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Indah Permata Sari
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THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

Abstract

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
Co-Authors Achmad Achmad Achmad Syahfrudin Adi Saputra Junaidi Afriza Ahmad Farhan Ahmad Nurul Azhar Al Adhim Ahmad supriatna Ahnaf Istiqlal Berutu Aidil Azhar Faizal Lubis Al Kautsar Maskur Aldi Prayoga Syaifullah Amelia Hanif Ami Rizkiana Andi Anwar Andri Widiani Anita Indah Irma Wati Annisa Fauziah Masfufah Aprilia Sapitri Ardiah Juita Arie Anggraini Arik Susbiyani Azzahria Maulida Syifa Benny Fernanda Berwin Anggara Bornok Hotmatua Situmeang Brama Kumbara Omar carmidah, carmidah Cepriadi David Dermawan Delma Baruku Desmiyawati ' Dewi, Siska Miga Dhea Vizalita Rizaldo Dhimas Saputra Diangsa Wagian, Diangsa Dimas Triananda Aji Pamungkas Dini Anjani Dita Mawarni Diyan Permata Yanda Dwi Haryanti Dwi Retnaningsih Elfi Ilham ELLA NUR AINI Ellya Febri Nurhazira Elsa Yutri Melinda Erga Yuhandra Erika Septi Triviana Erisa Ayu Kusumaning Tyas ERLINA Erna Sulistiani Fany Eka Amestia Faridah Faridah Faridah Faridah Fatmaridah Sabani Febrian Solikhin Habyba, Anik Nur Hana Wahyuni Handayani, Ponjaya Tri Hasrian Rudi Setiawan Hayifah Sasi Firmadi Herdina Putri Ahmadi Hermanto Hermanto HERU SUTRISNO Hotler Manurung Humeira I Gede Agus Mertayasa Idriwal Mayusda Ika Rezvani Aprita Ilvia Rema Viani Indra Leo Firmansyah Intan Lailatul Husna Ira Rizkia Ningsih Ismarli Muis Isna Firdasari Ajwa Iveline Anne Marie James Marudut Jerry Ahmad Khodhori Jesiva Patrisia Julius Santony Jumarna Jumarna Jum’atri Yusri Junaidi ' Khairani, Rodhiyatul Khairuddin - Kharisma Nurbani Khoirul Amri Rambe Kurnia Lia Kartika Lintang Rahayu Livana PH Lukitoyo, Pristi Suhendro Lukman Hakim M Arif M.Athuf Thaha Mafira Roza Maisuri, Amanda Mariatul Qibtiyah Mario Kasduri Maulida Qadisyah Mawaddah Warahmah Megawati Megawati Melani Catherine Margreth Lubis Mexsasai Indra Mhd. Fajar Siddik Mico Prastio Muhamad Rimawan Muhammad Farisan Luthfi Muhammad Fauzan Muhammad Reza Alfian Muhammad Reza Satria Inggil Muhammad Ridho Bima Addli Muhammad Ridwan Muhammad Rizky Habibie Murti Puspita Rukmi Nabila Ayunda Cahyani Nabila Dwi Putri Nadilla Andrina Nanda Ul-yana Putri Akmali Naufal Hafizh Nazila Rohmatul Aula Nevi Sintarowati Ni Dewi Ambal Ikka Ni Made Rai Puspita Dewi Ni Wayan Nadi Astiti Niputu Nita Wijayanti Nora Azmi Nova Mardiana Noval Tri Pernando Noviriani, Eliza Novita Putri Wulandari Novita, Lesti Nur Afnita Asfar Nur Aulia Nur Cholimah Nur Fajli Septa Ardika Nur Yono Nurdin Nurhasanaheni Nurhatijah Nurul Fitriyah Sulaeman, Nurul Fitriyah Nurviana Nurwijaya Fitri Nurwijayanti Nuzula Nur Aida Olivia Yonata Ori Marlinda Panji Yudha Pratama Pressy Jati Amerta Prisca Adipertiwi Tahapary Puji Rahayu Putra Hadi Putri Fansa Barawas Putu Steven Eka Putra R. Wahyuningsih R.M. Suryadi Tjekyan Radianto, Denny Oktavina Rafeylah Areefa Elya Rafianti, Fitri Rahayu Winarti Rahmad Efendi Rahmadhani Sulistyowati Pasha Raja Adri Satriawan Rama Amelia Putri Ramadani, Suci Ramadania Istigfarin Rani Alfiani Ratna Sari Dewi Ratu Balqis Rekaza Akbar Repa Jimmy Siregar Reta Karunia Astuti Rifani Akbar Sulbahri Rifa’ah Mahmudah Bulu Rina Elvia Riqlatus Sitta Wahyu Riskayani Djamaleng Riski Agustina Rizki Ananda Rosdiana Rudiansyah Saputra Rumyeni, Rumyeni Safrizal Safrizal Saidun Hutasuhut Sakinah Maulidah Salsa Bila Lubis Sarwoto Sekar Ayu Shalama Qowlam Fadila Sheila Oktarina Silvia Ar Sindi Fatica Sari Siti Qoiriyah Siti Sopur Siti Tiara Maulia Sri Maulida Sri Mega Pali' Sri Sumarni Sri Winda Hardiyanti Damanik Subekti Subhan Susilatri ' Suwari Akhmaddhian Syamsir Syamsir Tambunan, Khairina Tamer Sa’ad Ibrahim Khodr Tengku Riza Zarzani N Tessa Septerina Romaito Tini Setiawati Tri Awlia Br Saragih Triwulandari Satitidjati Dewayana Utami, Fajar WANTI wanti HASMAR Widiyawanti - Wiranda Wisjayanti Tri Anggeliani Yenrizal Yenrizal Yeyen Karisa Putri Yora Harlistyarintica Yuhandri Yunus Yuli Kurniawati Yunan Maulana Fichry Zafirah Talitha Arisyah Zahra Venti Amelia Zsevta Samuel Zulfariansyah , Muhammad Zulvia Maika Letis