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Indah Permata Sari
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THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

Abstract

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
Co-Authors Abd Gawi Siwasiwan Achmad Achmad Achmad Syahfrudin Adi Saputra Junaidi Afriza AHMAD FAISOL Ahmad Farhan Ahmad supriatna Aidil Azhar Faizal Lubis Al Kautsar Maskur Aldi Prayoga Syaifullah Amelia Hanif Ami Rizkiana Andi Anwar Andri Widiani Anita Indah Irma Wati Annisa Fauziah Masfufah Aprilia Sapitri Ardiah Juita Arie Anggraini Arik Susbiyani Azzahria Maulida Syifa Benny Fernanda Berwin Anggara Bornok Hotmatua Situmeang Brama Kumbara Omar Cepriadi David Dermawan Delidios Delidios Delma Baruku Denny Wahyuni Desmiyawati ' Dewi, Siska Miga Dhea Vizalita Rizaldo Dhimas Saputra Dhiyaul Asrar Haulina Diangsa Wagian, Diangsa Dini Anjani Dita Mawarni Diyan Permata Yanda Dwi Septia Ningsih Elfi Ilham ELLA NUR AINI Ellya Febri Nurhazira Elsa Yutri Melinda Elvi Sahara Erga Yuhandra Erisa Ayu Kusumaning Tyas ERLINA Erna Sulistiani Ervin Nora Susanti Fajrin Satria Dwi Kesumah Fany Eka Amestia Faridah Faridah Fatmaridah Sabani Febrian Solikhin Fira Siska Aulia Fitri, Nurwijaya Fredi Handoko Habyba, Anik Nur Hana Wahyuni Handayani, Ponjaya Tri Hasa Putri Herliza Hasrian Rudi Setiawan Hayifah Sasi Firmadi Helsa Nurliani Herdina Putri Ahmadi Herjiden Hermanto Hermanto HERU SUTRISNO Hotler Manurung Humeira I Gede Agus Mertayasa Idriwal Mayusda Ika Rezvani Aprita Ilvia Rema Viani Indra Leo Firmansyah Intan Lailatul Husna Ira Rizkia Ningsih Ismarli Muis Isna Firdasari Ajwa Iveline Anne Marie James Marudut Jesiva Patrisia Julius Santony Jumarna Jumarna Jum’atri Yusri Junaidi ' Kamil Pardumoan Khairani, Rodhiyatul Khairuddin - Kharisma Nurbani Khoirul Amri Rambe Kurnia La Ode Huruhara Lia Kartika Lili Rusliani Lintang Rahayu Livana PH Lukitoyo, Pristi Suhendro Lukman Hakim M Arif M.Athuf Thaha Mahatma Kufepaksi Maisuri, Amanda Mariatul Qibtiyah Mario Kasduri Marlina Ramli Maulida Qadisyah Mawaddah Warahmah Megawati Megawati Melani Catherine Margreth Lubis Mexsasai Indra Mhd. Fajar Siddik Mico Prastio Muhammad Adeba Bilhaqqi Muhammad Farisan Luthfi Muhammad Fauzan Muhammad Rafi Maulana Muhammad Reza Alfian Muhammad Reza Satria Inggil Muhammad Ridwan Muhammad Rizky Habibie Murti Puspita Rukmi Nabila Ayunda Cahyani Nabila Dwi Putri Nabilla Keisya Anjani Nadilla Andrina Nanda Dwi Astri Nanda Ul-yana Putri Akmali Naufal Hafizh Nazila Rohmatul Aula Nevi Sintarowati Ni Dewi Ambal Ikka Ni Made Rai Puspita Dewi Ni Wayan Nadi Astiti Niputu Nita Wijayanti Nofia Lolita Nora Azmi Nova Mardiana Nova Tri Prasetiyo Noval Tri Pernando Noviriani, Eliza Novita, Lesti Novitasari, Sefty Nur Afnita Asfar Nur Aulia Nur Cholimah Nur Fajli Septa Ardika Nur Yono Nur Zakiyah Nurdin Nurhasanaheni Nurhatijah Nurul Fitriyah Sulaeman, Nurul Fitriyah Nurul Ismalia Nurviana Nurwijayanti Nuzula Nur Aida Olivia Yonata Ori Marlinda Panji Yudha Pratama Pressy Jati Amerta Prisca Adipertiwi Tahapary Puji Rahayu Puriani, Risma Anita Putra Hadi Putri Fansa Barawas Putu Steven Eka Putra R. Wahyuningsih R.M. Suryadi Tjekyan Radianto, Denny Oktavina Rafeylah Areefa Elya Rafianti, Fitri Rahmad Efendi Rahmadhani Sulistyowati Pasha Raja Adri Satriawan Rama Amelia Putri Ramadani, Suci Ramadania Istigfarin Ramadiani Ramadiani Rani Alfiani Ratna Sari Dewi Ratu Balqis Reinita Rekaza Akbar Repa Jimmy Siregar retno putri Rifani Akbar Sulbahri Rifa’ah Mahmudah Bulu Rina Elvia, Rina Riqlatus Sitta Wahyu Riskayani Djamaleng Riski Agustina Rizki Ananda Rizki Novirson Rosdiana Rudiansyah Saputra Rumyeni, Rumyeni Ruswaldi Ruswaldi Sabilla Hasanah Safrizal Safrizal Saidun Hutasuhut Sakinah Maulidah Salma Rahmadani Salsa Bila Lubis Sarwoto Sekar Ayu Shalama Qowlam Fadila Sheila Oktarina Silvia Rahma Sari Sindi Fatica Sari Siti Qoiriyah Siti Sopur Siti Tiara Maulia Sri Langgeng Ratnasari Sri Maulida Sri Mega Pali' Sri Winda Hardiyanti Damanik SRI WULANDARI Subhan Sudarman Sudarman Susilatri ' Suwari Akhmaddhian Syamsir Syamsir Syifa' Hanum Budiawati Tambunan, Khairina Tamer Sa’ad Ibrahim Khodr Tengku Riza Zarzani N Tessa Septerina Romaito Tri Awlia Br Saragih Tria Yunita Triwulandari Satitidjati Dewayana Utami, Fajar WANTI wanti HASMAR Widiyawanti - Wiranda Wisjayanti Tri Anggeliani Yenrizal Yenrizal Yora Harlistyarintica Yuhandri Yuhandri, Yuhandri Yuli Kurniawati Yunan Maulana Fichry Zafirah Talitha Arisyah Zahra Venti Amelia Zakia Rahmadania Zavira Safrianti Zsevta Samuel Zulfariansyah , Muhammad Zulvia Maika Letis