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FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION (STUDI KASUS DI PATRA JASA CONVENTION CENTER SEMARANG Heri Prabowo; Laksono Hujianto
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.956 KB) | DOI: 10.47686/bbm.v3i2.120

Abstract

 The results of research by Choudury (2011) showed that service quality has a positive influence on word of mouth. Similarly penelitain by Rodney and Jhon (2009) which states that service quality affect the word of mouth. The results are different from the research by Jiewantoa et.al (2012) which states that service quality has no effect on word of mouth. Another study that states that service quality has no direct effect on word of mouth is a study by Li (2013). Li's research states that service quality has no effect on word of mouth. From the results of the above study there is a gap of research results. Furthermore, for this research to measure the influence of service quality, word of mouth and costumer perceived value to repurchase intention. In this study, as the samples are visitors Patra Jasa Convention Center Semarang a number of 150 people. The data collection tool is a statistical quantity of a statistical test with SEM using AMOS program version 18. The results show all hypothesis proposed accepted means service quality, customer perceived value, word of mouth give positive influence to repurchase intention.Keywords: service quality, customer perceived value, word of mouth, repurchase intention
ANALISIS PENGARUH MARKETING PUBLIC RELATIONS DAN CITRA KAMPUS TERHADAP MINAT MENJADI MAHASISWA STIEPARI Asih Niati; Heri Prabowo
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.473 KB) | DOI: 10.47686/bbm.v1i2.12

Abstract

This research analyzes many factors which can influence someone to be come STIEPARI Students. The problem of the research refers to the phenomena of STIEPARI wihich does not fulfill new students expectation target. The purpose of the research is to enhance the interest target to be students of STIEPARI Semarang.The data analysis technique to the rest the hypotesis is the Structural Equation Model (SEM) which is operated with the Analysis of Moment Structure (AMOS) Versi 18.0. The result shows that marketing public relation anda campus image veriable as an intervening variable in this research is correct. It means that marketing public relation influences the campus image which correlates the decision to be STIEPARI students.Kata Kunci : marketing public relation, campusimage & becoming STIEPARI students
FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGINAP DI HOTEL BERBINTANG heri prabowo; Sutrisno Sutrisno; Mochamad Fadjar Darmaputra; Noventina Karina Putri
BBM (Buletin Bisnis & Manajemen) Vol 8, No 1 (2022): Vol. 8 No. 1, Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.528 KB) | DOI: 10.47686/bbm.v8i1.470

Abstract

Penelitian ini dilakukan bertujuan untuk menganalisis faktor yang mempengaruhi keputusan menginap di hotel berbintang. Faktor yang dianalisis antara lain fasilitas dan word of mouth. Responden dalam penelitian ini adalah tamu yang menginap di hotel. Teknik analisis data dengan model persamaan structural (SEM) modelling dengan AMOS seri 22. Hasil analisis menunjukan bahwa fasilitas berpengaruh terhadap word of mouth dan keputusan menginap, begitupun juga word of mouth berpengaruh terhadap keputusan menginap. Selain itu kedudukan word of mouth mampu mendorong seseorang untuk mempercepat dalam pengambilan keputusan menginap yang di pengaruhi oleh fasilitas.
ANALISIS PENGARUH MOTIVASI INTRINSIK TERHADAP KEPUASAN KERJA YANG BERDAMPAK PADA KINERJA KARYAWAN DI PT. JHONS GF SEMARANG Bambang Guritno; Heri Prabowo
BBM (Buletin Bisnis & Manajemen) Vol 2, No 2: Agustus 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.421 KB) | DOI: 10.47686/bbm.v2i2.20

Abstract

This research analyzes many factors which influence of the employees working. The pupose of the research is fainding many factors which influence the employee working. The contents is intrinsic motivation and satisfied of working releated with the influence the employee working. The object of this research is employees of PT. Jhons GF.Purposive sampling which choisen is to find out the data which needed in this studies there are 85 responden and all of the are PT. Jhons GF employee. The data analysis used SPSS program 19 series. Before doing regreesion analysis, the process analysis is trought many steps whisvh one of the is validity analysis, reiability test and classic assumtion test.In this research has three hypothesis and depards of the research analysis show tht three hypothesis are acepted, it means the conclution of this research intrinsic motivation it influence satisfied of working towards increasing of employees working. Kata Kunci : intrinsic motivation, satisfied of working and employees working
ANALISIS FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN Heri Prabowo
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.609 KB) | DOI: 10.47686/bbm.v4i2.155

Abstract

This research to identify factors that affect performance. The research was done by quantitative approach. Variable which is variable of motivation, training and compensation. Technique of sampling at research location by paying attention amount of population that is 50 people, hence sampling technique using census method, that is all population used as research sample.                    Analysis of data using IBM SPSS 20.0 for Windows, the results show there is a positive and significant influence of variable motivation on employee performance, training has a positive and significant impact on employee performance, compensation has a positive and significant impact on employee performance. The results of this study also indicate the existence of other factors affecting employee variables, so next for future research can add work environment variables, work culture and other variable.This research to identify factors that affect performance. The research was done by quantitative approach. Variable which is variable of motivation, training and compensation. Technique of sampling at research location by paying attention amount of population that is 50 people, hence sampling technique using census method, that is all population used as research sample.                    Analysis of data using IBM SPSS 20.0 for Windows, the results show there is a positive and significant influence of variable motivation on employee performance, training has a positive and significant impact on employee performance, compensation has a positive and significant impact on employee performance. The results of this study also indicate the existence of other factors affecting employee variables, so next for future research can add work environment variables, work culture and other variable.
ANALISIS FAKTOR YANG MEMPENGARUHI MINAT KUNJUNGAN DI TAMAN MARGASATWA SEMARANG Heri Prabowo
BBM (Buletin Bisnis & Manajemen) Vol 5, No 2 (2019): Vol. 5 No. 2 Agustus 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.369 KB) | DOI: 10.47686/bbm.v5i2.262

Abstract

This study aims to determine whether there is a positive and significant influence between thepromotion of mix and location of interest in Semarang Wildlife Park, and to find out which variableis the most dominant influence on visiting interest. The tools in this study were interviews,questionnaires, observations and documentation. The number of samples in this study were 70respondents in Semarang Wildlife Park. The conclusion of this research is the promotion mixvariable influences the interest of the visit, but the location variable has no effect on the interestof the Semarang Wildlife Park visit.
PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA HOTEL CHANTI SEMARANG 2020 Henry Casandra Gultom; Ronal Dino Kuncoro Sakti; Heri Prabowo
BBM (Buletin Bisnis & Manajemen) Vol 7, No 2: Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.419 KB) | DOI: 10.47686/bbm.v7i2.410

Abstract

This study aims to determine the effect of price, facilities and service quality on interest inreturning to Chanti Hotel Semarang. This research was conducted on visitors to Hotel ChantiSemarang. The population in this study were all visitors to the Chanti Hotel Semarang in 2019/2020,the sample in this study was 100 respondents. In collecting research data using a Likert scale with 5assessment criteria and to measure 24 statement items. The sampling technique in this researchuses a type of probability sampling. The data analysis technique is linear regression analysis. Haslianalysis states that price affects the interest to return partially, facilities do not have a partial effectand service quality greatly affects the interest in returning to visit.
KAJIAN KADAR AIR TERHADAP UMUR SIMPAN SIMPLISIA NABATI MINUMAN FUNGSIONAL WEDANG REMPAH Maria Ulfah; Wawan Priyanto; Heri Prabowo
Jurnal Pendidikan Dasar dan Sosial Humaniora Vol. 1 No. 5: Maret 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.446 KB)

Abstract

Abstract: Indonesian generally use spices as a mixture of beverages ingredients. Along with the increasing public demand for spices, it is necessary to make a products diversification, one of which is instant/dipped spice functional beverages (Wedang). Wedang Rempah instant / dip is an instant beverages made from spices native to Indonesia. Wedang Rempah Mbah Kung develops spice-based instant beverages. Wedang spices ingredients used in Wedang Rempah Mbah Kung include ginger, turmeric, lemongrass, cardamom, star anise, temulawak, cinnamon, sappan wood, cloves, dahl, root of reeds, tamarind, purwoceng, lime and so on. This research was aimed to determine the effect of simplicia water content on the enzymatic process of the functional beverages Wedang Rempah Mbah Kung. The method of determining the water content of simplicia using the Gravimetric method and analyzed by qualitative descriptive. Wedang Rempah Slim, Wedang Rempah Bugar, Wedang Rempah Ceria Anak Sehat, Wedang Rempah Purwoceng, Wedang Rempah Rosela have a water content of 8.26%, 10.34%, 7.72%, 10.12%, 8.59%. The water content of simplicia should be less than 10%. If the water content is greater than 10%, it will cause enzymatic processes and damage by microbes. From the results of the research, it can be concluded that the simplicia water content of some processed Wedang Rembah Mbah Kung, for products Wedang Renpah Slim, Wedang Rempah Ceria Anak Sehat, Wedang Rempah Rosela has a water content of less than 10% so that the enzymatic process takes place slowly when compared to Wedang Rempah Bugar and Wedang Rempah Purwoceng have simplicia water content of more than 10%.
PEMBUATAN KONTEN MARKETING PRODUK BUMDes UNTUK PENINGKATKAN MINAT DAN KEPUTUSAN PEMBELIAN Heri Prabowo; Senowarsito Senowarsito; AB Prabowo; Ika Indriasari
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 4: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.659 KB)

Abstract

Pandemi Covid-19 berdampak lesunya kegiatan ekonomi. Usaha yang tidak luput dari dampak ekonomi akibat pandemic Coevid-19 adalah BUMDes Usaha Praja Doplang. Bentuk strategi yang dikembangkan dalam rangka mempertahankan dan meningkatkan omset BUMDes yaitu dengan strategi promosi secara digital. Namun sebelum kegiatan tersebut dilakukan perlu dilakukan pelatihan dalam pembuatan konten marketing yang menarik, sehingga digarapkan mampu menjadi daya Tarik dan menumpuhkan minat beli sehingga berdampak pada keputusan pembelian. Bentuk pengabdian yang dilakukan dengan memberikan penyuluhan dan pelatihan. Hasil dari kegiatan yaitu kemampuan pembuatan konten untuk kegiatan promosi online dalam rangka melakukan digital marketing di BUMDes Usaha Praja Doplang.
PEMBERDAYAAN KELOMPOK SADAR WISATA (POKDARWIS) DALAM PENGEMBANGAN DESA WISATA TAJUK SEBAGAI KAWASAN EKOWISATA HawikErvina I; Efriyani Sumastuti; Heri Prabowo; Dhea Rizky A
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 10: Maret 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i10.1589

Abstract

This community service is carried out with the aim of providing assistance to members of the tourism awareness group in Tajuk Village, Getasan District, Semarang Regency, regarding ecotourism management, which includes the concept of ecotourism, governance, physical maintenance of ecotourism, promotion and analysis of community resource potential. The method used in this activity is by direct socialization to the community and FGD (Focus Group Discussion). The targets of this service activity are members of the Tajuk Village Tourism Awareness Group (POKDARWIS), who are actively involved in managing the tourist village. The Tourism Awareness Group was given training, socialization, assistance and empowerment regarding ecotourism management. The results of this service show excellent motivation from the tourism conscious group in planning ecotourism management, developing ecotourism through fulfilling facilities according to needs, maintaining tourism assets, and promoting and empowering the economy of the community around tourist attractions.
Co-Authors AB Prabowo Abd. Rasyid Syamsuri Abidin, Muhamad Adika Rahmanto Aditiya Pratama Nugroho Aeni Dieka Prahesti, Ely Agus Sutono Agus Sutono Ahmad Fauzi, Agung Dwi Akyasa, Muhammad Naqi Almansyah Rundu Wonua Amalisa, Popy Nurul Amanda, Maerena Ambarwati, Putri Andry Stepahnie Titing Antik Kristyaningsih Anugrah, Raka Pria Ardisa Lestari, Dwi Asih Niati Aulia Choirunnisa Badriyati, Laila Nurul Bambang Guritno Bambang Guritno Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Bayu Septiawan, Andika Bunyamin Bunyamin C Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M Fajar Darwanto Darwanto Dewi Ariyanti Dewi Septiyani Dhari, Agita Wulan Dharmaputra, M Fadjar Dhea Rizky A Dhea Rizky Amelia Dian Agustiar Dias Lestari Dimas Juli Pratomo Drifanda, Valdian Dwi Nur Aini, Dwi Dwijayanti, Alina Indra Sakti Efriyani Sumastuti Elly Ayu Lestari Elza Arindani Dwi Putri Aprilian Ersa Fadilla Darmawati Putri Faizza, Tria Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Hadi, Dwi Prasetiyo Hasrul Fathulloh Henry Casandra Gultom Herdiany, Hapsari Dyah Heri Prabowo Heriyanto, Rizal Herlisa Setiarini Herman Novry Kristiansen Paninggiran Hesty Puspitasari , Ratih Hujianto, Laksono I Wayan Arthana Ida Rosita Ika Indriasari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Indrisari, Ika Ira Setiawati Ira Setiawati, Ira Jauhari, Mohamat Kayat, Diana Nurul Khalimah, Khalimah Khasan, Muhammad Zaki Fatkhurrohman kresnamurti, agung Kustopo Budiraharjo Kuswardhani, DC Laily Ummayatul Aprilia Sari Laksono Hujianto Lestari, Puji Liyanovitasari, Liyanovitasari Maharani, Silvia Maria Ulfah . Marno Nugroho Meiriyanti, Rita Meiryanti, Rita Meishella Sismi Indah Rahayu MIFTAKHUL JANNAH Miranda Zahro, Farajehan Mochamad Fadjar Darmaputra Mohamad Rizan Mona Saparwati Muarifah, Asna Mahlikhatul Muhammad Danang Nurhidayatul Mubtadin Muhammad Zaki Fatkhurrohman Mukaromah, Nisfiyatul Mustafida, Devi Mustofa, Faizal Gani Nanang Yusroni Nasrul Syahputra Niati, Asih Ningrum, Panca Cahya Ningsih, Puspita Jati Dwi Noora Qotrun Nada, Noora Qotrun Noventia Karina Putri Noventina Karina Putri Nugroho Dwi Prasetyo Nur Laely Kafi Nurhastuti, Ellinda Febrilia Nurul Hamidah, Nurul Octaviani, Isna Catur Oki Hernanda Yulyanto Popy Dhina Tri Astutik Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri PUJI LESTARI Putri, Adelia Sandra Swastika Putri, Aprilia Niken Ayu Saskia Putri, Viki Anjani Qristin violinda Rachmaditya Perdana Kusuma Kresna rafizal Rahma, Nur Rahmat Sudrajat, Rahmat Rama Devara, Hafiz Ratih Hesty Puspitasari Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Pratiwi Ratih Pratiwi Reza Andre Gunawan Riani, Ati Putri Risaldy Rizkhy Himawan Rita Meiriyanti Riza Dian Cahyani Rizky Agung Nugroho Roistatik, Roistatik Roki Putra, Adimas Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Rubyah Hutomo Safia, Fidia Okti Safitri, Anik Dian Sapto Budoyo Sapto Budoyo SATRIYAS ILYAS Senowarsito, Senowarsito Septiana Aulia Febrianti Setyorini, Noni Shapna Citra Dewi Sherly Hasna Faradilla Shofif Sobaruddin Akbar Sifana Nahdalia Sijabat, Rauly Siti Khoiriyah Subakir, Dyah Tri Suharti Sugiyanto Sugiyanto SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Wardoyo, Paulus Wawan Priyanto Wibawa, Bayu Arie Widiastuti, C. Tri Zalzalah, Guruh Ghifar