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Pengaruh E-servicescape Pada Perceived Value Marketplace Shopee Sherly Hasna Faradilla; Prabowo, Heri; Sijabat, Rauly
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Everything on the Shopee site is of course included in the e-servicescape elements. The e-servicescape on the Shopee site is inseparable from the perceived value or perceived value that arises and will have an impact on customer loyalty. This study aims to analyze the influence of e-servicescape elements on the perceived value of the Shopee marketplace. This research is a type of quantitative research. The population used in this study were students of the PGRI Semarang University Management Study Program, users of the Shopee marketplace site, batch 2019 to 2022. This study took samples using a probability sampling technique, where the selection of population members used the purposive sampling method, the research analysis technique was Structural Equation Modeling (SEM). ) with the help of AMOS 22 software. The results of the up hypothesis show the effect of e-servicescape has a significant positive effect on perceived value
Pengaruh Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity Smartphone iPhone Khasan, Muhammad Zaki Fatkhurrohman; Prabowo, Heri; Utami Puspitasari, Ratih Hesty
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v3i1.151

Abstract

Jurnal penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity pada pengguna smartphone iPhone di Desa Blado, Kecamatan Blado, Kabupaten Batang. Penelitian ini didasari dengan adanya penurunan penjualan smartphone iPhone di Indonesia antara tahun 2019 dan 2021. Jenis penelitian yang dilakukan ini merupakan penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pengguna smartphone iPhone di Kabupaten Batang. Teknik pengambilan sampel menggunakan Rumus Roa Purba yang menetapkan sebanyak 100 sampel. Hasil pengujian hipotesis yang menggunakan aplikasi SmartPLS 3. Dari hasil uji hipotesis menunjukkan bahwa variabel brand image berpengaruh signifikan terhadap brand equity, variabel brand awareness berpengaruh signifikan terhadap brand equity, dan brand loyalty berpengaruh signifikan terhadap brand equity. Hubungan ketigannya memilki pengaruh positif dan signifikan terhadap brand equity smartphone iPhone.
Pengaruh Kepercayaan, E-Service Quality, dan Kualitas Produk terhadap Minat Beli Ulang pada Pengguna E-commerce Lazada di Kota Semarang Dewi Ariyanti; Prabowo, Heri; Karina Putri, Noventia
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 2 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan,e-service quality, dan kualitas produk terhadap minat beli ulang pada pengguna e-commerce Lazada di Kota Semarang. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah pengguna toko online Lazada dengan jumlah tidak diketahui secara pasti. Sampel yang digunakan pada penelitian ini sebanyak 97 orang yang merupakan hasil perhitungan menggunakan rumus Lemeshow. Teknik pengambilan sampel menggunakan jenis Non probability sampling dengan teknik Purposive sampling dengan kriteria pernah melakukan pembelian di toko online Lazada minimal 2 kali dan berusia minimal 17 tahun. Pengukuran pada penelitian ini menggunakan skala likert yang kemudian diolah dengan SmartPLS versi 3.0. Hasil dari penelitian ini menunjukan bahwa kepercayaan tidak berpengaruh terhadap minat beli ulang, e-service quality berpengaruh terhadap minat beli ulang, dan kualitas produk tidak berpengaruh terhadap minat beli ulang.
Pengaruh Persepsi Kemudahan, Kepercayaan, Efektivitas, Dan Fitur Penggunaan Terhadap Minat Menggunakan Financial Technologi (Fintech) Pada Aplikasi Shopeepay Rosita, Ida; Prabowo, Heri; Indiworo, Hawik Ervina; Sutrisno, Sutrisno
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2716

Abstract

There are various e-commerce sites, one of which is Shopee, which utilizes financial technology or what is known as financial technology (Fintech) in the form of Shopeepay. Many factors can influence interest in using fintech including perceived ease, trust, effectiveness and features of use. This study aims to determine the effect of perceptions of convenience, trust, effectiveness and usage features on interest in using Shopeepay fintech. This research method is descriptive quantitative, the population in this study are regular UPGRIS management students class of 2018 and class of 2019 who are willing to fill out a research questionnaire with a total of 100 respondents, the sampling technique used is accidental sampling. Data collection was carried out through a questionnaire. Data analysis was carried out through validity and reliability tests, multiple regression analysis and hypothesis testing. Based on the data analysis conducted, it was found that perceived convenience has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.001, trust has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.048, effectiveness has a positive and significant influence on the intention to use fintech Shopeepay with a significant value of 0.000, features of use have a positive and significant influence on interest in using fintech Shopeepay with a significant value of 0.043. This means that the influence of perceptions of convenience, trust, effectiveness and features of use has an effect on interest in using Shopeepay fintech.
Analisis Faktor-Faktor Yang Mempengaruhi Sikap Pengelolaan Keuangan Pada Mahasiswa Manajemen Universitas PGRI Semarang Rizky Agung Nugroho; Rita Meiriyanti; Heri Prabowo
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 3 (2023): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i3.371

Abstract

This study aims to determine the influence of financial knowledge, locus of control and financial attitudes towards financial management on Management Students of PGRI Semarang University Class of 2018-2021. This type of research uses quantitative research methods and the data used in this study are primary data. The population in this study is Management Students of PGRI University Semarang, this study uses the Probability Sampling technique with a sample of 299 respondents. The measurement of this study used a Likert scale which was then processed with the IBM SPSS Statistical Version 25 analysis tool using multiple linear analysis. The results of this study show that there is a positive and significant influence between financial knowledge (X1) and financial management (Y) partially, locus of control (X2) has a positive and significant effect on financial management (Y) partially, financial attitude (X3) has a positive and significant effect on financial management (Y) partially. Financial knowledge, locus of control, financial attitudes have a shared influence on financial management simultaneously. The results of the coefficient of determination (R2) test obtained a value from Ajusted R Square of 0.235 or 23.5% showed that financial management variables were influenced by financial knowledge variables, locus of control, financial attitudes, while the remaining 76.5% were influenced by other variables that were not in this study.
PENINGKATAN KETERAMPILAN MANAJEMEN BAGI TENAGA KERJA INDONESIA DI MALAYSIA Prabowo, Heri; Violinda, Qristin; Kurniawan, Bayu; Indiworo, Hawik Ervina; Meiriyanti, Rita
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2023): Volume 4 Nomor 5 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i5.21265

Abstract

Tantangan tenaga kerja Indonesia yang bekerja dinegara lain salah satunya adalah peningkatanan kemampuan manajemen. Kemampuan manajemen yang diharapkan terus diasah dan dikembangkan antara lain kemampuan Manajemen Sumber Daya Manusia (SDM), Manajemen Keuangan Dan Manajemen Pemasaran. Berawal dari kebutuhan kemampuan manajemen, tim pengabdi dari Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang memberikan pelatiahan terkait dengan kebutuhan peningkatan manajemen. Kegiatan pengabdian yang dilakukan dengan melakukan sosialisasi tentang manajemen sumber daya manusia, manajemen keuangan dan manajemen pemasaran. Dari kegiatan yang telah dilakukan menunjukan adanya pemahaman dan peningkatan kemampuan dalam manajemen.
Pengaruh Brand Image, Harga dan Promosi Terhadap Minat Beli Produk Kosmetik Wardah: (Studi Pada Chacha Kosmetik Tlogosari Semarang) Ersa Fadilla Darmawati Putri; Heri Prabowo; Bayu Kurniawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.875

Abstract

This research aims to analyze and prove the influence of brand image, price and promotion on buying interest in Wardah cosmetic products (study on chacha cosmetics Tlogosari Semarang). This type of research is quantitative, the population of this research is consumers of the Chacha Cosmetics Tlogosari Semarang shop with a total of 96 respondents. This research uses a non-probability sampling technique, namely purposive sampling. Measurements in this study used a Likert scale which was then processed using the IBM SPSS Statistics version 23 for Windows analysis tool. The results of this research show that there is an influence between brand image, price and promotion on purchasing interest.
Pengaruh Kualitas Produk Dan Costumer Review Terhadap Keputusan Pembelian Di Lazada Putri, Viki Anjani; Prabowo, Heri; Setyorini, Noni
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 4 No. 1 (2024): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v4i1.737

Abstract

This study aims to analyze the effect of product quality variables, customer reviews, and service quality on purchasing decisions at Lazada. With a case study studied on consumers who shop at the Lazada application in Srondol Kulon Village, Banyumanik District, Semarang City. The research method in this research is a quantitative approach. The population in this study were all buyers on the Lazada Application in Srondol Kulon Village, Banyumanik District, Semarang City, while the sample taken in this study was 100 Lazada Application users. Determination of the sample size using the method of non-proprability sampling technique and selection of respondents with purposive sampling technique. Data analysis in this study using the SmartPLS version 3 program. The data analysis technique used is the Structural Equation Modeling (SEM) equation model. From the results of the analysis and discussion of this study, it shows that the product quality variable has a significant influence on purchasing decisions, the customer review variable does not have a significant influence on purchasing decisions, and the service quality variable has a significant influence on purchasing decisions.
Pengaruh Price dan Experiential Marketing Terhadap Revisit Intention Melalui Customer Satisfaction Sebagai Variabel Intervening Pada Customer Puninoth Studio Self Photo Studio Semarang Nurhastuti, Ellinda Febrilia; Prabowo , Heri; Indiworo, Rr. Hawik Ervina
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 4 No. 1 (2024): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v4i1.738

Abstract

This study aims to investigate the effect of price and experiential marketing on revisit intention through customer satisfaction as an intervening variable in Puninoth Studio Self Photo Studio Semarang. The research method used in this study is quantitative method. The population in this study is visitors to Puninoth Studio Semarang and the sample that has been determined in this study is 138 customers. This study used SmartPLS software to answer the main facts with data collection carried out through surveys by distributing questionnaires. The results of the research hypothesis test show that Price and Experiential Marketing have a positive and significant effect on Customer Satisfaction. Customer Satisfaction has a positive and significant effect on Revisit Intention. Price and Experiential Marketing do not affect Revisit Intention but Price and Experiential Marketing affect Revisit Intention through Customer Satisfaction mediation. The results of this study are expected to provide a better understanding of the factors that influence customers' revisit intentions in the photography industry and at the same time provide guidance for Puninoth Studio to improve their marketing strategies. The findings from this study can be a significant contribution in the context of business development in the photography industry.
Analisis Pengaruh Price Discount, Hedonic Shopping Motivation Terhadap Impulse Buying Pada Konsumen Shopee-Id Elly Ayu Lestari; Heri Prabowo; Rauly Sijabat
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 3 (2024): Mei : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i3.518

Abstract

This research is motivated by the community that is currently dependent on the facilities provided by the internet , with the facilities provided by the internet the community is able to meet everything The desired needs, one of which is online shopping transactions.The purpose of this study was to determine whether there is a significant influence between price discounts and hedonic shopping motivation on impulse purchases in consumers Shoppe_id students FEB PGRI University Semarang class of 2017 /2019. In conducting this research, researchers are guided by previous studies and the research method used is quantitative research with the determination of data sources using non-probability sampling and accidental samling, for the validity of the data researchers took from the Student Administration Bureau which had been processed by researchers using SPSS 26. The results of the analysis in this study stated that the price discount (X1) sig value of 0.035 which means that the price discount have a significant effect on impulse buying (Y), while for hedonic shopping motivation (X2) shows a sig value of 0.000 which means motivasi hedonic shopping has a significant influence on impulse buying (Y).
Co-Authors AB Prabowo Abd. Rasyid Syamsuri Abidin, Muhamad Adika Rahmanto Aditiya Pratama Nugroho Aeni Dieka Prahesti, Ely Agus Sutono Agus Sutono Ahmad Fauzi, Agung Dwi Akyasa, Muhammad Naqi Almansyah Rundu Wonua Amalisa, Popy Nurul Amanda, Maerena Ambarwati, Putri Andry Stepahnie Titing Antik Kristyaningsih Anugrah, Raka Pria Ardisa Lestari, Dwi Asih Niati Aulia Choirunnisa Badriyati, Laila Nurul Bambang Guritno Bambang Guritno Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Bayu Septiawan, Andika Bunyamin Bunyamin C Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M Fajar Darwanto Darwanto Devi Putri Maharani Dewi Ariyanti Dewi Septiyani Dhari, Agita Wulan Dharmaputra, M Fadjar Dhea Rizky A Dhea Rizky Amelia Dian Agustiar Dias Lestari Dimas Juli Pratomo Drifanda, Valdian Dwi Nur Aini, Dwi Dwijayanti, Alina Indra Sakti Efriyani Sumastuti Elisabeth Vita Mutiarawati Elly Ayu Lestari Elza Arindani Dwi Putri Aprilian Ersa Fadilla Darmawati Putri Faizza, Tria Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Hadi, Dwi Prasetiyo Hasrul Fathulloh Hendratmoko, Hendratmoko Henry Casandra Gultom Herdiany, Hapsari Dyah Heri Prabowo Heriyanto, Rizal Herlisa Setiarini Herman Novry Kristiansen Paninggiran Hesty Puspitasari , Ratih Hujianto, Laksono I Wayan Arthana Ida Rosita Ika Indriasari Ika Menarianti, Ika Inayah Adi Sari Inayatur Rosidah Indriasari, Ika Indrisari, Ika Ira Setiawati Ira Setiawati, Ira Jauhari, Mohamat Kayat, Diana Nurul Khalimah, Khalimah Khasan, Muhammad Zaki Fatkhurrohman kresnamurti, agung Kustopo Budiraharjo Kuswardhani, DC Laily Ummayatul Aprilia Sari Laksono Hujianto Lestari, Puji Liyanovitasari, Liyanovitasari Maharani, Silvia Maria Ulfah . Marno Nugroho Meiriyanti, Rita Meiryanti, Rita Meishella Sismi Indah Rahayu MIFTAKHUL JANNAH Miranda Zahro, Farajehan Mochamad Fadjar Darmaputra Mohamad Rizan Mona Saparwati Muarifah, Asna Mahlikhatul Muhammad Danang Nurhidayatul Mubtadin Muhammad Zaki Fatkhurrohman Mukaromah, Nisfiyatul Mustafida, Devi Mustofa, Faizal Gani Nanang Yusroni Nasrul Syahputra Nastiti , Prianka Ratri Niati, Asih Ningrum, Panca Cahya Ningsih, Puspita Jati Dwi Noora Qotrun Nada, Noora Qotrun Noventia Karina Putri Noventina Karina Putri Nugraha, Aryan Eka Prasetya Nugroho Dwi Prasetyo NUR CHOLIFAH Nur Laely Kafi Nurhastuti, Ellinda Febrilia Nurul Hamidah, Nurul Octaviani, Isna Catur Oki Hernanda Yulyanto Popy Dhina Tri Astutik Prianka Nastiti Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri PUJI LESTARI Putri, Adelia Sandra Swastika Putri, Aprilia Niken Ayu Saskia Putri, Viki Anjani Qristin violinda Rachmaditya Perdana Kusuma Kresna rafizal Rahma, Nur Rahmat Sudrajat, Rahmat Rama Devara, Hafiz Ratih Hesty Puspitasari Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Pratiwi Ratih Pratiwi Reza Andre Gunawan Riani, Ati Putri Risaldy Rizkhy Himawan Rita Meiriyanti Riyanto Riyanto Riza Dian Cahyani Rizky Agung Nugroho Roistatik, Roistatik Roki Putra, Adimas Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Rr. Hawik Ervina Rubyah Hutomo Safia, Fidia Okti Safitri, Anik Dian Sapto Budoyo Sapto Budoyo SATRIYAS ILYAS Senowarsito, Senowarsito Septiana Aulia Febrianti Setyorini, Noni Shapna Citra Dewi Sherly Hasna Faradilla Shofif Sobaruddin Akbar Sifana Nahdalia Sijabat, Rauly Silitonga, Lusia Maryani Siti Khoiriyah Subakir, Dyah Tri Suharti Sugiyanto Sugiyanto Sukmawati, Ayu SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Wahyuhastuti, Novika Wardoyo, Paulus Wawan Priyanto Wibawa, Bayu Arie Widiastuti, C. Tri Wiyaka Wiyaka Zalzalah, Guruh Ghifar