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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management International Journal of Artificial Intelligence Research International Research Journal of Management, IT & Social Sciences Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Journal of Social Science Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan Jurnal Sistim Informasi dan Teknologi Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal Economic Review (IJER) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Social Science Paradharma: Jurnal Aplikasi IPTEK Abdimas Mandalika Relasi : Jurnal Ekonomi Jurnal Ar Ro'is Mandalika (Armada) Jurnal Mosaik Hospitaliti Jurnal Cendekia Ilmiah International Journal of Social and Political Sciences Journal Research of Management ABM: International Journal of Administration, Business and Management
Luh Komang Candra Dewi
Universitas Triatma Mulya
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Optimalisasi Kinerja UMKM melalui Pendampingan Inovasi dan Keuangan Digital Dewi, Luh Komang Candra; Yogantara, Komang Krishna; Sujadi, Dewiwati
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.38486

Abstract

Abstract:  This community service program aims to optimize MSMEs performance through product innovation assistance and financial digitalization in Bedulu Village, Blahbatuh District, Gianyar Regency. The main problems faced by MSMEs include limited product innovation, inadequate human resource management, and non-systematic financial recording practices. The program applied a participatory approach consisting of problem identification, training sessions, hands-on mentoring, and evaluation. The activities were conducted by a team of lecturers and KKN students, covering product innovation, human resource development, and basic digital financial literacy practices. The results indicate an improvement in participants’ understanding and skills in developing product variations and packaging innovation, as well as implementing simple digital financial recording. MSMEs actors also demonstrated better awareness of separating personal and business finances. Overall, the program positively contributed to strengthening managerial capacity and enhancing MSMEs’ readiness to compete in the digital market environment. Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan kinerja UMKM melalui pendampingan inovasi produk dan digitalisasi keuangan di Desa Bedulu, Kecamatan Blahbatuh, Kabupaten Gianyar. Permasalahan utama yang dihadapi mitra meliputi rendahnya inovasi produk, keterbatasan pengelolaan sumber daya manusia, serta belum optimalnya pencatatan keuangan berbasis digital. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi masalah, pelatihan, pendampingan praktik, serta evaluasi. Kegiatan dilaksanakan oleh tim dosen dan mahasiswa KKN dengan memberikan materi inovasi produk, pengembangan SDM, serta literasi dan aplikasi keuangan digital sederhana. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam melakukan inovasi kemasan dan variasi produk, serta kemampuan menyusun pencatatan keuangan digital secara lebih sistematis. Selain itu, pelaku usaha mulai memahami pentingnya pemisahan keuangan pribadi dan usaha. Program ini memberikan dampak positif terhadap peningkatan kapasitas manajerial dan kesiapan UMKM dalam menghadapi persaingan pasar berbasis digital.
The Influence of Eco-Storytelling and Digital Destination Branding on Tourist Visit Intention to Gunung Salak Village, Tabanan Dewi, I Gusti Agung Ayu Ana Sintya; Dewi, Luh Komang Candra; Kartimin, I Wayan
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 5 No. 1 (2026): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v5i1.5500

Abstract

This study aims to analyze the influence of eco-storytelling and digital destination branding on tourist visit intention to Gunung Salak Village, Selemadeg Timur District, Tabanan Regency, Bali. Gunung Salak Village is registered as a pioneer tourism village on the Jadesta platform of the Ministry of Tourism and Creative Economy, yet its digital promotion and ecological narrative communication remain underdeveloped. Using the Stimulus-Organism-Response (S-O-R) theoretical framework, this quantitative research employed a purposive sampling technique with 100 respondents who had knowledge of or interest in Gunung Salak Village as a tourism destination. Data were collected through questionnaires measured using a five-point Likert scale and analyzed through multiple linear regression using SPSS version 26. The results of the study indicate that eco-storytelling has a positive and significant effect on tourist visit intention (t = 4.217; sig. = 0.000), digital destination branding has a positive and significant effect on tourist visit intention (t = 3.894; sig. = 0.000), and both variables simultaneously have a positive and significant effect on tourist visit intention (F = 38.672; sig. = 0.000) with a coefficient of determination (R²) of 0.441, meaning that 44.1% of the variance in tourist visit intention is explained by eco-storytelling and digital destination branding. These findings imply that strengthening ecological narratives and digital destination identity are essential strategies for developing Gunung Salak Village as a competitive and sustainable rural tourism destination.
Factors Are Affecting Tais Timor Consumers Purchase Decision in Alola Esperansa Filomena da Costa; Luh Komang Chandra Dewi; Augusto da Conceição
ABM: International Journal of Administration, Business and Management Vol 2 No 2 (2020)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i2.393

Abstract

This study aims to analyze and explain: (1) To know and explain what factors influence consumer-purchasing decisions; (2) To find out and explain what factors are dominant in influencing consumer purchasing decisions; (3) to find out and explain what factors need to be improved in consumer purchasing decisions.The samples in this study were 80 of all customers or consumers of Alola Esperansa who had shopped Tais Timor at the Alola Esperansa Shop. Questionnaires were distributed to Alola Esperansa 80 consumers and all returned. The findings of this study indicate that the quality factor has the highest eigenvalue value of 5.218 and is able to explain the total variance of 32.612%. The most dominant factor that consumers consider in buying Tais Timor at Alola Esperansa is the Quality Factor. Keywords: Quality Factor, consumer, purchasing decisions
The Effect Of Innovation Product, Service Quality To Customer Satisfaction And Customer Loyalty Of Banco Nacional De Comercio Timor-Leste/BNCTL Dili Sanzinha dos Santos Branca; Luh Komang Chandra Dewi; Augusto da Conceição Soares
ABM: International Journal of Administration, Business and Management Vol 2 No 2 (2020)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i2.396

Abstract

The objective of this thesis is to analyze and explain: 1) The effect of product innovation to customers’ satisfaction, 2) The effect of services quality to customers’ satisfaction, 3) The effect of products’ innovation to customers’ loyalty. 4) The effect of services quality to customers’ Loyalty. And 5) The Effect of customers’ satisfaction to customers’ loyalty. The data collection in this research through distribution of questioner to customers of BNCTL Bank in Dili. The sampling technique used is non-probability sampling with purposive sampling technique, total of 80 respondents were chosen. The data is analyzed by using descriptive statistic and inferential in path analysis With SMARTPLS. The result of the research shows that innovation product and service quality have positive and significant influence to customer satisfaction and customer’s loyalty of Bank BCNTL in Dili. In addition, customer satisfaction have positive and significant influences to customer’s loyalty. Therefore, the more BNCTL banks sold their innovating products according to the needs and desires of customers by paying attention to the three indicators, the customer satisfaction and loyalty will also increase. In addition, the better quality of service received by the customer, it will further increase the satisfaction and loyalty of customers of the BNCTL bank in Dili. Therefore, it is hoped that the bank will always pay attention to product innovations that are in accordance with the needs and desires of customers So that satisfaction and loyalty are also increases. Keywords: Product Innovation, Service of quality, Satisfaction and Customer Loyalty.
Performance Analysis Based on the Balanced Scorecard Approach (Case Study at the Maya Sanur Resort and Spa Hotel) Ni Putu Vicky Yudiari; Ni Luh Putu Wiagustini; Luh Komang Candra Dewi
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11962

Abstract

This study aims to analyze the performance of Maya Sanur Resort & Spa using the Balanced Scorecard approach, which encompasses the financial, customer, internal business process, and learning and growth perspectives. The research employed a descriptive quantitative approach, with data collected through questionnaires distributed to customers and employees, as well as secondary data obtained from the company. Data analysis was conducted using a Likert scale and descriptive statistical techniques. The results indicate that the overall performance of the hotel falls within the good category. The customer perspective achieved a score of 3.82, indicating a high level of customer satisfaction and loyalty. The internal business process perspective obtained a score of 3.57, reflecting fairly effective operational performance. The learning and growth perspective scored 3.70, demonstrating favorable conditions in human resource development. Meanwhile, the financial perspective, measured using Return on Assets (ROA), was categorized as very good, with a value exceeding 10 percent. Overall, the hotel's performance index was classified as good and approaching the very good category
Marketing Analysis of Innovation Products in Social Media Market Orientation Ferdi Antonio; Luh Komang Candra Dewi; Heny Hidayati; Donny Dharmawan; Agus Nurofik
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.842

Abstract

The purpose of this study is to analyze the obstacles and solutions regarding the marketing analysis of innovation products in social media market orientation. The method used in this study is a qualitative descriptive method. This method is supported by comprehensive secondary data sourced from theoretical books and theoretical practices in journal articles. The research results show that marketing analysis of innovation products in social media market orientation is a crucial approach in the digital era. When companies launch innovative products, whether in the form of new features, environmentally friendly products, or new culinary concepts, social media is no longer just a promotional channel, but rather a strategic ecosystem for understanding and responding to the market. Marketing innovative products within a market-oriented framework on social media requires a radical transformation in how companies interact with their audiences, shifting the focus from simply showcasing advanced features to truly meeting consumers' emotional and functional needs. The most crucial initial step is building a deep, data-driven understanding through active social listening to capture emerging conversations, complaints, and hidden trends within the community.
PENGARUH MANFAAT, KEMUDAHAN, SERTA KELEMAHAN PENGGUNAAN E-MONEY DALAM MENINGKATKAN MINAT BELI KALANGAN MILENIAL DI DENPASAR, BALI Gebriel Jivandrina Marhoin Dumais; Luh Komang Candra Dewi; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 7 No. 2 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2026.7286

Abstract

This study investigates the influence of Perceived Benefits, Ease of Use, and Perceived Weaknesses of e-money on Purchase Intention among millennials in Denpasar, Bali. In the digital era, e-money adoption continues to rise, especially among younger generations who value speed and convenience in transactions. The research applied a survey method using questionnaires distributed to 100 respondents aged 20–44 years, and multiple linear regression was employed for data analysis. Results revealed that Perceived Benefits and Ease of Use significantly and positively affect Purchase Intention, while Perceived Weaknesses negatively influence it. These findings highlight that although e-money offers efficiency and practicality, concerns about security and internet dependency still hinder adoption for some users. This study provides useful insights for e-money providers to enhance service reliability, minimize weaknesses, and encourage wider acceptance among millennials.
Analysis of Effective Marketing Strategies for Environmentally Friendly Products Tengku Kespandiar; Luh Komang Candra Dewi; Agus Nurofik; Heny Hidayati; Asnawati Asnawati
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.961

Abstract

Companies that develop environmentally friendly products are closely connected to product development theory, which positions product development as a growth strategy through modified or new offerings for a defined target market. Product development applies to physical products and focuses on transforming initial ideas into more effective and competitive products. In parallel, marketing strategy functions as a planned effort to implement and control activities that influence market exchanges in order to achieve organizational objectives. A key stage in marketing strategy design is the marketing mix, which includes product, price, place, and promotion. This study aims to understand and analyze effective marketing strategies for environmentally friendly products. Using a narrative approach, the study synthesizes insights from relevant secondary sources to explain the relationship between green products and strategic marketing practices. The results indicate that effective marketing strategies for environmentally friendly products include highlighting sustainability values in branding, educating consumers about environmental and functional benefits, leveraging social media for green campaigns, collaborating with environmental influencers, and strengthening credibility through green certification and clear eco-labeling. These strategies help increase consumer trust and improve market acceptance of environmentally friendly products.
PENGARUH DIFERENSIASI PRODUK, DIGITAL MARKETING DANKEBIJAKAN HARGA TERHADAP KEPUTUSAN WISATAWANMENGINAP DI THE COMPASS ROSE UBUD I Nengah Suweca; Luh Komang Candra Dewi; Sourtua Marbun
Jurnal Ilmiah Satyagraha Vol. 7 No. 2 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 The tourism industry is an important sector in national development. Bali is aprovince in Indonesia which is well known for having extraordinary tourismpotential. Hotel is an accommodation facility that provides lodging facilities aswell as food and beverage services which are commercial in nature and aregrowing rapidly. The beauty of the beaches in Bali can be an added value for thehotel itself and an attraction for tourists who will stay at that place. The purposeof this study is to analyze the effect of Product Differentiation, Digital Marketingand Pricing Policies on Tourist Decisions di The Compass Rose Ubud.The research location is The Compass Rose Ubud Bali. The method ofdetermining the sample using the method purposive sampling. The sample of thisresearch is consumers or customers who are aged 17 years and over as many as110 respondents. The analysis technique used is multiple linear regressionanalysis.The results of the study show that product differentiation has a positive andsignificant effect on tourists' decisions at The Compass Rose Ubud. Digitalmarketing positive and significant effect on tourists' decisions The Compass RoseUbud. Pricing policy has a positive and significant effect on tourist decisions.Product differentiation, digital marketing and price policy has a positive andsignificant effect on tourists' decisions The Compass Rose Ubud. Differentiationvariables the product has the most dominant influence on tourists' decisions atThe Compass Rose Ubud. 
SWOT-Based Governance Assessment of BP Batam: Addressing Institutional, Regulatory, and Investment Barriers Yudithia Yudithia; Wahyo Yuniartoto; Suryahadi Suryahadi; Augusto Soares; Luh Komang Candra Dewi
International Journal of Social and Political Sciences Vol. 2 No. 1 (2025): April, 2025
Publisher : Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/ijsps.v2i1.100

Abstract

As Indonesia intensifies its commitment to evidence-based governance and performance accountability through frameworks like SAKIP, there is growing urgency to evaluate the effectiveness of key institutions such as BP Batam. Positioned as the governing body for a strategic Free Trade Zone, BP Batam is tasked with managing licensing, investment, and asset optimization amidst complex regulatory and environmental challenges. This study investigates BP Batam’s governance performance in 2024, which, despite notable successes in investment realization and public satisfaction, calls for a deeper strategic analysis to assess the sustainability and inclusivity of these outcomes. The purpose of this research is to assess institutional strengths, weaknesses, opportunities, and threats using a SWOT framework in order to provide actionable recommendations for policy refinement and governance enhancement. Employing a qualitative descriptive design, the study analyzes secondary data, including the 2024 LAKIP report and related policy documents, selected through purposive sampling. Data were interpreted using thematic content analysis and SWOT matrix coding. The findings indicate that while BP Batam has surpassed its economic targets, it faces internal challenges such as uneven service quality, limited digital integration, and low stakeholder participation. Externally, overlapping jurisdiction and ecological vulnerabilities pose strategic risks. The conclusion emphasizes the need for digital governance acceleration, stakeholder-centered engagement, and regulatory synchronization to transform BP Batam into a model of inclusive and resilient governance.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Agus Nurofik Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Antonio, Ferdi Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewi, I Gusti Agung Ayu Ana Sintya Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta FoEh, John EHJ Frans Sudirjo Frans Sudirjo Gebriel Jivandrina Marhoin Dumais Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Heny Hidayati Heny Hidayati Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Pande Sudharma I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Ali Subena Adi Saputra I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi I Wayan Kartimin I Wayan Terimajaya I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Ida Ketut Kusumawijaya Irawan, Putu James Adolf Paparang Judijanto, Loso Karta, Luh Putuh Agustini Kespandiar, Tengku Komang Krishna Yogantara Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthi’atul Khasanah Ni Ketut Utami Nilawati Ni Luh Kardini Ni Luh Komang Julyanti Paramita Sari Ni Luh Putu Wiagustini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Ni Putu Vicky Yudiari Ni Wayan Mekarini Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sili Antari Silvia Ekasari SILVIA EKASARI Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suryani, Ni Kadek Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yuni, Herinidyah Kartika Yusi Faizathul Octavia