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All Journal Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Akuntansi dan Pajak Jurnal Ilmiah Manajemen "E M O R" Journal of Economic, Bussines and Accounting (COSTING) JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) Abdimas Dewantara Jurnal Pertanian Agros The Management Journal of Binaniaga JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Jurnal Pengembangan Wiraswasta EQIEN - JURNAL EKONOMI DAN BISNIS Aptisi Transactions on Management Jurnal Teknik Aptisi Transactions on Technopreneurship (ATT) Business Management Analysis Journal (BMAJ) LOYALITAS: Jurnal Pengabdian Kepada Masyarakat MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Valid Jurnal Ilmiah Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Journal of Applied Science, Engineering, Technology, and Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JUDICIOUS: Journal of Management Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Abdimas Kartika Wijayakusuma Jurnal Manajemen Journal Of Sustainable Research In Management Of Agroindustry (SURIMI) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB East Asian Journal of Multidisciplinary Research (EAJMR) Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Formosa Journal of Applied Sciences (FJAS) JURNAL AGROTEKNOSAINS JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research COREAI: Jurnal Kecerdasan Buatan, Komputasi dan Teknologi Informasi Jurnal Pelita Manajemen Jurnal Informatika Ekonomi Bisnis Journal Of Informatics And Busisnes International Transactions on Education Technology (ITEE) MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Pusat Publikasi Ilmu Manajemen Proceeding International Pelita Bangsa GLOBAL: Jurnal Lentera BITEP JEBD Jurnal Pelita Pengabdian Neraca Manajemen, Akuntansi, dan Ekonomi GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) JURNAL TEKNIK INFORMATIKA DAN KOMPUTER Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Jurnal Ilmu Sosial Ekonomi dan Politik (JISOSEPOL) Blockchain Frontier Technology (BFRONT) PENG: Jurnal Ekonomi dan Manajemen Jurnal Riset Sistem Informasi Indonesian Journal of Research and Service Studies Journal of Media, Sciences and Education Ulil Albab Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Computer Science and Technology Application
Ahmad Gunawan
Universitas Pelita Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Peran Strategi Digital Marketing dan Interaksi Tatap Muka terhadap Keputusan Pembelian Konsumen Perusahaan Start-Up di Jawa Barat Purnamasari, Pupung; Suriyanti; Gunawan , Ahmad; Berliana Putri , Fenina
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2273

Abstract

This study evaluates the influence of digital marketing strategies and face-to-face interaction on consumer purchase decisions in start-up companies in West Java, with consumer preferences as a moderating variable. Employing a mixed-method approach, the research uses Structural Equation Modeling (SEM) for quantitative data analysis and thematic interviews for qualitative insights. The findings reveal that both strategies have a positive and significant impact on purchase decisions. Face-to-face interaction proves to have a stronger influence in building trust and increasing purchase intention, while digital marketing strategies are effective in generating initial awareness. Consumer preferences moderate the impact of face-to-face interaction, indicating that personal experiences are favored by the majority of consumers. These findings support the theories of Customer Engagement and Trust-Building, and highlight the importance of an omnichannel approach that integrates both digital and in-person strategies to create a holistic consumer experience. The study recommends that start-ups adopt integrated marketing strategies to enhance customer loyalty and campaign effectiveness. Future research may explore the role of advanced technologies in strengthening this integration and their impact on consumer behavior. Keywords: Digital marketing, face-to-face interaction, consumer purchase decision, consumer preferences, start-up.
Problems in Implementing the Independent Curriculum in Arabic Language Subjects at Manu Putra Buntet Islamic Boarding School Ahmad Gunawan
Jurnal Pengetahuan dan Pendidikan Vol 4 No 3 (2025)
Publisher : Yayasan Baru Haji Samsudin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Society is always changing, so too the curriculum will experience changes and improvements. Indonesia on a large scale in its educational history, has often experienced curriculum changes, this is based on changes and demands and the needs of students and the same society. The curriculum is a tool used to achieve an educational goal and a guideline for educators in implementing learning at all levels and types of education, without a good and correct curriculum it will be difficult to achieve educational goals and objectives. The problems in this study are problems that arise from the implementation of the independent curriculum due to the incompatibility of the field with the conditions that should be. This study uses a qualitative approach. The type of research is a case study. A case study is a detailed examination of the background or a single subject, or a collection of single documents, or a particular event. Case studies can also be interpreted as research conducted to reveal a situation in depth, intensively, both regarding individuals, individuals, and groups, and community institutions. Based on the findings of the study related to the implementation of the independent curriculum MANU Putra Buntet that the independent curriculum is still not one hundred percent implemented in Madrasah, however there are already classes that implement the independent curriculum, for now only class X MA, and only class X implements it. The principal of MANU Putra Buntet is very influential in overcoming teacher problems in implementing the independent curriculum in Arabic language subjects. Various policies are implemented so that the implementation of the independent curriculum can be successful in this institution. The first thing the principal does is solve all existing problems and then find solutions. Based on the results of research conducted in the implementation of the independent curriculum in Arabic language subjects at MANU Putra Buntet, the Islamic boarding school initially had various problems from the independent curriculum that had not been fully implemented. There are several problematic things in the implementation of the independent curriculum that are being resolved little by little. Among them are the principal's efforts to accommodate the aspirations of teachers, especially Arabic language teachers, through coaching and training in the independent curriculum. After going through several phases and processes, everything became more conducive and better. Keyword: Problems, Independent Curriculum, Arabic
Membangun Ekonomi Hijau Berbasis UMKM: Peran Mediasi Inovasi Bisnis dalam Implementasi Artificial Intelligence dan Green Technology Kusumah, Dadang Heri; Gunawan, Ahmad; Widiyanti, Widiyanti; Cecar, Marcellawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10183

Abstract

Low operational efficiency and high environmental impact are the main challenges for MSMEs in Indonesia, especially in West Java. The lack of adoption of Artificial Intelligence (AI) and Green Technology exacerbates this condition, even though MSMEs contribute more than 60% to the national GDP and are the largest absorbers of labor. This research aims to examine the role of business innovation as a mediating variable in optimizing AI and Green Technology to improve the sustainability of the green economy in MSMEs. The quantitative approach was used through a survey with a questionnaire to 400 MSME actors in several regions of West Java, including Bekasi, Bandung, and Cirebon. The sampling techniques applied are proportional area random sampling and purposive sampling. The data was analyzed using the Structural Equation Modelling (SEM) method using SmartPLS 3.0 to test the relationships between variables. The results of the research are expected to make a theoretical and practical contribution in accelerating the transformation of MSMEs towards a technology-based green economy, as well as being a reference for stakeholders in formulating sustainable MSME development strategies.
Implementasi Algortima Naïve Bayes untuk Klasifikasi Penerima Bantuan Langsung Tunai Azise, Nur; Gunawan, Ahmad; Baijuri, Achmad
COREAI: Jurnal Kecerdasan Buatan, Komputasi dan Teknologi Informasi Vol 6, No 2 (2025): Pemanfaatan Artificial Intelligence dalam Transformasi Digital
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/coreai.v6i2.13189

Abstract

Prosedur pengajuan dan penetapan penerima Bantuan Langsung Tunai (BLT) di Desa Pesanggrahan masih dilakukan secara manual sehingga sering terjadi ketidaktepatan sasaran. Kondisi ini menimbulkan potensi ketidakadilan di tengah-tengah masyarakat, sehingga diperlukan pendekatan berbasis teknologi yang dapat meningkatkan objektivitas dan akurasi dalam seleksi penerima bantuan sesuai kriteria yang telah ditetapkan, seperti keluarga miskin, tidak menerima bantuan lain, dan lansia. Penelitian ini mengimplementasikan algoritma klasifikasi Naïve Bayes Gaussian dengan tahapan data preparation, labelling, pembagian data latih dan uji menggunakan rasio 80:20, serta pengolahan atribut dengan TF-IDF Vectorizer. Evaluasi performa dilakukan melalui confusion matrix, classification report dengan hasil akurasi, precision, recall, dan f1-score sebesar 100%. Hal ini menunjukkan bahwa algoritma Naïve Bayes efektif dalam menentukan penerima BLT secara akurat dan tepat sasaran
Co-Authors A Sobandi Abdul Kosim Abdul Kosim, Abdul Abdul Rahman Rahim Abdul Rohman ABDUS SAMAD ACEP HASAN ZAKARIA Adinda Puspitasari Adnan Nurzaman Aep Saepul Fazri Afif Husain Yasir Afnan Khoniamelia Agus Anggiana Agus Susanta Ahmad Kurniawan Ahmad, Asyari Akhmad Mustofa Al Ghozali, Muhammad Iqbal Alawiyah, Siti Dewiningsih Alfina Damayanti Amelia Sri Rizki amelia, Fannisya Andriyansah . Anika Nunik Alfiany Apdillah, Zaka Ardhana, Argi Yhudin Avri Assifah, Rachmah Assyfa Putri Amalia Ayu Rahayu Ayu Septia Wulandari Azise, Nur Badruzzaman, Aceng Bagas Pradana Aulia Bagas Wicaksono Baijuri, Achmad Berliana Putri , Fenina Bunyamin Maftuh Cecar, Marcellawati Chintya Anggraini Putri Citra Maharani Clara, Citra Alda Puspa D Hazwardy D Yadi Heryadi Dadang Heri Kusumah Dadang Heri Kusumah Dadang Heri Kusumah Damas Elvianto Damayanti, Alfina Damayanti, Hilda Darma, Yuki Dwi Darwis, Hilda Sayafitri Dea Amanda Dea Amanda Dea putri meliyanti Diah Pitaloka Dissya Aprillia Dwi Febriyanti Dyah Ayu Puspitaningrum ed, Sarwo Edi Sopandi Eka Radita Putri Eki Wijayanti Putri Elsa Nurcholisa Enok Maryani Ernawati, Ede Fadhilah, Chaerunnisa Nurul Fadila Ratna Amalia Faidatun Ni’mah Faiza Nur Dzakiyah Wijaya Fakih Reza Gustian Fatia Fatimah Feby Kurnia Firda, Firda umil Barokah Fitriyaningrum, Rista Indah Gilang Ardimas Syahputra Hamida, Nurul Nur Hamzah Muhammad Mardi Putra Hardianti, Yuni Harris, Ethan Hasan, Dina Nurmala Hasanah Mardlatillah Hendri Irawan Hendy Tannady Heri Kusumah, Dadang Hidayatullah, Dimas Hilda Hisniati, Sally Badriya Hoeroni, Rizqon Hutapea, Sharon Nathaniela Badia I Ketut Suada Ida Abdul Gofar Ida Abdul Gopar Ijah Hadijah Ilmal Laduni Rukmana Imam Sucipto Imam Sucipto Imam Sucipto Indah Nurmalasari Irma Rohmatul Manan Ismamudi Ismamudi Istianti, Tuti Istikhola, Yulfa Ivanov, Nikita Janah, Widia Nur Julianingsih, Dwi Karsih, Karsih Karyono Karyono Karyono Karyono Karyono KEVIN FEBRIANSYAH ARIFIN Khansa Khoirunisa Kholil Ma’Shum Kiki Zakiah Hafsah Komara, Maulana Arif Kristina Vaher Kristiningsih, Ari Kusumah, Dadang Heri Lailatul Hidayah Larasati, Muti Latifatul Ikhfa Lena Magdalena, Lena Liah Amelia Lina Priliana Lubna Salsabila Lusiana Nurwidia Ma’arif Al-Haq, Tasnim Madani, Muchlisina Maharani, Meilia MASUM MUNAWAR mayylisa malsabila Meidiana Savitri Melisa Sugesti Merkuria Karyantina Miftakhul Rizal Al Anfari Mirantih Mitro Subroto Monica Evriliani Muhammad Idham Pangestu Muhammad Yasin Mungkap Mangapul Siahaan Nada Kamiliya Nani Hartati Naufal Dwiki Rofiantoro Nawangsih, Ismasari Nenda Nenda Nenda Nida Abriana Mutiadi Nisrina Ashari Lubis Ni’mah, Faidatun Nudita, Afifi Nugroho, Arief Teguh Nur Hikmah Qibtiyatulfitri Nur Syifa Syaharany Nurcholisa, Elsa Nurhasanah Nurhasanah Nurjanah, Puput Ayu Nurkholiq, Agus Nurzaman, Adnan Octaviany, Tia Oscar Jayanegara Pawawoi, Pawawoi Pratama, Fidya Arie Pujiharta, Pujiharta Pupung Purnamasari Puput Aryani Puput Harohmani Puspitasari, Adinda Puspo Dewi Dirgantari Putih, Muhadar Putri Adelia Putri Aprilia Putri Munjaroh Putri, Agustina Mulia Putri, Eki Wijayanti Rachma Fauziah Rachmah Assifah Rafi Aulia Akbar Rahayu, Antina Rahmat Hidayat Ratih Hurriyati Rayhan Afdillah, Mohammad Reinaldy Achmad Pradana Rendhika Adyatama Renita Eka Fitri Reza Yonatan Hanata Rini Kartika Hudiono Rion Wang Risko Widianto Rizal Rizki Oki Kurnia Rizky, Agung Rizqon Hoeroni Rizqon Hoeroni Rohmatul Manan, Irma Ruth Megawati, Ruth Sadam Alimi Salma Salsabila Sambas Ali Muhidin Sandi Marta Santi Aprilianti Santiago Ikhsan, Ramiro Saur Panjaitan Septi Gumiandari Setia Ningsih, Sandra Nurfadila Sharon Nathaniela Badia Hutapea Silvia Senja Junista Sindi Farera Siti Aisah Siti Dewiningsih Alawiyah Siti Masitoh Siti Romdona Soer, Ucok Darmanto Sri Retno Arum Sri Watini Stephanie Stephanie Suci Arofah Cahyani Suci Cahyaningtyas Fatima Sucipto, Imam Suer Darmanto, Ucok Sugesti, Melisa Suriyanti Suryadi Suryadi Suryadi Suryadi Susanto Susanto Syahwatul Khalda Syavani Khofifah Syavina khodijah Syazeedah, Haudli Nurfitrah Uskytia Syhartika Damayanti Syifa Syahrani Tabina Farrah Anindya Tanjung, Dicky Zulkarnain Tarishah Bakhtiah Tika Tika Tiwi Ning Atun Tjutju Yuniarsih Toktar Kerimbekov Tri Wahyu Wirjawan Tri Wahyu Wirjawan Tria Agustina Wulandari Ucok Darmanto Soer Ucok Darmanto Soer Vicko Anggara Putra Wachid Hasyim, Wachid Wahyu Hadikristanto Wahyu Wirjawan, Tri Wahyudi Wahyudi Wahyudi Wahyudi Widianto, Risko Widiyanti Widiyanti, Widiyanti Winda Fara Setiani Wirjawan, Tri Wahyu Wittrinsyah, Khoeruddin Wiyanti, Novita Riska Wulandari, Tri Widiani Yahwatul Khalda Fauziyah Yosi Ragil Cahyono Yuli Yanah Zahra Anggi Atikaningtyas Zahra, Titis Wahyu Zidan Maulana Ibrahim