Research of Management
Luh Komang Candra Dewi
Universitas Triatma Mulya
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Pengaruh Kualitas Produk, Harga, Dan Pengalaman Pelanggan Terhadap Kepuasan Pelanggan Di SOS Sushi On The Street Badung Patrick Pascalino Suwandhi; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6243

Abstract

In recent years, Japanese food has become one of the growing trends in Bali. Japanese restaurants offer a variety of Japanese cuisine, and also present an authentic gastronomic experience for local and tourist visitors. This study aims to analyze the effect of Product Quality, Price and Customer Experience on Customer Satisfaction at Sushi on The Street Badung. This study applies a quantitative descriptive research method. The Sampling Determination Technique used in this study is the purposive sampling research method. The research analysis uses multiple regression analysis. The sample in this study is consumers or customers of SOS Sushi on The Street Badung who are 17 years old and over who are considered capable of providing information in accordance with the existing facts. The results of the study indicate that 1. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung, 2. Price (X2) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung, 3. Customer Experience (X2) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung and 4. The most dominant independent variable influencing customer satisfaction at SOS Sushi on The Street is Product Quality (X1)
Pengaruh Promosi Media Sosial, Endorsement, Dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Fashion H&M Di Beachwalk Kuta, Bali) Ni Putu Desy Natalia; Luh Komang Candra Dewi
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7165

Abstract

Purchase decisions are the process by which consumers determine and implement their choices regarding a product or service. This study aims to determine the influence of social media promotions, endorsements, and price on purchasing decisions for H&M fashion products. This quantitative study employed a survey method. The population was H&M consumers who had previously purchased H&M products and were at least 17 years old. Purposive sampling was used, with 90 respondents. Data analysis methods used included validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using the t-test. The results of the multiple linear regression analysis showed a regression model of Y = 1.503 + 0.226 X1 + 0.273 X2 + 0.506 X3. The conclusion is that social media promotions have a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.226 and a significance level of 0.020 <0.05. Endorsement has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.273 and a significance level of 0.005 < 0.05. Price has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.506 and a significance level of 0.000 < 0.05.
Strategi Pemasaran Dalam Upaya Peningkatan Penjualan Makanan dan Minuman Luwih Cafe Dalung Kabupaten Badung Wirawan, I Ketut; Dewi, Luh Komang Candra; Saharjo, Sulistyoadi Joko
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7243

Abstract

In developing a restaurant, a marketing strategy is essential to win the competition among businesses. The large number of competitors in the Dalung area poses a challenge for managers to increase sales of food and beverages. Effective marketing strategies are the key to the success of hospitality businesses in the current era of digitalization. The purpose of this study is to identify the internal and external marketing factors and determine the appropriate marketing strategies for the products offered by Luwih Cafe Dalung in Badung Regency. This study uses a qualitative approach. Data collection techniques such as observation, interviews, and literature review were used. The analysis technique used is qualitative descriptive analysis using SWOT analysis. The results of this study indicate that there are internal and external factors of Luwih Café Dalung and alternative strategies to increase food and beverage sales. Four strategies are formulated, such as (1) SO strategy by providing a variety of healthy contemporary menus, organizing family events at affordable prices, and online offers through media and online ordering platform applications, (2) WO strategy, namely promoting specialty foods and conducting effective and efficient menu analysis, (3) ST strategy, which can be applied by expanding the menu with vegan options to provide more variety for visitors with families, implementing a membership program, and providing a suggestion box to collect visitor complaints. (4) is the WT strategy by providing training to staff and evaluating visitor input and market demand. It is hoped that these suggested alternative strategies will increase food and beverage sales at Luwih Café Dalung.
PENGARUH DIFERENSIASI PRODUK, DIGITAL MARKETING DANKEBIJAKAN HARGA TERHADAP KEPUTUSAN WISATAWANMENGINAP DI THE COMPASS ROSE UBUD I Nengah Suweca; Luh Komang Candra Dewi; Sourtua Marbun
Jurnal Ilmiah Satyagraha Vol. 7 No. 2 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 The tourism industry is an important sector in national development. Bali is aprovince in Indonesia which is well known for having extraordinary tourismpotential. Hotel is an accommodation facility that provides lodging facilities aswell as food and beverage services which are commercial in nature and aregrowing rapidly. The beauty of the beaches in Bali can be an added value for thehotel itself and an attraction for tourists who will stay at that place. The purposeof this study is to analyze the effect of Product Differentiation, Digital Marketingand Pricing Policies on Tourist Decisions di The Compass Rose Ubud.The research location is The Compass Rose Ubud Bali. The method ofdetermining the sample using the method purposive sampling. The sample of thisresearch is consumers or customers who are aged 17 years and over as many as110 respondents. The analysis technique used is multiple linear regressionanalysis.The results of the study show that product differentiation has a positive andsignificant effect on tourists' decisions at The Compass Rose Ubud. Digitalmarketing positive and significant effect on tourists' decisions The Compass RoseUbud. Pricing policy has a positive and significant effect on tourist decisions.Product differentiation, digital marketing and price policy has a positive andsignificant effect on tourists' decisions The Compass Rose Ubud. Differentiationvariables the product has the most dominant influence on tourists' decisions atThe Compass Rose Ubud. 
Analysis of Effective Marketing Strategies for Environmentally Friendly Products Kespandiar, Tengku; Dewi, Luh Komang Candra; Nurofik, Agus; Hidayati, Heny; Asnawati, Asnawati
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.961

Abstract

Companies that develop environmentally friendly products are closely connected to product development theory, which positions product development as a growth strategy through modified or new offerings for a defined target market. Product development applies to physical products and focuses on transforming initial ideas into more effective and competitive products. In parallel, marketing strategy functions as a planned effort to implement and control activities that influence market exchanges in order to achieve organizational objectives. A key stage in marketing strategy design is the marketing mix, which includes product, price, place, and promotion. This study aims to understand and analyze effective marketing strategies for environmentally friendly products. Using a narrative approach, the study synthesizes insights from relevant secondary sources to explain the relationship between green products and strategic marketing practices. The results indicate that effective marketing strategies for environmentally friendly products include highlighting sustainability values in branding, educating consumers about environmental and functional benefits, leveraging social media for green campaigns, collaborating with environmental influencers, and strengthening credibility through green certification and clear eco-labeling. These strategies help increase consumer trust and improve market acceptance of environmentally friendly products.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo Hidayati, Heny I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Junaedi, I Wayan Junaedi Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Soares, Augusto Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi (Suryahadi) Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wayan Gede Supartha Yanti Setianti Yudithia, Yudithia Yuni, Herinidyah Kartika Yuniartoto, Wahyo Yusi Faizathul Octavia