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All Journal International Journal of Public Health Science (IJPHS) Potensio Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AKSES: Jurnal Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Dinamika Sosial Budaya JAB (Jurnal Akuntansi & Bisnis) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review MANAJEMEN Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ekonomi Perusahaan BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Pendidikan Dasar dan Sosial Humaniora Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pengabdian Ilmu Kesehatan Proceedings of The International Conference on Business and Economics Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Innovative: Journal Of Social Science Research Jurnal Bisnis Kolega Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Klabat Journal of Management Journal of Business Management and Economic Development JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Abdimas Indonesia Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Master Manajemen Equivalent : Journal of Economic, Accounting and Management Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi International Journal of Halal System and Sustainability Jurnal Manajemen Bisnis Era Digital Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Panggung Kebaikan : Jurnal Pengabdian Sosial Masyarakat: Jurnal Pengabdian Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Value Management Research Journal of Islamic Entrepreneurship and Business Research Jurnal Pengabdian Ilmu Kesehatan
Heri Prabowo
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH KOMPETENSI DAN ADAPTIBILITAS TERHADAP KINERJA KARYAWAN DENGAN SELF EFFICACY SEBAGAI VARIABEL INTERVENING PADA KARYAWAN: (Pada PT. Kereta Api Indonesia Depo Lok SMC) Elza Arindani Dwi Putri Aprilian; Heri Prabowo; Noni Setyorini
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/3cf61806

Abstract

This study aims to examine the influence of competence and adaptability on employee performance, with self-efficacy serving as an intervening variable among employees of PT KAI (Depo Lok SMC). The background of this research lies in the inconsistencies found in previous studies, indicating instability in perspectives within the existing literature on the topic. These differences highlight the need for further investigation to clarify the relationships among the variables being studied. The research adopts a quantitative method, with the population consisting of all employees of PT KAI (Depo Lok SMC). The study employs a saturated sampling technique, involving the entire population of 59 respondents. Data collection was conducted using a questionnaire designed to measure competence, adaptability, self-efficacy, and employee performance. The data collected were analyzed using the Structural Equation Modeling (SEM) technique, facilitated by the SmartPLS3 software. The findings reveal that competence has a positive impact on employee performance, while adaptability does not significantly affect performance. Additionally, competence positively influences self-efficacy, and adaptability also shows a positive effect on self-efficacy. However, self-efficacy does not have a direct impact on employee performance. Furthermore, the study found that competence and adaptability do not influence employee performance when mediated by self-efficacy. These results provide new insights into the critical role of competence in directly enhancing performance, while self-efficacy is not strong enough to act as a mediating variable. This study contributes to the existing literature by offering a deeper understanding of the relationships between competence, adaptability, self-efficacy, and employee performance.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL YANG DIMEDIASI OLEH MINAT BELI Antik Kristyaningsih; Bayu Kurniawan; Heri Prabowo
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/w5pys021

Abstract

The growth of the halal cosmetics industry in Indonesia is predicted to continue to increase in line with product innovation, changes in consumer preferences and technological advances in this field. Promotion and product quality is a marketing strategy that can stimulate buying interest before consumers finally make a purchasing decision.This research aims to analyze the influence of promotion and product quality on purchasing decisions for halal cosmetics, with purchase interest as a mediating variable. The object of this research is Wardah cosmetics users in Semarang City, with a sample size of 170 respondents. Data processing was carried out using the Structural Equation Model (SEM) method which was analyzed using the AMOS 24 application. The results of hypothesis testing show that promotional variables and product quality do not have a direct influence on purchasing decisions. However, the purchase interest variable is proven to have a significant influence on purchasing decisions. In addition, the promotion variable does not influence purchasing interest, while the product quality variable significantly influences purchasing interest. The mediation test shows that promotions do not influence purchasing decisions through purchasing interest, while product quality has a significant influence on purchasing decisions through purchasing interest.
Discount Vouchers and Perceived Benefits: Decision to Use Grabfood Online Food Ordering Application in Semarang City Nugroho, Aditiya Pratama; Putri, Adelia Sandra Swastika; Prabowo, Heri
Klabat Journal of Management Vol. 6 No. 1 (2025): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v6i1.1227.1-17

Abstract

This study examines the influence of discount vouchers and perceived benefits on consumer decisions to use the GrabFood online food ordering application in Semarang, Indonesia. The research seeks to analyze how these factors interact to shape user behavior, offering insights for optimizing marketing strategies in the competitive food delivery sector. Using a quantitative approach and Structural Equation Modeling Partial Least Squares (SEM-PLS) for data analysis, the study collected responses from 130 GrabFood users in Semarang. The findings indicate that both discount vouchers and perceived benefits significantly impact consumers’ decisions to adopt GrabFood. Discount vouchers not only directly enhance perceived financial savings but also strengthen users’ perceptions of the overall value of the service, thereby encouraging app usage. Additionally, perceived benefits, such as convenience and service quality, mediate the relationship between discount vouchers and user decisions. These results underscore the importance of strategic pricing and effective value communication in driving user engagement and retention within the food delivery industry
PENGARUH PROMOSI, SERVICE QUALITY, WEB QUALITY, TERHADAP LOYALITAS PELANGGAN PADA SHOPEE FOOD DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Amanda, Maerena; Prabowo, Heri; Meiriyanti, Rita
EKOBIS Vol 12 No 2 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i2.1707

Abstract

ABSTRAK  Pada era sekarang muncul banyak jenis layanan digital diantaranya untuk belanja barang, layanan pengantar sembako, layanan pesan antar makanan (Food Delivery). Penelitian Ini bertujuan untuk menganalisis dan mengetahui pengaruh promosi, service quality, dan web quality terhadap loyalitas pelanggan pada shopee food dengan kepuasan konsumen sebagai variabel intervening. Data yang digunakan adalah data primer melalui penyebaran kuesioner pada mahasiswa aktif Universitas PGRI Semarang dengan pengambilan sampel 196 orang responden dalam penelitian ini menggunakan metode kuantitatif. Hasil penelitian menunjukkan bahwa promosi berpengaruh terhadap kepuasan konsumen, service quality berpengaruh terhadap kepuasan konsumen, web quality berpengaruh terhadap kepuasan konsumen, promosi berpengaruh terhadap loyalitas pelanggan, service quality tidak berpengaruh terhadap loyalitas pelanggan, web quality tidak berpengaruh terhadap loyalitas pelanggan, kepuasan konsumen berpengaruh terhadap loyalitas pelanggan, promosi berpengaruh terhadap loyalitas pelanggan yang dimediasi oleh kepuasan konsumen, service quality berpengaruh terhadap loyalitas pelanggan yang dimediasi oleh kepuasan konsumen dan web quality berpengaruh terhadap loyalitas pelanggan yang dimediasi oleh kepuasan konsumen
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE Muhammad Zaki Fatkhurrohman; Heri Prabowo; Ratih Hesty Utami P
Equivalent : Journal of Economic, Accounting and Management Vol. 2 No. 1 (2024): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v2i1.174

Abstract

Abstract : This research journal aims to determine the effect of Brand Image, Brand Awareness, and Brand Loyalty variables on Brand Equity on iPhone smartphone users in Blado Village, Blado District, Batang Regency. This research is based on the decline in sales of iPhone smartphones in Indonesia between 2019 and 2021. This type of research is a quantitative study. The population used in this study were iPhone smartphone users in Batang Regency. The sampling technique uses the Ancient RAO Formula which determines as many as 100 samples. The results of hypothesis testing using the SmartPLS 3 application. The results of the hypothesis testing show that the brand image variable has a significant effect on brand equity, brand awareness variable has a significant effect on brand equity, and brand loyalty has a significant effect on brand equity. The relationship between the three has a positive and significant influence on the iPhone smartphone brand equity. Abstrak : Jurnal penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity pada pengguna smartphone iPhone di Desa Blado, Kecamatan Blado, Kabupaten Batang.  Penelitian ini didasari dengan adanya penurunan penjualan smartphone iPhone di Indonesia  antara tahun  2019 dan 2021. Jenis penelitian yang dilakukan ini merupakan penelitian kuantitatif.  Populasi yang digunakan dalam penelitian ini adalah pengguna smartphone iPhone di Kabupaten Batang. Teknik pengambilan sampel menggunakan  Rumus RAO Purba yang menetapkan sebanyak 100 sampel. Hasil pengujian hipotesis yang menggunakan  aplikasi SmartPLS  3. Dari hasil uji hipotesis menunjukkan bahwa  variabel brand image berpengaruh signifikan terhadap brand equity, variabel brand awareness berpengaruh signifikan terhadap brand equity, dan brand loyalty berpengaruh signifikan terhadap brand equity. Hubungan ketigannya memilki pengaruh positif dan signifikan terhadap brand equity smartphone iPhone.
Influence of Entrepreneurship Education, Market Trends, and Family Business Ownership on Students' Entrepreneurial Intention Sutrisno; Hadi, Dwi Prasetiyo; Prabowo, Heri; Menarianti, Ika
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.40

Abstract

Background: In Indonesia, unemployment remains a significant challenge, especially among university graduates. Enhancing entrepreneurial skills is considered an effective solution to address the high unemployment rate. Entrepreneurship education at the university level has great potential to better prepare students for the competitive labor market.Purpose: This study aims to analyze how entrepreneurship education, market trends, and family business ownership contribute to the formation of entrepreneurial intentions among students. Each of these variables is supported by relevant theories: human capital theory, market orientation theory, and social capital theory.Design/methodology/approach: This study adopts a quantitative approach using the SEM-PLS method to explore the relationships between the relevant variables. The research sample was taken from 100 MSMEs in Semarang, using an online questionnaire as the data collection instrument.Findings/Result: The findings in the analysis indicate that entrepreneurship education, market orientation, and family business ownership have a positive and significant impact on students' entrepreneurial intention through various relevant aspects.Conclusion: Entrepreneurship education provides a foundation of knowledge and practical skills necessary for students to start and manage their own businesses. Market orientation helps students understand market trends and attractive business opportunities, increasing their interest and motivation to explore careers as entrepreneurs. Meanwhile, family business ownership provides students with direct experience in the business world, access to resources, and strong motivation to start their own ventures in the future. Further research using a qualitative approach and involving a larger sample size can provide deeper insights into the factors influencing students' entrepreneurial intentions from various contexts and backgrounds.Originality/value (State of the art): This study stands out by integrating multiple factors entrepreneurship education, market trends, and family business ownership to provide a holistic understanding of what influences students' entrepreneurial intentions in Semarang. Unlike previous research, which often focuses solely on educational aspects, this comprehensive approach captures the interaction between internal and external influences, offering a more nuanced and practical insight into fostering entrepreneurship among university students. Keywords: entrepreneurship education, market trends, family business, students' entrepreneurial intention
Smartphone Purchasing Decisions Among Teenagers in Terms of Lifestyle, Brand Image and WOM Communication Prabowo, Heri; Octaviani, Isna Catur; Dharmaputra, M Fadjar
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.238

Abstract

Background: The research was conducted because there are empirical phenomena as well as previous research phenomena, the empirical phenomenon of smartphone use among teenagers with use limited to ordinary activities, not to support productivity.Purpose: This research aims to analyze and discuss the influence of lifestyle and brand image on purchasing decisions, both directly and through word-of-mouth communication. Apart from that, to measure the influence of word-of-mouth communication on purchasing decisions.Design/methodology/approach: The method used is quantitative, which aims to analyze the relationship between variables and determine the influence of a variable on other aspects. The research methodology used in this research is the use of a survey, where the researcher provides a questionnaire as a data collection tool.Findings/Results: Brand image has no influence on purchasing decisions. Brand image influences word-of-mouth communication. Word-of-mouth communication influences purchasing decisions. Lifestyle influences purchasing decisions. Lifestyle influences word-of-mouth communication. And brand image influences purchasing decisions that are mediated by word-of-mouth communication. Lifestyle influences purchasing decisions, which are mediated by word-of-mouth communication.Conclusion: Lifestyle and word-of-mouth communication influence purchasing decisions. Brand image has no effect on purchasing decisions. The influence of brand image on purchasing decisions when mediated by word-of-mouth communication.Originality/value (state of the art): This study is a previous research that yielded different results. The findings indicate that brand image does not have a direct effect on purchasing decisions. However, when word-of-mouth communication is used as an intervening variable, both lifestyle and brand image influence purchasing decisions. Keywords: brand image, lifestyle, purchasing decisions, word of mouth communication
KEPUASAN PELANGGAN DITINJAU DARI KUALITAS PRODUK, DESAIN PRODUK DAN PROMOSI Prabowo, Heri; Gultom, Henry Casandra
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.760

Abstract

Penelitian ini dilakukan berdasarkan fenomena empiris dan fenomena penelitian terdahulu. Dari sumber literasi yang ada, data penjualan smartphone merek Vivo masih berada di bawah Samsung dan Oppo. Penelitian ini bertujuan untuk menganalisis pengaruh desain produk, kualitas produk dan promosi terhadap kepuasan pelanggan. Penelitian dilakukan dengan menggunakan metode kuantitatif dengan jumlah populasi yang tidak dan jumlah sampel sebanyak seratus responden dengan kategori sampel adalah pelanggan smartphone merek Vivo. Hasil penelitian menunjukkan bahwa terdapat pengaruh desain produk terhadap kepuasan pelanggan. Begitu pula dengan kualitas produk menunjukkan adanya pengaruh terhadap kepuasan pelanggan. Selanjutnya promosi berpengaruh terhadap kepuasan pelanggan. Faktor yang mempengaruhi kepuasan pelanggan terhadap produk smartphone merek Vivo adalah promosi, diikuti oleh desain produk dan kualitas produk.
PENGEMBANGAN SEKTOR KEPARIWISATAAN YANG BERKELANJUTAN MELALUI INTEGRATING CIRCULAR ECONOMY DI DESA WISATA POLOSIRI Violinda, Qristin; Prabowo, Heri; Setyorini, Noni; Drifanda, Valdian; Abidin, Muhamad; Aeni Dieka Prahesti, Ely; Ardisa Lestari, Dwi; Nur Aini, Dwi; Roki Putra, Adimas; Jannah, Miftakhul
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v%vi%i.%p

Abstract

Di bidang pariwisata, Desa Polosiri masih menghadapi masalah yang belum terselesaikan. Secara khusus, (1) desa belum memanfaatkan potensi ekonomi pariwisata Trabas; (2) belum ada rencana induk tata ruang kawasan desa wisata; (3) tidak memiliki keahlian yang diperlukan untuk memasarkan desa wisata secara efektif; dan (4) tidak memiliki pengetahuan manajerial untuk mengawasi desa wisata. Kelompok Wanita Tani (KWT) Lestari Sejahtera dan Badan Keswadayaan Masyarakat (BKD) yang mewakili masyarakat Desa Polosiri menjadi mitra sasaran kegiatan. Dengan menerapkan teknologi tepat guna (TTG) untuk mengintegrasikan ekonomi sirkular, kami memberikan jawaban atas kesulitan Desa Polosiri. Rencana induk lokasi akan memandu penempatan tempat wisata dan toko oleh-oleh. Sementara itu, situs web dan e-commerce akan digunakan sebagai bagian dari strategi pemasaran untuk menarik pengunjung wisata. Para manajer juga akan menerima pelatihan tentang diversifikasi bisnis dan manajemen untuk perusahaan yang bergerak di bidang produksi dan pariwisata. Proses pelaksanaan kegiatan dimulai dengan (1) berkolaborasi dengan organisasi daerah (kepala dinas perdagangan, kepala desa) untuk mengumpulkan data tentang potensi di wilayah tersebut; (2) bekerja sama dengan mitra untuk mengartikulasikan masalah dan menawarkan jawaban atas masalah yang dihadapi; dan (3) menganalisis kebutuhan. Nilai ekonomi usaha mikro di Desa Polosiri yang sebelumnya hanya bernilai 45% dapat meningkat menjadi 80% sebagai hasil dari layanan ini, sedangkan untuk menarik minat pengunjung wisata, strategi pemasaran yang akan dilakukan adalah dengan memanfaatkan situs web dan e-commerce. Selain itu, pelatihan mengenai diversifikasi usaha dan manajemen baik untuk usaha pariwisata maupun produksi juga akan diberikan kepada pengelola. Metode pelaksanaan kegiatan diawali dengan (1) melakukan koordinasi dengan institusi daerah (kepala desa, kepala dinas perdagangan) untuk mendapatkan data potensi daerah (2) melakukan koordinasi dengan mitra untuk merumuskan permasalahan dan memberikan solusi atas permasalahan yang dihadapi (3) analisis kebutuhan. Hasil dari pengabdian ini dapat meningkatkan nilai ekonomi usaha mikro desa polosiri yang sebelumnya hanya mencapai 45% meningkat menjadi 80%.
Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia Rizan, Mohamad; Kresnamurti, Agung; Hanoum, Farah Chalida; Anugrah, Raka Pria; Prabowo, Heri; Violinda, Qristin; Zalzalah, Guruh Ghifar; Herdiany, Hapsari Dyah
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art8

Abstract

This study aims to develop an investigative model of repurchase intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with 220 respondents were used as primary data-gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private university analysis units in Indonesia. The observation unit (respondent) used a convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which companies can use to design more effective marketing, brand management, and product development strategies. This will help companies better understand their customers’ preferences and needs, as well as build stronger relationships with consumers.
Co-Authors AB Prabowo Abd. Rasyid Syamsuri Abidin, Muhamad Adika Rahmanto Aditiya Pratama Nugroho Aeni Dieka Prahesti, Ely Agus Sutono Agus Sutono Ahmad Fauzi, Agung Dwi Akyasa, Muhammad Naqi Almansyah Rundu Wonua Amalisa, Popy Nurul Amanda, Maerena Ambarwati, Putri Andry Stepahnie Titing Antik Kristyaningsih Anugrah, Raka Pria Ardisa Lestari, Dwi Asih Niati Aulia Choirunnisa Badriyati, Laila Nurul Bambang Guritno Bambang Guritno BAYU KURNIAWAN Bayu Kurniawan Bayu Kurniawan Bayu Septiawan, Andika Bunyamin Bunyamin C Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M Fajar Darwanto Darwanto Devi Putri Maharani Dewi Ariyanti Dewi Septiyani Dhari, Agita Wulan Dharmaputra, M Fadjar Dhea Rizky A Dhea Rizky Amelia Dian Agustiar Dias Lestari Dimas Juli Pratomo Drifanda, Valdian Dwi Nur Aini, Dwi Dwijayanti, Alina Indra Sakti Efriyani Sumastuti Elisabeth Vita Mutiarawati Elly Ayu Lestari Elza Arindani Dwi Putri Aprilian Ersa Fadilla Darmawati Putri Faizza, Tria Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Hadi, Dwi Prasetiyo Hasrul Fathulloh Hendratmoko, Hendratmoko Henry Casandra Gultom Herdiany, Hapsari Dyah Heri Prabowo Heriyanto, Rizal Herlisa Setiarini Herman Novry Kristiansen Paninggiran Hesty Puspitasari , Ratih Hujianto, Laksono I Wayan Arthana Ida Rosita Ika Indriasari Ika Menarianti, Ika Inayah Adi Sari Inayatur Rosidah Indriasari, Ika Indrisari, Ika Ira Setiawati Ira Setiawati, Ira Jauhari, Mohamat Kayat, Diana Nurul Khalimah, Khalimah Khasan, Muhammad Zaki Fatkhurrohman kresnamurti, agung Kustopo Budiraharjo Kuswardhani, DC Laily Ummayatul Aprilia Sari Laksono Hujianto Lestari, Puji Liyanovitasari, Liyanovitasari Maharani, Silvia Maria Ulfah . Marno Nugroho Meiriyanti, Rita Meiryanti, Rita Meishella Sismi Indah Rahayu MIFTAKHUL JANNAH Miranda Zahro, Farajehan Mochamad Fadjar Darmaputra Mohamad Rizan Mona Saparwati Muarifah, Asna Mahlikhatul Muhammad Danang Nurhidayatul Mubtadin Muhammad Zaki Fatkhurrohman Mukaromah, Nisfiyatul Mustafida, Devi Mustofa, Faizal Gani Nanang Yusroni Nasrul Syahputra Nastiti , Prianka Ratri Niati, Asih Ningrum, Panca Cahya Ningsih, Puspita Jati Dwi Noora Qotrun Nada, Noora Qotrun Noventia Karina Putri Noventina Karina Putri Nugraha, Aryan Eka Prasetya Nugroho Dwi Prasetyo NUR CHOLIFAH Nur Laely Kafi Nurhastuti, Ellinda Febrilia Nurul Hamidah, Nurul Octaviani, Isna Catur Oki Hernanda Yulyanto Popy Dhina Tri Astutik Prianka Nastiti Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri PUJI LESTARI Putri, Adelia Sandra Swastika Putri, Aprilia Niken Ayu Saskia Putri, Viki Anjani Qristin violinda Rachmaditya Perdana Kusuma Kresna rafizal Rahma, Nur Rahmat Sudrajat, Rahmat Rama Devara, Hafiz Ratih Hesty Puspitasari Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Pratiwi Ratih Pratiwi Reza Andre Gunawan Riani, Ati Putri Risaldy Rizkhy Himawan Rita Meiriyanti Riyanto Riyanto Riza Dian Cahyani Rizky Agung Nugroho Roistatik, Roistatik Roki Putra, Adimas Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Rr. Hawik Ervina Rubyah Hutomo Safia, Fidia Okti Safitri, Anik Dian Sapto Budoyo Sapto Budoyo SATRIYAS ILYAS Senowarsito, Senowarsito Septiana Aulia Febrianti Setyorini, Noni Shapna Citra Dewi Sherly Hasna Faradilla Shofif Sobaruddin Akbar Sifana Nahdalia Sijabat, Rauly Silitonga, Lusia Maryani Siti Khoiriyah Subakir, Dyah Tri Suharti Sugiyanto Sugiyanto Sukmawati, Ayu SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Wahyuhastuti, Novika Wardoyo, Paulus Wawan Priyanto Wibawa, Bayu Arie Widiastuti, C. Tri Wiyaka Wiyaka Zalzalah, Guruh Ghifar