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Siti Mujanah

Fakultas Ekonomi Dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Author-ID : 323815

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Public Health Social Sciences Other

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SUSTAINABLE DIGITAL-BASED HUMAN RESOURCE CAPACITY MODEL DESIGN TOWARDS A BLUE ECONOMY TOURISM AREA IN TANJUNG WIDORO VILLAGE, MENGARE ISLAND, GRESIK REGENCY Mujanah, Siti; UROHMAN, TAUFIQ; Ridwan, M. Sihab
Jurnal Bisnis dan Keuangan Vol 9 No 2 (2024): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v9i2.6251

The potential for blue economy tourism on Tanjung Widoro Village, Mengare Island, Gresik, East Java requires the support of competent human resources and community participation for management that supports economic improvement and environmental sustainability. This study aims to design a digital-based sustainable human resource capacity model using a qualitative approach with in-depth interviews. The research results show that the digital-based sustainable HR capacity model includes continuous training in technical, managerial and digital aspects, strengthening the organization through local leadership, collaborative work culture, functional organizational structure and fair incentives, institutional reform to move towards tourism villages, and use of digital technology for HR management and marketing. HR capacity development requires the support of local communities, government, business players and educational institutions. This approach is expected to create digital-based sustainable human resources that support tourism management without damaging marine ecosystems.

Influence of Organizational Culture, Work Ethics, and Competence on Employee Performance at LPP RRI Surabaya Fitrianingsih, Ericha; Mujanah, Siti; Bradford, Snyder
Sharia Oikonomia Law Journal Vol. 1 No. 3 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/solj.v1i3.510

The purpose of this study was to analyze the effect of organizational culture, work ethics, and competence on employee performance at LPP RRI Surabaya. This research was conducted at Radio Republik Indonesia Surabaya (RRI Surabaya), which is a radio station owned by LPP Radio Republik Indonesia in Surabaya City, East Java. This study uses a quantitative approach to see the relationship between the independent variables and the dependent variable, this study applies samples and hypotheses. The sample applied was 50 employees of LPP RRI Surabaya using the saturated sampling technique method. The data analysis technique applied is multiple linear regression including test instrument validity and reliability tests. In testing the hypothesis apply a partial test (t test) and simultaneous test (f test). The results of the study show that organizational culture partially does not have a significant effect on the performance of LPP RRI Surabaya employees, work ethics have a significant effect on the performance of LPP RRI Surabaya employees, and competence has a significant effect on the performance of LPP RRI Surabaya employees. Simultaneously the variables of organizational culture, work ethics, and competence have a significant influence on employee performance at LPP RRI Surabaya.

Consumer Perception And Brand Towards Green Marketing Strategy And Its Impact Through Customer Trust As An Intervening Variable Frimayasa, Agtovia; Soegeng, Irwin Sukrisno; Mujanah, Siti; Halik, Abdul
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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This study aims to analyze the impact of green marketing strategy and brand on consumer perception, with customer trust as an intervening variable, specifically for Lee Minerale products. In an era where environmental awareness is increasing, consumers tend to choose products that apply sustainability principles. Green marketing has become one of the key strategies for companies to attract environmentally conscious consumers, but its effectiveness is greatly influenced by the trust built with consumers. This research uses a quantitative approach with Structural Equation Modeling (SEM) and involves a random sample of Lee Minerale consumers. The results indicate that the brand has a significant and strong influence on green marketing and customer trust, making it the most influential variable in the model. This suggests that a strong brand image plays a crucial role in shaping a positive perception of green marketing strategies and in enhancing customer trust. On the other hand, consumer perception did not show a significant effect on either green marketing or customer trust, indicating that individual perceptions of the product are not strong enough to significantly influence green marketing strategies or customer trust. Additionally, customer trust in green marketing approaches significance, but its effect remains weak. This suggests that although customer trust slightly influences perceptions of green marketing, its statistical effect is not strong enough. Overall, these results emphasize the importance of brand strategy in reinforcing perceptions of green marketing and building customer trust. Therefore, companies are advised to focus on improving their brand image to achieve success in green marketing strategies. These findings provide insights for companies looking to optimize green marketing strategies by leveraging brand strength as a key factor.

Effect Of Green Marketing And Brand Image On Purchase Decision Of Aqua Gallon With Customer Loyalty As A Mediating Variable Araujo, Delia Iria Magno de; Ximenes, Elias; Mujanah, Siti; Halik, Abdul
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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This study aims to analyze the influence of brand image and green marketing on purchasing decisions for Aqua Galon products with consumer loyalty as a mediating variable. This study is an explanatory research type, sampling using nonprobability sampling techniques. Data were taken by distributing questionnaires directly to 100 respondents of consumers of AQUA gallon packaging products in Jabodetabek. Data were collected through a survey of Aqua consumers and analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that brand image has a very significant and positive influence on purchasing decisions and consumer loyalty. Green marketing also has a significant effect on consumer loyalty, but its impact on purchasing decisions is relatively small compared to brand image. In addition, consumer loyalty does not have a significant effect on purchasing decisions and does not act as a mediating variable between brand image and purchasing decisions or between green marketing and purchasing decisions. These findings indicate that to improve purchasing decisions, companies need to focus more on improving brand image, while green marketing strategies can be used to build consumer loyalty. This conclusion provides important implications for companies in designing effective marketing strategies to strengthen brand positions in the market and increase consumer loyalty without expecting loyalty to directly drive purchasing decisions.

Digital Marketing of Batik Enterprises in Serasi Batik Community, Sutorejo Village, Surabaya City, Indonesia Mujanah, Siti; Halik, Abdul; Nisak Achmad, Nursaadaatun; Zuono, Trida Trisno; Bin Azam, Yusof Saqafi
Portal ABDIMAS Vol. 2 No. 1 (2024): Jurnal PORTAL ABDIMAS
Publisher : Jurusan Teknik Sipil, Fakultas Teknik, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/portalabdimas.v2i1.4054

This Community Service activity was carried out with the aim of providing skills to the Batik Serasi MSME group in Sutorejo Village Mulyorejo Surabaya City about Digital marketing strategies so that they can market their products online so that they can expand their market network. The method used in this community service is to provide assistance and training in making online marketing applications as one of the batik marketing strategies in order to brand and sell batik products. The results obtained in this activity are that Batik Serasi MSMEs have the skills to make online marketing applications as one of the marketing strategies, namely by creating Instagram and Facebook accounts to market Batik Serasi, besides that they are also skilled in creating content, so that they can promote their products on social media and marketplaces so that they can sell Batik products. Business management skills are also provided so that Batik MSMEs who join Batik Serasi can manage their businesses appropriately able to plan, organize and control the business and provide financial bookkeeping skills so that MSMEs will know how much profit is obtained from the results of their business, thus it is expected that they can improve the welfare of all members of Batik Serasi, Sutorejo, Surabaya Indonesia.

SUSTAINABLE HR PRACTICES THROUGH INCLUSIVE TALENT DEVELOPMENT IN SHARIA BANKING Setiawati, Anindya Prastiwi; Mujanah, Siti; Sumiati, Sumiati
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 3 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i3.656

Sharia banking has been challenged to create sustainable human resource management that meets Islamic principles. The need for inclusive talent management is becoming increasingly important to support operational sustainability and fairness within the organization. Therefore, this research is conducted to examine inclusive talent development as a key aspect of talent management for achieving sustainable human resources in Sharia banking practices. This research uses a qualitative case study method, with the findings presented as propositions. Data was collected through interviews and document analysis. The research shows that inclusive talent development not only helps individuals grow but also plays a key role in keeping talent within the organization. This includes identifying talent, developing technical and general skills, and using retention strategies like clear career paths, promotions, and fair compensation based on position. These findings highlight a strategic approach to sustainable HR management in sharia banking, where talent development fosters a supportive, inspiring work environment that helps retain employees and ensures long-term success for the organization.

Optimization of Human Resource Strategies by Investigating Employee Work Safety, Physical Health, and Psychological Well-Being Within a Moderated Well-Being Framework Bilad, Dava Imadul; Agung Harikusuma Nugroho; Siti Mujanah; Achmad Yanu Alif Fianto
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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The integration of well-being frameworks into human resource (HR) strategies has become essential for improving employee performance, retention, and organizational success. This study explores the impact of optimized HR strategies on organizational outcomes by focusing on employee safety, health, and well-being. The research employs a qualitative approach, analyzing key HR practices and their influence on workplace culture, employee satisfaction, and long-term sustainability. The objective of this study is to identify effective HR interventions that enhance employee well-being, leading to increased productivity, reduced turnover, and a positive organizational culture. The findings highlight that initiatives such as health programs, professional development opportunities, and flexible work arrangements significantly improve employee motivation and job satisfaction. Furthermore, prioritizing well-being reduces absenteeism and turnover rates, strengthening organizational stability and competitiveness. The discussion emphasizes the long-term benefits of investing in employee well-being, including enhanced innovation, resilience, and alignment with corporate social responsibility goals. Organizations that foster a supportive and inclusive workplace culture experience measurable improvements in both employee performance and business outcomes. In conclusion, HR strategies centered on well-being create sustainable organizational success by nurturing a healthy, engaged, and loyal workforce. These practices position organizations to adapt to challenges, drive growth, and maintain long-term competitiveness in an evolving global landscape.

Pengaruh Self Efficacy, Kompetensi dan Dukungan Organisasi Terhadap Kinerja Karyawan Pada PT Indo Bismar Surabaya Ratna Putri Wulandari; Siti Mujanah
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2757

The research objectives to be achieved in accordance with the formulation of the problem above are to determine, analyze and answer the effect of Self Efficacy, Competence and Organizational Support on Employee Performance of PT Indo Bismar Surabaya. This research uses quantitative methods. Sampling was carried out by saturated sampling technique with a questionnaire method with 51 employees and analyzed using the Statistical Package for the Social Sciences (SPSS) version 25. The data analysis technique used is multiple linear regression analysis. Meanwhile, the classical assumption tests used include Normality Test, Multicollinearity Test, Autocorrelation Test, and Heteroscedasticity Test. The results showed in the t test conducted partially that the Self Efficacy variable had a significant positive effect on employee performance, the Competency variable had a significant positive effect on employee performance and the Organizational Support variable had a significant positive effect on employee performance. Regarding the f test, it shows that the variables of Self Efficacy, Competence and Organizational Support simultaneously affect the performance of employees of PT Indo Bismar Surabaya.

PENGARUH SELF AWARENESS, WORK LIFE BALANCE, DAN SELF EFFICACY TERHADAP EMPLOYEE ENGAGEMENT PADA CV. BEURALLY ZABMATIC SANLOC SURABAYA Tamara Eka Tri Rahmadhani; Siti Mujanah
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i6.10596

Beurally Zabmatic Sanloc, which was established on February 28, 2007, is engaged in the development and production of mineral water filling machines. This study aims to analyze the effect of Self Awareness, Work-Life Balance, and Self Efficacy on Employee Engagement in the company. Using a quantitative approach with 54 employees as respondents, data were collected through questionnaires and analyzed using multiple linear regression. The results showed that Self Awareness, Work-Life Balance, and Self Efficacy have a positive and significant effect on Employee Engagement. High self-awareness, good work-life balance, and high self-confidence can increase employee engagement. These findings are important for human resource management to create a productive and satisfying work environment, as well as increase employee loyalty, productivity, and performance at CV. Beurally Zabmatic Sanloc. Beurally Zabmatic Sanloc, yang didirikan pada 28 Februari 2007, bergerak di bidang pengembangan dan produksi mesin pengisian air mineral. Penelitian ini bertujuan untuk menganalisis pengaruh Self Awareness, Work-Life Balance, dan Self Efficacy terhadap Employee Engagement di perusahaan tersebut. Menggunakan pendekatan kuantitatif dengan 54 karyawan sebagai responden, data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa Self Awareness, Work-Life Balance, dan Self Efficacy berpengaruh positif dan signifikan terhadap Employee Engagement. Kesadaran diri yang tinggi, keseimbangan kerja-hidup yang baik, serta keyakinan diri yang tinggi dapat meningkatkan keterlibatan karyawan. Temuan ini penting bagi pengelolaan sumber daya manusia untuk menciptakan lingkungan kerja yang produktif dan memuaskan, serta meningkatkan loyalitas, produktivitas, dan kinerja karyawan di CV. Beurally Zabmatic Sanloc.

The Influence of Environmental Performance and Corporate Reputation on Financial Performance with Corporate Social Responsibility as an Intervening Variable Phitaloka, Nimas Galuh; Dearani, Ninka; Abdianto, Ahmad; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1223

This study aims to examine the impact of environmental performance and corporate reputation on financial performance, with Corporate Social Responsibility (CSR) serving as an intervening variable. CSR, which reflects a company's social responsibility, is suspected of acting as a bridge that strengthens the relationship between environmental performance, corporate reputation, and financial performance. In the highly competitive business era, environmental performance and corporate reputation, particularly in achieving optimal financial performance, are important factors that influence a company's success.The study uses secondary data from the annual reports of companies listed on the Indonesia Stock Exchange (IDX) and employs path analysis to test the causal relationships between variables. The results show that environmental performance and corporate reputation have a positive influence on financial performance, both directly and through CSR as an intervening variable. These findings provide important implications for company management to pay more attention to environmental and social aspects in their business strategies to sustainably improve financial performance

Co-Authors - Hwihanus A Triartomo Abdianto, Ahmad Abdul Halik Abdul Halik Abdul Malik Abdul Rauf Abellia Permatasari Abiantoro, Bayu Achmad Maqsudi Achmad Maqsudi Achmad Yanu Aliffianto Adam Maulana Adinda Jennifer P Agtovia Frimayasa, Agtovia Agung Harikusuma Nugroho Agus Agus Agus Pawitra Agus, Taufiq Ahmad Mudabbir Pencalang Ahmad, Nursaadatun Nisak Alam, Mujiono Pangestu Aldi, Mukhamad Fauzan Alif Fianto , Achmad Yanu Alif, Achmad Yanu Alvian Jihad Amelia Kusniawati Amiartuti Kusmaningtyas Andriadi, Taufik Anggraini, Leny Susilawati Anggun Wida Prawira Anindya Prastiwi Setiawati Annisa Kaffi Anton Respati Pamungkas Anugerah Aldiandra Kusuma Anzeala, Sheisa Aprilia, Fina Araujo, Delia Iria Magno de Ardiana, Dewa Ketut Raka Ardiana, I .D. Ketut Raka Ariani, Gusti Meinar Girda Arif Hartadi Ario Bagus Nugroho Asbari Nurpatria Kristin Asis Riyanto Azel Naufal Bahri, Salmi Yuniar Bayu Abiantoro Bela Septiana Benny Agus Setiono Bilad, Dava Imadul Bima Ardiyanto Wibowo Bin Azam, Yusof Saqafi Binar Dwiyanto Pamungkas, Binar Dwiyanto Bradford, Snyder Budhi Hartanto Cahyani, Regita Candraningrat, Candraningrat Careen Adhania Kautsar Chilmaniya Baril Haq Cipnal Muchip M Cloudya, Afifah Darmayanto, Darmayanto DARYONO Dassucik, Dassucik De Partho, Alviano Dearani, Ninka Desi Desi Dewi Nurhayati Diana Mukhbitah Sary Diyah Maharani Djumaiyah Djumaiyah Donny Melianto Duvan Samudra Laisoka Dwi Nugroho, Septian Edden, Hatta Mayda Nur Edi Gunawan Eka Putri Prinanda Nitte Eka Safitri Ekbal Santoso El Shaddai Putri Octavia Enny Istanti Ermayanti, Dian Ervina Ervina Erwan Khanissuma Esti Sumirat Faiza, Garwa Fandi Pratama Putra Farida Yulianti Febrian Dimas J. Wibowo Febrianti, Reni Febrianto, Gustaf Naufan Feridotum Asmataini Fianto , Ahmad Yanu Alif Fianto, Achma Yanu Alif Fianto, AYA Fina Aprilia Fina Aprilia Fiorentino, Kevin Fitri Purwanto Fitrianingsih, Ericha Fransiska Saferia Moi Gaeldeba Garaika Gatot Sargiman Gatronado Garaika Ghora Wisnu Samudra Gilbert Billy Rivaldo Matahurila Gunardi, Effendy Hadiwijaya, Eka Hamlatul Arsy, Awlya Handayani, Trisna Duwi Hanjaya, Yahya Kurnia Harjo Seputro, Harjo Hartadi, Arif Hartono Hartono Hartono, Rakhmad Sugih I Dewa Ketut Raka Ardiana Ida Aju Brahmasari Ida Ayu Brahmasari Ida Ayu Brahmasari Imam Iwan Setiawan Jainuddin, Jainuddin Jumri K. Alfons, Susana KARIMAH, NURUL Karmeli, Elly Karyono Karyono Kautsar, Careen Adhania Kevin Fiorentino Khairunnisah, Noni Antika Kristin, Asbari Nurpatria Kun Ismawati Kurnadi Kurniawan, Mateus Andhi Kusuma, Anugerah Aldiandra Kusumaningrum, Sari Dewi Kusumaningtyas, Amiartuti Lau Go’o, Maria Alni Layalia, Aghnia Lilik Faiqotul Himmah Lionardo, Erik Lisnawaty Lisnawaty, Lisnawaty Lokajaya, Nyoman Lusiana, Wiwit M. Nayve, Jr, Ruben Mark Pejegria, Anthony Mateus Andhi Kurniawan Maulaningrum, Pristiya Mayang Viodita Mochamad Aziz Mochamad Bagus Setiyawan Moh Argy Hariran H Moh. Rifaizal Lahmudin Moi, Fransiska Saferia Muhamad Nafi' Asrori Muhammad Burhanuddin Thobari Muhammad Husain Muhammad Nizar Firmansyah Naisya Nur Karimah Nanda Pinandita Ramadhani Nanis Susanti Naufal, Azel Ningrum Desy Arisandi Nisak Achmad, Nursaadaatun Nisak, Solihatun Nitte, Eka Putri Prinanda Noranee, Shereen Novi Kurniawati Nugroho, Ario Bagus Nugroho, Mulyanto Nur Azizah Nur Rahmad Alfin Mustaqim Nur Shabrina, Alisa Nuradi Mulya Razaq Nurul Hasanah Nurul Karimah Ogya Aryasatya Oksatana, Miga Okta Antika Prasetiya Oktavia Nor, Erika Oktavia, Siti Hernita Olivia Sintia Tokan Pangestu Alam, Mujiono Paramitha, Intan Tirzana Pasaribu, Betsy Tiurma Phitaloka, Nimas Galuh Pramana, Agus Pawitra Widya Pratama, Raditya Yuniar Alfani Prawira, Anggun Wida Primasatria, Valdo Hana Pristiana, Ulfi Pristiya Maulaningrum Purnama, Dodi Putra Puspita, Vida Indira Puspitasari, Kiki Puput Putera, Muhammad Tommy Fimi Putri, Fauziah Fidaroini Putro, Tri Akhmil Bintoro Rahmawati, Dwi Yana Ramadhani, Muhammad Harits Zidni Khatib Ramdan Rasyidi, Ahmad Hafas Ratna Putri Wulandari Ratnaningsih Sri Yustini Ratnaningsih Yustini Regita Cahyani Regita Octavia Ridwan, M. Sihab Ridwan, Mochammad Sihab Rika Puspita Rini Risma Titania Andriani Riyadi Nugroho Riyadi Nugroho Riyadi, Nugroho Riyanto, Asis Robertus Hari Susilo Romaji RR. Ella Evrita Hestiandari Rudi Santoso Salihi, Said Saleh Saputra Hadiwinarto Sari Dewi Kusumaningrum SATRIYAS ILYAS Septia Kurrota Aini Seto Wahyu Prasetyo Sidauruk, Charles Siswati, Ayu Siti Nurul Aini Soegeng, Irwin Sukrisno Soelistyawati Soelistyawati Sri Andayani Sri Andayani Sri Andayani Suci Harira Sari Hatuina Sudiyarti, Nining Sugiarti, Riski Suhardi Suhardi Suherman, Achmad Daengs Gatot Sukriyadi, Sukriyadi Sulistyowati, Tussi Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Sunarya, herni Suwarno Suwarno Syah Putra, Rizky Daniar Syahputra, Dicky SYAHRANI SYAHRANI Tamara Eka Tri Rahmadhani Tandiyono, Tan Evan Taufiq Urohman Taufiqur Rachman Thobari, Muhammad Burhanuddin Tjahjo Purtomo Tri Andjarwati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tumanggor, Laurentius St Gomo Ulfi Pristiana Ulumiddin Urohman, Taufiq Uswatun Hasanah Utomo, Ekwan Setyo Viando, Feterrido Wahyu Wahyuni, Amalia Wahyuni, Titin Wibowo, Bima Ardiyanto Winda Dwi Octavia Wiwik Handayani Wiwik Retnaningsih Wiwit Lusiana Ximenes, Elias Yoni Evan Pratama Yuliar Kartika Yuliar Kartika Zaenal Arifin Zamzami Sabiq Zuono, Trida Trisno

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