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All Journal CommIT (Communication & Information Technology) MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Lingua Franca: Jurnal Bahasa, Sastra, dan Pengajarannya Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Teaching and Learning in Elementary Education Triadik FaST : Jurnal Sains dan Teknologi JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Hearty : Jurnal Kesehatan Masyarakat Unes Law Review YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION ComTech: Computer, Mathematics and Engineering Applications JISICOM (Journal of Information System, Infomatics and Computing) Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan JURNAL PENDIDIKAN MIPA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Vokasi International Journal of Economics Development Research (IJEDR) JURNAL PENELITIAN PERAWAT PROFESIONAL Agrienvi : Jurnal Ilmu Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Kesehatan Tambusai Journal of English Education Program (JEEP) Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Economics, Business and Management Science Journal Indo-MathEdu Intellectuals Journal Jurnal Bisnis Mahasiswa JIMEBIS Jurnal Pijar MIPA IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Balance : Jurnal Akuntansi dan Manajemen Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Basicedu Jurnal Counseling Care Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Indonesian Research Journal on Education Amkop Management Accounting Review (AMAR) Jurnal Fairness JK Jurnal Kesehatan Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Al Kahfi : Jurnal Pendidikan Agama Islam JENTIK IIJSE Banking & Management Review Jurnal Edukasi Terkini J-CEKI Jurnal Tarbiyatuna Cermat : Jurnal Cendekiawan dan Riset Multidisiplin Akademik Terintegrasi Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Elvina Elvina
Jurusan Teknik Informatika, Universitas Mercu Buana Jakarta
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The Influence of Brand Image, Price Perception and Product Quality on Skintific Skincare Purchase Decisions at Selly Cosmetics Aek Kota Batu Triani, Triani; Elvina, Elvina
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3691

Abstract

The purpse of this study is to determine the influence of brand image, price perception, and product quality on purchasing decisions for Skintific skincare at Selly Kosmetik Aek kota Batu. The study uses a quantitative approach with an associative research type. Data collection uses a questionnaire with the help of SPSS 26. This study indicates that there is a positive and significant influence of brand image and product quality partially on purchasing decisions, while price perception has a significant effect with a negative relationship direction. Simultaneously, brand image, price perception, and product quality have a significant effect on purchasing decisions with a coefficient of determination of 57.5% while the rest is influenced by other factors outside the study. These findings indicate that brand image and product quality factors are more dominant in influencing consumer interest in purchasing Skintific skincare at the local retail level.
Testing The Impact Of Optimizing Digital Services And Gold Prices On Customer Interest In Using Gold Savings Products at PT. Pegadaian Kampung Pajak Unit Anggriyani, Rika; Elvina, Elvina; Pohan, Muhammad Yasir Arafat
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3709

Abstract

At UD Tasrif in Perlabian, South Labuhanbatu, we wanted to determine how factors such as price, product quality, service, and location influence customer purchase intention. This study employed an associative research design and quantitative methodology. One hundred respondents were selected using purposive sampling from a population of consumers who had shopped at UD Tasrif. Primary data were obtained through a survey using a Likert scale for measurement. Various data analysis tools were available, including multiple linear regression analysis, t-tests, F-tests, coefficient of determination, validity and reliability tests, and classical assumption tests. Location, price, product quality, and service were found to have a positive and statistically significant correlation with consumer purchase intention. Simultaneously, elements such as location, service, product quality, and price had a positive and strong impact on customer purchase intention. The coefficient of determination results indicated that the independent variables explained 64.7% of the variance in consumer purchase intention.
Pengaruh kualitas pelayanan, store atmosphere, media sosial dan citra merek terhadap kepuasan konsumen pada bengkel di Rantauprapat Hsb, Veby Khairun Nisa; Indra, Aulia; Elvina, Elvina
Jurnal Bisnis Mahasiswa Vol 6 No 2 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.869

Abstract

Tujuan – Penelitian ini bertujuan untuk menganalisis secara mendalam pengaruh kualitas pelayanan, store atmosphere, media sosial, dan citra merek terhadap kepuasan konsumen pada Bengkel Fuji Motor Rantauprapat. Desain/metodologi/pendekatan – Menggunakan metode penelitian kuantitatif dengan teknik pengambilan sampel secara incidental sampling dan purposive sampling. Sampel terdiri dari 96 responden yang dihitung menggunakan rumus Cochran dengan margin of error 10%. Data diolah menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak IBM SPSS. Instrumen penelitian telah melalui uji validitas dan reliabilitas dengan nilai Cronbach Alpha di atas 0,70. Temuan – Hasil uji t menunjukkan bahwa kualitas pelayanan (t=3,772), store atmosphere (t=2,149), media sosial (t=3,616), dan citra merek (t=2,174) secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara simultan, keempat variabel tersebut juga memiliki pengaruh yang signifikan, dengan kualitas pelayanan menjadi faktor yang memberikan kontribusi terbesar dalam meningkatkan kepuasan pelanggan. Keterbatasan penelitian – Penelitian terbatas pada satu lokasi bengkel dengan jumlah sampel 96 orang, serta mengidentifikasi kendala operasional seperti keterbatasan lahan parkir dan kecepatan layanan. Implikasi – Penelitian ini memberikan kontribusi bagi pengelola bengkel untuk memprioritaskan perbaikan fasilitas fisik dan optimalisasi strategi promosi digital. Temuan ini menegaskan bahwa peningkatan lingkungan fisik (store atmosphere) dan penguatan citra merek sangat krusial dalam menjaga keberlangsungan bisnis jasa otomotif di daerah. Kebaruan – Mengintegrasikan variabel lingkungan fisik dan pemasaran digital secara bersamaan guna mengisi kekosongan penelitian pada sektor jasa bengkel di tingkat daerah yang selama ini lebih sering fokus pada aspek teknis perbaikan saja.
Co-Authors A Halim A. Wahab, Zusma Widawaty A. Wahab, Zuzma Widawaty Abrar, Rayshal Adrianto Agustina Ika Susanti Ahyar, Hajarul Ananda, Dhini Andriyani, Rizki Angel Kusnita Permata Dewi Angelia, Maria Anggelia, Bella Anggraini, Riri Anggriyani, Rika Angraini, Riri Angreani, Sari Anwar Anwar Ari Wahyudi Hertanto Asdiono, Asdiono Ashar, Yulia Kharina Asnora, Fazhil Hanafi Baharudin Baharudin Br Said, Nurhazizah Budhi Oktavia Cindy, Rahayu Dahri, Nuerani Dara Audina Dede Zaenudin Devi, Selvia Sadia Vara Dharmayanti Dharmayanti Dimas Dwi Permana Dina Stefani Dwi Riyanti Edi Nasra Efendi, Rinja Efendi, Ruslan Erdawati Erdawati, Erdawati Erlandian, Amanda Yunne Erlangga, Jasrian Fadhli, Syahrizal Fajar Masya Fathulloh, Shafwan Aji Fattah Nasution, Abdul Febrian, Anggi Fitri Mulyani, Fitri Florencia, Lulu Gianadevi, Fettiana Ginda, Abdul Putra Gulo, Nurainun Halawa, Esiska Br Halim, Abd Hanafi, Maulana Harin Harahap, Novita Sari Harry Setya Hadi Hartono, Dedy Hasibuan, Abdul Putra Ginda Hasibuan, Irwansyah Hasibuan, Muhammad Irwansyah Hayati, Siti mahmudah Noor Hermanto Hermanto Heru Juabdin Sada Hilmi Hilmi Hsb, Veby Khairun Nisa Hulu, Enos Trisno Ihsan, Muhammad Ali Al Indra, Aulia Indrayanti, Lies Indriyani, Ceci Intan Cahyani Rachman JAP, LUCY Julyanti, Eva Juriah Juriah, Juriah Kasandra, Cici Lahmi, Ahmad Lauchan, Agil maritho Leily Nasution, Novrihan Lolita, Baby Lubis, Azira Asiawati Lubis, Junita Lubis, Junita Ludang, Yetri Lukman Hakim Lutfiyani M. Rafi Mahindun, Mahindun Mahyudin Ritonga Mariana, Uci Maritho Lauchan , Agil Marjulin Marjulin Marta, Eni Masyitah As Sahara Maulina, Venie Viktoria Rondang Mendrofa, January Misrita, Misrita Muhammad Fendrik Muhammad Raja Siregar Muhammad Yasir Arafat Pohan Nanda, Meutia Nasution, Fadli Nasution, Novrihan Leily Nasution, Raja Parinsal Nova Jayanti Harahap Novylia Putry Nelsya NST, Ridho Ramdani Nurfitri Zulaika Nursiah Nursiah, Nursiah Nursyidah Nursyidah, Nursyidah Nur’aini, Intan Nuwa, Nuwa Oscar Karnalim, Oscar Pardede, Ranat Mulia Pardede, Rimma Irawani Pasaribu, Abdul Halim Pebriani, Budi Pitriyani Pitriyani Pramita Gurning, Fitriani Pratama, Ihsan Putra Prihandoko, Danang Pristiyono, Pristiyono Pristyono, Pristyono Pujianto, Dian Purba, Sumiarti Putra, Fuaddillah Putri, Amelia Putri, Delia Putri, Dian Yustika Putri, Dinda Oktavia Rahadian Zainul Rahmadanty, Dwi Azura Rakasiwi, Winda Asri Rambe, Siti Hotmayani Ranat Mulia Pardede Raseki, Gebrina Rawan, Wahyu Wandin Rejeki, Rejeki Resita, Amelia Revida Iriana Rezario Febrianta Rizki, Ade Indah Ryan Amanda Putri Sa'diyah, Halimatus Safira, Putri Safrudin Safrudin Salsabilla, Salsabilla Saragih, Eka Fitria Sari, Inda Puspitasari Sasongko, Sonnya Nurman Sepriani, Yusmaidar Sheillawany, Anggun Sianturi, Anggina Cucu Khetri Silvia Anggraeni Simanjorang, Elida Florentina Sinaga Sinambela, Nur Delina Siti Julaeha Sri Kurnia Suci , Naya Sultanto, Jenny Sunarto Sunarto Susanna Susanna Susilawati, Beti Syafrizal, Said Herry Syahputra, Rizki Tambak, Siti Regina Tanjung, Fadhly Yassin Tiarnida Nababan Tommy Munaf Triani, Triani Usman, Citra Imelda Utama, Annisa Dwi Wahab, Zusma Widawaty A. Wahdini, Wahdini Wijaya, Arini Aisyahfira Yahanan Yahanan Yanarita, Yanarita Yudi Prayoga Yulda Dina Septiana Yuliana, Yohanes Gatot Sutapa Zebua, Yuniman