Article Per Year (5 Year)
p-Index From 2021 - 2026
10.258
P-Index
This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering International Journal of Advances in Applied Sciences TELKOMNIKA (Telecommunication Computing Electronics and Control) Annual Research Seminar Proceeding of the Electrical Engineering Computer Science and Informatics Science and Technology Indonesia Jurnal Penelitian Sains JUSTITIA JURNAL HUKUM Jurnal Matematika: MANTIK Pendas : Jurnah Ilmiah Pendidikan Dasar QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Aulad : Journal on Early Childhood Jurnal Pengabdian Magister Pendidikan IPA Journal of Health, Education, And Literacy (J-Healt) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Tadrisuna : Jurnal Pendidikan Islam dan Kajian Keislaman Parameter Indonesian Journal of Electrical Engineering and Computer Science Diseminasi : Jurnal Pengabdian kepada Masyarakat INFOKUM Ed-Humanistics : Jurnal Ilmu Pendidikan Jurnal Ilmiah JKA (Jurnal Kesehatan Aeromedika) JUDICIOUS: Journal of Management YURISDIKSI : Jurnal Wacana Hukum dan Sains Jurnal ABDI PAUD Jurnal Ketenagakerjaan Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Inteleksia: Jurnal Pengembangan Ilmu Dakwah PSEJ (Pancasakti Science Education Journal) Jurnal Pengabdian Mandiri Jurnal Keperawatan Bunda Delima Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pendidikan dan Pengabdian Masyarakat Circle: Jurnal Pendidikan Matematika Loquēla Jurnal Pendidikan Sosial dan Konseling Journal of Accounting, Management, Economics, and Business Triwikrama: Jurnal Ilmu Sosial BEduManageRs Journal : Borneo Educational Management and Research Journal International Journal of Sustainable Applied Sciences (IJSAS) Jurnal Ilmu Komunikasi dan Sosial Politik InSTEM Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal KALANDRA Cocos Bio Polyhedron International Journal in Mathematics Education Jurnal Pengabdian Kepada Masyarakat Meambo JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Indonesian Journal of Biomedicine and Clinical Sciences JURNAL PENA PAUD The International Journal of Medical Science and Health Research Alhikam Journal of Multidisciplinary Islamic Education (AJMIE) Lire Journal (Journal of Linguistics and Literature) EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM Science: Indonesian Journal of Science Bulletin of Engineering Science, Technology and Industry Multidisciplinary Indonesian Center Journal IJELaSS: International Journal of Education, Language and Social Scince Jurnal Pusat Kolaborasi Pengabdian Kepada Masyarakat Jurnal Studi Islam Indonesia (JSII) Journal of Early Childhood Development and Education Jurnal Spektrum Kesehatan Indonesia JILMATEKS Jurnal Ilmiah Mahasiswa Teknik Sipil Catha : Jurnal Penelitian Kreatif dan Inovatif JMA
Indrawati
Universitas Sriwijaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 106 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Multidisciplinary Indonesian Center Journal

 1 
The THE INFLUENCE OF NEGATIVE ELECTRONIC WORD OF MOUTH AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR WITH CUSTOMER ENGANGEMENT AS AN INTERVENING VARIABLE (A STUDY ON SCARLETT SERUM PRODUCTS AMONG GEN Z) Panjaitan, Dertaida; Indrawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1108

Abstract

The growth of the cosmetics industry in Indonesia is influenced by the increasing demand for beauty products. One of the contributing factors to this trend is a common issue faced by women, especially Gen Z, which is dull skin. One of the most purchased beauty products by Gen Z is facial serum. The aim of this research is to examine the influence of Negative EWOM (Electronic Word of Mouth) and variety seeking on brand switching behavior, with customer engagement as an intervening variable for Scarlett facial serum among Gen Z consumers. This study employs a quantitative approach with descriptive and causal research methods. Data collection is done through a questionnaire survey with 300 respondents who use Scarlett facial serum in Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS for research data analysis. The research findings indicate that Negative EWOM have a positive influence on brand switching behavior, Negative EWOM have a negative influence on customer engagement, variety seeking have a negative influence on customer engagement, variety seeking have a positive influence on brand switching behavior, customer engagement have a negative influence on brand switching behavior, Variety seeking on brand switching behavior through customer engagement as an intervening variable have a positive influence, Negative E-WOM on brand switching behavior through customer engagement as an intervening variable also have a positive influence.This research has implications for companies, including the need for companies to enhance product quality and their brand image in response to Negative E-WOM. Companies should also continue to innovate by improving product quality and uniqueness. Additionally, understanding customer preferences and market trends is crucial for competing in a market with many similar products. Maintaining customer interactions can also keep the company top of mind among customers, preventing them from switching to other brands. These actions are necessary to retain customers and prevent brand switching. Referring to several previous studies, research on negative word of mouth, brand switching behavior, variety seeking, and customer engagement has never been conducted simultaneously with the same variables and object.
THE INFLUENCE OF SALES PROMOTION, UTILITARIAN, SELF ESTEEM, AND HEDONIC MOTIVE ON PURCHASE DECISION WITH IMPULSE BUYING AND BEHAVIOR INTENTION AS VARIABLE INTERVENINGS IN SHOPEE IN GEN Z Virnanda Laraswati; Indrawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1476

Abstract

This research aims to understand the influence of Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive on Purchase Decisions with Impulse Buying and Behavior Intention as intervening variables in Shopee. The research method used is quantitative with a descriptive approach using a Likert scale. Using the SEM data analysis method. The population of this study is Shopee application users in Indonesia, especially generation Z (1997-2012), with 285 respondents taken using non-probability sampling techniques. The research results show that Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive have a positive effect on Purchase Decision. Apart from that, Sales Promotion also has a positive effect on Impulse Buying and Behavior Intention. The implication of this research is that companies can utilize the Self-Esteem motive to improve purchasing decisions. Personalized product recommendations and price offers that match consumer preferences can be implemented to increase consumer satisfaction and trust. Implementing algorithms can help companies provide better shopping experiences, improve purchasing decisions, and strengthen consumer behavioral intentions
Co-Authors Abdul Fatah Arif Hidayat ABDUL HAMID Ade Irawan Agus lukowi Agus Lukowi Agustina, Kesiya Ahmad Harun Yahya Alim Nur Khafidh Almazroei, Essa Eqal Amilia Hikma Al-Umari Amri Anang Walian Ananta, Ahmad Rizal Roby Andrew Nobiantoro Gunawan Anindi Putri Harjanti Anita Candra Dewi ANNISA NABILA Arbani Batubara Ardina, Mona Aris Singgih Budiarso Arsal, St Fatmah Asmat, Samad Astika, Ferni Ayu Wulandari Azizah, Nabilah Nur Bening Rahimi Titisari Bhustomi, Abd Yazid Bonse Aris Mandala Putra Simangunsong Brigitta Natasya Halim Cindy Meliyana Sari Cinta Sembiring Cucu Atikah Darmariani, Martiana Kusuma Dede Kurniawan Desta Wahyuni Devi Nuryanto DEWI ANGGRIANI HARAHAP Dian Cahyawati Didi Suryadi Didik Setyo Heriyanto Diyaz Rachmaningtyas Dwi Noviani Dwi Wahyuni Eka susanti Eka Susanti Elisa Nurnawati Endro Setyo Cahyono Endro Setyo Cahyono, Endro Setyo Eqlima Elfira Evana Gina Shantika Evi Yuliza, Evi Fabiola Bulimasena Luturmas fadilla, zianfadilla Faizzah, Umi Nur Faswita, Wirda Febriyanti, Iin Ferani Eva Zulvia Ferronika, Paranita Fitra Nur Azizah Fitri Damayanti Fitri Maya Pupita Fitri Maya Puspita Fitria Widyawati Guntur Syahputra, Guntur Gusman Virgo Haerianti, Masyita Halfiziya, Heleni Harahap, Sholihuddin Hari Abdus Salam Hari Toha Hidayat Hasmalia Heldawati Heleni Halfiziya Hidayat, Ahid Humaidi Husnayaini, Ihda Inosenisus Nadeak Inosensius Nadeak Irmeilyana Isnawan, Muhamad Galang Jamili Jawasi Jenni Pannaco Jufrizal junaedi, yunding Juniarti Rara'Matande Juniwati Juniwati Khoiriyah Kurnianti, Nur Aziza La Ode Santiaji Bande Lanny Ramli, Lanny Lestari, Putu Eka Pethiwi Lia, Rakhel Lina Choridah Lina Susilowati M. Zarkasyi Mahdi Martin Uribe Masagus Achmad Fahrel Maulita Megawati Meiza Putri Lestari Melawati, Ayu Mintawati, Hesri Mirza Denia Putri Muhaimin Hamzah MUHAJIR Muhammad Riska Muhsin MUSLIMIN MUTHMAINNAH Najarudin Nanang Suwandi Nasaruddin Nasirun Nasirun, M. nasirun, muhammad Nia Aprilla Nila Kusumawati Nina Kurniah, Nina Ning Eliyati Ninis Nugraheni Novi Rustiana Dewi Nur Ahmad, Nur Nur Fadilah NURAFNI, ALDA NUR Oki Dwipurwani Oky Sanjaya Panjaitan, Dertaida Pundawa Sari, Noti Putra Bahtera Jaya Bangun, Putra Bahtera Jaya Putri, Fia Alifah Putu Arimbawa, Putu Radian Salman Rahayu Tamy Agustin Rahmadani, Annisa Rahmadani, Mahdalena Rahmat Rakhel Lia Resi Aulia Revaldo Dewa Fransisko Rian, Muh. Ridha Hidayat Rina Febrina, Rina RISKA WULANDARI Risnah Rita Cempaka Rizki, Krisda Robinson Sitepu Rr. Herini Siti Aisyah Rudia, La Ode Adi Parman Rusdi Rusmayadi, Muh Ryan Feraldy Haroen Ryan Wahyudi Safrila, Annisa Samsuriadi Sang Ayu Made R Sarwati Sarwati, Sarwati Selvi Yani Setiawati , Eka Siang Br Tarigan Sinta Rosiani Siregar, Ahmad Farhan Sisca Octarina Siti Tohira Soep Soetarno Sri Ambardini Sri Astuti Sri Erlita Sri Erlita Stephen Martin Sudiarti, Putri Eka Supadi, Siti Suzlin Supardi, Sudarman Suprapti , Anni Suprapti, Anni Suriana Sutarto Sutarto Tasiah, Mawar Taufiqurrahman, Safikri Tia Amelia Tira tarianti Tri Deliya Agustin ulfa, mariaulfa Verry Ginoga Vincent Laiman Vincent Lau Virga Inesrawanti Virnanda Laraswati Wardaya, Laksamana Yudya Warit Aziz Watono Wawan Muliawan Weka Gusmiarty Abdullah, Weka Gusmiarty Wicaksono, Iwan Widyatama, Denta Putra Wisnu Akbar Prabowo Yasrib Putranto Saban Yeni Nuraeni Yenny Safitri Yolastasya Br Sembiring Zahratul Qalbi Zaida, Sismy Zein, Reza Maulana Zita, Alena