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All Journal International Journal of Public Health Science (IJPHS) Potensio Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AKSES: Jurnal Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Dinamika Sosial Budaya JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review MANAJEMEN Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Pendidikan Dasar dan Sosial Humaniora Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pengabdian Ilmu Kesehatan Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Innovative: Journal Of Social Science Research Jurnal Bisnis Kolega Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Klabat Journal of Management Journal of Business Management and Economic Development JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Abdimas Indonesia Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Master Manajemen Equivalent : Journal of Economic, Accounting and Management Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi International Journal of Halal System and Sustainability Jurnal Manajemen Bisnis Era Digital Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Panggung Kebaikan : Jurnal Pengabdian Sosial Masyarakat: Jurnal Pengabdian Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Value Management Research Journal of Islamic Entrepreneurship and Business Research
Heri Prabowo
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Value Management Research

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The Influence of Promotion, Price, and Brand Image on Purchasing Decisions on Vivo Smartphone Products Meishella Sismi Indah Rahayu; Bayu Kurniawan; Heri Prabowo
Value Management Research Vol. 1 No. 1 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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This study aims to examine the influence of promotion, price, and brand image on purchasing decisions for Vivo smartphone products. The research was conducted with a sample of 100 respondents, specifically students from PGRI University Semarang. The sampling technique employed in this study is non-probability sampling with a purposive sampling approach, targeting individuals who meet specific criteria. Data collection was carried out using questionnaires to gather information about respondents' perceptions of the variables studied. The analysis was performed using the SPSS software application, which facilitated the processing of quantitative data and the testing of hypotheses. The findings of this study reveal that promotion does not have a significant effect on purchasing decisions for Vivo smartphones. In contrast, price has a significant influence, indicating that consumers consider pricing as a critical factor when deciding to purchase Vivo products. Additionally, brand image also significantly affects purchasing decisions, highlighting the importance of maintaining a positive perception of the brand to attract potential buyers. These results suggest that while promotional activities may not directly impact purchasing decisions in this context, pricing strategies and brand positioning play a crucial role in influencing consumer behavior. This research provides valuable insights for marketers and business practitioners in the smartphone industry, emphasizing the need to focus on competitive pricing and strong brand image development to enhance purchasing decisions among the target market.
Institutional Quality in Bank DKI Syariah Semarang in Terms of Aspects of Human Resources: Institutional quality, human resources, human resouces management. Popy Dhina Tri Astutik; Qristin Violinda; Heri Prabowo
Value Management Research Vol. 1 No. 1 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to analyze the institutional quality of Bank DKI Syariah Semarang in terms of human resources aspects. In banking institutions, institutional quality is one of the determinants of institutional success and it is important for Human Resource Management to understand institutional quality in Bank DKI Syariah Semarang. This study uses qualitative methods by focusing research descriptive approach, the data obtained through in-depth interviews with three employees of Human Resource Management and literature studies and observation. Sampling technique in this study using probability sampling technique with purposive sampling. The data collected were analyzed using data analysis techniques consisting of data reduction, data presentation, and conclusion. The results revealed that institutional quality can be assessed based on employee qualifications and education, work experience, training and development, performance and productivity, employee satisfaction and involvement; factors that affect institutional quality include several factors including: recruitment and employee satisfaction levels; strategies that can improve institutional quality solving challenges and problems include several strategies that can be applied, among others: employee training, career development, performance appraisal system, promotion and advertising, workshops and socialization; employee performance contributing to institutional quality includes several ways, among others: positive work communication, positive work culture, quality customer service, compliance with regulations, application of Sharia values; as well as the implementation of policies to contribute to quality can be known to include several things, among others: technology policy, digitization innovation, and product development
Pengaruh Soft Skill dan Hard Skill Tehadap Kesiapan Kerja Mahasiswa Melalui Motivasi Kerja Sebagai Variabel Intervening Nugroho Dwi Prasetyo; Sutrisno; Heri Prabowo
Value Management Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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This study aimed to analyze the influence of soft skills and hard skills as independent variables on work readiness, with work motivation serving as a mediating variable. The research was conducted on students of the Faculty of Economics and Business (FEB) at PGRI Semarang University from the 2023 cohort, which consisted of 315 individuals. A saturated sampling technique was used, meaning all 315 students were included in the study to ensure comprehensive and representative data. Data were collected using a structured questionnaire designed to measure the relationships between the variables of interest. The analytical method applied was the Structural Equation Model (SEM) using the Smart PLS 3.2.9 software to examine both direct and indirect relationships among the variables. This study aimed to provide a deeper understanding of how the development of both soft and hard skills impacts students’ readiness for entering the workforce and how work motivation plays a pivotal role in mediating these effects. The findings are anticipated to provide valuable insights for educational institutions, particularly in developing curriculum strategies that emphasize a balance between technical competencies and interpersonal abilities. Additionally, the study offers practical implications for creating targeted interventions and training programs to enhance students' motivation and readiness for employment. By identifying the key factors that influence work readiness, this research contributes to the growing body of knowledge on employability skills and provides actionable recommendations to better prepare students for their transition into professional environments.
Co-Authors AB Prabowo Abd. Rasyid Syamsuri Abidin, Muhamad Adika Rahmanto Aditiya Pratama Nugroho Aeni Dieka Prahesti, Ely Agus Sutono Agus Sutono Ahmad Fauzi, Agung Dwi Akyasa, Muhammad Naqi Almansyah Rundu Wonua Amalisa, Popy Nurul Amanda, Maerena Ambarwati, Putri Andry Stepahnie Titing Antik Kristyaningsih Anugrah, Raka Pria Ardisa Lestari, Dwi Asih Niati Aulia Choirunnisa Badriyati, Laila Nurul Bambang Guritno Bambang Guritno Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Bayu Septiawan, Andika Bunyamin Bunyamin C Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M Fajar Darwanto Darwanto Dewi Ariyanti Dewi Septiyani Dhari, Agita Wulan Dharmaputra, M Fadjar Dhea Rizky A Dhea Rizky Amelia Dian Agustiar Dias Lestari Dimas Juli Pratomo Drifanda, Valdian Dwi Nur Aini, Dwi Dwijayanti, Alina Indra Sakti Efriyani Sumastuti Elly Ayu Lestari Elza Arindani Dwi Putri Aprilian Ersa Fadilla Darmawati Putri Faizza, Tria Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Hadi, Dwi Prasetiyo Hasrul Fathulloh Henry Casandra Gultom Herdiany, Hapsari Dyah Heri Prabowo Heriyanto, Rizal Herlisa Setiarini Herman Novry Kristiansen Paninggiran Hesty Puspitasari , Ratih Hujianto, Laksono I Wayan Arthana Ida Rosita Ika Indriasari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Indrisari, Ika Ira Setiawati Ira Setiawati, Ira Jauhari, Mohamat Kayat, Diana Nurul Khalimah, Khalimah Khasan, Muhammad Zaki Fatkhurrohman kresnamurti, agung Kustopo Budiraharjo Kuswardhani, DC Laily Ummayatul Aprilia Sari Laksono Hujianto Lestari, Puji Liyanovitasari, Liyanovitasari Maharani, Silvia Maria Ulfah . Marno Nugroho Meiriyanti, Rita Meiryanti, Rita Meishella Sismi Indah Rahayu MIFTAKHUL JANNAH Miranda Zahro, Farajehan Mochamad Fadjar Darmaputra Mohamad Rizan Mona Saparwati Muarifah, Asna Mahlikhatul Muhammad Danang Nurhidayatul Mubtadin Muhammad Zaki Fatkhurrohman Mukaromah, Nisfiyatul Mustafida, Devi Mustofa, Faizal Gani Nanang Yusroni Nasrul Syahputra Niati, Asih Ningrum, Panca Cahya Ningsih, Puspita Jati Dwi Noora Qotrun Nada, Noora Qotrun Noventia Karina Putri Noventina Karina Putri Nugroho Dwi Prasetyo Nur Laely Kafi Nurhastuti, Ellinda Febrilia Nurul Hamidah, Nurul Octaviani, Isna Catur Oki Hernanda Yulyanto Popy Dhina Tri Astutik Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri PUJI LESTARI Putri, Adelia Sandra Swastika Putri, Aprilia Niken Ayu Saskia Putri, Viki Anjani Qristin violinda Rachmaditya Perdana Kusuma Kresna rafizal Rahma, Nur Rahmat Sudrajat, Rahmat Rama Devara, Hafiz Ratih Hesty Puspitasari Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Pratiwi Ratih Pratiwi Reza Andre Gunawan Riani, Ati Putri Risaldy Rizkhy Himawan Rita Meiriyanti Riza Dian Cahyani Rizky Agung Nugroho Roistatik, Roistatik Roki Putra, Adimas Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Rubyah Hutomo Safia, Fidia Okti Safitri, Anik Dian Sapto Budoyo Sapto Budoyo SATRIYAS ILYAS Senowarsito, Senowarsito Septiana Aulia Febrianti Setyorini, Noni Shapna Citra Dewi Sherly Hasna Faradilla Shofif Sobaruddin Akbar Sifana Nahdalia Sijabat, Rauly Siti Khoiriyah Subakir, Dyah Tri Suharti Sugiyanto Sugiyanto SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Wardoyo, Paulus Wawan Priyanto Wibawa, Bayu Arie Widiastuti, C. Tri Zalzalah, Guruh Ghifar