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All Journal Optimum : Jurnal Ekonomi dan Pembangunan JSI: Jurnal Sistem Informasi (E-Journal) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Media Mahardhika Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Kontribusia : Research Dissemination for Community Development Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Jurnal Teknologi dan Manajemen EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies Journal of Managerial Sciences and Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Eva Desembrianita
Program Studi Magister Manajemen, Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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SOSIALSIASI PELAKU UMKM UNTUK MEMBANGUN BRAND AWARENESS PADA PRODUK MAKANAN: DENGAN TEKNIK PEMASARAN INOVATIF Sitti Aminah; Indriyani; Sella Antesty; Mesak Yandri Masela; Eva Desembrianita; Rina Rifqie Mariana; Fenny
Eastasouth Journal of Impactive Community Services Vol 1 No 03 (2023): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v1i03.129

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian suatu negara. Namun, pelaku UMKM sering kali menghadapi tantangan dalam membangun brand awareness atau kesadaran merek untuk produk makanan mereka. Dalam era digital yang semakin berkembang, teknik pemasaran inovatif dapat menjadi solusi efektif untuk mengatasi tantangan ini. Tujuan melakukan pengabdian ini adalah untuk memberikan perbaikan toko, pengetahuan tentang penjualan, motivasi dan semangat kepada pelaku UMKM agar dapat melakukan wirausaha dan mengembangkan potensi yang dimilikinya. Penelitian ini memberikan pemahaman yang lebih baik tentang bagaimana sosialisasi pelaku UMKM dapat membantu membangun brand awareness pada produk makanan melalui teknik pemasaran inovatif. Hasil pengabdian ini dapat menjadi referensi bagi pelaku UMKM dan pihak terkait lainnya dalam mengembangkan strategi pemasaran yang efektif dan kreatif untuk meningkatkan kesadaran merek dan mengoptimalkan potensi pasar mereka.
MEMBANGUN BUDAYA INOVASI DALAM UMKM: PELATIHAN DAN PENDAMPINGAN UNTUK MENINGKATKAN KREATIVITAS DAN RESPONSIVITAS TERHADAP PELANGGAN Gatot Wijayanto; Rina Yuniarti; I Made Adi Suwandana; Eva Desembrianita; Ramdhan Kurniawan
Eastasouth Journal of Impactive Community Services Vol 1 No 03 (2023): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v1i03.131

Abstract

Pengabdian ini bertujuan untuk melakukan pengabdian kepada masyarakat dengan fokus pada peningkatan kualitas layanan dan produk pada Usaha Mikro, Kecil, dan Menengah (UMKM) Seblak. UMKM Seblak merupakan salah satu jenis usaha kuliner yang semakin populer di masyarakat Indonesia. Namun, masih terdapat tantangan dalam mengoptimalkan kualitas layanan dan produk yang ditawarkan oleh UMKM Seblak. Metode Pengabdian yang digunakan meliputi studi literatur, observasi lapangan, diskusi dengan pemilik UMKM Seblak, dan pelatihan yang melibatkan praktik langsung. Hasil Pengabdian ini diharapkan dapat memberikan rekomendasi praktis bagi pemilik UMKM Seblak dalam meningkatkan kualitas layanan dan produk mereka. Fokus peningkatan kualitas layanan meliputi aspek seperti kecepatan pelayanan, keramahan, dan ketepatan dalam memenuhi permintaan pelanggan. Sedangkan peningkatan kualitas produk akan melibatkan inovasi dalam bahan baku, pengolahan, dan presentasi sehingga dapat meningkatkan citra UMKM Seblak di mata pelanggan.
THE IMPLEMENTATION OF WEB-BASED E-CRM IN IMPROVING CUSTOMER SATISFACTION IN SMALL AND MEDIUM ENTERPRISES Dhety Chusumastuti; Jamaluddin Majid; Brave Angkasa Sugiarso; Eva Desembrianita
Jurnal Sistem Informasi Vol 15, No 2 (2023)
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jsi.v15i2.22392

Abstract

To enhance the services provided to small- and medium-sized business customers. Specifically for traditional retail enterprises and small and medium firms, take advantage of information and communication technology improvements that have emerged quickly but have yet to be applied well in the lower middle-class sector. They still need help to use and gain access to modern technology. Another connected issue is the tendency of consumer numbers to vary and decline as a result of the expansion of contemporary retail firms with vast and robust networks. This study will develop an electronic customer relationship management (e-CRM) program that can be used to support business operations to boost sales, and that makes it simpler for small and medium-sized firms to provide services.
SOUVENIR SALES FORECASTING ANALYSIS USING SUPPLY CHAIN MANAGEMENT APPROACH (CASE STUDY: SOUVENIR ORCHID SHOP) Syarifuddin Syarifuddin; Nursalim Nursalim; Ivonne Ayesha; Eva Desembrianita
Jurnal Sistem Informasi Vol 15, No 2 (2023)
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jsi.v15i2.22294

Abstract

Orchid Souvenir Shop is a business that provides various types of souvenirs and handicraft items. The purpose of the study is to forecast the stock of wedding souvenir products by empirically testing the facts or elements of the existence of supply chain management by analyzing industrial processes. Demand management activities need to be supported by the administration's systematic and easy demand forecasting process so that fast and accurate information can be obtained to support the MTO-based decision-making process (make-to-order). The demand forecasting method can reduce the risk of product obsolescence and unmet consumer needs and solve material supply problems. Decisions in supply chain management aim to reduce waste and optimize value for all components in the supply chain. Demand forecasting uses time series analysis with moving averages, exponential smoothing, and trend projection methods. To measure the accuracy of forecasting results, analysis using MSE, MAD, and MAPE is used.
HR Competency Development Trough Marketing Training for Tourism Operational Employees of Bumdes Sekapuk, Gresik Eva Desembrianita; Anggardha Adi Septa; Muminatus Sholichah; Ulil Abshor Al Al Khikam
Kontribusia : Research Dissemination for Community Development Vol 6 No 2 (2023): Kontribusia, August
Publisher : OJS Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/kontribusia.v6i2.5936

Abstract

The role of Human Resources in the organization can be seen from employees' contribution to the achievement of organizational performance. The growth in tourist arrivals from year to year is fully supported by the role of operational employee marketing competence in providing services to tourism consumers. Hence, increasing employee competence in marketing is a crucial thing Bumdes Sekapuk must do as the Setigi & KPI tourism business manager. University of Muhammadiyah Gresik lecturer community service conducts marketing training activities for Setigi & KPI operational employees as a Higher Education contribution to Tourism SMEs in Gresik. Face-to-face training and discussion methods are carried out interactively with participants to provide solutions to marketing problems in the field. Implementing employee training by increasing knowledge, insight, and competence in tourism marketing activities is expected to improve the performance of tourist visits to Setigi and Pak Inggi Gardens (KPI) tourist destinations, Sekapuk Gresik village. Keywords: Bumdes Sekapuk, Employee Training, Competence.
Analysis of Public Policy as Catalyst for Entrepreneurship Growth and Innovation Eva Desembrianita; Achmad Zahruddin; Zainal Arifin
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.164

Abstract

This research investigates the role of public policy as a catalyst for entrepreneurship growth and innovation in Bandung City. Through a mixed-methods approach comprising qualitative interviews and quantitative surveys, this study explores the impact of policies on the entrepreneurial ecosystem. Qualitative findings reveal themes of policy awareness, effectiveness, collaboration, funding access, and educational support. Quantitative analysis corroborates these themes, highlighting variations in policy perceptions, impacts, and innovation outcomes. The discussion interprets these findings within established theoretical frameworks, offering insights for policymakers and stakeholders aiming to enhance the city's entrepreneurial landscape.
Cultural Identity As Tourism Promotion Strategy In Malioboro Batik Market Apay Safari*; Nety Novita Hariyani; Eva Desembrianita; Hery Purnomo; Egidius Fkun
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33837

Abstract

This study aims to (1) determine the existence of batik as a cultural identity in tourism promotion in the Malioboro area and (2) determine the effectiveness of cultural identity as a Yogyakarta batik tourism promotion strategy. This research is qualitative research with descriptive methods. This study describes cultural identity as a batik tourism promotion strategy in Yogyakarta. Data collection was carried out using observation, documentation, and literature search techniques. The data analysis method used is Miles and Huberman's perspective method, namely data presentation, data reduction, and conclusion. The results of this study indicate that (1) Hamzah batik which is located in the Malioboro area is one of the largest batik centers strengthens Yogyakarta's identity as a city of culture and (2) Tourism does not always cause a shift or loss of value that threatens the preservation of cultural heritage. 4 main elements influence the success of tourism development at the Malioboro Batik Market, namely tourists, entrepreneurs, local government, and local communities.
Economic Empowerment through Entrepreneurial Ventures: A Holistic Study of Socio-Economic Transformation and Business Creation Tienni Mariana Simanjorang; Indriana; Imam Hanafi; Eva Desembrianita; Eva Yuniarti Utami
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1036

Abstract

This research study examines the dynamic relationships between entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation in the context of entrepreneurial ventures in West Java, Indonesia. Using a quantitative approach, this study employs quantitative analysis through Structural Equation Modeling (SEM) with SMART-PLS 4 to assess these relationships and their implications for economic development. The sample comprised 300 entrepreneurial firms from various sectors, representing micro, small, and medium enterprises. Data collected through a structured questionnaire explored respondents' perceptions regarding entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation. The data was analyzed, and the proposed hypotheses were tested using descriptive statistics, reliability analysis, confirmatory factor analysis, and path analysis. The study’s results demonstrate a noteworthy and favorable correlation between entrepreneurial resources, opportunities, government policies, and economic empowerment. Furthermore, it is worth noting that economic empowerment has a significant and good impact on socio economic transformation. The fit index of the structural model suggests a satisfactory alignment between the hypothesized model and the empirical data. The findings highlight the significance of available resources, favorable opportunities, and supporting government policies in facilitating economic empowerment inside entrepreneurial enterprises. Furthermore, the results also underscore the importance of economic empowerment in reducing broader socio-economic changes within the region. This study aims to enhance comprehension of the interplay between entrepreneurship, policy, and socio-economic results in West Java.
Customer Relationship Management Moderation in School Selection at Al Ibrah Gresik Triasmono Triasmono; Mu'minatus Sholichah; Eva Desembrianita
PALAPA Vol 11 No 2 (2023): NOVEMBER
Publisher : LP2M STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/palapa.v11i2.3803

Abstract

This research explores the moderating influence of Customer Relationship Management (CRM) on Word of Mouth (WOM), service quality, and school location in relation to school selection decisions at AI Ibrah Gresik Integrated Islamic Middle School. The study adopts a quantitative descriptive research approach and collects data from SD IT AI Ibrah and SMP IT AI Ibrah, situated in JI. Brotonegoro Gresik, East Java, Indonesia. Smart PLS 3 software is employed for data analysis. The study reveals several significant findings. Firstly, Word of Mouth (WOM) directly impacts election decision, where recommendations and experiences from others play a vital role in individuals' decision-making process. Secondly, service quality is identified as a crucial factor influencing election decision, as individuals tend to favor schools offering high-quality services. Additionally, school location has a direct influence on election decision, with geographical factors and accessibility significantly influencing parents' school choices. Moreover, Customer Relationship Management (CRM) also holds a direct impact on election decision. Effective interactions and communications between the school and parents substantially affect the decision-making process. Furthermore, CRM is observed to moderate the relationship between WOM and election decision, as well as the link between service quality and election decision. However, CRM is found to be incapable of moderating the interaction between school location and election decision.
OPTIMALISASI TAMAN WISATA KELURAHAN DI KOTA GRESIK DALAM MENATA LINGKUNGAN YANG MENARIK Eva Desembrianita; Zulharman Zulharman; Adi Masliardi; Asfahani Asfahani; Achmad Abdul Azis
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19321

Abstract

Penelitian ini bertujuan untuk menginvestigasi potensi dan peluang untuk mengoptimalkan taman-taman wisata kelurahan di Kota Gresik sebagai bagian dari upaya meningkatkan kualitas lingkungan perkotaan. Metode yang diterapkan pada pengabdian masyarakat kali ini menggunakan ABCD (Asset Based Community Development) memprioritaskan hal-hal berharga yang dimiliki oleh kelurahan atau dikenal dengan pendekatan berbasis aset. Teknik pengumpulan data mencakup wawancara, survei, dan observasi, sedangkan data yang dikumpulkan akan dianalisis secara kualitatif dengan pengkodean data dan penyusunan naratif untuk mengidentifikasi masalah dan solusi yang relevan. Hasil pengabdian ini yaitu ini memberikan pandangan yang komprehensif tentang tantangan dan peluang dalam optimalisasi taman wisata kelurahan di Kota Gresik. Dengan pemeliharaan yang lebih baik, keterlibatan aktif masyarakat, pengembangan kreatif, dan pengelolaan yang terkoordinasi, taman-taman ini memiliki potensi untuk menjadi aset yang berharga dalam menjaga kualitas lingkungan perkotaan yang menarik dan berdaya tarik bagi penduduk dan wisatawan. Jadi disimpulkan bahwa taman wisata kelurahan memiliki peran yang penting dalam penataan lingkungan perkotaan yang menarik dan berkelanjutan.
Co-Authors A. Asrijal Achmad Abdul Azis Achmad Zahruddin Adi Masliardi Agus Suharyanto Agus Sunatha Putra Ahmad Sholikin Ainil Mardiah Ainun Nazriah Ambar Kusuma Astuti Anggardha Adi Septa Apay Safari* Arie Indarwanto Arief Nuryana Arief Nuryana Arifin, Moch Zainul Arifin, Syaadiah Asfahani Asfahani Asnawati Asnawati Ayu Listya Anggraini Azhari, Muhammad Hanafi Bambang Amir Alhakim Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Bram B Baan Brave Angkasa Sugiarso Budi Witjaksana, Budi chomarindariyana chomarindariyana Dahlia Husain Damaris Y. Koli Dewi Maharani Dhety Chusumastuti Diah Fauzia Zuhroh Didik Supriyanto Djoko Soelistya Donny Juliandri Prihadi Dyah Ayu Suryaningrum Egidius Fkun Elmi Firda Azifatul Muhibbah Enzovani, Senna Eva Yuniarti Utami F. Risallah Fajriani Azis Fauziah Nur Hutauruk Fenny Fitri Novilia Frans Sudirjo Frans Sudirjo Frans Sudirjo Gatot Wijayanto GS , Achmad Daengs Hariyono Hariyono Haruni Ode Helda Yusita Hendri Khuan Heni Agustina Heppi Syofya, Heppi HERY PURNOMO Hidayatullah, M. Iqbal Ika Agustina Ikram Yakin Ilham Akbar Akbar Imam Hanafi Indriana Indriana Indriyani Indriyani Irine Diana Sari W Ivonne Ayesha Iwan Harsono Jamaluddin Majid Johni Eka Putra Johni Eka Putra Judijanto, Loso Julinta Paulina Jumadi Jumadi Kartika Sari Khoirul Anwar Lailatul Fitriyah Lailatul Loso Judijanto M. Zai, Yovita Yulia Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahmudin, Tono Malikul Adil Malikul Adil Megawati Munir Nur Mesak Yandri Masela Moch Zainul Arifin Mochamad Mochklas Moh. Agung Surianto Mohammad Tajuddin Mu'minatus Sholichah Muhammad Adi Dafit Muhammad Fikri Maulana Muhammad Fikri Maulana Muhammad Hery Santoso Muhammad Rosyihuddin Muhammad Sabir Muhammad Sabir Muhammad Sabir Mukhamad Basofi Sudirman Mukminatus Solichah Muminatus Sholichah Nampira, Ardi Azhar Nety Novita Hariyani Nirwanto Maruf Noneng R Sukatmadiredja Nova Ch. Mamuaya Nugraha, Bambang Achmad Nur, Megawati Munir Nuraini Nuraini Nursalim Paulus Nong Wisang Prilosadoso, Basnendar Herry Putra, Wira Pramana Rahmat Agus Santoso rahmi setiawati Ramdhan Kurniawan Restu Auliani Reza Fahlevi Lubis Rieneke Ryke Kalalo Rina Rifqie Mariana Rina Yuniarti, Rina Rini Novianti Risnawati, Evi Rooholelm, Vahid RR. Ella Evrita Hestiandari Rudy Haryanto Rudy Irwansyah Rusdianto Rusdianto, Rusdianto Sari, Efti Novita Satria Pinandita Sella Antesty Selvianus Salakay Senja Clara Santi Septa Intiar Septianti Permatasari Palembang Setyawan, Antonius Ary Siti Helmyati Sitti Aminah Sri Mulyono Suhardi Suhardi Sukaris Sunarni Sunarni Suparman Suparman Surya Yetni Suwandana, I Made Adi Suyoto Suyoto Suyoto suyoto Syahril Syamsu Rijal Syamsul Arifin Syarifuddin Syarifuddin Taleghani, Mohammad Tarjono, Tarjono Tienni Mariana Simanjorang Titik Purwanti Tono Wartono Tri Aldiyanto Putra Triasmono Triasmono Tulus Martua Sihombing Tumirin Ulil Abshor Al Al Khikam Warindra, Ade Septiarisna Wasik, Zainul Weni Indah Doktri Agus Tapaningsih Wijayanti, Tri Cicik Yasar, M. Athok Ibnu Yeni Yeni Yokie Radnan Yudhi Arifani Yuliana, Ana Yusuf Iskandar ZA, Saida Zainurossalamia Zainal Arifin Zulharman Zulharman